Solus Decor
Solus Decor manufactures hand-cast concrete outdoor fire pits, water features and fireplace surrounds from its Vancouver, Canada headquarters, selling direct to residential homeowners, landscape architects, and the global hospitality industry through regional offices in the UK and Spain across 35+ countries.
- Company typePrivate
- Founded1998
- HeadquartersCobham, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Solus Decor does
Solus Decor designs and manufactures premium outdoor fire pits, fire tables, water features and (more recently) interior fireplace surrounds, with its product line built around hand-cast fibre-reinforced concrete vessels fitted with proprietary cross jet brass/stainless burner systems and, in water units, German-designed Italian-made variable-flow pumps. All products are cast, assembled and bench-tested at the 18,000 sq ft Vancouver, Canada headquarters; each fire pit is certified as a complete appliance under UKCA and CE (UK and Europe) and CSA/ANSI (North America), rather than as a component. The portfolio spans roughly 14 named models across fire (Hemi, Luna, Tavolo, Linear, Elevated Halo, Firetable, Halo Low Ethanol, Pacific Rim), water (Dome, Scupper, Waterbox) and surrounds (Block, Crown, Rondeau, Cornice, Fraser, Span, Taper), with twelve colour options and multiple fuel (Natural Gas, Propane, Ethanol) and ignition (Manual, Electronic) configurations; UK retail prices range from £2,610 to £7,146 per fire pit.
The business operates a direct-to-customer model with no third-party distribution intermediaries. Revenue is generated through one-time unit sales via the solusdecor.co.uk e-commerce site, the Cobham showroom at Cedar Nursery for UK residential and trade customers, regional warehouses in Cobham and Valencia for faster European fulfilment, and dedicated direct-sales coverage (UK +44 20 8819 1495, Spain +34 628 86 16 13, North America 604-255-2472) for trade, hospitality, and landscape-architect projects. Customer segments span residential homeowners, landscape architects and garden designers, the hospitality/hotel industry (Four Seasons, Marriott, Hilton, Hyatt, Loews, Fairmont, Royal Champagne, Ikos Andalusia, Ocean Edge, Swissotel), commercial and institutional buyers (Google, Walker Art Center, Naturally Pacific Resort), and the trade installer channel. Goods are exported to over 35 countries across four continents.
The company is privately held and founder-owned (no disclosed institutional funding), founded in 1998 from a single-car garage in Vancouver and now employing 11-50 staff across three regional entities in Canada, the UK and Spain. Commercial traction is demonstrated by named luxury-hotel and resort deployments, RHS Chelsea Flower Show Garden Product of the Year finalist recognition (Luna in 2023), and a recurring accessories and replacement-parts aftermarket (glass wind shields, all-weather covers, tabletops, gas valves, ignition controls, thermocouples) that monetises the installed base.
Solus Decor firmographics
Firmographics- Name
- Solus Decor
- Legal name
- Solus Decor Inc.
- Website
- https://solusdecor.co.uk
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Solus Decor manufactures hand-cast concrete outdoor fire pits, water features and fireplace surrounds from its Vancouver, Canada headquarters, selling direct to residential homeowners, landscape architects, and the global hospitality industry through regional offices in the UK and Spain across 35+ countries.
- Ownership category
- akta.pro rank
Solus Decor industry classification
Industry- Product category
- Outdoor Fire Pits and Water Features
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
- akta.pro primary industry
- Fire Pits & Outdoor Fireplaces (HSAIACAG)
- akta.pro secondary industry
- Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)
Keywords
Where Solus Decor is headquartered
LocationHeadquarters
- HQ city
- Cobham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Solus Decor business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Fire Pit Sales: One-time purchase of hand-cast concrete fire pits, fire bowls, and fire tables. Products available in multiple sizes (26, 36, 48 inch), fuel types (Natural Gas, Propane, Ethanol), and ignition options (Manual, Electronic). Pricing ranges from £2,610 to £7,146 for UK market including VAT. Accessories such as metal tabletops, hardwood tabletops, all-weather covers, and fire stones sold as add-ons.
- Water Feature Sales: One-time purchase of concrete water bowls, domes, scuppers, and water fountains. Products cast in twelve colours with German/Italian pump technology. Pricing ranges from £2,605 to £4,266 including VAT.
- Fire Surround Sales: One-time purchase of hand-cast concrete fireplace surrounds including The Block, Crown, Rondeau, Cornice, Fraser, Span, and Taper models. Pricing ranges from £2,911 to £4,206 including VAT.
- Accessories and Replacement Parts: Accessories including glass wind shields (£468), fire stones (£126), all-weather covers (£234-£420), metal tabletops (£834-£2,634), and hardwood tabletops (£930-£1,380). Replacement parts including gas valves, ignition controls, thermocouples, and conversion kits ranging from £43-£337.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fire Pits - Price range by model and size |
| Unit Pricing | Pay-as-you-go | Water Features - Price range by model |
| Unit Pricing | Pay-as-you-go | Fire Surrounds - Price range by model |
| Unit Pricing | Pay-as-you-go | Limited Time Sale - 20% Off |
| Unit Pricing | Pay-as-you-go | Clearance/Ex-Display Items - 50%+ Off |
| Unit Pricing | Pay-as-you-go | Accessories |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Solus Decor product offering
Product offeringCore offering
Solus Decor designs, hand-casts and assembles contemporary outdoor fire pits (fire bowls, fire tables, modular linear pits), water features (domes, scuppers, waterboxes) and concrete fireplace surrounds from high-performance fiber-reinforced concrete with proprietary brass and stainless steel burner systems. Products are fully certified as complete gas appliances (UKCA, CE, CSA, ANSI) in 12 colour options across multiple fuel (Natural Gas, Propane, Ethanol) and ignition types, and are sold worldwide to residential, hospitality, landscape architecture and institutional customers.
Product overview
Solus Decor is a manufacturer of contemporary architectural concrete fire pits, water features, and fireplace surrounds. The product portfolio centers on hand-cast concrete fire bowls and fire tables (Hemi, Luna, Tavolo, Linear, Elevated Halo, Firetable, Halo Low Ethanol, Pacific Rim), concrete water features (Dome, Scupper, Waterbox), and concrete fireplace surrounds (The Block, The Crown 73, The Rondeau, Cornice, The Fraser, Fraser Mantel, Span, Span Squared, Taper). Accessories include wind shields, fire stones, weather covers, metal and hardwood tabletops. Replacement parts cover gas valves, ignition systems, and burner components. Products are available in 12 colors, multiple fuel types (Natural Gas, Propane, Ethanol), and various ignition systems. The company operates manufacturing facilities in Vancouver, Canada with distribution in the UK and Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- Luna Fire Bowl 42-inch (1050mm) hemispherical concrete fire bowl with a shapely generous base, 31kW heat output, available in manual or electronic ignition, and accommodating 6–8 people. Sold to residential and hospitality buyers.
- Tavolo Fire Table Rectangular fire table measuring 68" x 34" x 20.25" (1723mm x 864mm x 514mm) with extended table area for entertaining. Available with Natural Gas, Liquid Propane or Ethanol fuel and manual or electronic ignition.
- Hemi Fire Bowl Flagship hand-cast concrete hemispherical fire bowl available in 26, 36 and 48 inch diameters with Natural Gas, Propane or Ethanol fuel options, manual or electronic ignition, and an optional 31kW High Output Burner on 36/48 sizes.
- Linear Fire Pit 6-foot modular linear fire pit designed to be stacked and joined end-to-end, available in single- and double-stack heights producing 108,000 BTU output, configurable as a series of 2, 3 or 4 units.
- Elevated Halo Elevated concrete fire table with modern minimal detailing, available in multiple sizes with Natural Gas, Propane or Ethanol fuel options.
- Firetable Contemporary concrete fire table combining form and function for outdoor living spaces.
- Halo Low Ethanol Low-profile ethanol-burning fire feature for outdoor spaces where a gas supply is not available.
- Dome Water Feature Sculptural concrete water feature with hand-spun metal domes and German-designed Italian-made pumps with variable water flow control. Available in 26, 36 and 48 inch sizes and twelve colours.
- Scupper Water Feature Modern outdoor water feature with locally pressed metal scuppers, available in multiple sizes with variable water flow control.
- Waterbox Water Feature Contemporary concrete water feature with clean modern design celebrating the relationship between water, polished metal and concrete.
- Pacific Rim (Fire + Water) Combined fire and water feature integrating fire pit and water feature functionality in a single hand-cast concrete unit.
- Fire Surrounds Hand-cast concrete fireplace surrounds available in The Block, The Crown 73, The Rondeau, Cornice, The Fraser, Fraser Mantel, Span, Span Squared and Taper models for indoor residential and hospitality installations.
- Accessories Complementary add-on products for fire pits and tables including Glass Wind Shield (£468), Fire Stones (£126), All-Weather Covers (£234–£420), Round and Square Metal Table Tops (£834–£2,634) and Hardwood Tabletops (£930–£1,380).
- Replacement Parts High-quality replacement components for Solus fire pits including gas valves, tubing, transformers, ignition controls, orifices, pilot assemblies, conversion kits, sensors and thermocouples priced £43–£337.
Quantifiable outcome
- Exported to over 35 countries across 4 continents
- +2 more outcomes
Companies that use Solus Decor
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles5 records
Solus Decor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Solus Decor partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Cedar NurseryminorUK showroom partner location. Solus products displayed at Cedar Nursery facility in Cobham, Surrey, which serves as the Solus Decor UK showroom and retail location for customer consultations and product demonstrations.
- Global Certification Laboratory PartnerscoreExternal certification laboratory partners conduct testing for UKCA, CE, CSA, and ANSI standards compliance. Annual audits ensure ongoing adherence to safety and performance regulations for gas appliances.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Solus Decor competitors and assessment
Company assessmentDirect peers
- EcoSmart Fire: EcoSmart Fire (part of MAD Design Group) is a leading manufacturer of ethanol fireplaces and fire pits for indoor and outdoor use. Directly comparable on premium design-led fire appliances, multi-fuel positioning (gas and ethanol overlap with Solus), and architectural/specifier channel focus.
- Planika Fireplaces: Planika is a European manufacturer of premium bioethanol and gas fireplaces, including outdoor fire features. Comparable as a design-led, certified premium fire brand with a strong hotel and architectural specification presence, especially in Europe where Solus also operates.
- Bio Flame: Bio Flame is a manufacturer of premium bioethanol fireplaces, fire pits and burners with a strong emphasis on flue-free, sustainable design. Comparable on the ethanol fire appliance overlap with Solus's Halo Low Ethanol and on premium design-led positioning.
- Fire Garden: Fire Garden produces large-scale architectural gas fire features, fire pits and fireplaces for luxury residential, hospitality and commercial projects. Directly comparable on premium hospitality and landscape architecture customer base, and on engineered gas fire appliance positioning.
- Warming Trends: Warming Trends designs and manufactures high-end gas fire pits, fire bowls and burners using patented Crossfire brass burner technology. Directly comparable as a premium gas outdoor fire appliance brand targeting landscape architects, designers and luxury residential buyers.
- The Outdoor Plus: The Outdoor Plus is a direct peer: a US-based manufacturer of premium concrete and copper fire pits, fire bowls, fire tables, and water features, often specified for luxury residential and hospitality landscapes. Strongly comparable on product category, premium pricing and target buyer (landscape architects and high-end homeowners).
- Real Flame: Real Flame designs and sells gas, propane and wood-burning fireplaces, fire pits and fire tables across indoor and outdoor categories. Comparable on outdoor fire pit product range and direct-to-consumer distribution, though positioned at a slightly lower price tier than Solus.
Broad incumbents
- Landmann: Landmann is a large European outdoor living brand offering fire pits, chimineas, BBQs and outdoor heaters across a broad price range. Comparable as an incumbent in the broader outdoor fire and heating category, though positioned in mass-market retail rather than the premium design-led segment Solus occupies.
Emerging players
- Anywhere Fireplace: Anywhere Fireplace makes ventless, indoor/outdoor fireplaces and fire pits often used in residential and light commercial settings. Comparable on portable/small-format outdoor fire products and direct-to-consumer e-commerce, though at a lower price point and less of a landscape-architect spec-in focus than Solus.
- Touchstone Home Products: Touchstone Home Products is a US-based manufacturer and online retailer of electric fireplaces, fireplace inserts and accessories. Partially comparable as an adjacent fireplace manufacturer selling direct online to homeowners, though primarily electric and indoor rather than gas/ethanol outdoor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Solus Decor social profiles
Digital presenceSolus Decor compliance and trust
Trust signalCompliance6 records
Solus Decor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Solus Decor leadership team
Management profileNumber of profiles
Solus Decor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Solus Decor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Solus Decor
What does Solus Decor do?
Solus Decor designs, hand-casts and assembles contemporary outdoor fire pits (fire bowls, fire tables, modular linear pits), water features (domes, scuppers, waterboxes) and concrete fireplace surrounds from high-performance fiber-reinforced concrete with proprietary brass and stainless steel burner systems. Products are fully certified as complete gas appliances (UKCA, CE, CSA, ANSI) in 12 colour options across multiple fuel (Natural Gas, Propane, Ethanol) and ignition types, and are sold worldwide to residential, hospitality, landscape architecture and institutional customers.
Is Solus Decor a public or private company?
Solus Decor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Solus Decor founded?
Solus Decor was founded in 1998. It employs 11 to 50 people.
Where is Solus Decor based?
Solus Decor is headquartered in Cobham, United Kingdom, in the Europe region.
How does Solus Decor make money?
Four revenue lines are on record. Fire Pit Sales are the primary driver. The others are water Feature Sales, fire Surround Sales and accessories and Replacement Parts.
Who are Solus Decor's main competitors?
Direct peers on record are EcoSmart Fire, Planika Fireplaces, Bio Flame, Fire Garden, Warming Trends, The Outdoor Plus and Real Flame. Landmann is listed as a broad incumbent. Emerging players are Anywhere Fireplace and Touchstone Home Products.
Does Solus Decor have an API?
No public API is recorded for Solus Decor.
What industry is Solus Decor in?
Solus Decor's product category is Outdoor Fire Pits and Water Features. Its primary akta.pro industry code is HSAIACAG, Fire Pits & Outdoor Fireplaces, with a secondary code of CRAIAIAI, Outdoor Heating, Fire Pits & Fireplaces Retail. Its SIC code is 3430.