SparkVision
SparkVision is a Baltimore-based, founder-led personal and professional development company that monetizes a free Core Values Quiz through paid courses, coaching, and the bestselling book "Permission to Be Human," serving high-achieving professionals and enterprise leaders seeking values-driven culture and personal alignment.
- Company typePrivate
- Founded2015
- HeadquartersBaltimore, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What SparkVision does
SparkVision is a founder-led personal and professional development company that operates a free Core Values Quiz (hosted at corevaluesquiz.com) as its primary top-of-funnel acquisition engine and monetizes downstream through paid courses, programs, downloadable templates, individual coaching, and the published book "Permission to Be Human: The Conscious Leader's Guide to Creating Values-Driven Culture." The company is structured as SparkVision, LLC, domiciled in Baltimore, Maryland, with 1–10 employees and a bootstrapped ownership profile (no external funding rounds disclosed). Its proprietary methodology, Values-Based Mindfulness, combines structured values assessment with mindfulness practices and accountability tools (Value Promises) and is supported by a copyrighted book and an unregistered common-law methodology mark.
The Core Values Quiz uses a four-category assessment framework (Core, Aspirational, Descriptive, Non-Resonant) to generate a personalized values profile, and the company claims over 11,000 completions with 60% of takers expressing interest in deeper engagement. SparkVision serves two primary customer segments: high-achieving professionals and individual consumers seeking personal alignment, and C-suite leaders and organizations seeking values-driven culture consulting. Marquee enterprise logos include Netflix, Accenture, Johns Hopkins, Lockheed Martin, UPS, Tyson Foods, Fortune Magazine, and Booz Allen Hamilton, alongside named individual testimony from Lisa Schroeder, President of The Pittsburgh Foundation. Distribution is direct-to-consumer through digital self-serve for courses/templates and direct-sales for enterprise coaching and keynote engagements, with global reach claimed through virtual events and speaking.
The business model is hybrid: a freemium quiz funnel feeds a portfolio of one-time purchases (book, courses, templates) and higher-touch subscription/recurring revenue from coaching. Pricing for paid offerings is not publicly disclosed. The company has no native mobile app, no API, and no disclosed AI/ML capabilities; its technology stack is centered on a FormFacade-hosted assessment and standard content marketing infrastructure. SparkVision is positioned in the personal-development and corporate-culture niche, competing on founder-driven brand recognition rather than on technology differentiation.
SparkVision firmographics
Firmographics- Name
- SparkVision
- Legal name
- SparkVision, LLC
- Website
- https://corevaluesquiz.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SparkVision is a Baltimore-based, founder-led personal and professional development company that monetizes a free Core Values Quiz through paid courses, coaching, and the bestselling book "Permission to Be Human," serving high-achieving professionals and enterprise leaders seeking values-driven culture and personal alignment.
- Ownership category
- akta.pro rank
SparkVision industry classification
Industry- Product category
- Personal Development & Leadership Coaching Services
- NAICS
- Human Resources Consulting Services (541612)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)
- akta.pro secondary industries
- Corporate/Workplace Mindfulness & Stress-Reduction Programs (HSADAJAG), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)
Keywords
Where SparkVision is headquartered
LocationHeadquarters
- HQ city
- Baltimore
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SparkVision business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Freemium Quiz Access: The Core Values Quiz is offered free of charge to attract users, with email capture for follow-up communications and upsell opportunities into paid offerings.
- Courses and Programs: Paid courses, programs, and associated materials sold on the website for personal and professional development in values-based living and leadership.
- Templates and Forms: Downloadable templates and forms available for purchase on the website for personal or internal business use.
- Coaching Services: One-on-one coaching services provided by MaryBeth Hyland to help individuals and leaders align with their core values.
- Book Sales: Sale of the published book 'Permission to Be Human: The Conscious Leader's Guide to Creating Values-Driven Culture' by MaryBeth Hyland.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Core Values Quiz - No-cost entry point for values assessment |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
SparkVision product offering
Product offeringCore offering
SparkVision helps individuals and organizations identify and live in alignment with their core values through a free Core Values Quiz self-assessment, paid courses and downloadable templates, one-on-one coaching, keynote speaking, and the published book 'Permission to Be Human.' Its proprietary Values-Based Mindfulness methodology combines mindfulness practices with a four-category values framework (Core, Aspirational, Descriptive, Non-Resonant) and a Value Promises accountability practice. Target buyers include both individual professionals seeking personal alignment and enterprise clients seeking values-driven culture and leadership development.
Product overview
SparkVision is a personal and professional development company offering a suite of values-based products and services. The core product is the free Core Values Quiz hosted on corevaluesquiz.com, which provides users with a personalized assessment of their values. The company also publishes the book "Permission to Be Human" and offers coaching services, keynote speaking, and mindfulness instruction. Values-Based Mindfulness is the proprietary methodology underpinning their coaching and facilitation approach. The company targets high-achieving professionals, leaders, and organizations seeking to align their culture and personal lives with core values.
Differentiator
Problem solved
Functional benefit
Brands
- Core Values Quiz: A free self-assessment quiz that helps individuals identify their core values, aspirational values, values that describe them, and values that don't resonate with them.
- Values-Based Mindfulness
Products and services
- Core Values Quiz A free online self-assessment that helps individuals identify their Core Values, Aspirational Values, Descriptive Values, and Non-Resonant Values, and receive a personalized values profile delivered via email. Designed for curious individuals seeking clarity on what drives their decisions and behavior.
- Permission to Be Human: The Conscious Leader's Guide to Creating Values-Driven Culture A published book by MaryBeth Hyland providing guidance on values-based leadership and creating values-driven organizational culture. Sold through the website and standard retail channels.
- Values-Based Mindfulness Coaching One-on-one coaching services delivered by MaryBeth Hyland to help individuals and leaders identify, own, and live their core values. Offered on a recurring subscription basis and targeted at individuals and enterprise clients.
- Values-Based Courses and Programs Paid online courses, programs, and learning materials covering values-based living and leadership, sold as digital products on the SparkVision website.
- Values-Alignment Templates and Forms Downloadable templates and forms designed to support personal values alignment and internal business use, sold as one-time digital products.
- Enterprise Values & Culture Consulting and Keynotes Direct enterprise engagement offering values-based culture consulting, leadership development, keynote speaking, and workshop facilitation for large organizations seeking to build values-driven cultures.
Quantifiable outcome
- Over 11,000 quiz completions demonstrating market demand and product-market fit
- +1 more outcomes
Companies that use SparkVision
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
SparkVision technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SparkVision partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
SparkVision competitors and assessment
Company assessmentDirect peers
- Barrett Values Centre: Values-assessment and culture transformation firm whose Personal Values Assessment and Cultural Values Assessment tools are direct analogues to SparkVision's Core Values Quiz. Serves both individuals and organizations globally.
- BetterUp: Enterprise and individual coaching platform focused on leadership, performance, and well-being for high-achieving professionals. Highly comparable to SparkVision's coaching and leadership development offering, though at significantly larger scale.
- Mindful Schools: Organization that trains educators and leaders in mindfulness practices, including online courses and certifications. Comparable to SparkVision's mindfulness instruction and certification-style training model.
- Wisdom Labs: Corporate mindfulness training and research organization that partners with employers on resilience, focus, and well-being programs. Comparable in delivering structured mindfulness content into enterprise settings.
- Core Strengths: Values-based team and leadership development firm offering SDI (Strength Deployment Inventory) assessments and facilitation. Comparable in using values and motivation frameworks to improve relationships, leadership, and team performance.
- Search Inside Yourself Leadership Institute: Leadership institute originating from Google's mindfulness program, offering mindfulness and emotional intelligence training for executives and teams. Comparable in delivering mindfulness-based leadership development to enterprise clients.
- Mindvalley: Personal-development platform offering courses and programs across mindfulness, purpose, and transformation. Closely aligned with SparkVision's values-based course and program catalog and target audience of self-development-oriented adults.
Broad incumbents
- Calm: Major consumer and enterprise mindfulness and meditation platform. Competes for both individual subscribers and corporate well-being budget, addressing the same underlying demand SparkVision targets.
- FranklinCovey: Established leadership and organizational development firm with values-based and principle-centered offerings for executives and teams. Targets the same enterprise culture and leadership buyer SparkVision serves, at significantly larger scale.
- Headspace: Large mindfulness and meditation company with a substantial B2B offering (Headspace for Work). Overlaps with SparkVision's mindfulness methodology and enterprise distribution, but operates as a broad incumbent rather than a values-focused niche player.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
SparkVision social profiles
Digital presenceSparkVision financial estimates
Financial estimateRevenue estimate
Valuation estimate
SparkVision leadership team
Management profileNumber of profiles
Profiles1 record
SparkVision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SparkVision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SparkVision
What does SparkVision do?
SparkVision helps individuals and organizations identify and live in alignment with their core values through a free Core Values Quiz self-assessment, paid courses and downloadable templates, one-on-one coaching, keynote speaking, and the published book 'Permission to Be Human.' Its proprietary Values-Based Mindfulness methodology combines mindfulness practices with a four-category values framework (Core, Aspirational, Descriptive, Non-Resonant) and a Value Promises accountability practice. Target buyers include both individual professionals seeking personal alignment and enterprise clients seeking values-driven culture and leadership development.
Is SparkVision a public or private company?
SparkVision is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SparkVision founded?
SparkVision was founded in 2015. It employs 1 to 10 people.
Where is SparkVision based?
SparkVision is headquartered in Baltimore, United States, in the North America region.
How does SparkVision make money?
Five revenue lines are on record. Freemium Quiz Access are the primary driver. The others are courses and Programs, templates and Forms, coaching Services and book Sales.
Who are SparkVision's main competitors?
Direct peers on record are Barrett Values Centre, BetterUp, Mindful Schools, Wisdom Labs, Core Strengths, Search Inside Yourself Leadership Institute and Mindvalley. Broad incumbents are Calm, FranklinCovey and Headspace.
Does SparkVision have an API?
No public API is recorded for SparkVision.
What industry is SparkVision in?
SparkVision's product category is Personal Development & Leadership Coaching Services. Its primary akta.pro industry code is HSADAJAB, Mindfulness-Based Coaching & Training (MBSR/MBCT-style), with a secondary code of HSADAJAG, Corporate/Workplace Mindfulness & Stress-Reduction Programs. Its NAICS code is 541612 and its SIC code is 8742.