Levity Cannabis Spirit

What Levity Cannabis Spirit does

Levity Cannabis Spirit (legal entity: Levity Beverages LLC) is a Charleston, SC-based CPG company that produces hemp-derived Delta-9 THC non-alcoholic spirits and pre-mixed canned cocktails positioned as direct substitutes for traditional alcoholic beverages. The company was founded by three entrepreneurs — John Berdux (formulator), Stephen DuBose, and Liam Becker — and operates with 11-50 employees. Its core technology is a proprietary formulation of hemp-derived Delta-9 THC at 2mg per fluid ounce (or 4mg-25mg per canned cocktail), engineered to remain under the 0.3% Delta-9 THC by dry weight threshold defined by the 2018 Farm Bill, which enables legal interstate commerce. Products are third-party lab tested and the spirit line is sweetened with stevia for a sugar-free proposition; the portfolio spans 750mL bottled spirits (Agave High Water, London High, Founder's Reserve at 200mg/bottle), eight canned cocktail SKUs across 4mg-25mg THC formats, and a Delta-9 THC gummy line launched in January 2025.

The business operates a hybrid go-to-market model: direct-to-consumer e-commerce via a Shopify storefront on drinklevity.com supplemented by a Seal Subscriptions platform offering 15% recurring-order discounts, paired with broad retail distribution through hundreds of US specialty doors — vape shops, smoke shops, CBD stores, liquor stores, and convenience stores — including named anchors such as Total Wine & More and Refuel. Unit pricing ranges from $8 for low-dose 4-packs to $44.99 for the Founder's Reserve 750mL bottle, with case and 3-pack bundles available. The company is privately held, founder-owned, and has disclosed no outside funding or institutional investors. Marketing is anchored on a Forbes Magazine feature (December 2023), content/recipe content on the website, social channels (@drinklevity on Instagram), and seasonal campaigns (Dry January, Black Friday).

Customer concentration is structurally low: revenue is spread across thousands of individual consumers, hundreds of small retail partners, and a single larger enterprise anchor (Total Wine & More). The company is currently in an active product cadence phase, with five new SKUs or reformulations released between summer 2024 and January 2025, signaling investment in category expansion over pure efficiency. The principal risk vector is regulatory — the 2018 Farm Bill status of hemp-derived Delta-9 THC is under active state-level legal pressure, and any federal or state-level disruption to the <0.3% threshold would structurally impair the entire value proposition.

Name

Levity Cannabis Spirit

Legal name

Levity Beverages LLC

Website

https://drinklevity.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Levity Cannabis Spirit is a Charleston, SC-based CPG company that produces hemp-derived Delta-9 THC non-alcoholic spirits, canned cocktails, and gummies for health-conscious adults 21+ seeking alcohol alternatives, sold via DTC e-commerce and hundreds of US retail partners.

Ownership category

akta.pro rank

Product category

Cannabis-Infused Beverages

NAICS

Distilleries (312140), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD)

akta.pro secondary industry

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)

Keywords

• Cannabis-infused beverages
• Hemp-derived spirits
• Delta-9 THC products
• Non-alcoholic cocktails
• THC canned cocktails

Headquarters

HQ city

North Charleston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: The company sells directly to consumers through its Shopify-powered e-commerce website. Customers can purchase individual bottles/cans or subscribe for recurring deliveries with a 15% discount. Orders ship within 1-2 business days via UPS.
2. Retail Distribution: Products are sold through hundreds of retail locations including vape shops, smoke shops, CBD stores, liquor stores, convenience stores, and specialty retailers across the United States.
3. Subscription Revenue: Recurring subscription model through Seal Subscriptions platform allowing customers to set up recurring orders with 15% savings. Subscribers can choose delivery frequency of 1-4 weeks and can modify or cancel anytime.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Levity Cannabis Spirit manufactures and sells hemp-derived Delta-9 THC-infused non-alcoholic spirits (750mL bottled spirits in agave and gin profiles), pre-mixed canned cannabis cocktails in multiple flavors and THC dosages, and Delta-9 THC gummies. Products are positioned as alcohol alternatives for adults 21+ seeking social and intoxicating effects without hangovers, sold direct-to-consumer and through retail partners across the United States.

Product overview

Levity Cannabis Spirit offers a portfolio of hemp-derived Delta-9 THC non-alcoholic products. The core offerings consist of bottled spirits (750mL bottles of Agave High Water, London High, and high-potency Founder's Reserve), pre-mixed canned cannabis cocktails (Cosmic Collection and Classic line with flavors including Galaxy Lime, Lunar Lemon, Strawberry Nebula, Cannarita, Chronic Collins, Paloma Juana, and Strawberry Cough in various THC dosages), and Delta-9 THC gummies (Strawberry Bliss and Orange Oasis at 10mg per gummy). All products are third-party tested and shipped with UPS. The company operates under Levity Beverages LLC, based in Charleston, SC.

Differentiator

Problem solved

Functional benefit

Products and services

• Agave High Water (750 mL) Hemp-derived Delta-9 THC non-alcoholic spirit with agave and citrus notes. Sugar-free (reformulated summer 2024), sweetened with stevia leaf extract. Contains 2mg THC per fluid ounce; designed as a tequila alternative for cocktails or on the rocks.
• London High (750 mL) Hemp-derived Delta-9 THC spirit inspired by London dry gin with lemon, blackberry, and juniper notes. Contains 2mg THC per fluid ounce; usable as a gin substitute in cocktails.
• Founder's Reserve (750 mL) High-potency hemp-derived Delta-9 THC spirit with 200mg THC per 750mL bottle (8mg per fluid ounce), four times the THC concentration of standard Levity spirits. Ingredients include Water, Natural Flavors, Citric Acid, Hemp Extract, Potassium Sorbate, Stevia Leaf Extract.
• Galaxy Lime Canned Cocktail (10 mg, 4-pack) Pre-mixed cannabis cocktail in 12oz cans. Margarita-inspired with cosmic lime flavor. Zero sugar, zero alcohol, 10mg Delta-9 THC per can.
• Lunar Lemon Canned Cocktail (10 mg, 4-pack) Pre-mixed cannabis cocktail in 12oz cans. Collins-style with crisp, carbonated lemon. Zero sugar, zero alcohol, 10mg Delta-9 THC per can.
• Strawberry Nebula Canned Cocktail (10 mg, 4-pack) Pre-mixed cannabis cocktail in 12oz cans. Daiquiri-inspired with strawberry and vanilla notes. Zero sugar, zero alcohol, 10mg Delta-9 THC per can.
• Strawberry Cream Canned Cocktail (25 mg, 4-pack) Higher-potency version of the Strawberry Nebula canned cocktail. Pre-mixed 12oz cans with strawberry and vanilla. Zero sugar, zero alcohol, 25mg Delta-9 THC per can.
• Cannarita Canned Cocktail (4 mg, 4-pack) Pre-mixed cannabis cocktail in 12oz cans. Margarita-inspired with lime. Zero alcohol, 4mg Delta-9 THC per can.
• Chronic Collins Canned Cocktail (4 mg, 4-pack) Pre-mixed cannabis cocktail in 12oz cans. Tom Collins-inspired with lemon. Zero alcohol, 4mg Delta-9 THC per can.
• Paloma Juana Canned Cocktail (4 mg, 4-pack) Pre-mixed cannabis cocktail in 12oz cans. Paloma-inspired with grapefruit, agave, and lime. Sugar-free, 15 calories per can, 4mg Delta-9 THC per can.
• Strawberry Cough Canned Cocktail Pre-mixed cannabis cocktail. Strawberry-flavored canned cocktail with Delta-9 THC.
• Strawberry Bliss Delta-9 THC Gummies (10 mg) Delta-9 THC gummies with strawberry flavor. 10mg THC per gummy, 15 gummies per pack. Ingredients include Sugar, Corn Syrup, Pectin, Hemp-Derived Delta-9 THC.
• Orange Oasis Delta-9 THC Gummies (10 mg) Delta-9 THC gummies with orange citrus flavor. 10mg THC per gummy, 15 gummies per pack.

Quantifiable outcome

• Effects onset within 5-10 minutes
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Sugarshack SessionsminorGTM or Marketing PartnerLevity is the Official Cannabis Beverage Sponsor of Sugarshack Sessions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cann: Cann is a leading cannabis-infused social tonic brand offering low-dose canned beverages. Direct competitor to Levity's canned cocktail line (Cannarita, Chronic Collins, etc.) targeting the same social-occasion, low-dose consumer with similar retail and DTC distribution.
• Keef Brands: Keef Brands is an established cannabis-infused beverage company producing sodas, sparkling waters, and mocktails. Direct competitor in the cannabis beverage category with broader product range and longer market history, though primarily operating in state-licensed dispensary channels rather than hemp-derived retail.
• WYNK: WYNK produces hemp-derived THC and CBD seltzers and canned cocktails in multiple flavors. Direct peer to Levity's canned cocktail portfolio with comparable dosing, federally legal positioning, and similar retail distribution focus across smoke shops, convenience, and DTC.
• Artet: Artet produces cannabis-infused, non-alcoholic aperitifs and spritzes designed for cocktail occasions. Most direct peer to Levity: both occupy the 'non-alcoholic cannabis spirit' category targeting sober-curious adults and mixologists, with similar price points and on-premise/off-premise distribution strategies.
• Pamos: Pamos is a hemp-derived Delta-9 THC spirit brand offering canned cocktail alternatives. Direct peer to Levity in the hemp-THC non-alcoholic spirit category with overlapping positioning around cocktail mixability and social occasion usage.

Emerging players

• Kin Euphorics: Kin Euphorics produces non-alcoholic functional aperitifs and spirits designed for social drinking occasions without alcohol. Comparable to Levity in the 'alcohol alternative' positioning but uses nootropics and adaptogens rather than THC — competes for the same sober-curious consumer wallet share.
• De Soi: De Soi is a non-alcoholic, adaptogen-driven aperitif brand positioned for social drinking occasions. Adjacent competitor to Levity targeting the sober-curious occasion but without THC; competes for the same retailer shelf space and consumer occasion.
• Ghia: Ghia is a non-alcoholic bitter aperitif brand targeting the 'functional drinking' and sober-curious occasions. Overlaps with Levity's value proposition of providing an adult, sophisticated drinking experience without alcohol, though without the intoxicating effects of THC.

Broad incumbents

• Athletic Brewing Company: Athletic Brewing is the leading craft non-alcoholic beer brand with national distribution and significant brand recognition. Operates in the broader 'alcohol alternative' space and competes with Levity for sober-curious consumer occasions and retailer shelf space, with materially larger scale and marketing budget.
• Heineken (Lagunitas Hi-Fi Hops / Hapi): Heineken has piloted and acquired positions in cannabis and non-alcoholic beverage categories (including Lagunitas Hi-Fi Hops and Hapi Hemp beverages). A major CPG incumbent that could enter hemp-THC spirits at scale, posing a competitive threat to founder-led brands like Levity through distribution, marketing, and shelf-negotiation power.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/drinklevity
• LinkedInlinkedin.com/company/levity-cannabis-spirits

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Levity Cannabis Spirit