Southeast Acquirers Association
- Company typePrivate
- Founded2000
- HeadquartersEarth City, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Southeast Acquirers Association firmographics
Firmographics- Name
- Southeast Acquirers Association
- Legal name
- Southeast Acquirers Association, Inc.
- Website
- https://southeastacquirers.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Southeast Acquirers Association is headquartered
LocationHeadquarters
- HQ city
- Earth City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Southeast Acquirers Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Conference Registration Fees: SEAA generates revenue primarily through attendee and exhibitor registration fees for its annual conference. Fees are tiered (early-bird, regular, on-site) for both attendees and exhibitors, with additional charges for extra participants.
- Sponsorship Revenue: Companies sponsor the SEAA Annual Conference at various tier levels (Flamingo, Palm, Sun/In Kind). Sponsors receive branding visibility, podium mentions, exhibit tables, and complimentary participant passes. Sponsorship is a key revenue stream supporting the association's operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Early-bird Exhibitor Table — $3,800 (until Feb 20, 2026, includes 2 participants) |
| One time/ perpetual license | Multi-year contract | Regular Exhibitor Table — $4,100 (from Feb 21, 2026, includes 2 participants) |
| One time/ perpetual license | Pay-as-you-go | Early-bird Attendee — $95 (until Feb 20, 2026) |
| One time/ perpetual license | Pay-as-you-go | Regular Attendee — $135 (Feb 21 – May 31, 2026) |
| One time/ perpetual license | Pay-as-you-go | On-Site Attendee — $550 first representative, $300 each additional |
| One time/ perpetual license | Pay-as-you-go | Professional Services Attendee — $175 (early-bird) / $95 (regular) / $135 (on-site) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Southeast Acquirers Association product offering
Product offeringCore offering
Southeast Acquirers Association (SEAA) is a non-membership trade association that organizes the SEAA Annual Conference, a 2.5-day event delivering education, training, and networking for electronic payments industry professionals. It supplements the conference with exhibitor booths, multi-tier corporate sponsorships, a podcast (SEAA Engagement Series), and the John Yarmy Scholarship program for university students.
Product overview
Southeast Acquirers Association is a non-membership, 501(c)(6) trade association for the electronic payments industry that organizes the SEAA Annual Conference as its core product. The organization was founded in 2000 and held its first conference in 2001. Beyond the main conference, SEAA offers an Engagement Series podcast, exhibitor and sponsorship programs at multiple tiers (Flamingo, Palm, Sun/In-Kind), a social media toolkit, a university scholarship program (John Yarmy Scholarship), and a charitable fundraiser (Derek's Dogs). The association facilitates networking and education for payment industry professionals including processors, hardware manufacturers, software developers, sales providers, legal professionals, and regulatory experts.
Differentiator
Problem solved
Functional benefit
Brands
- SEAA Podcast (Engagement Series): The SEAA Podcast features industry leaders and payment professionals exploring the dynamic world of acquiring, covering trends, innovations, and challenges shaping the payments landscape.
Products and services
- SEAA Annual Conference Annual conference bringing together electronic payments industry professionals for 2.5 days of education, training, and networking with thought leaders, vendors, processors, hardware manufacturers, software developers, legal professionals, and regulatory experts.
- SEAA Exhibitor Program Exhibitor opportunity for vendors to showcase products and services to industry sales representatives at the annual conference, with booth tables including electricity, Wi-Fi, and tabletop displays, plus additional per-participant registrations.
- SEAA Sponsorship Packages Multi-tiered sponsorship opportunities at the annual conference offered at Flamingo, Palm, and Sun/In-Kind levels, providing podium mentions, signage, logo placement on banners, branding visibility, and complimentary exhibitor passes.
Companies that use Southeast Acquirers Association
Customer profileSegments1 record
Ideal customer profiles2 records
Southeast Acquirers Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Southeast Acquirers Association partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor.
- Digital TransactionsminorMedia partner of SEAA, providing coverage and visibility for the electronic payments industry.
- Nilson ReportminorMedia partner of SEAA, providing coverage and visibility for the electronic payments industry.
- Green SheetminorMedia partner of SEAA, providing coverage and visibility for the electronic payments industry.
- Paycast NetworkminorMedia partner of SEAA, providing coverage and visibility for the electronic payments industry.
- MPC EventsminorMedia partner of SEAA, providing coverage and visibility for the electronic payments industry.
- Transaction Services Group (TSG)minorMedia partner of SEAA, providing coverage and visibility for the electronic payments industry.
- ATMIA (ATM Industry Association)minorNational organization partner of SEAA, representing the ATM industry within the broader electronic payments ecosystem.
- PayTech WomenminorNational organization partner of SEAA focused on supporting women in payments technology.
- ElectranminorNational organization partner of SEAA focused on electronic payments standards and interoperability.
- Retail Solutions Providers Association (RSPA)minorNational organization partner of SEAA, representing retail solutions providers in the payments ecosystem.
- Northeast Acquirers Association (NEAA)minorSister regional association, one of several regional acquirer associations across the United States.
- Midwest Acquirers Association (MWAA)minorSister regional association, one of several regional acquirer associations across the United States.
- Western States Acquirers AssociationminorSister regional association, one of several regional acquirer associations across the United States.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Southeast Acquirers Association competitors and assessment
Company assessmentEmerging players
- ATM Industry Association (ATMIA): International trade association serving the ATM and payments industry, already a national-organization partner of SEAA. Overlaps in audience (ISOs, processors, vendors) and event-driven revenue model.
- Retail Solutions Providers Association (RSPA): Trade association for retail technology and payments resellers. National-organization partner of SEAA, serving an overlapping channel of payments professionals and producing its own annual event.
- PayTech Women: National organization supporting women in payments technology, already a partner of SEAA. Adjacent mission and overlapping audience of payments professionals.
Broad incumbents
- Electronic Transactions Association (ETA): National 501(c)(6) trade association for the payments industry, producing the TRANSACT event. Larger incumbent with broader scope; competes for the same sponsor and exhibitor dollars at a national scale.
- Money 20/20: Large-scale fintech and payments industry conference and media brand. Competes for the same sponsor, exhibitor, and attendee attention as SEAA at a much larger global scale.
Direct peers
- Midwest Acquirers Association (MWAA): Regional acquirer trade association for the Midwest US, operating the same annual-conference model as SEAA. Directly comparable in business model and sponsor base.
- Northeast Acquirers Association (NEAA): Sister regional trade association serving the electronic payments industry in the Northeast US with the same annual-conference-and-sponsorship model as SEAA. Directly comparable in structure, audience, and revenue mix.
- Western States Acquirers Association: Regional acquirer trade association for the Western US. One of SEAA's sister associations, running a parallel annual conference for electronic payments professionals.
Others
- Digital Transactions: News and media brand covering the electronic-payments industry, currently a media partner of SEAA. Adjacent ecosystem participant serving the same audience.
- Nilson Report: Payments industry research and media outlet, currently a media partner of SEAA. Adjacent ecosystem player covering the same electronic-payments industry SEAA serves.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Southeast Acquirers Association social profiles
Digital presenceSoutheast Acquirers Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Southeast Acquirers Association leadership team
Management profileNumber of profiles
Profiles18 records
Southeast Acquirers Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Southeast Acquirers Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Southeast Acquirers Association
What does Southeast Acquirers Association do?
Southeast Acquirers Association (SEAA) is a non-membership trade association that organizes the SEAA Annual Conference, a 2.5-day event delivering education, training, and networking for electronic payments industry professionals. It supplements the conference with exhibitor booths, multi-tier corporate sponsorships, a podcast (SEAA Engagement Series), and the John Yarmy Scholarship program for university students.
Is Southeast Acquirers Association a public or private company?
Southeast Acquirers Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Southeast Acquirers Association founded?
Southeast Acquirers Association was founded in 2000. It employs 11 to 50 people.
Where is Southeast Acquirers Association based?
Southeast Acquirers Association is headquartered in Earth City, United States, in the North America region.
How does Southeast Acquirers Association make money?
Two revenue lines are on record. Conference Registration Fees are the primary driver. The others are sponsorship Revenue.
Who are Southeast Acquirers Association's main competitors?
Emerging players on record are ATM Industry Association (ATMIA), Retail Solutions Providers Association (RSPA) and PayTech Women. Broad incumbents are Electronic Transactions Association (ETA) and Money 20/20. Direct peers are Midwest Acquirers Association (MWAA), Northeast Acquirers Association (NEAA) and Western States Acquirers Association. Others are Digital Transactions and Nilson Report.
Does Southeast Acquirers Association have an API?
No public API is recorded for Southeast Acquirers Association.