Agritex

What Agritex does

Agritex is a privately held, founder-owned agricultural equipment dealership headquartered in Água Boa, Mato Grosso, Brazil. Founded in 2003 by director Gerson Garbuio, the company operates as an authorized Case IH (CNH Industrial) dealer serving the Vale do Araguaia region across 7 physical store locations. Agritex sells new and pre-owned Case IH agricultural machinery — including tractors, combine harvesters, sprayers, planters, implements, and AFS (Advanced Farming Systems) precision agriculture technology — to farmers and agricultural producers in the surrounding region.

The business generates revenue across five streams: new machinery sales, used machinery sales, parts and components (accessed via the MyCNHIStore catalog), technical services and warranty support, and financing solutions offered through CNH Industrial Capital and the National Case IH Consortium (in partnership with Primo Rossi). Pricing is quote-based via direct store contact, with no public disclosure of price points. The company employs approximately 400 people across Commercial, Parts, and Services departments at each of its 7 locations, supported by sales and contact channels including its website, dedicated WhatsApp numbers per department, and in-person consultation at physical stores.

Agritex is a regional, single-brand dealership with a geographically concentrated footprint limited to Vale do Araguaia. Its competitive position rests on territorial authorization from Case IH, multi-decade relationships with local farming customers, and an integrated lifecycle offering (equipment + parts + service + financing) that creates customer stickiness. The business has no disclosed external investors, operates without proprietary technology beyond what Case IH provides, and shows no current signs of acquisition activity, partnership diversification beyond its existing financing partners, or product expansion outside the Case IH portfolio.

Name

Agritex

Legal name

Agritex

Website

https://agritex.com.br

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Agritex is a privately held authorized Case IH agricultural equipment dealership operating 7 stores across the Vale do Araguaia region of Mato Grosso, Brazil, selling new and used machinery, parts, services, and financing to regional farming operations.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Farm Machinery & Equipment (3523), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Farm Supply Retail (Independent Dealers) (AFABAJAA)

akta.pro secondary industry

Farm Hardware, Parts & Consumables Retail (Tools, PPE, Repair) (AFABAJAM)

Keywords

• Agricultural machinery dealership
• Case IH equipment sales
• Farm machinery distribution
• Agricultural parts supply
• Precision farming technology

Headquarters

HQ city

Água Boa

HQ country

Brazil

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Agricultural Machinery Sales: Sale of new Case IH branded agricultural machinery including tractors, harvesters, sprayers, planters, and implements
2. Used Agricultural Machinery Sales: Sale of pre-owned agricultural machines with quality guarantee and proven provenance
3. Parts and Components: Catalog access to Case IH parts for maintaining optimal machine performance
4. Services and Maintenance: Technical services and warranty support for agricultural machinery
5. Financing and Consortium: CNH Industrial Capital financing lines and National Case IH Consortium for equipment acquisition

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Agritex is an authorized Case IH agricultural machinery dealership selling new and used farm equipment including tractors, combine harvesters, sprayers, planters, implements, and AFS precision agriculture technology. The dealership complements equipment sales with genuine parts supply via MyCNHIStore, maintenance and warranty services, and access to financing through CNH Industrial Capital and the National Case IH Consortium across 7 physical store locations in the Vale do Araguaia region of Mato Grosso, Brazil.

Product overview

Agritex is a Case IH authorized dealership serving the Vale do Araguaia region in Mato Grosso, Brazil. The company operates as a single-brand agricultural machinery distributor offering a unified portfolio centered on Case IH equipment. The core product line includes tractors, combine harvesters, sprayers, planters, implements, and AFS (Advanced Farming Systems) precision agriculture technology. These are complemented by used machinery sales, parts supply via MyCNHIStore, maintenance and warranty services, and financial products including Banco CNH Industrial financing and Case IH consortium plans. The products and services work together as an integrated agricultural solutions ecosystem, providing farmers with equipment, parts, service, and financing from a single dealer network.

Differentiator

Problem solved

Functional benefit

Products and services

• Tratores (Tractors) Case IH branded agricultural tractors for field operations, sold by Agritex to farmers and agricultural businesses in the Vale do Araguaia region.
• Colheitadeiras (Combine Harvesters) Case IH grain combine harvesters for automated harvesting operations, sold to agricultural producers in Mato Grosso.
• Pulverizadores (Sprayers) Case IH agricultural sprayers for crop protection applications, sold to farming operations.
• Plantadeiras (Planters) Case IH precision planters for sowing operations, offered as part of the dealership's product line.
• Implementos (Implements) Agricultural implements and attachments compatible with Case IH machinery, distributed through the Agritex dealership.
• AFS - Advanced Farming Systems Case IH precision agriculture technology for guidance, monitoring, and data management in farming operations, distributed by Agritex.
• Máquinas Usadas (Used Machines) Pre-owned agricultural machinery with guaranteed quality and verified provenance, offered by Agritex to farming customers.
• Peças (Parts) Genuine replacement parts and components for Case IH agricultural machinery, accessible via the MyCNHIStore catalog and Agritex stores, to maintain optimal machine performance.
• Banco CNH Industrial (Financing) Credit and financing solutions from CNH Industrial Capital tailored for agricultural business needs, offered through the Agritex dealership to support equipment acquisition.
• Consórcio Nacional Case IH Consortium plans enabling customers to acquire Case IH agricultural machinery through scheduled contributions, offered via Primo Rossi's Consortium partnership.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Case IH (CNH Industrial)coreChannel Partner/ Reseller/ Distributor · 1 January 2003Authorized Case IH dealer for Vale do Araguaia region. Company initiated in 2003 when director Gerson Garbuio received challenge from Case IH to enter agricultural segment. Distributes full range of Case IH products including tractors, harvesters, sprayers, planters, implements, and AFS precision farming technology.
• CNH Industrial CapitalcoreGTM or Marketing PartnerFinancial services partner providing credit lines for equipment acquisition. Promoted on company website as 'Banco CNH Industrial' offering the most suitable credit lines for each business operation.
• Prímo Rossi's ConsortiumminorGTM or Marketing PartnerPartnership for National Case IH Consortium program, enabling customers to pool resources for equipment acquisition through scheduled contributions.

Scale indicators3 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• John Deere Brasil: Subsidiary of Deere & Company, the largest global ag machinery OEM, with an established Brazilian dealer network. Competes head-to-head with Case IH (and therefore Agritex indirectly) for farmer equipment purchases across tractors, combines, and precision ag.
• AGCO Corporation: Global agricultural equipment manufacturer (Massey Ferguson, Valtra, Fendt brands) operating in Brazil with its own dealer network. Competes with Case IH for the same Brazilian farmer customers and represents the principal alternative OEM brand a farmer could choose over Case IH.
• CNH Industrial (Case IH parent): Global parent of Case IH and the OEM that supplies Agritex's full product line, including tractors, combines, sprayers, and planters. Direct counterparty in the distribution relationship and the most relevant incumbent benchmark for ag equipment distribution economics in Brazil.

Emerging players

• Kepler Weber: Brazilian manufacturer of grain storage and handling equipment (silos, dryers, conveyors). Adjacent to Agritex's machinery portfolio as a complementary ag infrastructure supplier to the same soybean/corn producers in Mato Grosso.

Regional players

• Stara: Brazilian agricultural machinery manufacturer based in Rio Grande do Sul, producing planters, sprayers, and implements. Comparable as another homegrown ag equipment provider serving Brazilian farmers with similar product categories (planters, sprayers) that Agritex resells under Case IH.
• Tatu Marchesan: Major Brazilian manufacturer of agricultural implements (plows, harrows, planters, sprayers) and equipment. Comparable as a Brazilian ag equipment brand that could either complement or substitute for Case IH implements in Agritex's product mix.
• Baldan Implementos Agrícolas: Brazilian manufacturer of agricultural implements and equipment. Comparable as a domestic ag equipment supplier that competes for the same Vale do Araguaia farmer spend on tillage, planting, and crop protection equipment.

Direct peers

• Grupo Bruma: Multi-store agricultural machinery dealership group in Brazil, primarily a John Deere dealer with locations across multiple Brazilian states. The closest direct peer to Agritex as a multi-location branded ag equipment retailer, sharing the same GTM model and customer base.

Others

• SLC Agrícola: One of Brazil's largest agricultural producers and a major buyer of Case IH and competitor machinery in Mato Grosso. Serves as a proxy for the customer base Agritex targets, providing insight into end-market demand patterns.
• Primo Rossi (Consortium partner): Brazilian consortium administrator that operates the National Case IH Consortium program through which Agritex facilitates equipment financing. Direct GTM/financing partner, making it a relevant ecosystem comparable.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/agritexcase
• LinkedInlinkedin.com/company/agritexcase

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agritex