Roger Oates Design
Roger Oates Design is a UK-based design brand founded in 1987, manufacturing 100% wool rugs and runners in Ledbury. The company serves design-conscious consumers and likely trade clients, emphasizing British craftsmanship and local manufacturing.
- Company typePrivate
- Founded1987
- HeadquartersLedbury, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Roger Oates Design does
Roger Oates Design is a UK-based design brand specializing in floor coverings and textiles, primarily 100% wool rugs and runners with distinctive patterns and colorways. Founded in 1987 and headquartered in Ledbury, the company is positioned around British craftsmanship and a commitment to local manufacturing, suggesting a hand-loomed or small-batch production approach rather than mass-market textile production.
The company's product portfolio centers on patterned wool rugs and stair runners, sold under the Roger Oates Design brand. Its emphasis on local UK manufacturing and craft is a core part of the value proposition, likely targeting interior designers, design-conscious homeowners, and trade customers who value provenance and design heritage over commodity pricing. The company operates as a private for-profit business with 11-50 employees, consistent with a niche, design-led specialist manufacturer.
The business model is anchored in direct brand sales of premium wool rugs and runners, with revenue generated from product sales rather than subscriptions, licensing, or services. No pricing, channel, or customer-segment data is available in the source, so the specific go-to-market mechanics (retail showroom, trade/wholesale, direct-to-consumer e-commerce, or a mix) cannot be determined from the available evidence.
Roger Oates Design firmographics
Firmographics- Name
- Roger Oates Design
- Website
- https://rogeroates.com
- Company type
- Private
- Founded year
- 1987
- Headcount range
- 11–50 employees
- Short description
- Roger Oates Design is a UK-based design brand founded in 1987, manufacturing 100% wool rugs and runners in Ledbury. The company serves design-conscious consumers and likely trade clients, emphasizing British craftsmanship and local manufacturing.
- Ownership category
- akta.pro rank
Roger Oates Design industry classification
Industry- Product category
- Home Textiles / Floor Coverings
- NAICS
- Carpet and Rug Mills (31411), Carpet and Rug Mills (314110)
- SIC
- Carpets & Rugs (2273)
- akta.pro primary industry
- Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave) (IMAOAJAF)
- akta.pro secondary industries
- Area Rug Manufacturing (IMAOAJAC), Rugs & Doormats Retail (Area Rugs, Runners, Entry Mats) (CRAIALAC)
Keywords
Where Roger Oates Design is headquartered
LocationHeadquarters
- HQ city
- Ledbury
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Roger Oates Design business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Roger Oates Design product offering
Product offeringCore offering
Roger Oates Design manufactures and sells 100% wool flat-weave rugs, stair runners, and complementary floor coverings featuring distinctive patterned designs and vibrant colorways. The company designs its collections in-house and produces them at its own mill in Ledbury, supplying both retail customers and the interior design trade across the UK and internationally.
Product overview
Roger Oates Design is a UK-based design brand specializing in floor coverings and textiles. The company is recognized for its British craftsmanship and commitment to local manufacturing. No detailed product portfolio information is available from the provided sources.
Differentiator
Problem solved
Functional benefit
Products and services
- Wool flat-weave rugs 100% wool flat-weave rugs in the brand's signature patterned designs and colorways, manufactured at the company's Ledbury mill and sold to consumers and the interior design trade for residential use.
- Wool stair runners 100% wool flat-weave stair runners in patterned designs, available in standard and made-to-measure lengths for residential staircases, sold to consumers and the interior design trade.
Companies that use Roger Oates Design
Customer profileIdeal customer profiles2 records
Roger Oates Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Roger Oates Design partnerships and signals
Strategic signalRecent moves1 record
Roger Oates Design competitors and assessment
Company assessmentDirect peers
- Harlequin Floors: UK manufacturer of Harlequin brand floors, carpets, and rugs including performance and dance flooring. Overlaps in the British-made wool and commercial floor coverings market.
- Jacaranda Carpets: British manufacturer of broadloom carpets and rugs, including wool ranges, supplying high-end residential and commercial interiors. Comparable as a UK-based premium wool floor coverings maker.
- Brockway Carpets: British-made wool carpet and rug manufacturer with strong designer and bespoke runner collections. Comparable UK craftsmanship positioning and wool product focus.
- Kersaint Cobb: Specialist in natural fiber flooring, sisal, wool, and coir rugs with strong design and sustainability credentials. Directly comparable on natural material rugs and runners.
- Crucial Trading: UK designer and manufacturer of natural fiber rugs, runners, and carpets with distinctive textures and patterns. Overlaps directly with Roger Oates Design on design-led wool and natural fiber runners.
- Westex Carpets: UK manufacturer of premium 80% wool twist and patterned carpets. Comparable as a domestic British wool floor coverings specialist serving residential and contract markets.
- Alternative Flooring: UK-based specialist in decorative rugs, runners, and carpet tiles with strong design and pattern-led collections. Directly competes with Roger Oates Design in the premium British-made rug and runner category.
Broad incumbents
- Brintons: Long-established British broadloom carpet manufacturer with global presence, offering woven and patterned wool carpets. Larger incumbent in the same British-made premium wool carpet space.
- Cormar Carpets: UK-based carpet manufacturer with a wide portfolio of wool twist, loop, and plain carpets. Broader incumbent competing for similar UK retail and contract buyers as Roger Oates Design.
Regional players
- Loewe (L.W. Collins): UK-based wholesale distributor of rugs and carpets from European and global brands. Relevant as a UK channel partner for premium rugs and runners rather than a direct manufacturer competitor.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Roger Oates Design social profiles
Digital presenceRoger Oates Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roger Oates Design leadership team
Management profileNumber of profiles
Profiles1 record
Roger Oates Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roger Oates Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roger Oates Design
What does Roger Oates Design do?
Roger Oates Design manufactures and sells 100% wool flat-weave rugs, stair runners, and complementary floor coverings featuring distinctive patterned designs and vibrant colorways. The company designs its collections in-house and produces them at its own mill in Ledbury, supplying both retail customers and the interior design trade across the UK and internationally.
When was Roger Oates Design founded?
Roger Oates Design was founded in 1987. It employs 11 to 50 people.
Where is Roger Oates Design based?
Roger Oates Design is headquartered in Ledbury, United Kingdom, in the Europe region.
Who are Roger Oates Design's main competitors?
Direct peers on record are Harlequin Floors, Jacaranda Carpets, Brockway Carpets, Kersaint Cobb, Crucial Trading, Westex Carpets and Alternative Flooring. Broad incumbents are Brintons and Cormar Carpets. Loewe (L.W. Collins) is listed as a regional player.
Does Roger Oates Design have an API?
No public API is recorded for Roger Oates Design.
What industry is Roger Oates Design in?
Roger Oates Design's product category is Home Textiles / Floor Coverings. Its primary akta.pro industry code is IMAOAJAF, Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave), with a secondary code of IMAOAJAC, Area Rug Manufacturing. Its NAICS code is 31411 and its SIC code is 2273.