Premiair
Premiair Group is an Indonesian private aviation services operator (founded 1989, HQ Halim Perdanakusuma Airport, Jakarta) running an integrated platform of private jet charter, MRO, FBO ground handling, and CAMO/advisory through subsidiaries ETA, WJA, WIRA, and Mitra Aviasi, serving high-net-worth individuals, corporates, and government clients across the Indonesian archipelago.
- Company typePrivate
- Founded1990
- HeadquartersKota, Indonesia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Premiair does
Premiair Group is an Indonesian private aviation services and aircraft management operator founded in 1989 (occasionally cited as 1990) and headquartered at Halim Perdanakusuma Airport in Jakarta. The group delivers an integrated stack of business aviation services through four business units: core charter and aircraft management under the Premiair (ETA) brand; maintenance, repair, and overhaul (MRO) through WJA (Wira Jaya Angkasa); fixed-base operator (FBO) ground handling, trip support, and premium aircraft cleaning via WIRA (Wira Adirajasa Dirgantara); and Continuing Airworthiness Management Organization (CAMO) plus aircraft sales and advisory through Mitra Aviasi. The charter catalog spans 16 aircraft models from light jets (Phenom 300, Cessna 172R) through mid- and long-range platforms (Challenger 850, Citation Sovereign+, Legacy 650, G500) to ultra-long-range (Global 5000, Global 7500) plus turboprops (King Air 350i, Grand Caravan EX) and helicopters (AW-139, EC135).
The commercial model is multi-stream: on-demand charter at quote-based pricing that varies by aircraft type, distance, duration, and ancillaries; recurring aircraft management subscriptions covering crew, maintenance coordination, and operational oversight; professional-services MRO contracts (scheduled, unscheduled, and 24/7 emergency repair); FBO and ground handling fees at Halim and the newly launched Soekarno-Hatta location; and project-based aircraft transaction advisory. The platform is supported by a regulatory stack including IS-BAO, BARS, IS-BAH Stage 2, DGCA Part 145 (AMO 145D-879, July 2013), FAA Part 145, and Embraer Full Authorized Service, and is reinforced by an Air Elite Network membership — the first Indonesian location admitted to that group.
Go-to-market targets high-net-worth individuals, corporate executives, and government/military clients across Indonesia's 17,000+ island archipelago and select Southeast Asian regional routes (Jakarta-Singapore cited), with demand-conversion channels via website, dedicated phone, WhatsApp, and named sales contacts per subsidiary. The group demonstrates VVIP execution capability via deliveries such as U.S. Vice Presidential flight handling and Tunisian Military C-130J operations during the ASEAN Summit Jakarta 2023. Headcount is reported at 51-100, financial performance is not disclosed, and the business operates as an independent private entity with no identified parent or external capital backing.
Premiair firmographics
Firmographics- Name
- Premiair
- Legal name
- Premiair Group
- Website
- https://flypremiair.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Premiair Group is an Indonesian private aviation services operator (founded 1989, HQ Halim Perdanakusuma Airport, Jakarta) running an integrated platform of private jet charter, MRO, FBO ground handling, and CAMO/advisory through subsidiaries ETA, WJA, WIRA, and Mitra Aviasi, serving high-net-worth individuals, corporates, and government clients across the Indonesian archipelago.
- Ownership category
- akta.pro rank
Premiair industry classification
Industry- Product category
- Private Aviation Services
- NAICS
- Nonscheduled Chartered Passenger Air Transportation (481211), Other Nonscheduled Air Transportation (481219), Other Support Activities for Air Transportation (488190), Airport Operations (48811), Other Airport Operations (488119)
- SIC
- Airports, Flying Fields & Airport Terminal Services (4581), Aircraft (3721), Aircraft & Parts (3720), Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Private Aviation Terminals & FBO Services (THABAFAH)
- akta.pro secondary industries
- Private Aviation Maintenance, Repair & Overhaul (MRO) (THABAFAI), MRO Engineering, Technical Publications & CAMO Support (IMABALAO)
Keywords
Where Premiair is headquartered
LocationHeadquarters
- HQ city
- Kota
- HQ country
- Indonesia
- HQ region
- Asia
Offices4 records
Markets served
Premiair business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Private Jet Charter Services: On-demand private jet charter flights for business and leisure travelers, including light jets, midsize jets, heavy jets, and turboprops. Pricing based on aircraft type, flight distance, duration, and additional services.
- Aircraft Management: Comprehensive aircraft management services including crew, maintenance coordination, and operational oversight for aircraft owners.
- MRO Services (WJA): Maintenance, Repair, and Overhaul services for Embraer Legacy 600/650 and Cessna Caravan C208 series. Includes scheduled and unscheduled maintenance, emergency repairs, and parts replacement.
- FBO/Ground Handling Services (WIRA): Ground handling, passenger services, crew support, aircraft cleaning, and trip support services at Halim Perdanakusuma and Soekarno-Hatta airports.
- Aircraft Sales, Purchase & Advisory (Mitra Aviasi): Aircraft transaction support including pre-purchase inspection coordination, financing consultation, and airworthiness management (CAMO).
- Trip Support Services: Comprehensive trip support including flight planning, permit acquisition, ground handling coordination, fuel arrangements, weather briefing, customs assistance, and real-time communication.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Light Jets (4-6 passengers) |
| Transaction based/ take rate | Pay-as-you-go | Midsize Jets (6-9 passengers) |
| Transaction based/ take rate | Pay-as-you-go | Heavy Jets (9-16 passengers) |
| Transaction based/ take rate | Pay-as-you-go | Turboprops |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Premiair product offering
Product offeringCore offering
Premiair Group is an Indonesian aviation services platform operating private jet charter and aircraft management through its core subsidiary Premiair (ETA). It also delivers Maintenance, Repair and Overhaul (MRO) via WJA, Fixed-Base Operator (FBO) ground handling and trip support via WIRA, and aircraft sales, purchases and Continuing Airworthiness Management (CAMO) advisory via Mitra Aviasi, serving HNWIs, corporate clients, governments, and airlines across Indonesia and Southeast Asia.
Product overview
Premiair Group is an Indonesian premium private aviation company operating as a platform of integrated aviation services through four distinct business units: Premiair (ETA) provides core private jet charter and aircraft management; WJA (MRO) delivers Maintenance, Repair, and Overhaul services; WIRA (FBO) offers Fixed-Base Operator ground handling and trip support; and Mitra Aviasi provides aircraft sales, purchases, consulting, and CAMO (Continuing Airworthiness Management Organization) services. The charter fleet includes 16 aircraft models from manufacturers including Bombardier, Embraer, Cessna, Gulfstream, Agusta, Airbus, and Beechcraft, ranging from light jets (Cessna 172R) to ultra-long-range jets (Global 7500), turboprops (King Air 350i, Cessna Caravan), and helicopters (AW-139, EC135).
Differentiator
Problem solved
Functional benefit
Products and services
- Premiair (ETA) Private Jet Charter and Aircraft Management Premium on-demand private jet charter services for business and leisure travelers across Indonesia and Southeast Asia using a fleet of light jets, midsize jets, heavy jets, turboprops, and helicopters, paired with comprehensive aircraft management including crew, maintenance coordination, and operational oversight for aircraft owners.
- WJA Maintenance, Repair and Overhaul (MRO) Services Scheduled and unscheduled maintenance, emergency repairs, and parts replacement for Embraer Legacy 600/650 and Cessna Caravan C208 series aircraft, with DGCA Part 145, FAA Part 145, and Embraer Full Authorized Service certifications, plus a 24/7 mobile repair team.
- WIRA Fixed-Base Operator (FBO) and Ground Handling Services Seamless ground handling, meet-and-assist passenger services, executive lounge, crew arrangement, trip support, and premium aircraft cleaning for foreign and domestic aircraft operators at Indonesian airports, holding IS-BAH Stage 2 certification and Air Elite Network membership.
- Mitra Aviasi Aircraft Sales, Purchases and CAMO Services Aircraft transaction advisory including pre-purchase inspection coordination and financing consultation, plus Continuing Airworthiness Management covering maintenance coordination, airworthiness directives implementation, technical records management, and part procurement for aircraft owners and investors.
- Comprehensive Trip Support Services End-to-end flight planning, permit acquisition, ground handling coordination, crew support, fuel arrangements via global supplier network, weather briefing, customs assistance, and real-time operational updates for operators across Indonesia and international destinations.
- Premium Aircraft Cleaning Services Professional aircraft interior cleaning using internationally trained crews, eco-friendly aviation-grade products, fast flexible response, confidentiality protocols, and quick cabin cleaning for rapid turnarounds, with HEPA filtration for comprehensive cabin sanitization.
Quantifiable outcome
- Emergency repairs can often be completed within just a few hours
- +2 more outcomes
Companies that use Premiair
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles6 records
Premiair technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Premiair partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- Air Elite NetworkflagshipWIRA became the first Indonesian location to join Air Elite Network in May 2024. Partnership provides access to global best practices, exclusive Air Elite Service Culture training, and operational efficiency standards for elite service delivery.
- Indonesian Directorate General of Civil Aviation (DGCA)coreRegulatory partnership for aircraft maintenance approvals. WJA is approved under Part 145D-879 by DGCA for maintenance operations. All emergency repairs are reported to DGCA for compliance with national and international safety requirements.
- Federal Aviation Administration (FAA)coreInternational regulatory partnership for aircraft maintenance standards. WJA holds FAA Part 145 certification ensuring compliance with international maintenance requirements.
- EmbraercoreWJA holds Embraer Full Authorized Service certification for Legacy 600/650 aircraft maintenance, ensuring OEM-standard repairs and parts availability.
- Global Training Providers and OEMscoreWJA technicians undergo regular training and certification programs through partnerships with global training providers and OEMs to stay updated with latest aircraft systems and technologies.
- Global Fuel Suppliers NetworkcoreWIRA coordinates reliable fuel delivery through extensive network of global suppliers, ensuring timely fuel arrangements at major airports and remote locations worldwide.
- Global Ground Handling PartnerscoreWIRA coordinates seamless ground handling through global network of trusted partners, guaranteeing top-tier service for aircraft, crew, and passengers at various destinations.
- Global Licensed Private ClinicsminorPartnership with global licensed private clinics to provide COVID-19 Rapid and PCR testing services for clients and crew at private facilities.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Premiair competitors and assessment
Company assessmentEmerging players
- Wheels Up: Membership-based private aviation platform; an emerging alternative model that could pressure traditional charter operators like Premiair as it expands internationally.
Direct peers
- Royal Jet: Abu Dhabi-based private aviation company offering charter, aircraft management, and FBO services with strong VVIP/government credentials — comparable positioning to Premiair in terms of premium segment focus and government contract execution.
- ExecuJet Aviation: Global provider of business aviation services including charter, MRO, FBO, and aircraft management across Africa, Asia-Pacific, Europe, and the Americas — a direct integrated competitor, especially relevant in the Asia-Pacific FBO and charter segments.
- Jet Aviation: Swiss-headquartered integrated business aviation services company offering charter, MRO, FBO, and aircraft management — directly comparable to Premiair's four-subsidiary structure, but with materially greater global scale.
- Universal Aviation: Global ground handling and FBO support network serving business aviation operators — directly competes with WIRA's FBO and trip support services, especially for international operators using Indonesian airports.
- Hawker Pacific: Asia-Pacific provider of aircraft sales, MRO, FBO, and charter services — closely comparable integrated business model with strong Asia-Pacific presence, posing direct competition in regional charter and MRO.
- VistaJet: Global private aviation company operating a large fleet of business jets for charter and membership-based programs; competes with Premiair's charter offering, particularly on long-range international missions.
- NetJets: Berkshire Hathaway-owned fractional ownership and charter operator; represents the global benchmark for private aviation scale and a competitive threat in the Indonesian/regional charter market for HNW and corporate clients.
Broad incumbents
- PT Garuda Indonesia: Indonesian flag carrier providing scheduled commercial service; not a direct competitor in private aviation but anchors the broader Indonesian aviation ecosystem and regulatory environment in which Premiair operates.
Regional players
- Susi Air: Indonesian aviation operator with strong regional and remote-island capabilities using Cessna Caravans and similar aircraft — comparable to Premiair's turboprop and remote-destination capabilities within Indonesia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Premiair social profiles
Digital presencePremiair compliance and trust
Trust signalCompliance8 records
Premiair financial estimates
Financial estimateRevenue estimate
Valuation estimate
Premiair leadership team
Management profileNumber of profiles
Premiair subsidiaries and ownership
Company hierarchySubsidiaries3 records
Premiair funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Premiair M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Premiair
What does Premiair do?
Premiair Group is an Indonesian aviation services platform operating private jet charter and aircraft management through its core subsidiary Premiair (ETA). It also delivers Maintenance, Repair and Overhaul (MRO) via WJA, Fixed-Base Operator (FBO) ground handling and trip support via WIRA, and aircraft sales, purchases and Continuing Airworthiness Management (CAMO) advisory via Mitra Aviasi, serving HNWIs, corporate clients, governments, and airlines across Indonesia and Southeast Asia.
Is Premiair a public or private company?
Premiair is a private company. It is classified as unknown and is currently operating.
When was Premiair founded?
Premiair was founded in 1990. It employs 51 to 100 people.
Where is Premiair based?
Premiair is headquartered in Kota, Indonesia, in the Asia region.
How does Premiair make money?
Six revenue lines are on record. Private Jet Charter Services are the primary driver. The others are aircraft Management, MRO Services (WJA), FBO/Ground Handling Services (WIRA), aircraft Sales, Purchase & Advisory (Mitra Aviasi) and trip Support Services.
Who are Premiair's main competitors?
Wheels Up is listed as an emerging player. Direct peers are Royal Jet, ExecuJet Aviation, Jet Aviation, Universal Aviation, Hawker Pacific, VistaJet and NetJets. PT Garuda Indonesia is listed as a broad incumbent. Susi Air is listed as a regional player.
Does Premiair have an API?
No public API is recorded for Premiair.
What industry is Premiair in?
Premiair's product category is Private Aviation Services. Its primary akta.pro industry code is THABAFAH, Private Aviation Terminals & FBO Services, with a secondary code of THABAFAI, Private Aviation Maintenance, Repair & Overhaul (MRO). Its NAICS code is 481211 and its SIC code is 4581.