SAT-7 UK
SAT-7 UK Trust Ltd is a registered charity that raises donations in the UK to fund SAT-7 International Trust, a Christian satellite television and digital media ministry broadcasting faith programming in Arabic, Persian, and Turkish across 25 Middle East and North Africa countries.
- Company typePrivate
- Founded1996
- HeadquartersChippenham, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What SAT-7 UK does
SAT-7 UK Trust Ltd is a registered charity (No. 1060612) and company limited by guarantee (No. 3301736) incorporated in England and Wales, headquartered in Chippenham, Wiltshire. It functions as the UK fundraising and awareness arm of SAT-7 International Trust, a Christian media ministry founded by Dr Terence Ascott that first broadcast on 31 May 1996 and is currently celebrating its 30th year. The UK entity's sole operational purpose is to raise donations, prayer support, and church partnerships within the United Kingdom to fund the broader ministry's work across the Middle East and North Africa (MENA).
The underlying SAT-7 ministry operates four language-specific satellite television channels — SAT-7 ARABIC, SAT-7 PARS (Persian/Farsi/Dari), SAT-7 TÜRK, and SAT-7 KIDS — supplemented by SAT-7 PLUS, the Middle East's first on-demand Christian video streaming service launched in February 2021. Production occurs from studios in Egypt, Lebanon, Türkiye, Cyprus, and London, with content distributed via free-to-view satellite across 25 countries and amplified through YouTube, Facebook, Instagram, and WhatsApp. Notable technical components include virtual production technology deployed for the Church4Afghanistan programme to create an immersive environment for viewers in restricted regions. The 2025 engagement footprint comprised 14.7 million Facebook interactions, 26 million YouTube views, 3.9 million Instagram engagements, and 75,100 one-to-one viewer support conversations.
SAT-7 UK's revenue model is entirely donation-based, with no content monetisation. Income streams comprise individual donations, the Joy Bringer regular monthly giving programme (£12–£30/month tiers), legacy gifts via wills, church partnership contributions, and corporate/trust giving channelled through Stewardship, CAF, PayPal Giving Fund, Give as you Live, and Easyfundraising. The go-to-market motion is community-led and event-driven, leveraging podcasts, newsletters, the Prom Praise event at the Royal Albert Hall, church partnerships, and ambassador talks. SAT-7 UK does not charge viewers for its content; funding flows from UK supporters to SAT-7 International Trust to sustain cross-border broadcasting operations.
SAT-7 UK firmographics
Firmographics- Name
- SAT-7 UK
- Legal name
- SAT-7 UK Trust Ltd
- Website
- https://sat7uk.org
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SAT-7 UK Trust Ltd is a registered charity that raises donations in the UK to fund SAT-7 International Trust, a Christian satellite television and digital media ministry broadcasting faith programming in Arabic, Persian, and Turkish across 25 Middle East and North Africa countries.
- Ownership category
- akta.pro rank
SAT-7 UK industry classification
Industry- Product category
- Religious Media Broadcasting
- NAICS
- Religious Organizations (8131), Grantmaking and Giving Services (8132), Educational Support Services (611710)
- SIC
- Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Religious/Faith-Based Program Syndication (MPABAMAI)
- akta.pro secondary industries
- Faith & Religious Live Streaming Platforms (MPACACAK), Religious Fundraising / Telethon & Ministry Support Channels (MPABALAO)
Keywords
Where SAT-7 UK is headquartered
LocationHeadquarters
- HQ city
- Chippenham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
SAT-7 UK business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Individual Donations: SAT-7 UK receives donations from individuals in the UK who support the ministry through one-time gifts, regular monthly giving (Joy Bringer programme), and special appeals.
- Legacy Gifts and Wills: Supporters can leave gifts in their wills to SAT-7 UK, described as one of the most impactful ways to continue supporting the ministry for generations.
- Church Partnerships: SAT-7 UK partners with churches who become Church Partners, providing ongoing support through prayer and donations.
- Corporate and Trust Giving: SAT-7 receives support from trusts and corporate donors, with options for payroll giving, charity accounts (Stewardship, CAF), and Donor Advised Funds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Joy Bringer Regular Giving - £12/month |
| Subscription | Monthly | Joy Bringer Regular Giving - £18/month |
| Subscription | Monthly | Joy Bringer Regular Giving - £24/month |
| Subscription | Monthly | Joy Bringer Regular Giving - £27/month |
| Subscription | Monthly | 30th Anniversary Joy Bringer - £30/month for 3 years |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels8 records
SAT-7 UK product offering
Product offeringCore offering
SAT-7 UK is a registered UK charity (No. 1060612) and company limited by guarantee (No. 3301736) that raises funds and awareness in the United Kingdom to support SAT-7 International Trust's Christian satellite television and digital media ministry. It serves as the UK fundraising, donor engagement, and communications arm, operating the Joy Bringer regular giving programme, the SAT-7 UK Podcast, and church-partnership outreach to fund content broadcast in Arabic, Persian, and Turkish across the Middle East and North Africa.
Product overview
SAT-7 UK operates a multi-platform Christian media ministry broadcasting to the Middle East and North Africa. The core offering consists of four language-specific television channels: SAT-7 ARABIC (Arabic), SAT-7 PARS (Persian/Farsi), SAT-7 TÜRK (Turkish), and SAT-7 KIDS (children's programming across multiple languages). These channels deliver satellite television broadcasts and digital content including drama, discipleship programmes, worship shows, and viewer support services. The portfolio is complemented by SAT-7 PLUS, an on-demand video streaming service launched January 2021 as the Middle East's first Christian streaming platform, and the SAT-7 UK Podcast offering prayer resources and faith stories. Additional initiatives include Church4Afghanistan (social media programme for Afghan Christians), the Lebanon – Our Story social cohesion project, and the Joy Bringer regular giving programme. SAT-7 also produces standalone content including feature films like Toxic, distributed internationally through airline in-flight entertainment.
Differentiator
Problem solved
Functional benefit
Brands
- SAT-7 ARABIC: Arabic language channel broadcasting Christian programming to the Middle East and North Africa.
- SAT-7 PARS
- SAT-7 TÜRK
- SAT-7 KIDS
- SAT-7 PLUS
- Church4Afghanistan
Products and services
- SAT-7 ARABIC
Quantifiable outcome
- Reaches millions of viewers in 25 countries across MENA
- +4 more outcomes
Companies that use SAT-7 UK
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
SAT-7 UK technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SAT-7 UK partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Octopus LegacyminorSAT-7 UK partnered with Octopus Legacy to offer supporters free will writing services up to £150 cost, making it easier for people to leave legacy gifts to SAT-7.
- BlackbaudcoreSAT-7 uses Blackbaud as its CRM provider to securely store supporter data and manage communications. Part of trusted supplier network including Dataro for analytics, Dotdigital for email, Stripe/Committed Giving/PayPal for payment processing.
- DatarocoreSAT-7 uses Dataro, a specialist supporter-analytics platform, to analyse donation history and engagement to help send more relevant communications to supporters.
- Stewardship Services and CAF (Charities Aid Foundation)minorSupporters can open charity accounts with Stewardship Services or CAF to make tax-effective donations to SAT-7 through charity vouchers, cheques, or CharityCard.
- Give as you Live and EasyfundraisingminorShoppers can raise money for SAT-7 when shopping online, booking tickets or buying services through Give as you Live or Easyfundraising, which donate a commission on purchases.
- PayPal Giving FundminoreBay sellers can donate proceeds to SAT-7 through PayPal Giving Fund (formerly MissionFish), providing a way to tithe their sales.
Scale indicators10 records
Recent moves9 records
Expansion highlights6 records
SAT-7 UK competitors and assessment
Company assessmentDirect peers
- Reach Beyond (formerly HCJB Global): Christian media mission broadcasting in multiple languages via radio and digital to under-reached populations globally. Same donor-supported cross-border broadcasting model with regional studio footprint.
- Far East Broadcasting Company (FEBC): Donor-funded international Christian broadcaster using radio and digital channels to reach Asia and other restricted-access regions. Closely comparable model of cross-border faith broadcasting funded by Western supporters.
- Trans World Radio (TWR): International Christian broadcaster using radio, satellite, and digital platforms to deliver faith content in 100+ languages, with significant focus on restricted-access regions. Closely comparable mission, multi-platform distribution model, and donor-funded structure.
- Back to God Ministries International: Reformed Christian media mission producing radio, video, and digital content in multiple languages globally, including Arabic and Farsi, with strong focus on the Middle East. Closely comparable audience and donor-funded media model.
- IBRA Media: Swedish-based Christian media organisation producing radio and television content in 60+ languages, including Arabic and Farsi, focused on the Middle East and other restricted regions. Directly comparable language and geography focus.
- SAT-7 International Trust: Parent organisation of SAT-7 UK; runs the broader network of Arabic, Persian, Turkish, and Kids channels plus SAT-7 PLUS across the MENA region. Same mission, same business model, same management team—UK entity is simply the fundraising/awareness arm.
- Words of Hope: Christian media ministry producing radio and digital programmes in Arabic and other languages for the Middle East, supported by donations from the global church. Closely comparable regional focus and broadcast model.
Emerging players
- Middle East Reformed Fellowship (MERF): Smaller evangelical mission supporting Christian ministry and media outreach across the Middle East. Operates in the same MENA geography and beneficiary audience with partially overlapping Christian media programmes, though at much smaller scale than SAT-7.
Broad incumbents
- The Voice of the Martyrs: Larger US-headquartered Christian organisation serving persecuted Christians worldwide, including the MENA region. Overlapping beneficiary audience and donor base (UK evangelicals) with SAT-7, though focused on aid/resourcing rather than broadcasting.
- Christian Broadcasting Network (CBN): Major US-based Christian broadcaster with international programming including content for the Middle East and Muslim audiences. Comparable faith-based broadcasting model and donor-funded structure, but at substantially larger scale and broader geographic footprint than SAT-7 UK.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SAT-7 UK social profiles
Digital presenceSAT-7 UK compliance and trust
Trust signalCompliance3 records
SAT-7 UK financial estimates
Financial estimateRevenue estimate
Valuation estimate
SAT-7 UK leadership team
Management profileNumber of profiles
Profiles4 records
SAT-7 UK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SAT-7 UK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SAT-7 UK
What does SAT-7 UK do?
SAT-7 UK is a registered UK charity (No. 1060612) and company limited by guarantee (No. 3301736) that raises funds and awareness in the United Kingdom to support SAT-7 International Trust's Christian satellite television and digital media ministry. It serves as the UK fundraising, donor engagement, and communications arm, operating the Joy Bringer regular giving programme, the SAT-7 UK Podcast, and church-partnership outreach to fund content broadcast in Arabic, Persian, and Turkish across the Middle East and North Africa.
Is SAT-7 UK a public or private company?
SAT-7 UK is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was SAT-7 UK founded?
SAT-7 UK was founded in 1996. It employs 11 to 50 people.
Where is SAT-7 UK based?
SAT-7 UK is headquartered in Chippenham, United Kingdom, in the Europe region.
How does SAT-7 UK make money?
Four revenue lines are on record. Individual Donations are the primary driver. The others are legacy Gifts and Wills, church Partnerships and corporate and Trust Giving.
Who are SAT-7 UK's main competitors?
Direct peers on record are Reach Beyond (formerly HCJB Global), Far East Broadcasting Company (FEBC), Trans World Radio (TWR), Back to God Ministries International, IBRA Media, SAT-7 International Trust and Words of Hope. Middle East Reformed Fellowship (MERF) is listed as an emerging player. Broad incumbents are The Voice of the Martyrs and Christian Broadcasting Network (CBN).
Does SAT-7 UK have an API?
No public API is recorded for SAT-7 UK.
What industry is SAT-7 UK in?
SAT-7 UK's product category is Religious Media Broadcasting. Its primary akta.pro industry code is MPABAMAI, Religious/Faith-Based Program Syndication, with a secondary code of MPACACAK, Faith & Religious Live Streaming Platforms. Its NAICS code is 8131 and its SIC code is 7819.