What Dataro does

Dataro is an AI-native fundraising intelligence platform founded in 2017 in Australia and now headquartered in San Francisco. It serves more than 300 nonprofit organizations across the United States, Canada, the United Kingdom, Australia, and New Zealand, with customers ranging from small NGOs to large international charities such as Save the Children, Greenpeace, UNICEF, World Central Kitchen, Amnesty International, and Stand Up To Cancer. The company is led by co-founder and CEO Tim Paris alongside co-founder and COO Chris Paver, co-founder and CTO David Lyndon, and Chief Growth Officer Salvatore Salpietro.

The platform operates as a "decision layer" that sits on top of existing nonprofit CRM systems (Salesforce, Blackbaud, Microsoft Dynamics, HubSpot, Intuit Mailchimp, Facebook) and ingests donor data to produce AI-generated propensity scores, ranked audience recommendations, on-demand prospect research, and personalized content suggestions. Its modules include Donor Predictions, Smart Audiences (Targeted Audiences), Personalized Content, Reporting & Benchmarks (Intelligent Reporting), and ProspectAI. Outputs flow back into the customer's existing CRM workflow rather than replacing the system of record. In May/June 2026, Dataro announced a strategic embedded partnership with Bloomerang that distributes its predictive donor intelligence natively inside the Bloomerang Giving Platform beginning July 2026.

Dataro monetizes via quote-based annual SaaS subscriptions sold through a sales-led, demo-driven motion with self-serve sign-in available post-purchase via app.dataro.io. In February 2026, the company raised a $14.28 million Series A round led by Blueprint Equity with participation from Save the Children (also a customer) and Basis Set, following a $2.5 million seed in December 2021 led by Basis Set Ventures, Black Sheep Capital, and Save the Children International. Capital is earmarked for US expansion, continued international operations, and investment in product, customer success, sales, and marketing.

Name

Dataro

Legal name

Dataro

Website

https://dataro.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Dataro is an AI-native fundraising intelligence platform that sits on top of nonprofit CRMs (Salesforce, Blackbaud, HubSpot, Microsoft Dynamics) to generate donor propensity scores, ranked audience recommendations, and on-demand prospect research for more than 300 nonprofit organizations across the US, Canada, UK, Australia, and New Zealand.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Intelligence Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Platform (Unified Data & Analytics) Suites (HDAEABAD)

akta.pro secondary industry

Feature Stores & ML Data Management (HDAAABAB)

Keywords

• Nonprofit fundraising intelligence
• Donor propensity scoring
• Predictive donor analytics
• CRM fundraising integration
• Donor retention software

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. SaaS subscription (quote-based): Dataro operates as a SaaS platform sold to nonprofit organizations via a 'Book a demo' sales motion, implying subscription-based, recurring revenue. Pricing is not publicly disclosed and is negotiated per customer. The product is positioned as a 'decision layer' on top of existing CRM investments, suggesting a land-and-expand motion with customers scaling usage across teams and program areas (acquisition, appeals, recurring giving, major giving). Customer evidence (e.g., Save the Children, Greenpeace, UNICEF) implies enterprise-tier contracts. The Series A explicitly funds expansion of sales, customer success, and marketing headcount, consistent with a recurring SaaS revenue model.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Dataro is an AI-native fundraising intelligence platform (a "decision layer" for nonprofit CRMs) that ingests historical donor data from systems such as Salesforce, Blackbaud, Microsoft Dynamics, and HubSpot, and converts it into ranked, forward-looking actions: who to focus on, who to engage right now, and what to do next. It delivers propensity scores, smart audiences, personalized content, intelligent reporting and benchmarking, and ProspectAI-driven prospect research for nonprofit fundraising teams across acquisition, appeals, recurring giving, mid-level, major, and planned giving programs.

Product overview

Dataro is a unified fundraising intelligence platform (described as a "decision layer" that sits on top of nonprofit CRMs) rather than a collection of standalone products. Its core Dataro Platform combines several integrated modules — Donor Predictions, Reporting & Benchmarks (Intelligent Reporting), Targeted Audiences (Smart Audiences), Personalized Content, and ProspectAI — which together convert donor data into ranked, actionable recommendations. The platform supports team-specific workflows for direct marketing, digital marketing, major/planned giving, and recurring giving, and is also embedded as native predictive donor intelligence inside partner CRMs such as Bloomerang.

Differentiator

Problem solved

Functional benefit

Products and services

• Dataro Platform (Fundraising Intelligence Decision Layer) An AI-native SaaS platform (a "decision layer" for nonprofit CRMs) that ingests historical donor data from Salesforce, Blackbaud, Microsoft Dynamics, HubSpot, Mailchimp, and Facebook, and converts it into ranked, forward-looking fundraising actions. Combines donor propensity predictions, smart audiences, personalized content, intelligent reporting and benchmarking, and ProspectAI-driven prospect research across direct marketing, digital marketing, monthly giving, mid-level giving, and major and planned giving programs. Sold via annual quote-based subscription to nonprofit fundraising teams.

Quantifiable outcome

• 161% increase in revenue from a targeted appeal audience with less spend (Bristol & Weston)
• +15 more outcomes

Named customers23 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature8 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• BloomerangflagshipStrategic or Co-development Partner · 1 May 2026Strategic partnership announced at GiveCon 2026 (May 2026) to integrate Dataro's predictive donor intelligence and AI-powered prospect research into the Bloomerang Giving Platform, available beginning July 2026. The integration brings two capabilities inside Bloomerang: predictive signals on every donor record (lapse risk, ready-to-give with suggested ask, candidates for monthly/mid-level/major gift) and on-demand AI prospect research. Bloomerang customers do not need a separate Dataro login or manual data export. The partnership is described as 'the first of several intelligence-native integrations' Bloomerang plans to deliver.
• SalesforcecoreTechnology or IntegrationDataro integrates natively with Salesforce so that predictive donor scores and ranked actions can be pushed back into the customer's existing Salesforce workflow.
• BlackbaudflagshipTechnology or IntegrationDataro integrates natively with Blackbaud, the dominant CRM provider in the nonprofit sector, enabling AI-native decisioning on top of Blackbaud's customer data.
• Microsoft DynamicscoreTechnology or IntegrationDataro integrates natively with Microsoft Dynamics, allowing nonprofit customers using Dynamics as their CRM to surface Dataro's predictive scores and ranked audiences within their existing workflow.
• HubSpotcoreTechnology or IntegrationDataro integrates natively with HubSpot so customers can leverage HubSpot data alongside Dataro's predictive donor intelligence.
• Intuit MailchimpcoreTechnology or IntegrationDataro integrates with Intuit Mailchimp to enable targeted marketing campaigns using Dataro's audience recommendations.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Funraise: Funraise is a nonprofit fundraising platform with predictive analytics, donor scoring, and AI-assisted giving flows. It directly competes with Dataro by offering analytics and audience targeting on top of fundraising workflows for mid-market and enterprise nonprofits.
• Classy: Classy is an online fundraising platform (now part of GoFundMe Pro) serving nonprofits with donation forms, recurring giving, and donor engagement tools. It overlaps with Dataro on donor intelligence and audience targeting within the same nonprofit customer base.
• Givebutter: Givebutter is a fundraising platform offering donation pages, events, and donor management with built-in analytics for small to mid-sized nonprofits. It competes for the same nonprofit audience and increasingly offers predictive donor features similar to Dataro's core proposition.
• OneCause: OneCause provides fundraising software for events, auctions, and online giving with donor analytics. It targets the same nonprofit fundraising teams as Dataro and competes for budget allocated to donor intelligence and audience targeting.
• Fundraise Up: Fundraise Up is an AI-powered online fundraising platform with optimization and donor analytics built into its checkout and recurring giving flows. It competes directly with Dataro in the nonprofit donor-intelligence category, particularly with mid-market and international charities.
• Pursuant: Pursuant is a fundraising services and technology company offering data analytics, prospect research, and AI-driven donor insights for nonprofits. It is a direct competitor to Dataro's prospect research and audience-targeting capabilities.
• Watershed: Watershed is a customer data platform and analytics product used by nonprofits to unify donor data and report on impact. It overlaps with Dataro's decision-layer positioning on top of existing CRMs and competes for the same analytics budget within fundraising teams.
• Bonterra (Network for Good / GiveGab): Bonterra is a social-good software suite (Network for Good, GiveGab, and others) that provides donor CRM, fundraising, and analytics tools for nonprofits. It competes with Dataro in the nonprofit donor intelligence and audience targeting category.

Emerging players

• Gravyty (now part of Everfi/Convoy): Gravyty built AI-driven fundraising tools focused on major-gift identification and stewardship for nonprofits. It is a direct concept peer in the AI-for-fundraising space, though its footprint has shifted after acquisition.

Broad incumbents

• Blackbaud: Blackbaud is the dominant CRM and fundraising suite for large nonprofits. It is a broad incumbent that overlaps with Dataro on donor data and analytics but operates as a full system of record, not a decision layer; Blackbaud could also bundle competing AI features, making it both a partner and competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dataro