The Deck
The Deck is a Singapore-headquartered video production agency, founded in 2005, that produces branded and event video content for enterprise clients and creative agencies across Asia-Pacific and the Middle East, operating from Singapore and Hong Kong with a freelance crew network spanning 45+ countries.
- Company typePrivate
- Founded2005
- HeadquartersSingapore, Singapore
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What The Deck does
The Deck is a Singapore-headquartered video production agency founded in 2005 and incorporated as The Deck Media Group Pte Ltd, with a secondary office in Hong Kong. The firm produces branded video content — including corporate communications, event coverage, documentary-style storytelling, and live broadcasts — for enterprise clients and creative agencies operating across Asia-Pacific and the Middle East. Its core technical stack is conventional video production equipment and editing infrastructure, augmented by remote production capability developed during the pandemic that allows distributed crews to deliver shoots across 45+ countries. The firm has accumulated industry recognition through Telly Awards and an IMPACT DOC Award, alongside a long-form case-study roster covering financial services, technology, education, hospitality, and entertainment clients.
The Deck's business model is project-based professional services revenue: each engagement is scoped, priced, and delivered as a discrete production, with billings tied to crew days, production complexity, post-production hours, and licensing. Go-to-market runs through two parallel channels — direct enterprise origination and indirect partnerships with agencies and intermediaries such as IMG, Fight Gravity, and Branded — supplemented by long-standing relationships with named brands including UBS, Oracle, HSBC, AIA, McKinsey, Warner Music, British Council, Macquarie, Times Higher Education, SAP, eBay, Lonely Planet, DFS, Aedas, AMD, and Kohler. Operations are lean, with a Singapore-Hong Kong core team and an extended freelance crew network scaled up per project, which keeps the cost base variable and aligned to revenue. The firm has been the official video production partner for Music Matters Live and continues to take on education-sector and live-event projects through 2024–2026.
Strategic posture is steady-state operator rather than high-growth venture: 20+ years of continuous operation, no disclosed funding events, and an emphasis on enterprise relationships and award credentials rather than product platform development. The combination of geographic breadth, repeat enterprise engagement, and a freelance-heavy cost structure is the foundation of the firm's competitive position, though it leaves limited insulation against generative video tooling or aggressive new entrants targeting the same enterprise marketing-budget pool.
The Deck firmographics
Firmographics- Name
- The Deck
- Legal name
- THE DECK MEDIA GROUP PTE LTD
- Website
- https://thedeck.media
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- The Deck is a Singapore-headquartered video production agency, founded in 2005, that produces branded and event video content for enterprise clients and creative agencies across Asia-Pacific and the Middle East, operating from Singapore and Hong Kong with a freelance crew network spanning 45+ countries.
- Ownership category
- akta.pro rank
Where The Deck is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
The Deck business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Video Production Services: Project-based professional services revenue from corporate video production, documentary filmmaking, branded content, event coverage, and post-production services. Revenue is generated through individual project engagements rather than recurring contracts.
- Location Services & Crew Rental: Fees for providing camera crews, equipment rental, production fixing, location scouting, and on-location production support across Asia Pacific
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
The Deck product offering
Product offeringCore offering
The Deck is a Singapore-based video production agency that delivers original content creation, corporate video and TVC production, digital media, live streaming, and post-production services for international brands and organizations. The company also provides production support services including camera crews, location scouting, permits, casting, logistics, and on-location production management across Asia Pacific and the Middle East. Operations are based in Singapore and Hong Kong, with a regional network of freelance crews and fixers.
Product overview
The Deck is a video production company offering a comprehensive suite of production services rather than a software platform. Its core offerings include video production (original content, corporate videos, TVCs), location services (production support, fixing, camera crews, permits, logistics), content creation (story development, cinematography, post-production), and digital media/live streaming. The company operates as a project-based production service provider across Asia Pacific and the Middle East, serving international brands, broadcasters, and organizations with end-to-end video production capabilities from pre-production through delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Video Production
- Location Services
- Camera Crews
- Content Creation
- Digital Media and Live Streaming
- Branded Content and Commercial Production
- Corporate and Industrial Production
- Human Capital and Learning Production
- Events, Conferences and Live Production
- Factual, Music, Sport and Entertainment Production
Quantifiable outcome
- 10,705,836 total campaign views for Music Matters Live From Home series (May 25 to July 20)
Companies that use The Deck
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
The Deck technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Deck partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Shape CreativecoreUK/China agency that partnered with The Deck to produce British Council StudyUK and Gender Equality series across multiple countries. Shape Creative's Creative Director Qi handles production coordination and editing while The Deck provides remote directing and interviewing.
- BrandedcoreLong-standing partnership with Branded, a music and entertainment events company. Branded brings The Deck into productions for Music Matters Live festival and PVP eSports SuperGamerFest events. The Deck serves as Creative Producer and provides production services for Branded's events.
- RealvisionminorUK creative agency that invited The Deck's Jon Moore to direct and produce videos for fintech company ADDX and UBS Circle One content.
- Tiny ArkminorIreland production company that engaged The Deck for location services on a short documentary for Stripe and Singapore's Open Government Products agency.
- IMGcoreGlobal events and sports production company that brings The Deck in for HSBC Women's World Championship golf events at Sentosa Golf Club, providing multi-camera studio, press conferences, and live streaming solutions.
- VioCorpminorSingapore-based technical production company that engaged The Deck for multi-camera support on live webcast coverage of AWS Summit Singapore.
- Fight Gravity FilmscoreLondon-based creative agency that repeatedly engages The Deck for productions across Asia. Worked together on projects for AMD, eBay, HP Pagewide, and Oracle.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
The Deck competitors and assessment
Company assessmentDirect peers
- Tool of North America: Bicoastal production company producing commercials, branded content, and music videos. Comparable to The Deck in serving enterprise and entertainment clients with full-service production capabilities.
- Fight Gravity Films: UK-based creative production agency producing branded and corporate content internationally. Long-standing partner of The Deck but also a peer competing for the same Asia-based corporate video briefs from clients like AMD, eBay, HP, and Oracle.
- Radical Media: Global commercial and documentary production company with award-winning branded content work. Comparable to The Deck in delivering high-end corporate, branded, and documentary content for global enterprise clients.
- Branded: Singapore-headquartered music and entertainment events producer behind Music Matters Live. Functions as both a channel partner to The Deck and a peer for live-event production and broadcast content across Asia.
- RSA Films: Internationally recognised commercial and long-form production house. Competes with The Deck in premium branded content, documentary, and corporate storytelling for Fortune 500 brands.
- Beach House Pictures: Singapore-based factual and entertainment production house producing documentaries, lifestyle, and branded content for global broadcasters. Closest geographic and category peer to The Deck, competing for the same enterprise and broadcaster mandates across Asia Pacific.
- IMG (IMG Media): Global sports, events, and media production company. Competes with The Deck for high-end live multi-camera sports and entertainment event production, exemplified by The Deck's existing IMG partnership on HSBC Women's World Championship.
Broad incumbents
- Hakuhodo (Hakuhodo DY Holdings): Major Japanese advertising and creative network with in-house film and content production arms across Asia. Competes with The Deck for Japanese and pan-Asia enterprise video and branded content mandates as a much larger incumbent.
- Endemol Shine Group: Large global production group with deep Asia Pacific operations through Endemol Shine International. A broader incumbent in the same content-production space, with overlapping capabilities in branded, factual, and event formats.
- Fremantle: Global entertainment production and distribution major with a wide portfolio of drama, factual, and entertainment formats. Operates broadly in Asia and competes with The Deck for premium non-scripted, branded, and event-adjacent production work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Deck financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Deck leadership team
Management profileNumber of profiles
Profiles1 record
The Deck funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Deck M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Deck
What does The Deck do?
The Deck is a Singapore-based video production agency that delivers original content creation, corporate video and TVC production, digital media, live streaming, and post-production services for international brands and organizations. The company also provides production support services including camera crews, location scouting, permits, casting, logistics, and on-location production management across Asia Pacific and the Middle East. Operations are based in Singapore and Hong Kong, with a regional network of freelance crews and fixers.
Is The Deck a public or private company?
The Deck is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Deck founded?
The Deck was founded in 2005. It employs 5,001 to 10,000 people.
Where is The Deck based?
The Deck is headquartered in Singapore, Singapore, in the Asia region.
How does The Deck make money?
Two revenue lines are on record. Video Production Services are the primary driver. The others are location Services & Crew Rental.
Who are The Deck's main competitors?
Direct peers on record are Tool of North America, Fight Gravity Films, Radical Media, Branded, RSA Films, Beach House Pictures and IMG (IMG Media). Broad incumbents are Hakuhodo (Hakuhodo DY Holdings), Endemol Shine Group and Fremantle.
Does The Deck have an API?
No public API is recorded for The Deck.