Soundwill Holdings

What Soundwill Holdings does

Soundwill Holdings Limited is a Hong Kong-incorporated, publicly listed (HKEX: 0878, since 1997) property developer and real estate operator. Founded by Madam Foo Kam Chu Grace, who has been active in Hong Kong property since the early 1970s, the Group is controlled by the Foo/Chan founding family, with Chan Hing Tat as Chairman, Chan Wai Ling as Deputy Chairman, and Foo Kam Chu Grace as Founder. The Group's business model spans four integrated streams: (1) Property Development — acquiring and redeveloping aging Hong Kong buildings into medium-to-high-end residential and commercial complexes (e.g., THE SHARP, iPLACE, iCITY); (2) Property Leasing — operating a portfolio of prime-location commercial, office, and residential investment properties, anchored by Soundwill Plaza, Soundwill Plaza II - Midtown, 10 Knutsford Terrace, and Kai Kwong Commercial Building in Causeway Bay and Tsim Sha Tsui; (3) Building Management Services via wholly-owned Goldwell Property Management Ltd. (ISO 9001/14001/45001 certified); and (4) Mini-Storage Services via One Storage Management Company Limited. Geographic exposure covers Hong Kong (primary) and Mainland China (via Soundwill Real Estate (China) Ltd., with residential projects in Zhuhai and Zhaoqing). Go-to-market is direct sales through on-site leasing offices and dedicated leasing hotlines targeting high-net-worth property buyers and commercial/retail tenants; pricing is transaction-based and not publicly disclosed. A complementary channel is the Soundwill Club loyalty program (mobile app + online shop), which deepens engagement across owned retail properties.

Name

Soundwill Holdings

Legal name

Soundwill Holdings Limited

Website

https://soundwill.com.hk

Company type

Public

Founded year

1997

Operating status

Operating

Headcount range

251–500 employees

Short description

Soundwill Holdings is a Hong Kong-listed (HKEX: 0878) property developer and investor specializing in urban redevelopment, prime-location commercial leasing, building management (via Goldwell), and mini-storage (One Storage), serving commercial/retail tenants and residential buyers in Causeway Bay and Tsim Sha Tsui, with select Mainland China exposure.

Ownership category

akta.pro rank

Headquarters

HQ city

Causeway Bay

HQ country

Hong Kong SAR China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Property Development: The Group focuses on development of medium to high end commercial and residential complexes. Revenue is generated from property sales including projects like THE SHARP, iPLACE, and iCITY.
2. Property Leasing: The Group's investment properties include commercial, office and residential buildings, as well as advertising spaces. Properties are located in prime commercial spots such as Causeway Bay and Tsim Sha Tsui. Most properties are managed by their own property management team providing recurring rental income.
3. Building Management Services: Goldwell Property Management Ltd., a wholly-owned subsidiary, provides professional property management services including customer, concierge, and repair & maintenance services to large-scale commercial buildings and small and medium-sized estates.
4. Mini-storage Services: One Storage Management Company Limited offers high-quality storage services through citywide branches.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Soundwill Holdings is a Hong Kong-listed real estate company that develops and leases medium-to-high-end commercial and residential complexes, with a strategic focus on urban redevelopment (acquiring and amalgamating old buildings for conversion into modern commercial or residential properties). Its portfolio includes flagship retail and Grade A office assets Soundwill Plaza and Soundwill Plaza II - Midtown in Causeway Bay, plus complementary businesses in property management (Goldwell), mini-storage (One Storage), and Mainland China residential development through Soundwill Real Estate (China) Ltd.

Product overview

Soundwill Holdings Limited is a Hong Kong-listed real estate developer offering a diversified portfolio of property services. The company's product ecosystem consists of property leasing assets (including flagship properties Soundwill Plaza and Soundwill Plaza II - Midtown in Causeway Bay), real estate development projects (THE SHARP, iPLACE, iCITY), building management services through Goldwell Property Management, mini-storage services via One Storage, a membership rewards program called Soundwill Club, and mainland China residential projects (Shan Shui Heng Yuan, Long Feng Chun Xiao, Grand Capital, Lakeview Bay VOGUE).

Differentiator

Problem solved

Functional benefit

Brands

• Soundwill Plaza: Flagship property - one of the largest high-end thematic commercial complexes in Hong Kong located at No. 38 Russell Street, Causeway Bay.
• Soundwill Plaza II - Midtown
• 10 Knutsford Terrace
• Kai Kwong Commercial Building
• THE SHARP
• iPLACE
• iCITY
• Goldwell Property Management
• One Storage
• Soundwill Club

Products and services

• Property Leasing Portfolio — Soundwill Plaza Soundwill Plaza is the Group's flagship high-end thematic commercial complex located at 38 Russell Street in Causeway Bay, opposite Times Square; it functions as both a high-quality retail complex and a Grade A office building, leased to commercial and retail tenants seeking a landmark, high-traffic Causeway Bay location.
• Property Leasing — Soundwill Plaza II - Midtown Soundwill Plaza II - Midtown is an iconic landmark for food and beverage and leisure activities located in the 'Golden Triangle' retail area of Causeway Bay on Tang Lung Street, adjacent to the Russell Street shopping boulevard; leased to F&B, leisure and retail tenants seeking prime Causeway Bay positioning.
• Property Leasing — 10 Knutsford Terrace Commercial property located at 10 Knutsford Terrace in the core tourist and business district of Tsim Sha Tsui, just steps away from the nearest MTR station; leased to commercial and retail tenants seeking a Tsim Sha Tsui landmark location.
• Property Leasing — Kai Kwong Commercial Building Commercial complex located at 332-334 Lockhart Road, leased to commercial tenants as part of the Group's Hong Kong investment-property portfolio.
• Real Estate Development — THE SHARP THE SHARP is a 24-hour concierge-service vertical retail project in Causeway Bay's 'Golden Triangle' retail district; units were pre-sold within one day of launch and the building now operates as a new retail landmark surrounded by Times Square, Soundwill Plaza, Lee Gardens and Hysan Place.
• Real Estate Development — iPLACE iPLACE is a 24-hour professionally managed property offering extraordinary design at 303 Castle Peak Road, Kwai Chung, developed for non-offensive industrial purposes and targeted at industrial and commercial occupiers.
• Real Estate Development — iCITY iCITY is a 24-hour digital industrial landmark in Kwai Chung with full curtain wall facade; Tower 1 has 20 floors offering 324 workshops with gross floor areas from 422 to 510 sq. ft., equipped with private washrooms, 4.2-metre floor-to-floor height and 'ABCD' technologies, plus an 18,000 sq. ft. multi-functional garden.
• Mainland China Residential Development — Shan Shui Heng Yuan (山水恒源) Shan Shui Heng Yuan is a residential project in Qian Wu Town, Zhuhai with site area of around 15,000 sq. metres and gross floor area of around 25,000 sq. metres, providing 247 luxury apartments and 20 street-level shops.
• Mainland China Residential Development — Long Feng Chun Xiao (龙凤春晓) Long Feng Chun Xiao is a residential project at the centre of Jingan Town, Doumen Qu, Zhuhai, with site area of around 23,000 sq. metres and gross floor area of around 50,000 sq. metres, offering more than 500 apartments.
• Mainland China Residential Development — Grand Capital (誉名都) Grand Capital is a low-density commercial and residential complex between Xinqing Science and Technology Industrial Park and Jingan Town, Doumen, Zhuhai, with site area of around 39,000 sq. metres and gross floor area of around 65,000 sq. metres, providing over 710 residential units and over 60 street-level shops.
• Mainland China Residential Development — Lakeview Bay VOGUE (肇慶尚薈海岸) Lakeview Bay VOGUE is a residential development in Zi Yun Xin Cheng, Jindu Town, Gaoyao City, with site area of around 63,000 sq. metres and gross floor area of around 97,000 sq. metres, consisting of high-rise residences, multi-storey apartments, villa residences, and commercial facilities.
• Property Management Services — Goldwell Property Management Ltd. Goldwell Property Management Ltd. is the Group's wholly-owned subsidiary providing professional property and facilities management services including 'The Concierge' personalised customer service, technical support with 24-hour maintenance, and consultancy services through associated company Goldprofit (Consultants) Services Company Limited. Services are delivered to large-scale commercial buildings and small/medium-sized estates, with ISO 9001, ISO 14001 and ISO 45001 certifications at multiple sites (obtained September 2020).
• Mini-Storage Services — One Storage One Storage Management Company Limited offers high-quality self-storage services through citywide branches across Hong Kong; each branch maintains high standards of excellence with first-rate customer service in a secure and comfortable environment, targeted at individual consumers and small/medium businesses needing secure citywide storage.
• Soundwill Club — Membership and Rewards Programme Soundwill Club is the membership and rewards platform for Soundwill Group's properties, offering a high-quality lifestyle experience across the portfolio. Members earn points upon spending at Soundwill Plaza and Soundwill Plaza II - Midtown and can redeem prizes, enjoy member-exclusive discounts, receive latest promotions, and transact via the dedicated Soundwill Club mobile app and online shop at soundwillclub.net.

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered minor.

• People Service CentreminorOthersCommunity partnership for long-term financial support to families and building harmonious community through events such as Christmas Party and Carnival
• Food AngelminorOthersPartnership for mealbox production workshops and food donation to people in need
• Hong Kong Federation of Youth Groups (HKFYG)minorOthersRice distribution service partnership to support youth and elderly in the community
• The Society for the Relief of Disabled ChildrenminorOthersCharity fair sponsorship for children in need
• Project WeCan FoundationminorOthersJob Tasting Programme providing workplace experience to middle school students
• Praxis (HK) Charity LimitedminorOthersCommunity ambassador programme delivering supplies and food to female workers and elderly
• Greeners ActionminorOthersEnvironmental partnership for Lai See reuse and recycle, umbrella dryer, and Tetrapak recycling programmes
• Green Toys LandminorOthersToy recycling programme for donation to needy families
• Food GraceminorOthersMooncake recycling and food waste reduction partnership
• World Wide Fund for NatureminorOthersEarth Hour participation for energy reduction awareness
• World Green OrganisationminorOthersPET bottle recycling reward programme
• Eco-GreenergyminorOthersGreen Christmas coffee grounds soap workshop
• Po Leung KukminorOthersAnnual Flag Day participation for fundraising
• Orbis Hong KongminorOthersWalk for Sight fundraising participation
• OIWAminorOthersLittle Bean Sprout Family Storytelling Session and Stone Doodle Art Workshop
• Hong Kong Joint Council for People with DisabilitiesminorOthersInclusive Environment Recognition Scheme for barrier-free facilities
• Bank of StationeryminorOthersStationery recycling programme for donation to families in need
• RTHK & Hong Kong Playground AssociationminorOthersBook Floating programme for promoting reading

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• New World Development Company Limited: Hong Kong conglomerate with significant property development and investment property operations in Hong Kong and Mainland China (e.g., K11 MUSEA, New World Tower). Comparable in mixed-use urban redevelopment focus and integrated property management model.
• Wharf Real Estate Investment Company Limited: Owner of Harbour City and Times Square — both directly across from or adjacent to Soundwill Plaza in Causeway Bay/Tsim Sha Tsui. Directly comparable commercial landlord in the same micro-market with similar premium retail tenant mix.
• Hysan Development Company Limited: Direct Causeway Bay competitor that owns Hysan Place, Lee Garden One through Six, and Lee Theatre Plaza — the same 'Golden Triangle' retail corridor where Soundwill Plaza and THE SHARP are located. Highly comparable in tenant mix, retail footprint strategy, and Hong Kong commercial landlord business model.
• Henderson Land Development Company Limited: Major Hong Kong property developer and existing JV partner with Soundwill on the Lai Yin Street / Jones Street, Tai Hang redevelopment. Closely aligned business model of urban land amalgamation and redevelopment in Hong Kong, with comparable residential and commercial pipelines.
• Hongkong Land Holdings Limited: Premium Hong Kong and Asian commercial landlord (Landmark, Alexandra House, Jardine House) with investment property focus. Comparable in high-end commercial leasing strategy and central business district land holdings.
• Sino Land Company Limited: One of Hong Kong's largest property developers with a diversified portfolio of residential, commercial, and office properties plus property management (Sino Estates Management). Comparable in HK-focused mixed-use development and recurring rental income strategy.
• Hang Lung Properties Limited: Hong Kong and Mainland China landlord focused on luxury retail and commercial properties (e.g., Plaza 66, Hang Lung Centre). Comparable in premium retail/commercial leasing strategy and exposure to mainland GBA expansion.
• Hopewell Holdings Limited: Hong Kong property developer and infrastructure investor (Hopewell Centre, International Commerce Centre joint development) with similar land banking and urban redevelopment approach in HK.

Broad incumbents

• Sun Hung Kai Properties Limited: Largest Hong Kong property developer by market cap with extensive residential and commercial holdings including IFC Mall, ICC, and many Causeway Bay-adjacent assets. Operates in the same urban redevelopment and investment property space but at much larger scale and broader portfolio.
• China Resources Land Limited: Mainland China-focused property developer with growing Hong Kong presence and significant GBA exposure. Comparable to Soundwill's Mainland China subsidiary (Soundwill Real Estate China) in addressing Zhuhai/Zhaoqing residential demand, but at far larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SoundwillPlaza
• LinkedInlinkedin.com/company/soundwill-holdings-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soundwill Holdings