Greeners Action
Greeners Action is a Hong Kong environmental non-profit founded in 1993 that runs waste-reduction, recycling, and sustainability programs — including Lai See reuse, a zero-packaging store, and a property-sector green management awards program — serving the general public, schools, property management companies, and corporates.
- Company typePrivate
- Founded1993
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Greeners Action does
Greeners Action (綠領行動) is a Hong Kong-based environmental non-profit organization founded in 1993 and headquartered in Kowloon. The organization addresses Hong Kong's waste crisis through a portfolio of community-facing programs spanning source reduction, clean recycling, and policy advocacy. Core initiatives include the annual Lai See Reuse and Recycle Program (which targets the 320 million red packets consumed annually in Hong Kong), Greener's Station (a zero-packaging retail store), the Hong Kong Green Management Awards (a property-sector certification program), the Amazing Greeners fundraising series (combining urban orienteering with coastal cleanups such as 'Fight for No Plastic – Kat O'), and the Naked Shopping Festival. The organization also distributes physical products such as Bokashi food-waste recycling systems and reusable eco-cutlery, and operates environmental training, consulting, and food waste reduction services for schools, property management companies, and corporates.
The business model is that of a registered charity: programs and services are provided free of charge to the public, and revenue is sourced from donations, membership fees, government and charitable foundation grants (notably the Environment and Conservation Fund, the Fuk Tak Yan Foundation, and the Environmental Campaign Committee), and event-based fundraising. The organization operates with a lean core team of 5 employees and is supported by a broad volunteer and partner ecosystem that includes Link Asset Management (33 shopping malls), Sino Group (6 shopping malls), the Hong Kong Association of Property Management Companies, the Hong Kong Hotels Association, and the Environmental Protection Department. Go-to-market is community-driven, leveraging a multi-channel presence (website, YouTube, Instagram, LinkedIn), flagship community events, school programs, and direct corporate and property-management engagement.
Greeners Action has been a consistent advocate for source reduction and policy reform in Hong Kong, with documented influence on the Plastic Bag Levy Scheme (achieving a 90%+ reduction in plastic bag distribution) and ongoing advocacy around municipal solid waste charging. The Hong Kong Green Management Awards 2026 marks a programmatic expansion, adding UN Sustainable Development Goals alignment and a new Diamond certification tier, while new product lines around reusable cutlery and Bokashi systems were launched in response to Hong Kong's April 2024 single-use plastic ban. The organization does not develop proprietary technology and reports no AI/ML capabilities.
Greeners Action firmographics
Firmographics- Name
- Greeners Action
- Legal name
- Greeners Action
- Website
- https://greeners-action.org
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Greeners Action is a Hong Kong environmental non-profit founded in 1993 that runs waste-reduction, recycling, and sustainability programs — including Lai See reuse, a zero-packaging store, and a property-sector green management awards program — serving the general public, schools, property management companies, and corporates.
- Ownership category
- akta.pro rank
Greeners Action industry classification
Industry- NAICS
- Environment, Conservation and Wildlife Organizations (813312)
- SIC
- Sanitary Services (4950), Refuse Systems (4953)
- akta.pro primary industry
- Pollution Prevention & Toxics Reduction (BPAGAGAJ)
- akta.pro secondary industries
- Circular Economy & Waste/Materials Reporting (Zero waste, packaging) (EUAHAJAL), Environmental Services, Waste & Recycling Management (EDALALAI)
Keywords
Greeners Action business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Distribution channels4 records
Marketing channels7 records
Greeners Action product offering
Product offeringCore offering
Greeners Action (綠領行動) is a Hong Kong-based environmental non-profit organization, founded in 1993, that delivers waste reduction, recycling, and environmental education programs to the general public, schools, property management companies, and corporate partners. It operates year-round community campaigns (such as Lai See reuse, mooncake box recycling, and toner/ink cartridge recycling), runs a zero-packaging retail concept called Greener's Station, supports corporate sustainability initiatives through the Hong Kong Green Management Awards, and conducts environmental education, food waste reduction, and natural conservation activities.
Product overview
Greeners Action is a Hong Kong environmental NGO offering environmental programs and initiatives rather than a technology product company. Its portfolio includes waste reduction and recycling programs (Lai See Reuse, mooncake box recycling, toner/ink cartridge recycling), zero-waste retail operations (Greener's Fusion naked shopping store), environmental certification and awards (Hong Kong Green Management Awards), food waste reduction initiatives (Bokashi system, food sharing, cooking competitions), plastic reduction campaigns, conservation activities (Amazing Greeners, coastal cleanups), and environmental training/consulting services. The organization also sells reusable eco-friendly products like cutlery and food containers.
Differentiator
Problem solved
Functional benefit
Brands
- Greener's Station (綠領駅): A zero-packaging naked shopping experience store operated by Greeners Action, recruiting grassroots women as staff and promoting circular reuse and zero-packaging concepts.
- Amazing Greeners (綠領奇兵)
- Hong Kong Green Management Awards (香港綠識管理大獎)
Products and services
- Lai See Reuse and Recycle Program
Quantifiable outcome
- 320 million red packets reused annually, saving 16,300 trees
- +4 more outcomes
Companies that use Greeners Action
Customer profileSegments4 records
Ideal customer profiles4 records
Greeners Action technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Greeners Action partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- 香港物業管理公司協會 (Hong Kong Association of Property Management Companies)coreIndustry association representing property management companies in Hong Kong. Co-organizer of the Hong Kong Green Estate Management Awards (香港綠識管理大獎), providing industry expertise and participant engagement.
- 香港酒店業協會 (Hong Kong Hotels Association)coreIndustry association representing Hong Kong hotels. Supporting partner for the Hong Kong Green Estate Management Awards, promoting sustainable practices in the hospitality sector.
- 環境保護署 (Environmental Protection Department)coreGovernment department responsible for environmental protection policies. Collaborated with Greeners Action on the 'Buying newspaper without plastic bags' campaign and other waste reduction initiatives.
- 香港報刊商聯會 (Coalition of Hong Kong Newspaper and Magazine Merchants)minorIndustry coalition representing newspaper and magazine merchants. Partnered with Greeners Action for the 'Buying newspaper without plastic bags' campaign targeting newspaper stand operators.
- 香港報贩商會 (Hong Kong Newspaper Hawker Association)minorAssociation representing newspaper hawkers. Partnered with Greeners Action to promote reduction of plastic bag use at newspaper stands.
- 領展資產管理有限公司 (Link Asset Management Limited)coreProperty management company operating shopping malls under The Link. Supported multiple campaigns including 'Reduce use of umbrella plastic bag' initiative across 33 shopping malls, 'Eco-bag renting service', and 'Prize for plastic bag levy scheme' promotions.
- 信和集團 (Sino Group)coreProperty developer and management company. Implemented 'Reduce use of umbrella plastic bag plan' across six shopping malls (Olympic City, Tuen Mun Town City, China Hong Kong City, Tsim Sha Tsui Centre, Empire Centre, Skyline Tower), aiming to reduce umbrella plastic bag use by 60% or more.
- 職業訓練中心 (Vocational Training Centre)minorVocational training institution. Collaborated with Greeners Action on food waste reduction and 'Save Food' campaigns.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Greeners Action competitors and assessment
Company assessmentDirect peers
- Plastic Free Seas: Hong Kong-based NGO focused on plastic pollution reduction and education. Directly comparable in the plastic reduction domain — both run plastic bag and single-use plastic campaigns and engage corporates on ESG/sustainability.
- Food Grace: Hong Kong food rescue and food waste reduction NGO. Comparable because both run food sharing schemes and food waste audits targeting households and businesses, addressing the same 40%-of-MSW food waste problem in Hong Kong.
- The Conservancy Association: Hong Kong environmental NGO working on conservation, waste reduction, and environmental education. Highly comparable in scope, geography, and target audiences (public, schools, corporates), with overlapping programs in recycling and biodiversity.
- Friends of the Earth (Hong Kong): Long-standing Hong Kong environmental NGO focused on waste reduction, recycling, and policy advocacy. Directly comparable as a same-geography environmental advocacy organization with overlapping waste and recycling program portfolios.
Regional players
- Hong Kong Waste Recovery & Recycling Industry Association: Industry body representing Hong Kong's recycling and waste recovery operators. Adjacent peer because both advocate for improved waste management infrastructure and policy in Hong Kong, though this body represents commercial recyclers rather than running public campaigns.
Emerging players
- Crossroads Foundation: Hong Kong-based non-profit operating environmental and social programs including textile and goods reuse. Comparable as a Hong Kong-rooted non-profit running community-facing reuse and environmental programs, though with broader humanitarian scope.
- EcoDrive Hong Kong: Hong Kong zero-waste lifestyle community and platform promoting packaging-free shopping and waste reduction education. Comparable to Greeners Action's naked shopping and zero-waste lifestyle initiatives, with overlapping target consumers.
Broad incumbents
- WWF-Hong Kong: Hong Kong arm of WWF, one of the largest environmental NGOs operating locally. Comparable because both focus on environmental conservation, corporate ESG partnerships, and policy advocacy in Hong Kong, though WWF has significantly larger scope and international backing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Greeners Action social profiles
Digital presenceGreeners Action financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greeners Action leadership team
Management profileNumber of profiles
Greeners Action funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greeners Action M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greeners Action
What does Greeners Action do?
Greeners Action (綠領行動) is a Hong Kong-based environmental non-profit organization, founded in 1993, that delivers waste reduction, recycling, and environmental education programs to the general public, schools, property management companies, and corporate partners. It operates year-round community campaigns (such as Lai See reuse, mooncake box recycling, and toner/ink cartridge recycling), runs a zero-packaging retail concept called Greener's Station, supports corporate sustainability initiatives through the Hong Kong Green Management Awards, and conducts environmental education, food waste reduction, and natural conservation activities.
Is Greeners Action a public or private company?
Greeners Action is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Greeners Action founded?
Greeners Action was founded in 1993. It employs 1 to 10 people.
Who are Greeners Action's main competitors?
Direct peers on record are Plastic Free Seas, Food Grace, The Conservancy Association and Friends of the Earth (Hong Kong). Hong Kong Waste Recovery & Recycling Industry Association is listed as a regional player. Emerging players are Crossroads Foundation and EcoDrive Hong Kong. WWF-Hong Kong is listed as a broad incumbent.
Does Greeners Action have an API?
No public API is recorded for Greeners Action.
What industry is Greeners Action in?
Its primary akta.pro industry code is BPAGAGAJ, Pollution Prevention & Toxics Reduction, with a secondary code of EUAHAJAL, Circular Economy & Waste/Materials Reporting (Zero waste, packaging). Its NAICS code is 813312 and its SIC code is 4950.