RUN!
RUN! (Designed to Run, Inc.) is a privately held, Brooklyn-based software company providing a purpose-built website builder with AI-powered multilingual translation for U.S. Democratic political campaigns and progressive advocacy organizations, serving federal, state, and local races.
- Company typePrivate
- Founded2020
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What RUN! does
RUN! (operated by Designed to Run, Inc., a privately held Delaware-incorporated company) is a software company that builds a purpose-built website builder platform for U.S. Democratic political campaigns and progressive advocacy organizations. Founded in 2020 by Robert Arnow and headquartered in Brooklyn, NY, the company serves campaigns at every level from U.S. Senate and Governor races down to state legislative, city council, school board, and Democratic Party organization sites, while explicitly excluding Republican Party candidates. The platform ships with pre-built campaign components (endorsements, issues pages, donation buttons, calls to action, event management) and enforces mobile-responsive and accessibility standards out of the box, eliminating the need for generic website builder customization.
The core technology is a multilingual website builder featuring a proprietary AI-powered translation tool that duplicates entire campaign sites into over 100 languages with synchronized content updates. The platform also includes a mobile-protected layout system that structurally prevents editors from creating mobile-broken designs, built-in accessibility compliance, and a 16+ integration suite connecting to core Democratic campaign infrastructure including ActBlue (donations), NGP VAN/EveryAction (CRM), NationBuilder (CRM), Mobilize (events), ActionKit (CRM), ActionNetwork (advocacy), and Google Calendar. Featured customers include Mallory McMorrow for U.S. Senate (MI), Jasmine Crockett for U.S. Senate (TX), Martin Heinrich for U.S. Senate (NM), Cori Bush for U.S. House (MO), Mandela Barnes for Governor (WI), Keisha Lance Bottoms for Governor (GA), Stacey Abrams' Speak Up PAC, End Citizens United, and the Connecticut and Massachusetts Democratic Parties.
The business model is a hybrid product-led growth plus enterprise sales structure. Revenue streams include a $50/month subscription (hosting, support, feature upgrades), population-based one-time activation fees (Micro to Large tiers based on district size), optional paid professional services (Full Site Setup and Polish Session), and a free DIY tier that defers payment until the website is launched. The company also offers a Long-Shot Discount of 50% off activation fees for Democratic-aligned candidates who received less than 40% of the vote in the prior general election. The platform is distributed exclusively through direct digital channels (designedtorun.com self-serve signup plus scheduled demos for larger Senate and Governor campaigns), with no disclosed external funding and an estimated 1-10 employees.
RUN! firmographics
Firmographics- Name
- RUN!
- Legal name
- Designed to Run, Inc.
- Website
- https://designedtorun.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RUN! (Designed to Run, Inc.) is a privately held, Brooklyn-based software company providing a purpose-built website builder with AI-powered multilingual translation for U.S. Democratic political campaigns and progressive advocacy organizations, serving federal, state, and local races.
- Ownership category
- akta.pro rank
RUN! industry classification
Industry- Product category
- Campaign Website Builder Software
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Political & Advocacy Advertising (MPADAEAK)
Keywords
Where RUN! is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RUN! business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription (Website Builder): Monthly subscription model ($50/month) that includes hosting, tech support, and feature upgrades. Pay structure is 'pay only if and when your campaign website is complete and ready to launch' - essentially a success-based model where payment is deferred until the website is live.
- Activation Fee: One-time activation fees for website setup, with pricing based on population of the district (Micro to Large tiers). Discounts available for long-shot candidates (50% off for those who received less than 40% of the vote in the last general election).
- Professional Services: Optional paid services including 'Full Site Setup' and 'Polish Session' to help campaigns complete their website beyond the DIY option.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Micro - Districts under 10k population |
| Unit Pricing | Pay-as-you-go | X-Small - Districts 10k to 35k |
| Unit Pricing | Pay-as-you-go | Small - Districts 35k to 55k |
| Unit Pricing | Pay-as-you-go | Medium - Districts 55k to 150k |
| Unit Pricing | Pay-as-you-go | Large - Districts more than 150k |
| Freemium | Pay-as-you-go | DIY Option - Self-serve website builder |
| Subscription | Monthly | Monthly Subscription |
| Subscription | Pay-as-you-go | Long-Shot Discount |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
RUN! product offering
Product offeringCore offering
RUN! is a website builder platform purpose-built for Democratic political campaigns and progressive advocacy organizations. The platform provides pre-built components for endorsements, issues, donation buttons, calls to action, and other campaign-specific features, with integrated AI-driven translation across 100+ languages and built-in accessibility.
Product overview
RUN! is a single-platform website builder purpose-built exclusively for political campaigns and advocacy organizations, ranging from U.S. Senate and Gubernatorial races down to local school board campaigns. The core product is the Site Builder software, which includes purpose-built campaign components (endorsements, issues, donation buttons, calls to action) and an integrated AI translation tool supporting over 100 languages. Optional professional services include Full Site Setup and Polish Session for campaigns needing hands-on assistance with website completion.
Differentiator
Problem solved
Functional benefit
Products and services
- RUN! Site Builder A self-serve website builder platform for political campaigns, PACs, advocacy organizations, and party committees. Provides campaign-specific pre-built components for endorsements, issues, donation buttons, and calls to action, with AI-powered multilingual translation and built-in accessibility.
- Full Site Setup Service A done-for-you site setup service in which the RUN! team builds out a customer's campaign website using the platform's tools, intended for campaigns that want professional help launching their site.
- Polish Session
Quantifiable outcome
- Mobile-optimized websites that cannot break on mobile devices, addressing the 50% of visitors who view campaign sites on mobile
- +1 more outcomes
Companies that use RUN!
Customer profileNamed customers29 records
Segments3 records
Ideal customer profiles2 records
RUN! technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability2 records
Feature5 records
RUN! partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- ActBluecoreIntegration partner for donation processing. ActBlue is the dominant online fundraising platform for Democratic campaigns, and RUN! integrates to allow campaign websites to accept donations through ActBlue.
- NGP Van / EveryActioncoreIntegration partner for CRM and campaign management. NGP VAN is the leading CRM for Democratic campaigns, and RUN! syncs form submissions to this platform.
- NationBuildercoreIntegration partner for CRM functionality. NationBuilder is a popular political CRM platform, and RUN! integrates to sync supporter data.
- MobilizecoreIntegration partner that pulls events from Mobilize directly into campaign websites. Mobilize is a leading volunteer management platform for political campaigns.
- ActionKitcoreIntegration partner for CRM functionality. ActionKit is used by progressive organizations and campaigns, and RUN! syncs data with this platform.
- ActionNetworkcoreIntegration partner for progressive campaign tools. ActionNetwork is a popular email and advocacy platform, and RUN! integrates with it.
- Google CalendarcoreIntegration partner that pulls events from Google Calendar directly into campaign websites, enabling easy event management.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
RUN! competitors and assessment
Company assessmentBroad incumbents
- Squarespace: Generic horizontal website builder widely used by small campaigns and downballot races. Represents the substitute RUN! displaces with political-specific components, AI translation, and Democratic ecosystem integrations.
- Bonterra: Roll-up of progressive nonprofit and campaign technology brands (Network for Good, Givebutter, CyberGrants, etc.). Broad incumbent that consolidates fundraising and digital campaign tooling and could pressure niche players like RUN!.
- Wix: Generic horizontal website builder with strong self-serve SMB adoption. Indirect competitor for downballot and local campaigns that might default to a familiar generic builder over a vertical platform.
- NGP VAN (Bonterra): Dominant Democratic campaign technology platform offering CRM, fundraising, and integrated digital tools. A core integration partner for RUN! but also a broad incumbent whose suite could displace point solutions like RUN! at large campaigns.
Emerging players
- Mobilize: Volunteer and event management platform purpose-built for Democratic campaigns and progressive orgs. Integration partner to RUN! but also a potential competitor as it expands into supporter-facing campaign surfaces.
- Hustle: Peer-to-peer texting and conversational messaging platform for Democratic campaigns and progressive orgs. Adjacent progressive campaign tooling with potential overlap as platforms expand supporter-engagement surface area.
Others
- ActBlue: Dominant Democratic online fundraising infrastructure and RUN!'s most important donation-processing integration. Not a direct competitor but a deeply symbiotic platform; ActBlue disintermediation risk would be existential for RUN! donation flows.
Direct peers
- ActionNetwork: Progressive digital advocacy, fundraising, and email platform with supporter-facing pages. Direct peer in the progressive campaign tooling space, particularly for advocacy and PAC customers RUN! also serves.
- ActionKit: Progressive campaign CRM and digital organizing platform used by major Democratic campaigns and advocacy orgs. Direct peer in the Democratic digital campaign stack, with overlapping website, email, and CRM functionality.
- NationBuilder: Political CRM and website builder platform widely used by campaigns of all sizes and parties. Closest direct competitor to RUN! in the campaign-website vertical, though RUN! differentiates by being purpose-built for Democratic campaigns with AI translation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
RUN! social profiles
Digital presenceRUN! financial estimates
Financial estimateRevenue estimate
Valuation estimate
RUN! leadership team
Management profileNumber of profiles
Profiles1 record
RUN! funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RUN! M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RUN!
What does RUN! do?
RUN! is a website builder platform purpose-built for Democratic political campaigns and progressive advocacy organizations. The platform provides pre-built components for endorsements, issues, donation buttons, calls to action, and other campaign-specific features, with integrated AI-driven translation across 100+ languages and built-in accessibility.
Is RUN! a public or private company?
RUN! is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RUN! founded?
RUN! was founded in 2020. It employs 1 to 10 people.
Where is RUN! based?
RUN! is headquartered in Brooklyn, United States, in the North America region.
How does RUN! make money?
Three revenue lines are on record. Subscription (Website Builder) is the primary driver. The others are activation Fee and professional Services.
Who are RUN!'s main competitors?
Broad incumbents on record are Squarespace, Bonterra, Wix and NGP VAN (Bonterra). Emerging players are Mobilize and Hustle. ActBlue is listed as an others. Direct peers are ActionNetwork, ActionKit and NationBuilder.
Does RUN! have an API?
No public API is recorded for RUN!.
What industry is RUN! in?
RUN!'s product category is Campaign Website Builder Software. Its primary akta.pro industry code is MPADAEAK, Political & Advocacy Advertising. Its NAICS code is 541430 and its SIC code is 7372.