Ortho House

What Ortho House does

Ortho House for Medical Supplies (DBA: OrthoHouse) is a private orthopedic medical-device distributor founded in 2009 and headquartered in New Cairo, Egypt, with regional offices in London (UK regional HQ), Dubai (UAE), and Fairfield, New Jersey (USA). The company distributes a comprehensive orthopaedic product portfolio spanning shoulder, knee, hip, spine, foot & ankle, trauma, sports medicine, and orthobiologics — sourcing implants, instruments, and arthroscopy equipment from a network of 17 partner manufacturers including core partners Arthrex, LimaCorporate, MAXX Orthopedics, and Heraeus. Notable technology offerings include the MAXX Freedom Total Knee System (FDA-approved and CE-certified, with a 7-radii high-flexion femoral component), LimaCorporate DELTA acetabular cups manufactured using Trabecular Titanium additive manufacturing, and Arthrex sports-medicine devices such as TightRope, SwiveLock anchors, and the SpeedBridge rotator cuff repair system.

OrthoHouse operates a B2B, quote-based distribution model with multi-year institutional contracts, pricing set through direct sales engagement with hospitals and orthopaedic surgeons rather than public list pricing. Its go-to-market combines direct field sales in each of its four operating countries with event-driven demand generation: it is a Gold+ Sponsor of the British Elbow and Shoulder Society (BESS) annual conference, attends the BOA Annual Congress 2025 and the RLHOTS Annual Meeting, and maintains a 'Scientific Leadership and Education' program aimed at UK orthopaedic professionals. The firm is privately held and led by founder/CEO Waleed Emad, with no public listing, disclosed institutional investors, or parent company relationships.

The business has approximately 101-250 employees and no disclosed revenue, funding history, or scale metrics. Strategic positioning rests on multi-country distribution infrastructure, a broad multi-manufacturer product catalog that gives surgeons and hospitals one-stop access to joint replacement, sports medicine, and arthroscopy technologies, and clinical-education-driven sales motions tailored to specialty orthopaedic societies. The firm is currently extending its footprint into the USA and deepening UK market penetration with dedicated regional partners.

Name

Ortho House

Legal name

Ortho House for Medical Supplies

Website

https://ortho-house.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Ortho House is a private orthopedic medical-device distributor headquartered in New Cairo, Egypt, with offices in Egypt, the UK, the UAE, and the USA. It sells implants, instruments, and arthroscopy equipment from a multi-manufacturer partner network to hospitals and orthopaedic surgeons across joint replacement, trauma, sports medicine, spine, foot & ankle, and biologics segments.

Ownership category

akta.pro rank

Product category

Orthopedic Medical Devices Distribution

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Surgical and Medical Instrument Manufacturing (339112)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Orthopedic Joint Reconstruction Implants (Hip/Knee/Shoulder/Elbow/Ankle) (HLAHAEAA)

akta.pro secondary industry

Orthopedic Trauma & Extremities Fixation (Plates/Screws/Nails/External Fixation) (HLAHAEAB)

Keywords

• Orthopedic medical devices
• Joint replacement implants
• Trauma surgical products
• Spine implants
• Sports medicine equipment

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Medical Device Distribution: Distribution of orthopaedic medical devices including joint replacement implants, trauma products, sports medicine equipment, spine implants, and surgical equipment to hospitals and surgeons.
2. Healthcare Services Support: Scientific education and support services for healthcare professionals in the orthopaedic field.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Ortho House distributes orthopedic medical devices and surgical equipment for joint replacement, trauma, sports medicine, spine, and foot & ankle procedures. The company sources products from a network of manufacturing partners (including Arthrex, LimaCorporate, MAXX Orthopedics, and Heraeus) and supplies them directly to hospitals and orthopedic surgeons across Egypt, the UK, the UAE, and the USA, while also providing scientific education and professional support to healthcare professionals.

Product overview

Ortho House is a medical supplies and solutions provider specializing in orthopaedic products across multiple surgical disciplines. The company distributes a comprehensive portfolio of orthopaedic implants and surgical equipment through business units covering Shoulder, Knee, Hip, Spine, Foot & Ankle, Trauma, Sports Medicine, and Orthobiologics. The Knee portfolio includes the Freedom Knee System (FDA-approved and CE-certified) and PCK Revision Knee for arthroplasty, plus sports medicine products like TightRope RT, BioComposite screws, and meniscal repair systems. The Hip portfolio features LimaCorporate products including DELTA-TT and DELTA-PF acetabular cups, revision stems, and H-MAX primary stems. Shoulder products encompass suture anchors (FiberTak, Corkscrew, FASTak), cannulas, Scorpion suture passers, and AC joint reconstruction devices. Spine solutions include Polynices II, Ceres, Cobra II, and Cupid spinal systems. Foot & Ankle offerings comprise trauma screws and plates, ProStop subtalar implants, and arthroscopy instruments. Equipment includes arthroscopy scopes, camera systems, light sources, pumps, and surgical drills. Orthobiologics include ACP double syringes for PRP preparation and PALACOS bone cement. The company operates across Egypt, UK, and UAE with partnerships with major orthopaedic manufacturers.

Differentiator

Problem solved

Functional benefit

Products and services

• Freedom Knee System Total knee replacement system with unique 7-radii high-flex femoral component and asymmetric cam providing up to 15 degrees rotation in deep flexion; US FDA-approved and CE-certified; for hospitals and orthopedic surgeons performing primary knee arthroplasty.
• Freedom PCK Revision Knee Revision knee platform based on Freedom Knee bearing geometry with patented trapezoidal box design, highly constrained in extension and less constrained in flexion, featuring stackable augments; for revision knee arthroplasty procedures in hospitals.
• DELTA-TT Acetabular Cup Hemispherical cementless acetabular cup manufactured in Trabecular Titanium through additive manufacturing, combining unique DELTA System features with Trabecular Titanium structure for osteointegration; for primary and revision hip replacement.
• DELTA-PF Acetabular Cup Hemispherical titanium alloy cup for primary acetabular cases with retentive grooves, PoroTi and hydroxyapatite coating; available in sizes 44mm to 66mm; gold standard for primary hip replacement.
• DELTA-REVISION TT System Revision acetabular cup matching TT Trabecular Titanium structure with DELTA cup modularity; provides solutions for cavitary and segmental bone deficiencies in revision hip arthroplasty cases.
• H-MAX S Primary Stem HA coated uncemented primary hip stem made from Ti6AI4V, sizes 8 to 18 with optimized coating for enhanced biological fixation and natural offset distribution.
• H-MAX C Primary Stem Highly polished cemented hip stem in FeCrNiMnMoNbN alloy, sizes 9 to 18 with standard offset of 134 degrees for primary hip replacement.
• Revision Stem Modular hip revision stem providing reliable distal fixation with diaphyseal fit and fins anchoring into cortex for rotational stability; modular necks match patient biomechanics.
• Dual Mobility Dual mobility hip implant system for enhanced stability and reduced dislocation risk in hip replacement.
• Polynices II Spinal System Spinal fixation system with sizes 4.5, 5.5, 6.5, 7, 7.5 and length 20-50mm increment 5 for spinal fusion procedures.
• Ceres Spinal System Spinal plate system with plates 22-78mm increment 2, screws 4.5 and 4.8mm, length 12, 14, 16mm for spinal procedures.
• Cobra II Spinal System Spinal fixation system with sizes 3.5, 4 and length 12-30mm increment 1 for spinal fusion.
• Cupid Spinal System Spinal system with sizes 5.6, 6.6, 7.6 and length 30-50mm increment 5 for spinal fusion procedures.
• SwiveLock Tenodesis BioComposite SwiveLock C, 5.5mm x 19.1mm tenodesis implant for proximal biceps tenodesis techniques with suture or closed eyelets in shoulder arthroscopy.
• FiberTak Suture Anchor Suture anchor available in multiple sizes (1.5mm to 3mm) with various suture options including #2 FiberWire and TigerTail for soft tissue repair in shoulder procedures.
• Corkscrew Suture Anchor Suture anchor, 5mm x 15.5mm, with #2 FiberWire and TigerWire sutures for rotator cuff and soft tissue repair.
• AC TightRope Device consisting of two buttons (round clavicle and oblong coracoid) joined by continuous loop of #5 FiberWire for AC joint reconstruction.
• TightRope RT Arthrex ACL/PCL TightRope fixation with adjustable cortical fixation for cruciate ligament reconstruction, featuring four-point knotless fixation resisting cyclic displacement.
• BioComposite Interference Screw Interference screw comprised of 30% biphasic calcium phosphate and 70% PLDLA, sizes from 7 to 12mm for ligament reconstruction.
• FlipCutter II All-in-one guide pin and reamer for minimally invasive socket creation from inside out; available in sizes 8mm, 9mm, 10mm for knee arthroscopy.
• FiberWire Suture Multi-strand UHMWPE core suture with high strength properties for orthopedic procedures including ligament and soft tissue repair.
• ProStop Subtalar Arthroereisis Implant Subtalar implant inserted between calcaneus and talus; size range 7x12mm to 12x16mm with conical shape mimicking tarsal canal anatomy for foot and ankle procedures.
• Achilles Midsubstance SpeedBridge Implant System Implant system for Achilles midsubstance repair procedures in foot and ankle surgery.
• PALACOS Bone Cement High-quality bone cement portfolio with different viscosities (high, medium, low), available with or without gentamicin, and as fast-setting or All-in-One Fixation System for orthopedic surgery.
• ACP Double Syringe Autologous platelet-rich plasma preparation system from small blood sample at point of care; PRP mixed with autograft/allograft bone for orthopedic surgical sites.
• Apollo Console Touchscreen-controlled ablation system with automatic probe detection, metal proximity detection, and 3-button control for ablation/coagulation in arthroscopy procedures.
• Scopes Arthroscopes and laparoscopes including 10mm, 5.5mm, 4.8mm, 4mm, 3mm, 2.7mm, 2.4mm, 1.9mm diameters with 30/70 degree angles for arthroscopy.
• Light Source Console Video routing in 4K quality with live video streaming and chat communication; network connection via Wi-Fi or cable for expert consultation in arthroscopy.
• Operative Screen Widescreen monitors from 26-55 inches in HD (27, 32 inch) and 4K (27, 32, 55 inch) with surgeon preference HUD and remote viewer capabilities for surgical environments.
• Large Bone Drill 600 Modular hand piece functioning as drill and saw; drilling at 950 RPM, reaming at 250 RPM, saw at 13,000 CRM for orthopedic surgical procedures.
• Headless Compression Screw Cannulated headless compression screws in 6.5mm (18mm length, 30-120mm) and 4.3mm (14-80mm) sizes for foot and ankle trauma.
• Low Profile MTP Plate Titanium MTP plates in Standard, Long, Long Contoured, Short Contoured, and Lapidus configurations for foot surgery.
• Staple Compression Stainless steel compression staples in multiple sizes (10Lx15L to 20Lx20L) for foot and ankle stabilization.

Quantifiable outcome

• Supply of state-of-the-art orthopaedic products backed by scientific research

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and major.

• ArthrexcoreTechnology or IntegrationMajor orthopaedic products partner providing sports medicine, arthroscopy, and surgical equipment including suture anchors, suture management systems, and biologic products.
• LimaCorporatecoreTechnology or IntegrationPartner for hip and knee replacement products including DELTA acetabular cups, revision stems, and primary hip stems with Trabecular Titanium technology.
• MAXX OrthopedicscoreTechnology or IntegrationPartner for Freedom Total Knee System - US FDA-approved and CE-certified knee implants.
• HeraeuscoreTechnology or IntegrationPartner for PALACOS bone cement portfolio including high-quality bone cements with various viscosities.
• EnovismajorTechnology or IntegrationOrthopaedic solutions partner for medical devices and equipment.
• OrthoSintexmajorTechnology or IntegrationPartner for Episcan orthopaedic products.
• PermedicamajorTechnology or IntegrationPartner for orthopaedic implant solutions.
• EincoBiomajorTechnology or IntegrationPartner for orthopaedic biological products and solutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Stryker: Global orthopedic and medical-surgical device manufacturer with broad portfolio across joint replacement, trauma, spine, and sports medicine. Overlaps with Ortho House's entire distribution range but as an OEM with direct sales force; competes for the same hospital contracts.
• DePuy Synthes (Johnson & Johnson MedTech): Global orthopedic and neurosurgery franchise within J&J MedTech covering joint reconstruction, trauma, spine, and sports medicine. Competes head-to-head with Ortho House's portfolio across all major sub-specialties and uses both direct sales and distribution partners.
• Conmed: Medical device company specializing in orthopedic, sports medicine, and surgical solutions including arthroscopy equipment. Closely comparable to the arthroscopy, sports medicine, and capital-equipment portion of Ortho House's portfolio.
• Smith+Nephew: Global medical-technology company with leading positions in orthopedic reconstruction, sports medicine, and trauma. Comparable to Ortho House's portfolio coverage and directly addresses the same surgeon customer base in UK, MENA, and US markets.
• Henry Schein: Global medical and dental distribution platform serving office-based practitioners and surgical customers across US, UK, and Europe. Comparable as a multi-geography medical-device distributor with analogous OEM partnership model to Ortho House.
• Globus Medical: Global musculoskeletal device manufacturer with strong spine and orthopedic trauma portfolios post-NuVasive merger. Directly comparable in spine and extremities fixation segments where Ortho House carries Polynices, Ceres, Cobra, and Cupid systems.
• Zimmer Biomet: One of the largest global orthopedic reconstruction and implant manufacturers covering hips, knees, trauma, and surgical equipment. Directly comparable product overlap with Ortho House's hip and knee arthroplasty lines including revision systems.

Direct peers

• Al Zahrawi Medical Supplies: UAE-based medical device distributor operating across the Gulf with a portfolio spanning orthopedics, surgical, and hospital supplies. Highly comparable to Ortho House's regional distribution model, with similar multi-country MENA focus and OEM partnership-driven product mix.

Others

• Arthrex: Global leader in arthroscopy, sports medicine, and orthopedic soft-tissue repair. Listed as a 'core' supplier partner of Ortho House rather than a head-to-head competitor — comparable because its products (SwiveLock, FiberTak, TightRope, SpeedBridge) form a substantial portion of Ortho House's portfolio.
• Orthofix: Orthopedic and spine device company with particular strength in trauma fixation, biologics, and motion-preservation technologies. Functions both as a listed 'minor' partner of Ortho House and as an adjacent manufacturer competitor in the spine and trauma categories Ortho House distributes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/OrthoHouseEgy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ortho House