LashBar

What LashBar does

LashBar (now operating under the unified LashKind brand following a 2024 merger) is a US lash and brow beauty services company founded in 2016 by husband-and-wife duo Joseph and Lina Mai, headquartered in San Diego, California. The company operates a franchised retail salon model with 15+ locations across California, Arizona, and Texas, offering a core service portfolio of eyelash extensions (Classic, Hybrid, Volume, Mega-Volume), keratin lash lifts, brow lamination, brow shaping, lash and brow tinting, and — at select locations — facials using an Aqua-delivery system. Its key technical differentiation is a proprietary LED light technology used during lash extension application, which the company claims reduces service time by up to 15 minutes, extends retention, and lowers irritation risk, all offered at no extra charge.

The business runs a direct-to-consumer go-to-market: customers book through a Zenoti-powered online platform or native iOS/Android apps, with marketing concentrated on Instagram, Facebook, Pinterest, Yelp, and local SEO. LashBar generates revenue from transactional services (full sets at $99–$199; fills every 2–3 weeks), prepaid non-refundable service packages, gift cards, retail aftercare products under the LashKind brand (oil-free cleanser, Diamond Wand, sleeping mask), and two subscription tiers — the Diamond Membership ($120–$170/month with a 6-month commitment) and the Highbrow Club ($25–$30/month). Franchise operations are managed under LashKind Franchise Inc. following the 2024 brand merger, and the company explicitly markets its franchise opportunity to entrepreneurs. There is no disclosed institutional funding or revenue, and corporate headcount is 11–50 employees.

Name

LashBar

Legal name

LashBar LLC

Website

https://lashbar.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

LashBar (unified as LashKind) is a US franchised lash and brow beauty services company operating 15+ salon locations across California, Arizona, and Texas, offering lash extensions, lifts, brow services, and proprietary aftercare products to individual consumers via memberships and retail.

Ownership category

akta.pro rank

Product category

Eyebrow and Lash Beauty Services

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Eyelash Lift / Lash Perm Services (HSALAIAI)

akta.pro secondary industries

Eyebrow Shaping & Design Services (HSALAIAC), Eyebrow Lamination & Brow Lift Services (HSALAIAE)

Keywords

• Lash extension services
• Eyebrow shaping services
• Beauty salon franchise
• Lash lift treatments
• Lash aftercare products

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Lash Extension Services: Primary revenue stream from lash extension services including full sets and fill appointments. Full sets are for new clients or those with less than 50% retention. Fills are maintenance appointments every 2-3 weeks. No lash counting policy - stylists fill as many lashes as possible in allotted time.
2. Lash Lift Services: Keratin treatment services to lift and curl natural lashes, lasting 6-12 weeks. Can be combined with tint add-ons.
3. Brow Services: Brow lamination, shaping, and tinting services using FDA-compliant plant-based products.
4. Diamond Membership: Subscription-based membership program with 6-month commitment. Provides monthly credits for fills, discounts on fills ($20) and full sets ($50), 15% product discount, birthday gifts, cancellation waiver, free style upgrade, and free lash removal. Credits roll over and can be used at any location.
5. Highbrow Club Membership: Monthly membership offering one brow service per month (Highbrow or Highbrow + Tint), 10% off other services, 10% off retail, free birthday service, and unused services rolling over for 60 days.
6. Aftercare Products: Retail sales of aftercare products including LashKind cleanser, diamond wand, sleeping mask, and other branded products for home use.
7. Service Packages: Prepaid service packages that never expire, non-refundable, redeemable at any LashBar/LashKind location. Only valid for purchased stylist level and service type.
8. Gift Cards: Digital gift cards available for purchase for lash and beauty services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

LashBar provides professional eyelash extension services (Classic, Hybrid, Volume, and Mega Volume), keratin lash lifts, brow lamination, brow shaping, and lash and brow tinting delivered at franchised salon locations. The company also sells proprietary aftercare products (LashKind cleanser, Diamond Wand, sleeping mask) and offers subscription-based Diamond and Highbrow Club memberships with credits, discounts, and rollover benefits.

Product overview

LashBar is a lash and brow beauty services company offering a portfolio of core services centered on eyelash extensions and eyebrow treatments. The primary services include lash extensions (available in Classic, Hybrid, Volume, and Mega Volume types with multiple curl shapes and styles), lash lifts with keratin treatment, brow lamination, brow shaping, and lash/brow tinting. The company operates a membership program (Diamond Membership and Highbrow Club) and sells proprietary aftercare products. LashBar has expanded under the unified LashKind brand for franchise operations. The company also offers facial services at select locations using Aqua-delivery technology.

Differentiator

Problem solved

Functional benefit

Brands

• LashKind: Premier franchise brand combining LashBar and LashKind offerings, specializing in premium lash and brow services. Operating as LashKind in select states (Texas) and for franchising.
• Diamond Membership
• Highbrow Club Membership

Products and services

• Lash Extensions Premium synthetic lash extensions adhered to natural lashes using medical-grade adhesive, providing additional length, volume, and shape. Available in Classic, Hybrid, Volume, and Mega Volume types with multiple curl shapes (C-Curl, D-Curl, DD-Curl) and styles (Natural, Cat-Eye, Baby Doll, Wispy, Wet, Custom). Designed for individual consumers seeking enhanced natural lashes.
• Lash Lifts Keratin-based treatment that lifts and curls natural lashes to create the appearance of longer, fuller lashes. Lasts up to 8 weeks without keratin add-on, or up to 12 weeks with the Keratin Add-On enhancement. Can be combined with lash tinting. Designed for individual consumers wanting semi-permanent lash curl.
• Brow Lamination Brow styling service using a gentle keratin solution to set eyebrow hairs in place, creating a full, defined brow shape. Always includes brow shaping and can be combined with a Brow Tint. Designed for individual consumers seeking fuller-looking brows.
• Lash and Brow Tinting Color treatment using FDA-compliant, plant-based tints to darken natural lashes or brows, adding definition and fullness. Lasts up to 4 weeks. Designed for individual consumers wanting low-maintenance lash and brow color.
• Brow Shaping Professional brow shaping that includes brow analysis, mapping, and consultation. Hair removal via threading, waxing, and/or tweezing, finished with a skin-calming treatment. Designed for individual consumers wanting professionally shaped brows.
• Diamond Membership Subscription membership program with a 6-month term, offering monthly credits for fills, $20 off fill discounts, $50 off full set discounts, 15% off products, cancellation waiver, free style upgrade, free lash removal, birthday gift, and rollover credits usable at any LashBar or LashKind location. Tiered from $120 to $170 per month based on stylist seniority and service level (Junior Classic, Senior Classic, Master Classic, Junior/Senior/Master Hybrid, Junior/Senior/Master Volume, or Mega-Volume).
• Highbrow Club Membership Monthly subscription offering one Highbrow service per month (with Tint for the +Tint tier), 10% off other services, 10% off retail, and a free Highbrow service near the member's birthday. Unused services roll over for 60 days. Can be frozen or canceled anytime. Priced at $25/month (Highbrow) or $30/month (Highbrow + Tint).
• Aftercare Products Proprietary retail product line including LashKind oil-free cleanser, Diamond Wand lash brush, sleeping mask, eye mask, and Grande Lash growth serum for strengthening natural lashes. Sold at salon locations and online at lashbar.com/shop for at-home lash and brow maintenance.
• Facials (Aqua-delivery System) Advanced facial services using Aqua-delivery system for customized treatments tackling acne, aging, and hydration concerns with minimal downtime. Includes LashBar Signature Facial, LashBar Glow, and SKNLAB Express. Available at select LashBar locations.
• Gift Cards Digital gift cards redeemable for lash and brow services, available for purchase online or at any LashBar location.
• LashKind Franchise Franchise program offering entrepreneurs the platform to own and operate a LashKind lash and brow salon with comprehensive training, ongoing corporate support, standardized operations, and brand recognition across select U.S. states.

Quantifiable outcome

• 5-day retention guarantee on lash extension services with purchase of LashBar lash cleanser
• +3 more outcomes

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• European Wax Center: Public franchise concept in personal-care beauty services with a multi-unit, multi-state franchise model. Comparable on franchise structure, recurring-service consumer base, and membership-style guest programs.
• Massage Envy: Largest US membership-based services franchise in wellness. Comparable on subscription-based recurring revenue mechanics and franchised personal-care services delivery.
• Hand & Stone Massage and Facial Spa: National franchise of massage and facial services with a membership-driven model. Comparable on franchise replication, recurring membership revenue, and the personal-care services consumer.
• Sola Salon Studios: Franchised salon-studio rental concept hosting independent beauty professionals. Some lash stylists operate out of Sola locations, putting it in partial overlap with LashBar's stylists and end customers.

Direct peers

• The Lash Lounge: National lash extension and brow services franchise with hundreds of locations across the US. Competes head-to-head with LashBar for franchisees and end consumers in the same lash/brow service category.
• Amazing Lash Studio: Large US franchise focused exclusively on lash extensions and brow services, with membership-style offerings. Most directly comparable competitor by category, model, and consumer.

Emerging players

• Xtreme Lashes: Eyelash extension brand that licenses training and products to stylists and salons. Comparable to LashBar on lash-application methodology and the training/certification layer of the business.
• Brow Bar by Reemy: Brow-shaping and threading concept serving beauty consumers in physical retail. Comparable on the brow-shaping portion of LashBar's service menu and target clientele.
• Heyday: Chain of facial-focused skincare studios offering standardized services. Comparable as a scaled, vertically branded personal-care services concept targeting similar beauty consumers.

Others

• Priv (Beauty concierge): On-demand beauty services marketplace connecting consumers to beauty professionals. Comparable at the demand-generation layer for lash and brow services in local markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lashbarusa
• LinkedInlinkedin.com/company/lashbar
• Instagraminstagram.com/lashbarusa/?hl=en
• Pinterestpinterest.com/lashbarpro

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LashBar