Zoologisk Have København

What Zoologisk Have København does

Zoologisk Have København (Copenhagen Zoo) is Denmark's oldest zoological garden, founded in 1859 and operating as a nonprofit cultural institution on an 11-hectare site at Roskildevej 32, Frederiksberg. The zoo maintains the country's only fully integrated in-house team of veterinarians, biologists, researchers, and conservation staff, and participates in over 100 European Endangered Species Programmes (EEP) under EAZA. Its collection includes iconic animals such as giant pandas (Bistro Ailu overlooks the panda enclosure), Amur leopards, Asian elephants, giraffes, and a recently added pudu. In March 2026, the zoo opened Europe's longest leopard trail at 160 meters, a 7.5 million DKK capital project funded by three Danish foundations.

The business model combines consumer admissions, recurring memberships, and corporate venue rentals. Consumer revenue flows through the shop.zoo.dk e-commerce platform and physical entrance, offering Entrébillet from 160 DKK and Zookort annual memberships from 360 DKK (auto-renewing with monthly payment options). B2B revenue is generated through a dedicated corporate sales motion ([email protected]), with packages including venue rental (Lej ZOO from 250 DKK per person for 500-22,000 guests), corporate parties at Kjærbøllings Hus (from 1,385 DKK per person), meetings at Bistro Ailu (565-1,190 DKK per person), teambuilding (450-525 DKK per person), and breakout sessions with animal encounters. Complementary revenue streams include on-site F&B (Bistro Ailu, cafes, the Vild Is ice cream vendor), gift cards, and tax-deductible donations supporting conservation.

The zoo's underlying technology stack is conventional operational IT rather than AI-driven: a digital ticketing platform, a Zookort mobile membership app with photo-ID access control, Bambora/Farpay payment integrations, QR-coded reusable cup infrastructure (New Loop partnership), and standard social/email CRM channels. In July 2026, a reusable pant-cup system with 10 return stations was deployed in partnership with Frederiksberg Kommune and behavioral design firm Krukow Behavioral Design. The zoo serves families with children and individual visitors as primary segments, with corporate clients and school groups as secondary segments, and operates year-round from approximately 09:00 to 20:00.

Name

Zoologisk Have København

Legal name

Zoologisk Have

Website

https://zoo.dk

Company type

Private

Founded year

1859

Operating status

Operating

Headcount range

101–250 employees

Short description

Zoologisk Have København is Denmark's oldest nonprofit zoological garden (founded 1859), operating an 11-hectare attraction in Frederiksberg with consumer admissions, Zookort annual memberships, and a corporate venue-rental business serving families, tourists, businesses, and schools.

Ownership category

akta.pro rank

Product category

Zoo / Wildlife Attraction

NAICS

Zoos and Botanical Gardens (71213)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL)

Keywords

• Zoo attractions
• Wildlife conservation
• Animal breeding programs
• Corporate event venues
• Family entertainment

Headquarters

HQ city

Frederiksberg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Entrance Tickets: One-time admission fees for individual and group visitors. Tickets available online with barcode scanning or at physical entrance. Summer and winter ticket periods with different validity periods.
2. Zookort Annual Membership: Annual subscription membership providing unlimited access to the zoo. Auto-renews yearly with monthly payment options available. Includes member benefits and supports conservation work.
3. Corporate Events and Venue Rental: Revenue from renting zoo facilities for corporate events, Christmas parties, meetings, conferences, and team building activities. Includes Bistro Ailu, Kjærbøllings Hus, Elephant House, and Auditoriet venues.
4. Food and Beverage: On-site restaurants including Bistro Ailu (French-Asian cuisine with panda views), cafes, and food stands. Vild Is ice cream vendor also operates on-site.
5. Donations: Private donations and donation subscriptions supporting zoo's conservation work. Tax-deductible donations accepted with CPR registration.
6. Gift Cards: Physical and electronic gift cards valid for tickets, Zookort, and purchases within the zoo. Valid for 3 years from issue date.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Zoologisk Have København operates a 11-hectare zoological garden in Frederiksberg, Copenhagen, selling entrance tickets (from 160 DKK) and Zookort annual memberships (from 360 DKK) that grant access to animal exhibits, themed areas, and live educational programming. The zoo also rents its venues for corporate events, meetings, conferences, and team-building activities through dedicated B2B sales channels.

Product overview

Zoologisk Have København operates as a unified visitor attraction with a multi-layered product portfolio. The core offerings are entrance tickets (Entrébillet from 160 DKK) and the annual membership pass (Zookort from 360 DKK), providing access to the 11-hectare zoo on Roskildevej in Frederiksberg, Copenhagen. The experience layer includes themed areas such as Børnezoo (Children's Zoo), Marys Australske Have (Mary's Australian Garden), Natzoo (Night Zoo), and Zoolab, plus seasonal programs like Sommer i ZOO (Summer in ZOO). The flagship 2026 attraction is the 160-meter Leopardsti (Leopard Trail), Europe's longest, opening March 18, 2026. Complementary offerings include ZOO-Missionen, a free children's activity program, and animal feeding demonstrations. The commercial/B2B segment includes venue rental for corporate events (Lej ZOO for en aften, Firmafest, Julefrokost) and professional meeting facilities (Bistro Ailu with panda views, Kjærbøllings Hus, Auditoriet) plus team-building activities and breakout sessions. Recent additions include a reusable pant-cup system launched July 2026 and new animal arrivals including giraffe calves, an elephant calf, and a pudu (world's smallest deer).

Differentiator

Problem solved

Functional benefit

Products and services

• Entrébillet (Entrance Ticket)

Quantifiable outcome

• More than 100 international breeding programs participated in
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• New LoopcoreTechnology or Integration · 1 July 2026Delivers physical and digital infrastructure for reusable cup/return system including packaging, return machines, digital pant management, tracking, and system integrations. QR code-based system for individual packaging tracking.
• Partnerskab for Takeaway EmballageminorStrategic or Co-development Partner · 1 July 2026Partnership for reusable takeaway packaging initiative. ZOO implements reusable cup system as part of this broader industry collaboration on sustainable packaging.
• Frederiksberg KommuneminorStrategic or Co-development Partner · 1 July 2026Collaboration on reuse infrastructure connecting ZOO's reusable cup system to the broader return infrastructure in Frederiksberg and Copenhagen municipalities.
• Krukow Behavioral DesignminorImplementation/ SI/ Consulting Partner · 1 July 2026Conducted behavioral analysis in collaboration with Norion to qualify pilot design of reusable cup system, testing nudges, communication, and interventions for guest adoption.
• NorionminorImplementation/ SI/ Consulting Partner · 1 July 2026Behavioral analysis partner working with Krukow Behavioral Design to analyze and qualify the design of the reusable cup pilot project.
• EAZA (European Association of Zoos and Aquaria)coreStrategic or Co-development PartnerInternational breeding program coordination (EEP - European Endangered Species Programmes). ZOO participates in 100+ breeding programs including lions, giraffes, and Amur leopards. Programs ensure genetically healthy populations and support conservation.
• Q-ParkminorChannel Partner/ Reseller/ DistributorParking partner operating Q-Park Zoologisk Have with 69 spaces opposite main entrance. Accepts cash, cards, and mobile payment apps.
• Gaia Zoo (Netherlands)minorStrategic or Co-development PartnerDutch zoological garden receiving male lion from 2011 for breeding with established female group. Part of international breeding program coordination.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Rotterdam Zoo (Diergaarde Blijdorp): Dutch zoological garden with similar urban location, EAZA breeding program participation, family-focused exhibits, and indoor/outdoor pavilion model. Direct competitor for European zoo tourism with comparable scale and operational model.
• London Zoo (ZSL): Historic London zoo operated by the Zoological Society of London with directly comparable EAZA breeding programs, conservation science focus, annual memberships, and corporate events business. Most direct European capital-city zoo peer in terms of institutional mission and scale.
• Aalborg Zoo: Regional Danish zoological garden with similar exhibit-driven family appeal, EAZA-affiliated breeding programs, and corporate event offerings. Competes with Copenhagen Zoo for Danish regional tourism and family leisure spend.
• Edinburgh Zoo: Scottish zoological garden operated by the Royal Zoological Society of Scotland with similar EAZA breeding programs (including giant pandas), annual memberships, conservation research capability, and corporate venue offerings. Comparable nonprofit-style governance and operational scale.
• Ree Park Safari: Danish safari park offering both walk-through zoo areas and drive-through wildlife experiences. Comparable as a Danish wildlife attraction with similar conservation, education, and family programming positioning.
• Givskud Zoo: Danish zoo and safari park combining traditional zoo enclosures with drive-through safari areas. Comparable as a Danish wildlife attraction competing for the same leisure market, with a different mix of drive-through versus walk-through experiences.
• Tierpark Hagenbeck: Historic Hamburg zoo founded in 1907 with comparable walk-through exhibits, EAZA conservation involvement, annual memberships, and corporate event venues. Direct benchmark for German/Northern European zoo operations of similar vintage.
• Odense Zoo: Major Danish zoological garden operating a similar combination of family-focused exhibits, membership programs, conservation messaging, and corporate venue rentals. Closest direct domestic peer, competing for the same Danish family visitor market as Copenhagen Zoo.
• Berlin Zoological Garden (Zoologischer Garten): One of Europe's largest and oldest zoos, located in a major capital city with comparable EAZA breeding program participation, annual memberships, and a diversified B2B/B2C revenue model. Direct competitor for European zoo tourism and benchmark for capital-city zoo operations.

Broad incumbents

• Chester Zoo: One of the UK's largest zoos and a major UK charity with comparable conservation, breeding, and education programs but at significantly larger scale. Functions as a benchmark for what a mature, scaled European zoo operator looks like.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/zoo
• LinkedInlinkedin.com/company/copenhagen-zoo
• Instagraminstagram.com/copenhagenzoo/?hl=da
• Xx.com/copenhagenzoo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoologisk Have København