ZEEL.MN
Zeel.mn is a Mongolia-licensed NBFI operating the country's first peer-to-peer lending platform, connecting underserved individual borrowers (small short-term loans) with individual investors (24% advertised annual returns) via a mobile-first, fully digital app-based origination and credit-scoring process.
- Company typePrivate
- Founded2012
- HeadquartersUlaanbaatar, Mongolia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ZEEL.MN does
Zeel.mn (legal entity Зээл Эм Эн Платформ ББСБ ХХК / Zeel MN Platform BBG LLC) is a Mongolia-licensed Non-Bank Financial Institution operating the country's first peer-to-peer lending platform since 2019. The company connects individual borrowers, primarily underserved Mongolian citizens aged 18+ with regular income and at least six months of continuous social security contributions, with individual investors seeking higher-yield alternative assets. Borrower-side loans range from 50,000 to 1,000,000 MNT (roughly US$15–US$295) at 2–4.5% monthly interest over 7–30 day terms; investor-side allocations range from 100,000 to 500 million MNT over 1–12 month terms at a stated 24% annual return.
The platform is built around a mobile-first architecture delivered through the proprietary Zeel.mn V3 application on iOS and Android, enabling fully digital loan origination, automated credit scoring via integration with Mongolia's Credit Information Database and social security payment records, electronic contract signing, and repayment processing without physical branch visits. Underwriting, KYC, and disbursement are automated end-to-end, and the platform maintains ISO/IEC 27001:2022 and ISO 9001:2015 certifications. Distribution relies on social media channels (Facebook, Instagram, X), app store presence, and referral-driven word of mouth across all 21 provinces and 270+ districts of Mongolia.
The business model generates revenue from the interest rate spread between borrower charges and investor payouts, supplemented by loan origination fees. The company reports 480,000+ successful loans, 90,000+ registered borrowers, and 53.5+ billion MNT in cumulative disbursements. In October 2025, Zeel.mn became a wholly owned subsidiary of Primrose Financial LLC (formerly Monrefinancial LLC), which operates across financial markets, insurance (Monre Daatgal LLC), automotive (Autohub LLC), and investment management (Standard Investment UPC LLC), positioning Zeel.mn within a broader Mongolian fintech and financial services group. The company is private, headquartered in Ulaanbaatar's Baynzurkh district, and operates with 11–50 employees.
ZEEL.MN firmographics
Firmographics- Name
- ZEEL.MN
- Legal name
- Зээл Эм Эн Платформ ББСБ ХХК (Zeel MN Platform BBG LLC)
- Website
- https://zeel.mn
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zeel.mn is a Mongolia-licensed NBFI operating the country's first peer-to-peer lending platform, connecting underserved individual borrowers (small short-term loans) with individual investors (24% advertised annual returns) via a mobile-first, fully digital app-based origination and credit-scoring process.
- Ownership category
- akta.pro rank
ZEEL.MN industry classification
Industry- Product category
- P2P Lending
- NAICS
- Nondepository Credit Intermediation (5222), Mortgage and Nonmortgage Loan Brokers (52231)
- SIC
- Loan Brokers (6163), Personal Credit Institutions (6141)
- akta.pro primary industry
- Consumer P2P Personal Loans (Unsecured) (FSAKAHAA)
- akta.pro secondary industries
- P2P Small Business / SME Marketplace Lending (FSAKAHAC), P2P Credit Lines / Revolving Marketplace Lending (FSAKAHAK)
Keywords
Where ZEEL.MN is headquartered
LocationHeadquarters
- HQ city
- Ulaanbaatar
- HQ country
- Mongolia
- HQ region
- Asia
Offices1 record
Markets served
ZEEL.MN business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Interest Rate Spread: Platform generates revenue from the difference between interest charged to borrowers (2-4.5% per month) and returns paid to investors (24% annual). P2P model where platform acts as intermediary between lenders and borrowers.
- Loan Origination Fees: Fees collected from successful loan disbursements on the platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Interest Rate: 2 - 4.5% per month for borrowers |
| Usage-based | Multi-year contract | Annual Returns: 24% for investors |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
ZEEL.MN product offering
Product offeringCore offering
ZEEL.MN operates Mongolia's first peer-to-peer (P2P) lending platform, connecting individual borrowers seeking short-term personal loans (50,000–1,000,000 MNT at 2–4.5% monthly interest) with individual investors seeking returns (24% annual, 100,000–500 million MNT, 1–12 month terms). The Non-Bank Financial Institution (NBFI) delivers 100% digital loan origination, credit scoring, contract signing, and repayment through its proprietary Zeel.mn V3 mobile application, without requiring physical branch visits.
Product overview
Zeel.mn operates as a unified P2P lending platform (Zeel.mn) offering peer-to-peer lending services as a Non-Bank Financial Institution (NBFI). The core offering consists of the Zeel.mn P2P Lending Platform and Zeel.mn V3 mobile application, which together enable borrowers to access personal loans (50,000-1,000,000 MNT at 2-4.5% interest) and investors to earn returns of 24% on investments. The platform serves over 90,000 registered customers and 480,000+ successful loans totaling 53.5+ billion MNT across 21 provinces. Services are delivered entirely digitally, including loan applications, contract signing, and repayments.
Differentiator
Problem solved
Functional benefit
Products and services
- Zeel.mn P2P Lending Platform
- Zeel.mn V3 Mobile Application
- Digital Lending Services
- Private Investment Services
Quantifiable outcome
- 53.5+ billion MNT in total loans disbursed across 480,000+ successful loan transactions
- +1 more outcomes
Companies that use ZEEL.MN
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
ZEEL.MN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ZEEL.MN partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
ZEEL.MN competitors and assessment
Company assessmentBroad incumbents
- LendingClub: Largest US-headquartered P2P lending marketplace connecting borrowers with individual and institutional investors. Highly comparable business model to Zeel.mn's marketplace lending structure, though at vastly larger scale and with longer-duration unsecured personal loans.
- Zopa: UK's oldest P2P lending platform offering consumer personal loans funded by retail investors. Closely comparable model with investor-funded consumer loans and automated underwriting, providing a useful benchmark for product and risk evolution.
- Funding Circle: UK-founded P2P platform focused on small business loans funded by retail and institutional investors. Directly analogous marketplace-lending model with investor-funded SME and consumer loans, comparable in intermediation mechanics to Zeel.mn.
- Prosper Marketplace: US P2P lending pioneer offering fixed-term, fully amortizing personal loans funded by retail investors. Operates a comparable two-sided marketplace model with automated underwriting, serving as a useful Western reference point for Zeel.mn's trajectory.
Others
- Credible Labs: US personal loan marketplace aggregating offers from multiple lenders. Not a P2P operator but a relevant adjacent intermediary model that, like Zeel.mn, leverages a digital platform to match borrowers with capital providers in an underserved consumer credit category.
Emerging players
- Tala (fintech): Emerging-market digital lender serving underbanked consumers with short-duration personal loans via mobile app and alternative data underwriting. Comparable product design, target borrower, and digital-first delivery mechanism to Zeel.mn's V3 mobile app.
- Kiva: Mission-driven P2P microlending platform funding small entrepreneurs in emerging markets through crowd-lenders. Comparable financial-inclusion thesis and short-duration small-ticket loans, although Kiva operates on a 0%-interest, donor-funded basis rather than investor returns.
- Upstart: AI-driven lending marketplace originating personal loans via bank partners using alternative credit data. Relevant comparable due to its data-driven underwriting and marketplace funding structure, even though Zeel.mn focuses on shorter-duration microloans.
Direct peers
- Faircent: India-based P2P lending marketplace for consumer and small-business borrowers funded by individual investors. Comparable product structure (consumer P2P with tiered pricing) and similar emerging-market regulatory backdrop to Zeel.mn.
- LenDenClub: India-headquartered P2P lending platform connecting retail investors with borrowers seeking short-to-medium-tenure personal loans. Highly analogous emerging-market P2P operator targeting underserved borrowers with digital onboarding, similar to Zeel.mn's Mongolia proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ZEEL.MN social profiles
Digital presenceZEEL.MN compliance and trust
Trust signalCompliance2 records
ZEEL.MN financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZEEL.MN leadership team
Management profileNumber of profiles
ZEEL.MN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZEEL.MN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZEEL.MN
What does ZEEL.MN do?
ZEEL.MN operates Mongolia's first peer-to-peer (P2P) lending platform, connecting individual borrowers seeking short-term personal loans (50,000–1,000,000 MNT at 2–4.5% monthly interest) with individual investors seeking returns (24% annual, 100,000–500 million MNT, 1–12 month terms). The Non-Bank Financial Institution (NBFI) delivers 100% digital loan origination, credit scoring, contract signing, and repayment through its proprietary Zeel.mn V3 mobile application, without requiring physical branch visits.
Is ZEEL.MN a public or private company?
ZEEL.MN is a private company. It is classified as corporate owned and is currently operating.
When was ZEEL.MN founded?
ZEEL.MN was founded in 2012. It employs 11 to 50 people.
Where is ZEEL.MN based?
ZEEL.MN is headquartered in Ulaanbaatar, Mongolia, in the Asia region.
How does ZEEL.MN make money?
Two revenue lines are on record. Interest Rate Spread is the primary driver. The others are loan Origination Fees.
Who are ZEEL.MN's main competitors?
Broad incumbents on record are LendingClub, Zopa, Funding Circle and Prosper Marketplace. Credible Labs is listed as an others. Emerging players are Tala (fintech), Kiva and Upstart. Direct peers are Faircent and LenDenClub.
Does ZEEL.MN have an API?
No public API is recorded for ZEEL.MN.
What industry is ZEEL.MN in?
ZEEL.MN's product category is P2P Lending. Its primary akta.pro industry code is FSAKAHAA, Consumer P2P Personal Loans (Unsecured), with a secondary code of FSAKAHAC, P2P Small Business / SME Marketplace Lending. Its NAICS code is 5222 and its SIC code is 6163.