VERRE

What VERRE does

VERRE (legal entity: 株式会社森山硝子店 / Moriyama Glass Co., Ltd.) is a privately held Japanese specialty tableware retailer and importer founded in 1954, with the Verre brand established in 1995 to reposition the legacy glassware business toward European luxury tableware. The company operates from its Tokyo (Ebisu) headquarters alongside retail showrooms in Osaka (Umeda Harbis Plaza), Kobe, and a wholly-owned Paris office (MORIYAMA France), and serves as the official Japanese importer for approximately ten European luxury tableware brands including J.L. Coquet (est. 1824), Pillivuyt (est. 1818), SCHONWALD (est. 1879), Steelite, Vista Alegre, Robert Welch, Cutipol, Laguiole, Jaune de Chrome, and Jean Neron. The company is founder-led by President Noritoshi Moriyama (森山典贊) under a traditional family-ownership structure with registered capital of 10,000,000 yen.

The company's proprietary MORIYAMA brand leverages 50+ years of glassware expertise and combines Japanese traditional craftsmanship with European porcelain techniques. Flagship collections include the bubble-embedded "Aqua" free-blown glass series and porcelain developed in collaboration with Mizunami (瑞浪) craftspeople. MORIYAMA products are used internationally at luxury hotels and restaurants across France, Europe, the US, the Middle East, and Asia. The company's technology base is curated brand representation rather than primary manufacturing at scale, with direct factory relationships to European heritage manufacturers supplemented by proprietary Japanese original design.

VERRE operates a hybrid go-to-market combining B2B direct sales to luxury hospitality with D2C retail through showrooms and e-commerce. Revenue is generated through one-time premium product sales of porcelain, glassware, and cutlery, alongside catalog-based consultation and proposal services for restaurants and hotels. Named enterprise customers include Four Seasons, Ritz-Carlton, Park Hyatt, Mandarin Oriental, Conrad, Grand Hyatt, Andaz, Imperial Hotel, Palace Hotel, and Alain Ducasse establishments (Tokyo, Paris, Monte-Carlo), alongside Michelin-starred restaurants such as Quintessence, Esquisse, and ASAHINA Gastronome. A secondary retail consumer segment purchases tableware for weddings and special-occasion gifting.

Name

VERRE

Legal name

株式会社 森山硝子店

Website

https://verre.co.jp

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

VERRE is a privately held Japanese specialty tableware retailer and exclusive Japanese importer of ten European luxury tableware brands, serving luxury hotels, Michelin-starred restaurants, and gift-giving consumers through showrooms in Tokyo, Osaka, and Kobe, plus a Paris office.

Ownership category

akta.pro rank

Product category

Luxury Tableware Distribution

NAICS

Jewelry and Silverware Manufacturing (33991)

SIC

Jewelry, Silverware & Plated Ware (3910), Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Luxury Writing Instruments & Desk Accessories (CRAKAEAI)

akta.pro secondary industry

Office, Stationery & Craft Supplies DTC (CRAFACAL)

Keywords

• Luxury tableware
• Porcelain and glassware
• European tableware brands
• Fine dining supplies
• Hospitality tableware

Headquarters

HQ city

Minami

HQ country

Japan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Tableware Product Sales: Direct sales of European luxury tableware brands and MORIYAMA original products through physical retail showrooms and e-commerce. Products include porcelain, glassware, and cutlery for professional (hotel/restaurant) and gift-giving purposes.
2. Catalog Sales and B2B Proposals: Verre provides catalog materials to customers and offers tableware proposal services for restaurants and hotels seeking to curate their dining establishments.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

VERRE is a Japanese specialty tableware retailer and exclusive Japanese importer of European luxury tableware brands (porcelain, glassware, cutlery) and creator of its own original MORIYAMA brand. The company curates and distributes products from heritage European manufacturers including J.L. Coquet, Pillivuyt, SCHONWALD, Steelite, Vista Alegre, Robert Welch, Cutipol, Laguiole, Jaune de Chrome, and Jean Neron.

Product overview

VERRE is a Japanese tableware specialty shop and importer of European luxury tableware brands, with locations in Tokyo (Ebisu), Osaka, and Kobe, and a Paris office. The company operates as a distributor of European brands (J.L. Coquet, Jaune de Chrome, Pillivuyt, Steelite, Vista Alegre, SCHONWALD, Robert Welch, Cutipol, Laguiole, Jean Neron) and as the creator of its own original Japanese brand MORIYAMA, which combines European and Japanese porcelain traditions. VERRE serves high-end restaurants and hotels domestically and internationally, offering ceramics, glassware, and cutlery for professional dining settings.

Differentiator

Problem solved

Functional benefit

Brands

• MORIYAMA: Original tableware brand featuring Japanese-inspired porcelain and glassware. Developed leveraging 50 years of glassware expertise, combining European and Japanese traditional ceramics with modern design for high-end hotels and restaurants worldwide.

Products and services

• MORIYAMA VERRE's original brand of Japanese-style porcelain and glassware combining European and Japanese traditional techniques. Features bubble glass 'Aqua series' with crystal-clear transparency and innovative free-blown designs, plus collaboration with Mizunami craftsmen (瑞浪) for porcelain focusing on soil and glaze materials. Used in luxury hotels and restaurants in France, Europe, America, Middle East, and Asia.
• J.L. Coquet

Quantifiable outcome

• Products used by luxury hotels and fine dining restaurants across Japan, France, Europe, America, Middle East, and Asia

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• SCHONWALDcoreTechnology or IntegrationVerre serves as the exclusive Japanese importer (日本総輸入元) for SCHONWALD, the German porcelain manufacturer established in 1879. SCHONWALD is known for scratch-resistant surface technology and innovative hotel/restaurant-oriented designs, with many recent products winning international design awards including Red Dot Design Award. Verre represents SCHONWALD's flagship series in Japan.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Haviland: French luxury porcelain manufacturer from Limoges with strong presence in fine dining and luxury hotels. Haviland competes with Verre's distributed French porcelain brands (J.L. Coquet, Pillivuyt, Jaune de Chrome) in the ultra-premium Limoges porcelain segment.
• Villeroy & Boch: German luxury porcelain and tableware manufacturer with global distribution serving luxury hotels and restaurants. Villeroy & Boch's hospitality division directly competes with Verre's curated distribution model by offering premium European porcelain to the same luxury hospitality customer base.
• Noritake: Japanese luxury porcelain and tableware manufacturer with extensive global hospitality customer base. Noritake is a Japanese-headquartered peer serving the same luxury hotel and fine dining segments as Verre, with overlapping product categories including porcelain, glassware, and cutlery.
• Wedgwood: British luxury porcelain brand (founded 1759) owned by Fiskars Group with global hospitality distribution. Wedgwood competes directly with Verre's distributed European luxury porcelain brands (J.L. Coquet, Pillivuyt) in the fine dining and luxury hotel tableware category.
• Baccarat: French luxury crystal manufacturer serving luxury hotels and Michelin-starred restaurants globally. Baccarat competes with Verre's glassware category, including MORIYAMA's glass collections, in the premium hospitality crystal and glassware segment.
• Bernardaud: French luxury porcelain manufacturer from Limoges serving Michelin-starred restaurants and luxury hotels worldwide. Bernardaud competes in the same ultra-premium French porcelain niche as several of Verre's distributed brands (J.L. Coquet, Pillivuyt, Jaune de Chrome).
• Nikko: Japanese tableware and bone china manufacturer serving hospitality and consumer markets. As a Japanese peer with overlapping product categories (porcelain, tableware for hospitality), Nikko competes with Verre in the Japanese market for premium tableware.
• Christofle: French luxury silverware and tableware brand with global hospitality presence. Christofle competes with Verre's cutlery offerings (Cutipol, Laguiole, Jean Neron) in the luxury hospitality and fine dining silverware/cutlery category.
• Rosenthal: German luxury porcelain manufacturer (Bavaria) with strong presence in luxury hotel and fine dining segments globally. Rosenthal's brand portfolio and direct relationships with luxury hospitality buyers mirror Verre's distribution model for premium European tableware.
• Sambonet: Italian silverware and cutlery manufacturer serving global luxury hospitality and fine dining. Sambonet competes directly with Verre's cutlery distribution (Cutipol, Laguiole, Jean Neron) in the European luxury cutlery category for hotels and restaurants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/moriyama.tokyo/?hl=ja
• Facebookfacebook.com/verre.tky

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VERRE