Rapid Platforms & Training Pty Ltd
Rapid Platforms & Training is a Melbourne-based EWPA-authorised provider of Mobile Elevating Work Platform (MEWP) equipment hire and accredited operator certification training (Yellow Card, VOC) serving individual tradespeople, warehouse operators, and Tier 1/Tier 2 construction companies across Victoria, Australia.
- Company typePrivate
- Founded2014
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Rapid Platforms & Training Pty Ltd does
Rapid Platforms & Training Pty Ltd is a privately held Melbourne-based operator providing Mobile Elevating Work Platform (MEWP) equipment hire and accredited operator training in Victoria, Australia. Founded in 2014 and led by Owner and General Manager Stephen Millen, the company is an authorised training provider for the Elevated Work Platform Association of Australia (EWPA) and issues the nationally recognised EWPA Yellow Card certification valid for five years. Its fleet spans electric manlifts, electric scissor lifts, electric knuckle booms, and all-terrain scissor/knuckle/straight booms with working heights from 5m to 56 metres, all equipped with proprietary EQSS camera-based and Overwatch laser-based crush protection systems.
The company serves three primary customer segments: individual construction workers and tradespeople (plasterers, electricians, painters, maintenance workers) requiring Yellow Card certification and equipment hire; warehouse and logistics operators needing compact vertical manlifts and scissor lifts; and Tier 1 and Tier 2 construction companies requiring EWPA-certified operators and reliable, insured equipment. Service delivery channels include a single Sunshine, VIC training facility, onsite training at customer sites, phone-led sales, and online booking through the company website.
Rapid Platforms operates three revenue streams: professional services training (Yellow Card at $200-$250 per student, Verification of Competency at $150, plus onsite delivery and High Risk Work licensing for over-11m booms); usage-based MEWP equipment hire with included insurance and weekly/longer-term discounts; and one-time equipment sales of new and serviced used units from its regularly refreshed fleet. The business is founder-owned with no external funding, 1-10 employees, and a single-state geographic footprint limited to Victoria.
Rapid Platforms & Training Pty Ltd firmographics
Firmographics- Name
- Rapid Platforms & Training Pty Ltd
- Legal name
- Rapid Platforms & Training Pty Ltd
- Website
- https://rapidplatforms.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rapid Platforms & Training is a Melbourne-based EWPA-authorised provider of Mobile Elevating Work Platform (MEWP) equipment hire and accredited operator certification training (Yellow Card, VOC) serving individual tradespeople, warehouse operators, and Tier 1/Tier 2 construction companies across Victoria, Australia.
- Ownership category
- akta.pro rank
Rapid Platforms & Training Pty Ltd industry classification
Industry- Product category
- Construction Equipment Hire and Safety Training
- NAICS
- Agriculture, Construction, and Mining Machinery Manufacturing (3331), Construction Machinery Manufacturing (33312)
- SIC
- Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Lifting Platforms & Aerial Work Platforms (MEWPs) (IMAHAJAJ)
- akta.pro secondary industries
- Aerial Work Platforms (MEWPs) Rental/Leasing (TLABAFAE), Aerial Work Platform & Access Equipment Vehicle Manufacturing (Boom/Scissor Lifts) (IMACAFAG)
Keywords
Where Rapid Platforms & Training Pty Ltd is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Rapid Platforms & Training Pty Ltd business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- EWPA Yellow Card Training: Nationally recognized EWPA Yellow Card certification training for operating Elevated Work Platforms. Pricing is tiered: $200 for one type of EWP, $230 for two types, $250 for three types. Course duration approximately 6 hours. Valid for 5 years.
- Verification of Competency (VOC) Training: Assessment course for individuals starting a new job or working on a new worksite to verify competency. Priced at $150 per person, valid for 2 years.
- MEWP Equipment Hire: Rental of Mobile Elevating Work Platforms including electric manlifts, scissor lifts, knuckle booms, and all-terrain equipment. Minimum 1 day hire with discounted rates for weekly and longer-term hire. Insurance included in hire prices.
- Used Equipment Sales: Sale of well-maintained, serviced, and reliable used MEWP fleet. Equipment is upgraded every few years.
- New Equipment Sales: Sale of new MEWP equipment from trusted and reputable manufacturers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | EWPA Yellow Card - One Type of EWP |
| Other | Pay-as-you-go | EWPA Yellow Card - Two Types of EWP |
| Other | Pay-as-you-go | EWPA Yellow Card - Three Types of EWP |
| Other | Pay-as-you-go | Verification of Competency (VOC) Course |
| Usage-based | Pay-as-you-go | Equipment Hire |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Rapid Platforms & Training Pty Ltd product offering
Product offeringCore offering
Rapid Platforms & Training rents Mobile Elevating Work Platforms (MEWPs) including electric manlifts, scissor lifts, knuckle booms, and all-terrain straight booms with working heights from 5m to 56m. The company is an EWPA-authorized training provider delivering the nationally recognized EWPA Yellow Card certification course, Verification of Competency (VOC) assessments, and onsite training. The company also sells new and used MEWP equipment from trusted manufacturers.
Product overview
Rapid Platforms & Training is a Melbourne-based equipment hire and training services company. Their core offering combines mobile elevating work platform (MEWP) equipment rental with EWPA-accredited operator certification training. The equipment portfolio includes Electric Manlifts, Electric Scissor Lifts, Electric Knuckle Booms, All Terrain Scissor Lifts, All Terrain Knuckle Booms, and All Terrain Straight Booms. Training services include EWPA Yellow Card Training (covering scissor lifts, boom lifts under 11m, and vertical lifts), Verification of Competency (VOC) assessments, and Onsite Training. The company also sells both new and used equipment. All equipment features crush protection technology, and insurance is included in hire rates.
Differentiator
Problem solved
Functional benefit
Products and services
- Electric Manlifts
Quantifiable outcome
- Certification valid for 5 years from date of training/assessment
- +2 more outcomes
Companies that use Rapid Platforms & Training Pty Ltd
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Rapid Platforms & Training Pty Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Rapid Platforms & Training Pty Ltd partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Elevated Work Platform Association of Australia (EWPA)coreRapid Platforms & Training is an authorized EWPA training provider, offering the nationally recognized EWPA Yellow Card certification. This partnership enables them to issue official EWPA Operator Licenses with photo identification, valid for 5 years. The EWPA backs the certification, ensuring acceptance across major construction sites in Australia.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Rapid Platforms & Training Pty Ltd competitors and assessment
Company assessmentDirect peers
- AlertForce: Australian vocational safety training provider delivering EWP operator and high-risk work license courses across multiple states. Directly comparable to Rapid Platforms on the accredited operator training and certification side of the business.
- Boom Logistics: Australian crane and access equipment provider offering boom lift, scissor lift, and elevated work platform hire alongside operator training. Direct competitor to Rapid Platforms in the MEWP hire and operator certification category in Australia.
- Onsite Rental Group: Australian equipment rental specialist serving construction and industrial customers with aerial work platforms and access equipment. Directly comparable to Rapid Platforms on the MEWP hire business model and customer base.
- Pinnacle Safety and Training: Australian safety training organization offering EWP, working-at-heights, and operator competency courses with onsite delivery. Comparable to Rapid Platforms on the EWPA-equivalent training, VOC assessments, and onsite course delivery model.
Others
- Haulotte Group: European-based manufacturer of aerial work platforms including articulating booms, scissor lifts, and telehandlers. Equipment OEM for the same product categories Rapid Platforms rents, trains operators on, and resells.
- JLG Industries: Global manufacturer of aerial work platforms, boom lifts, and scissor lifts. Not a direct rental competitor but the equipment OEM whose products Rapid Platforms buys for new sales and fleet composition.
- Genie (Terex): Global manufacturer of mobile elevating work platforms including scissor, boom, and telehandler lifts. Equipment supplier to MEWP rental fleets like Rapid Platforms, providing the products that populate hire fleets and used-equipment inventory.
Broad incumbents
- Kennards Hire: Established Australian equipment hire chain operating extensive MEWP and access equipment rental fleets across multiple states. Comparable to Rapid Platforms on the hire side, but with broader product range and substantially larger scale.
- Coates Hire: Australia's largest equipment rental company with a substantial MEWP and aerial work platform fleet and national branch network. Overlaps directly with Rapid Platforms on hire and used/new equipment sales, but at vastly greater scale and geographic breadth.
- United Rentals: World's largest equipment rental company with a substantial aerial work platform division. Comparable business model to Rapid Platforms on the hire side, but at global scale with category breadth far exceeding a single-metro specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Rapid Platforms & Training Pty Ltd social profiles
Digital presenceRapid Platforms & Training Pty Ltd compliance and trust
Trust signalCompliance2 records
Rapid Platforms & Training Pty Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rapid Platforms & Training Pty Ltd leadership team
Management profileNumber of profiles
Profiles1 record
Rapid Platforms & Training Pty Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rapid Platforms & Training Pty Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rapid Platforms & Training Pty Ltd
What does Rapid Platforms & Training Pty Ltd do?
Rapid Platforms & Training rents Mobile Elevating Work Platforms (MEWPs) including electric manlifts, scissor lifts, knuckle booms, and all-terrain straight booms with working heights from 5m to 56m. The company is an EWPA-authorized training provider delivering the nationally recognized EWPA Yellow Card certification course, Verification of Competency (VOC) assessments, and onsite training. The company also sells new and used MEWP equipment from trusted manufacturers.
Is Rapid Platforms & Training Pty Ltd a public or private company?
Rapid Platforms & Training Pty Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rapid Platforms & Training Pty Ltd founded?
Rapid Platforms & Training Pty Ltd was founded in 2014. It employs 1 to 10 people.
Where is Rapid Platforms & Training Pty Ltd based?
Rapid Platforms & Training Pty Ltd is headquartered in Melbourne, Australia, in the Oceania region.
How does Rapid Platforms & Training Pty Ltd make money?
Five revenue lines are on record. EWPA Yellow Card Training is the primary driver. The others are verification of Competency (VOC) Training, MEWP Equipment Hire, used Equipment Sales and new Equipment Sales.
Who are Rapid Platforms & Training Pty Ltd's main competitors?
Direct peers on record are AlertForce, Boom Logistics, Onsite Rental Group and Pinnacle Safety and Training. Others are Haulotte Group, JLG Industries and Genie (Terex). Broad incumbents are Kennards Hire, Coates Hire and United Rentals.
Does Rapid Platforms & Training Pty Ltd have an API?
No public API is recorded for Rapid Platforms & Training Pty Ltd.
What industry is Rapid Platforms & Training Pty Ltd in?
Rapid Platforms & Training Pty Ltd's product category is Construction Equipment Hire and Safety Training. Its primary akta.pro industry code is IMAHAJAJ, Lifting Platforms & Aerial Work Platforms (MEWPs), with a secondary code of TLABAFAE, Aerial Work Platforms (MEWPs) Rental/Leasing. Its NAICS code is 3331 and its SIC code is 3531.