Tender Loving Care Senior Living

What Tender Loving Care Senior Living does

Tender Loving Care Senior Living is a family-owned, for-profit senior living operator based in Las Vegas, Nevada. The company runs two residential facilities: Casa Del Rey at 1401 Casa Del Rey Court and Red Coach at 9820 West Red Coach Avenue. Across both homes it provides assisted living, memory care for Alzheimer's and dementia, residential care / small group home placement, respite care, and hospice support, serving private-pay seniors and their families on a residential basis.

The service model is delivered in-person by on-site caregiving staff rather than through any digital platform or technology stack. The company does not disclose pricing, operates with no public technology integrations, and runs no disclosed AI, automation, or telehealth capabilities. Marketing and resident acquisition are handled directly through facility tours, referrals, and an email newsletter.

Revenue is generated through recurring monthly resident fees under a private-pay model, with occupancy, mix between assisted living and memory care, and ancillary services (respite, hospice) driving top line. The business is privately held with no disclosed funding rounds, M&A activity, executive team, or institutional investors; headcount is reported in the 11-50 range, consistent with a small, owner-operated care provider.

Name

Tender Loving Care Senior Living

Legal name

Tender Loving Care Senior Living

Website

https://tlcsr.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tender Loving Care Senior Living is a family-owned Las Vegas operator running two residential homes, Casa Del Rey and Red Coach, delivering assisted living, memory care, respite, and hospice support to private-pay seniors.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Small Residential Care Homes (RCFE/Board & Care) (HLADABAF)

akta.pro secondary industry

Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE)

Keywords

• Assisted living services
• Memory care programs
• Dementia care support
• Residential care homes
• Senior living facilities

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Residential Care Services: Monthly fees for seniors requiring assisted living, memory care, dementia care, and Alzheimer's care in residential care home settings. Revenue is recurring as residents pay for ongoing care services.
2. Respite Care Services: Short-term care services provided to families seeking temporary care solutions for their loved ones. This provides additional revenue stream and serves as a gateway to full-time residential care.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Tender Loving Care Senior Living operates two small, home-style residential care facilities in Las Vegas, Nevada (Casa Del Rey and Red Coach) that provide assisted living, memory care, Alzheimer's and dementia care, residential/group home living, respite care, and hospice support services. The company delivers individualized, non-institutional care to senior residents on a monthly fee basis, with pricing determined through direct inquiry rather than published rates.

Product overview

Tender Loving Care Senior Living is a family-owned senior living provider offering a coordinated portfolio of residential care services across two Las Vegas facilities (Casa Del Rey and Red Coach). The company's service line centers on assisted living with specialized memory care programs for Alzheimer's and dementia, supplemented by residential care homes, group homes, respite care, and hospice support services. The integrated approach combines compassionate daily care with specialized cognitive support within intimate, home-like residential environments.

Differentiator

Problem solved

Functional benefit

Brands

• Casa Del Rey: One of the company's senior living facilities located at 1401 Casa Del Rey Ct., Las Vegas, NV 89117.
• Red Coach

Products and services

• Assisted Living Residential care for seniors who need help with daily living activities such as bathing, dressing, medication management, and meals, delivered in a small home-like setting rather than a large institutional facility.
• Memory Care Specialized residential care for seniors experiencing memory loss, providing a secure environment with structured routines and trained staff to support cognitive impairments.
• Alzheimer's Care Targeted residential care for residents diagnosed with Alzheimer's disease, with programming and supervision designed to manage disease progression and maintain quality of life.
• Dementia Care Residential support for seniors with various forms of dementia, delivered in a small group-home environment with personalized attention and 24-hour supervision.
• Residential Care Home (Group Home) Long-term residence in a small, home-like group home setting for seniors, offering a non-institutional alternative to larger assisted living complexes, with personalized caregiver attention.
• Respite Care Short-term residential care provided to seniors to give family caregivers temporary relief, with the same home-like setting and personal attention as long-term residents receive.
• Hospice Support End-of-life residential support for seniors in partnership with hospice services, providing comfort, supervision, and personal care within the small home setting.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• Anthem Memory Care: Dedicated memory care operator specializing in Alzheimer's and dementia in intimate, smaller-community settings - directly comparable niche to TLC's memory care focus.
• Silverado Senior Living: Specialty memory care and assisted living operator with intimate, boutique-style communities - directly comparable to TLC's residential-care-home model with Alzheimer's/dementia specialization.
• Aegis Living: Boutique-style assisted living and memory care provider emphasizing smaller communities and personalized care - closely aligned with TLC's family-centered, intimate-community positioning.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with wide continuum-of-care offerings across the country - sets competitive baseline against which small operators like TLC must differentiate.
• Sunrise Senior Living: National senior living operator known for strong memory care and assisted living programs - similar service mix to TLC but at significantly larger scale.
• Atria Senior Living: National senior living incumbent with broad portfolio of assisted living and memory care - competes for the same family-seeking senior care customers in TLC's market.

Others

• A Place for Mom: Senior living referral and advisory marketplace - a key distribution channel through which families discover small residential care homes like TLC's facilities.
• Comfort Keepers: Home care services franchise providing non-medical in-home support to seniors - adjacent category addressing same family/caregiver decision-maker as TLC.
• Senior Helpers: National senior home care franchise offering personal care and respite services - competes for same families exploring care alternatives before/after facility placement.

Regional players

• Pacifica Senior Living: Regional senior living operator concentrated in the Western U.S. including smaller boutique communities - comparable multi-location, multi-state regional strategy to a TLC expansion path.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TLCSRLasVegas
• Facebookfacebook.com/TenderLovingCareSeniorResidence
• LinkedInlinkedin.com/company/tender-loving-care-senior-residence

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tender Loving Care Senior Living