Reynolds

What Reynolds does

Reynolds Pens India Private Limited is a Mumbai-headquartered manufacturer and distributor of writing instruments and school stationery, operating in India since the 1980s under the legacy Reynolds 045 brand first created in 1945. The company's product portfolio spans ball pens (including the flagship 045, 046 RT, Jetter series, Vista RT, Brite, Liquiflo, DFINE), gel pens (Jiffy Gel, Racer Gel), roller pens (Trimax, Trimax Gold, Rollerpoint R5/R7), mechanical pencils, glue sticks, correction pens, and the Calibre geometry box, with retail prices ranging from Rs 5 to Rs 349. Core technical differentiation centers on ink chemistry — including ink viscosity balance, capillary-action free-flow waterproof inks, laser tip ball geometry, and a patent-pending double ball spring system used in the Rollerpoint R5/R7 executive pens — manufactured at a facility near Chennai that produces several million pens annually.

The business operates a B2C/B2B2C model selling through retail stationery stores, e-commerce platforms (notably Amazon), and a distribution network of 1,800+ distributors reaching 1,500+ cities across India. Primary customer segments are students and working professionals, with a secondary segment in artists/designers; price points are heavily skewed toward mass-market accessibility (the iconic 045 at Rs 6 has been held flat despite 50-100% input cost increases). Reynolds was historically a wholly-owned subsidiary of US-listed Newell Brands Inc., which owns adjacent stationery brands (Sharpie, Paper Mate, Elmer's, EXPO, Dymo, rOtring) distributed in India under the Reynolds entity. On July 1, 2026, the Reynolds brand assets in India — including IP, trademarks, patents, plant, machinery, and contracts — were sold to DOMS Industries Limited for US$3.7 million, while Reynolds Pens India Private Limited retained a royalty-free license to use the Reynolds brand name.

Name

Reynolds

Legal name

Reynolds Pens India Private Limited

Website

https://reynolds-pens.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Reynolds Pens India Private Limited manufactures and distributes affordable ball pens, gel pens, roller pens, glue sticks, and stationery across India through 1,800+ distributors and 1,500+ cities, serving students, professionals, and artists with mass-market price points from Rs 5 to Rs 349.

Ownership category

akta.pro rank

Product category

Writing Instruments

NAICS

Plastics Product Manufacturing (3261)

SIC

Pens, Pencils & Other Artists' Materials (3950)

akta.pro primary industry

Art & Drafting Supplies Retail (CRALABAG)

akta.pro secondary industry

General Arts & Crafts Supplies Retail (CRALACAA)

Keywords

• Writing instruments
• Ball pens
• Gel pens
• Roller pens
• Stationery products

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pen Sales: Reynolds generates revenue through direct sales of writing instruments including ball pens, gel pens, roller pens, mechanical pencils, glue sticks, correction pens, and geometry boxes. Products are sold at various price points from Rs 5 to Rs 349 through retail and e-commerce channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Reynolds manufactures and distributes a portfolio of writing instruments and school supplies, including ball pens (flagship Reynolds 045, Jetter, Brite, Vista RT, Liquiflo, DFINE, 046 RT), gel pens (Jiffy Gel, Racer Gel), roller pens (Trimax, Trimax Gold, Rollerpoint R5/R7), glue sticks (6g-21g), correction pens, and the Calibre Geometry Box. The products are sold across India through e-commerce, retail stationery stores, and a distributor network spanning 1,500+ cities.

Product overview

Reynolds is a stationery brand owned by Newell Brands, offering a comprehensive portfolio of writing instruments and school supplies. The product portfolio centers on ball pens (including flagship models like Reynolds 045 and Jetter series), gel pens (Jiffy Gel, Racer Gel), and roller pens (Trimax, Rollerpoint series). Additional product lines include mechanical pencils, glue sticks (in 6g-21g sizes), correction pens, and geometry boxes (Calibre). The company also distributes related Newell Brands products including Sharpie markers, Paper Mate, Elmer's adhesives, EXPO dry erase markers, Dymo label makers, and rOtring technical drawing instruments. Reynolds India operates as a subsidiary, with its brand assets recently being acquired by DOMS Industries in July 2026 for US$3.7 million. The company manufactures pens from facilities near Chennai and distributes across 1500+ cities through 1800+ distributors in India.

Differentiator

Problem solved

Functional benefit

Brands

• 045: Classic ball pen named after the year 1945, featuring laser tip and smooth writing experience. The flagship product of Reynolds India.
• Trimax
• Trimax Gold
• Brite
• Racer Gel
• Jiffy Gel
• Jetter
• Vista RT
• Liquiflo
• Rollerpoint R5/R7
• DFINE
• Correction Pen
• Glue Stick
• Calibre Geometry Box

Products and services

• Reynolds 045 Ball Pen Classic fine carbure ball pen with 0.7mm tip, unique laser tip, and smooth writing experience. Available in blue, black, and red ink. The flagship product of Reynolds India priced at Rs 6.
• Reynolds Brite Ball Pen Budget ball pen with bright ink, smudge-free writing, unique tip for fast and smooth writing, and transparent scratch-proof body. Priced at Rs 5.
• Vista RT Ball Pen Fast writing ball pen with smudge resistant ink, colourful and vibrant design, and triangular body for comfortable grip. Features 0.7mm tip. Priced at Rs 10.
• Reynolds 046 RT Retractable Ball Pen Next-gen retractable ball pen with laser tip, smooth retraction mechanism, and metal clip. Features 0.7mm tip. Priced at Rs 20.
• Liquiflo Ball Pen Ball pen with revolutionary ink that glides on paper, stylish body design, and elegant grip. Features 1.0mm tip. Priced at Rs 15.
• DFINE Ball Pen Lightweight ball pen with smooth and effortless writing, ergonomic grip, and transparent body. Fine ball point pen with 0.7mm tip. Available in blue ink only.
• Jetter Classic Ball Pen Ball pen with classic model and futuristic design, slim look, wide range of exciting body colours, and superior mechanism. Features 0.7mm tip. Priced at Rs 25.
• Jetter Premier Ball Pen Ball pen with classy body design and superior retraction mechanism. Priced at Rs 30.
• Jetter Aerosoft Ball Pen Ball pen with aeronautic design, unique soft coated body for ultimate writing comfort, superior retraction mechanism, and wide range of exciting body colours. Features 0.7mm tip. Priced at Rs 30.
• Jetter Aerosoft Gold Ball Pen Ball pen with aeronautic design, laser tip for smooth writing, soft coated body, and gold plated clip. Priced at Rs 50.
• Jetter Glitz Ball Pen Fashionable ball pen with elegant and premium body design, soft coated body, and superior retraction mechanism. Priced at Rs 40.
• Jetter Metallic FX Ball Pen Space age metallic ball pen with rubber grip for additional comfort, laser tip for smooth writing, and non-jamming refill retractor. Available in high impact grip colours. Priced at Rs 50.
• Jiffy Gel Pen Gel pen with needle tip for fine and smooth writing, comfortable hold, stylish and pocketable design. Features 0.5mm tip. Priced at Rs 7.
• Racer Gel Pen Waterproof gel pen with needle point tip for smooth writing, special waterproof ink, fade resistant, youthful body design, and comfortable soft grip. Features 0.5mm tip. Priced at Rs 10.
• Trimax Roller Pen Roller pen with max smoothness, advanced fluid ink technology, waterproof ink, max write length and max precision. Priced at Rs 60.
• Trimax Gold Roller Pen Roller pen with gold polished clip, advanced fluid ink technology for max smoothness, max precision, and max write length. Features 0.5mm tip. Priced at Rs 99.
• Rollerpoint R5 Executive Roller Pen Executive roller pen with innovative double ball spring system, spring-loaded cap for superior tip protection, stainless steel tip with 0.5mm Tungsten Carbide ball. Features premium metal clip and matte body. Priced at Rs 70.
• Rollerpoint R7 Premium Executive Roller Pen Executive roller pen with innovative double ball spring system (patent pending), capillary action for smooth writing, spring loaded cap, waterproof ink, premium metal clip and matte body. Features 0.7mm stainless steel tip with Tungsten Carbide ball. Available in black and blue ink. Priced at Rs 70.
• Calibre Geometry Box Geometry box with stylish and spacious pouch design, mesh pockets for extra storage, ergonomic design with easy opening and closure, precise marking on components, and durable Zinc die-cast compass. Includes compass, set squares, protractor, scale, eraser, mechanical pencil, and lead box. Priced at Rs 349.
• Correction Pen Correction pen with quick drying ink, unique squeeze control applicator for clean and pinpoint corrections. Covers errors on hand-written documents, photocopies, faxes, inkjet and laser printer outputs. Non-toxic as per EN 71-3.
• Reynolds Glue Stick (6g, 8g, 15g, 21g sizes) Glue stick that dries fast, is washable, non-sticky, and non-toxic. Available in sizes 6g (Rs 15), 8g (Rs 25), 15g, and 21g.

Quantifiable outcome

• Several million pens manufactured annually
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• DOMS IndustriescoreStrategic or Co-development Partner · 1 July 2026DOMS Industries completed acquisition of Reynolds brand assets for US$3.7 million on July 1, 2026. The deal includes intellectual property, contracts, supply agreements, plant, machinery, trademarks, and patents. Reynolds Pens India retains a royalty-free licence to use its own brand name.
• Newell BrandscoreStrategic or Co-development PartnerNewell Brands is the parent company that owns the Reynolds brand. Reynolds India operates as a subsidiary under Newell Brands, one of the most transformative consumer product companies globally with over 100 years of history.
• GoonjminorStrategic or Co-development PartnerCSR partner for stationery donations to underprivileged children. Goonj is a significant provider of school kits in rural areas of India. Reynolds donated three lakh writing instruments to be sorted into kits.
• CRY (Child Rights and You)minorStrategic or Co-development PartnerCSR partner for child welfare through stationery donations to underserved communities.
• BMC (Brihanmumbai Municipal Corporation)minorStrategic or Co-development PartnerReynolds partnered with BMC and made 2.5 units donations for students studying at BMC schools across Mumbai.
• SPARSHminorStrategic or Co-development PartnerCSR partner for stationery donations to underprivileged children through various programs.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Parker (Newell Brands): Premium pen brand under the same parent (Newell Brands) historically. While higher-end, Parker competes indirectly with Reynolds' premium Jetter and Rollerpoint SKUs in the Indian gifting and executive pen segment.
• Mitsubishi Pencil (uni-ball): Japanese parent of uni-ball, a global gel-roller pen brand with India distribution. Direct premium-tier competitor to Reynolds' gel and roller pen SKUs.
• Faber-Castell: Global German writing-instruments and art-supplies manufacturer with a strong India footprint. Comparable in stationery/pen categories and brand-led go-to-market; competes in student and artist segments.
• Pilot Pen (Japan): Global Japanese writing-instruments major (G2, V7, FriXion) with established India presence via Luxor partnership. Competes in the gel and roller pen premium tier where Reynolds' Rollerpoint and Trimax SKUs sit.
• Schneider Writing Instruments: German writing-instruments manufacturer with established India presence (Schneider K15, Slider). Competes with Reynolds in ball, gel, and roller pens at the mid-to-premium price tiers.

Direct peers

• DOMS Industries: Leading Indian stationery manufacturer (pens, markers, geometry boxes) and the recent acquirer of the Reynolds brand. Most directly comparable: same product categories, same Indian mass-market channels, same customer base.
• Linc Pen & Plastics: Listed Indian pen and writing-instruments manufacturer with a portfolio spanning ball pens, gel pens, and markers. Comparable product mix, Indian distribution model, and price-point targeting.
• Luxor Writing Instruments: Indian manufacturer and distributor of writing instruments (pens, markers, highlighters) under brands like Luxor and Pilot (licensee). Closely overlaps with Reynolds' product mix and Indian distribution model.
• Cello Pens (BIC Cello): One of India's largest pen and stationery brands, owned by BIC. Direct competitor to Reynolds across ball pens, gel pens, and roller pens at similar Rs 5–100 price points through similar retail and e-commerce channels.
• Flair Pens: Indian writing instruments and stationery manufacturer with strong mass-market ball pen and gel pen presence. Competes with Reynolds in the student and SMB segments through overlapping retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/originalreynoldsindia
• LinkedInlinkedin.com/company/originalreynoldsindia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reynolds