Volantinofacile

Name

Volantinofacile

Legal name

ShopFully S.p.A.

Website

https://volantinofacile.it

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Advertising and promotional placement: The platform generates revenue by featuring retailer flyers and promotional content. Flyers and offers from retailers with partnership agreements with ShopFully receive preferential placement on the platform's showcases and category pages.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Volantinofacile is a free-to-consumer digital platform (website and mobile apps for iOS, Android, and Windows) that aggregates promotional flyers and offers from over 600 Italian retail chains. Users can browse flyers by category, set their location to discover nearby promotions, compare prices of products across retailers and against online prices, receive alerts when preferred stores publish new flyers, and access discount coupons and coupon codes.

Product overview

VolantinoFacile is a consumer-facing savings platform operated by ShopFully S.p.A. that aggregates and compares promotional flyers from over 600 Italian retail chains. The core offering consists of the VolantinoFacile website and mobile app (available on Android, iOS, and Windows), which enable users to browse flyers, compare prices, receive alerts for new offers, and access discount coupons and loyalty card storage. The platform also includes a city-specific flyer section covering hundreds of Italian municipalities. VolantinoFacile competes alongside other ShopFully-owned apps including DoveConviene, CardPlus, and PromoQui under the same parent company umbrella.

Differentiator

Problem solved

Functional benefit

Products and services

• Volantinofacile Website (volantinofacile.it) Responsive web platform (volantinofacile.it) that allows Italian consumers to browse, search, and compare promotional flyers from over 600 Italian retail chains, find the best local offers, compare flyer prices with online retailer prices, locate nearby stores, and receive alerts for new flyers from preferred stores. Free for end users.
• Volantinofacile Mobile App (iOS / Android / Windows) Native mobile applications for iOS, Android, and Windows that provide the same flyer browsing, price comparison, store location, and "Avvisami" alert services as the website, with push notifications for new offers. Free for end users.
• CardPlus (Loyalty Card Wallet) Digital wallet mobile application that allows Italian consumers to digitize and store their existing loyalty cards for convenient access on their mobile devices. Operated by ShopFully S.p.A. alongside Volantinofacile.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ShopFully S.p.A.coreOthersShopFully S.p.A. is the parent company and sole owner of VolantinoFacile. The company operates multiple promotional platforms (doveconviene.it, promoqui.it, VolantinoFacile) and mobile apps (DoveConviene, CardPlus, PromoQui, VolantinoFacile) across Italy and international markets. ShopFully is subject to direction and coordination by MEDIA Central Holding GmbH.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Google Shopping: Dominant product discovery and price comparison platform operated by Google. Competes indirectly for the same Italian deal-seeking shopper intent and retailer ad spend, with vastly larger scale and integrated search-driven distribution.
• RetailMeNot: Major coupon, deal, and cashback platform that aggregates retailer promotions for consumers. Overlaps with VolantinoFacile on deal discovery and retailer-funded monetization, though it focuses on digital coupons and codes rather than physical-store flyers.
• Flipp: North American digital flyer platform that partners with major retailers to deliver personalized deals and coupons. Comparable in product (digital flyer aggregation), retailer-funded model, and consumer shopping use case, though it operates at significantly larger scale in a different geography.

Emerging players

• Picodi: International coupon and deals aggregator active in multiple markets including Europe. Comparable on retailer-funded deal aggregation and consumer deal-discovery use case, but with a more coupon-code orientation versus VolantinoFacile's flyer focus.

Direct peers

• DoveConviene: Sister app under the same ShopFully S.p.A. parent that aggregates Italian retail flyers with nearly identical product, monetization, and audience. The closest functional peer because it operates the same model for the same shoppers in the same market.
• ShopFully: The parent brand of VolantinoFacile, operating the same drive-to-store model across multiple European and Latin American countries. Provides a direct view into comparable unit economics and international rollout playbook.
• Tiendeo: Spain-headquartered flyer and catalog aggregator that also operates in Italy, offering browseable digital flyers from major grocery, electronics, and home retailers. Directly comparable on product offering, monetization model, and target audience.
• PromoQui: Another ShopFully-owned flyer and promo aggregator targeting Italian consumers. Overlaps directly with VolantinoFacile on product, audience, and retailer base, making it a near-perfect comp for unit economics and engagement.
• Ofertia: Iberian-originated digital flyer and promotions aggregator with international expansion including Italy. Comparable on flyer aggregation mechanics, retailer-funded monetization, and consumer deal-discovery value proposition.

Regional players

• Buonapromo: Italy-focused promotional offers and coupon aggregator serving Italian consumers with retailer discounts and codes. Comparable on geography and core deal-discovery proposition, though smaller in scale and retailer coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/volantinofacile.it
• Xx.com/volantinofacile
• LinkedInlinkedin.com/company/volantinofacile-it

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Volantinofacile