VIPS PMS
VIPS PMS (Freetime Hospitality B.V.) is a Netherlands-based cloud Property Management System provider, founded in 1988, serving boutique, conference, full-service, and multi-property hotels across Europe and India with modular subscription software covering reservations, channel distribution, payments, POS, and operations.
- Company typePrivate
- Founded1988
- HeadquartersNieuwegein, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What VIPS PMS does
VIPS PMS, traded under the legal entity Freetime Hospitality B.V., is a Netherlands-headquartered (Nieuwegein) hospitality technology company founded in 1988 that provides the VIPS CloudPMS — a cloud-based Property Management System marketed to European hotels. The platform combines reservation management, channel distribution, booking engine, payment processing, POS, housekeeping, meeting & events, and guest communications into a single modular suite, with an Open API and 40+ pre-built integrations spanning payments (Adyen, CCV), channel managers (SiteMinder, RateGain, Cubilis), POS (Winston, Lightspeed, Aloha), access control (Dormakaba, SALTO, ASSA ABLOY), and regional accounting packages (Exact, DATEV, AFAS, Visma, Twinfield, QuickBooks).
The product is sold on tiered monthly subscriptions — Small Hotels (1–50 rooms) at €8.50/month, Medium Hotels (51–100) at €10.75/month, and Full-Service Hotels (100+) at €14.95/month — with add-on modules for POS (€89–€249/month), Meeting & Events, Multi-Property, Housekeeping, VIPS Kiosk, VIPS DayUse, VIPS Planner, Financial/Yield, Invoicing, Security, and CRM. A one-time online onboarding fee of €995 applies, with 24/7 phone support included across packages and a 10% discount for annual billing. Customers are predominantly boutique, full-service, conference, and budget hotels across the Benelux, Germany, the UK, and India.
The go-to-market is sales-led: direct demo requests through the website, a dedicated sales team delivering tailored demos by hotel type and size, regional BDR coverage in the Netherlands, Germany, Belgium/Luxembourg, and the UK, and a referral pipeline through the integration marketplace. The company operates as an independent, privately-held Dutch BV (KvK 28048288) with no disclosed parent company, external investors, or funding rounds, and holds a GDPR-compliant certification.
VIPS PMS firmographics
Firmographics- Name
- VIPS PMS
- Legal name
- Freetime Hospitality B.V.
- Website
- https://vipspms.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VIPS PMS (Freetime Hospitality B.V.) is a Netherlands-based cloud Property Management System provider, founded in 1988, serving boutique, conference, full-service, and multi-property hotels across Europe and India with modular subscription software covering reservations, channel distribution, payments, POS, and operations.
- Ownership category
- akta.pro rank
VIPS PMS industry classification
Industry- Product category
- Hotel Property Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Property Management Systems (PMS) (THALACAA)
- akta.pro secondary industries
- Digital Check-in/Check-out & Keyless Entry (THALACAG), Security, Identity, Privacy & Compliance (incl. PCI, KYC where applicable) (THALACAO)
Keywords
Where VIPS PMS is headquartered
LocationHeadquarters
- HQ city
- Nieuwegein
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
VIPS PMS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Core PMS Subscription: Tiered monthly subscription model based on hotel room count. Small Hotels (1-50 rooms) at €8.50/month, Medium Hotels (51-100 rooms) at €10.75/month, Full-Service Hotels (100+ rooms) at €14.95/month. Includes core reservation system, VIPS Pay, Channel Manager, and Booking Engine.
- VIPS POS Packages: Additional POS system subscription with three tiers: Basic (€89/month), Pro (€129/month), and Ultimate (€249/month). Monthly support fees of €20-35 required.
- Onboarding Services: Online onboarding fee of €995 for system implementation. In-person onboarding available as additional fee.
- Additional Modules: Meeting & Events and Point of Sale available as additional fee-based modules.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Small Hotels (1-50 rooms): €8.50 per month |
| Subscription | Monthly | Medium Hotels (51-100 rooms): €10.75 per month |
| Subscription | Monthly | Full-Service Hotels (100+ rooms): €14.95 per month |
| Subscription | Monthly | POS Basic: €89 per month |
| Subscription | Monthly | POS Pro: €129 per month |
| Subscription | Monthly | POS Ultimate: €249 per month |
| One time/ perpetual license | Pay-as-you-go | Online Onboarding: €995 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
VIPS PMS product offering
Product offeringCore offering
VIPS PMS provides a cloud-based Property Management System (VIPS CloudPMS) for hotels and hospitality businesses. The platform unifies reservation management, channel distribution, a direct booking engine, payments (VIPS Pay), point-of-sale, meeting and event management, housekeeping, and automated guest communications into a single modular suite. It is sold on tiered subscriptions scaled to room count, with optional add-on modules and one-time onboarding services.
Product overview
VIPS PMS offers VIPS CloudPMS as a unified cloud-based Property Management System combining core PMS functionality with integrated modules including Channel Manager, Booking Engine, Payment (VIPS Pay), POS (VIPS POS by Winston), Meeting & Events, DayUse, Multi-Property, Planner, Housekeeping, Reporting, Communications, Financial/Yield Management, Invoicing, Security, Open API, and CRM. The platform is architected as a modular suite where hotels can subscribe to the core system and add specialized modules as needed, targeting boutique hotels to large multi-property hotel groups. The solution is sold in tiered packages (Small Hotels 1-50 rooms, Medium Hotels 51-100 rooms, Full-Service Hotels 100+ rooms) with transparent monthly pricing.
Differentiator
Problem solved
Functional benefit
Products and services
- VIPS CloudPMS Central cloud-based Property Management System that combines PMS, Channel Manager, and Booking Engine in one platform. Provides intuitive room rack, smart guest profile management, and comprehensive dashboards for hotel operations.
- VIPS Channel Manager
Quantifiable outcome
- Staff can typically master the system within one week
- +1 more outcomes
Companies that use VIPS PMS
Customer profileNamed customers11 records
Segments11 records
Ideal customer profiles4 records
VIPS PMS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration46 records
Feature12 records
VIPS PMS partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Winston POScoreStrategic POS partnership offering VIPS-branded point of sale solution (VIPS POS by Winston) with integrated support.
- AdyencorePayment processing platform integration partner for secure payment handling in VIPS CloudPMS.
- CCVcorePayment service provider integration partner powering VIPS Pay solution.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
VIPS PMS competitors and assessment
Company assessmentDirect peers
- Protel by Infor: Protel is a German-headquartered PMS vendor with strong DACH presence serving independent hotels and chains. It is one of the most direct European competitors to VIPS, particularly in the German market where VIPS is expanding.
- eZee Absolute: eZee Absolute is a cloud-based hotel PMS with integrated channel manager, booking engine, and POS modules aimed at small and mid-market independent hotels globally. It overlaps directly with VIPS's modular all-in-one value proposition.
- Cloudbeds: Cloudbeds offers an all-in-one cloud hospitality management suite (PMS, channel manager, booking engine) targeted at independent hotels and small chains. Its modular, integrated architecture directly competes with VIPS's bundled PMS + Channel Manager + Booking Engine offering.
- Little Hotelier: Little Hotelier is a cloud PMS specifically built for small hotels, B&Bs, and hostels (typically under 50 rooms). It directly competes with VIPS at the Small Hotels (1-50 rooms) pricing tier.
- Clock PMS: Clock PMS is a cloud-based property management system serving independent hotels and chains across Europe with integrated booking engine and channel manager. It is a direct European competitor to VIPS with comparable modular functionality.
- Hotelogix: Hotelogix provides cloud-based PMS solutions for hotels of all sizes with multi-property support and channel manager integrations. It targets a similar small-to-mid-market independent-hotel segment as VIPS.
- Mews: Mews is a venture-backed cloud-native PMS and hospitality operations platform serving hotels, hostels, and serviced apartments across Europe and globally. It is the most direct modern competitor to VIPS CloudPMS in the independent-hotel mid-market segment.
Broad incumbents
- SiteMinder: SiteMinder is a leading hotel distribution and channel management platform that has been expanding into PMS with its SiteMinder PMS offering. As a VIPS integration partner and emerging full-suite competitor, it represents both ecosystem ally and competitive threat.
- Oracle OPERA Cloud: Oracle OPERA Cloud is the dominant enterprise PMS used by large hotel chains and groups worldwide. While focused on enterprise, its gradual move down-market into larger independents places it as a broad incumbent competing for the upper tier of VIPS's addressable market.
Regional players
- RoomKeyPMS: RoomKeyPMS is a North American cloud-based PMS serving independent hotels and small chains. While primarily serving the US/Canadian market, it offers comparable modular functionality (PMS, booking engine, channel manager) to VIPS's suite.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
VIPS PMS social profiles
Digital presenceVIPS PMS compliance and trust
Trust signalCompliance1 record
VIPS PMS financial estimates
Financial estimateRevenue estimate
Valuation estimate
VIPS PMS leadership team
Management profileNumber of profiles
VIPS PMS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VIPS PMS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VIPS PMS
What does VIPS PMS do?
VIPS PMS provides a cloud-based Property Management System (VIPS CloudPMS) for hotels and hospitality businesses. The platform unifies reservation management, channel distribution, a direct booking engine, payments (VIPS Pay), point-of-sale, meeting and event management, housekeeping, and automated guest communications into a single modular suite. It is sold on tiered subscriptions scaled to room count, with optional add-on modules and one-time onboarding services.
Is VIPS PMS a public or private company?
VIPS PMS is a private company. It is classified as unknown and is currently operating.
When was VIPS PMS founded?
VIPS PMS was founded in 1988. It employs 11 to 50 people.
Where is VIPS PMS based?
VIPS PMS is headquartered in Nieuwegein, Netherlands, in the Europe region.
How does VIPS PMS make money?
Four revenue lines are on record. Core PMS Subscription is the primary driver. The others are VIPS POS Packages, onboarding Services and additional Modules.
Who are VIPS PMS's main competitors?
Direct peers on record are Protel by Infor, eZee Absolute, Cloudbeds, Little Hotelier, Clock PMS, Hotelogix and Mews. Broad incumbents are SiteMinder and Oracle OPERA Cloud. RoomKeyPMS is listed as a regional player.
Does VIPS PMS have an API?
Yes. VIPS Open API enables seamless integration with third-party solutions directly within VIPS CloudPMS. It allows external systems to connect and exchange data with the PMS for automated workflows, data synchronization, and extended functionality. Developer documentation is at www.vipspms.com/en/solutions/vips-open-api.
What industry is VIPS PMS in?
VIPS PMS's product category is Hotel Property Management Software. Its primary akta.pro industry code is THALACAA, Property Management Systems (PMS), with a secondary code of THALACAG, Digital Check-in/Check-out & Keyless Entry. Its NAICS code is 518 and its SIC code is 7370.