Van Wingerden Greenhouses
Van Wingerden Greenhouses is a family-owned wholesale plant nursery in Blaine, Washington, producing 50 million plugs annually and selling premium annuals, perennials, tropicals, hanging baskets, and poinsettias to garden centers, commercial growers, nonprofits, and consumers across the Pacific Northwest and via the Plantsome partnership nationwide.
- Company typePrivate
- Founded1980
- HeadquartersBlaine, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Van Wingerden Greenhouses does
Van Wingerden Greenhouses is a family-owned wholesale plant nursery headquartered in Blaine, Washington, operating two production locations across 14 acres of greenhouse space and producing 50 million young plant plugs plus 2 million vegetable plugs annually. The business is vertically organized around two divisions: a Young Plants division (plugs and tropical liners sold through BallSeed as a Gold Supplier and through major brokers) and a Finished Products division (wholesale annuals, perennials, hanging baskets, poinsettias, fall mums, vegetables, herbs, and tropicals). Underlying production technology includes state-of-the-art LED lighting, automated TTA CombiFix patching machinery, Areoplug liner systems, and a barcode-based individual employee tracking system at the sticking line; heating operations are supported by a wood boiler dual-heating system to offset natural gas cost exposure.
The company serves four distinct customer segments: regional wholesale garden centers and retail stores across Washington, Oregon, and Idaho; commercial growers purchasing plugs and liners; nonprofit organizations, schools, and clubs running seasonal plant fundraisers (hanging baskets, fall mums, poinsettias); and individual consumers via the on-site VW's Garden Center in Blaine and the Plantsome partnership that ships tropical plants nationwide. Revenue is generated through one-time wholesale purchase orders with quote-based pricing, fundraiser deliveries subject to minimum order thresholds, and direct retail sales. Distribution is multimodal: direct field sales with delivery to commercial locations, an online wholesale ordering portal, the BallSeed exclusive channel for spring annuals, broker networks for tropical liners, on-site retail, and the Plantsome D2C partnership. The company employs 11-50 people, is operated by family members including Tom, Mike, and Len Van Wingerden alongside Head Grower Dean Oostra, and reports no institutional investment or parent entity.
Van Wingerden Greenhouses firmographics
Firmographics- Name
- Van Wingerden Greenhouses
- Legal name
- Van Wingerden Greenhouses
- Website
- https://vanwingerden.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Van Wingerden Greenhouses is a family-owned wholesale plant nursery in Blaine, Washington, producing 50 million plugs annually and selling premium annuals, perennials, tropicals, hanging baskets, and poinsettias to garden centers, commercial growers, nonprofits, and consumers across the Pacific Northwest and via the Plantsome partnership nationwide.
- Ownership category
- akta.pro rank
Van Wingerden Greenhouses industry classification
Industry- Product category
- Wholesale Ornamental Horticulture
- NAICS
- Nursery and Floriculture Production (11142), Greenhouse, Nursery, and Floriculture Production (1114), Nursery, Garden Center, and Farm Supply Retailers (444240)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)
- akta.pro secondary industries
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB), Seasonal Color, Planting & Horticultural Services (BPABADAL)
Keywords
Where Van Wingerden Greenhouses is headquartered
LocationHeadquarters
- HQ city
- Blaine
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Van Wingerden Greenhouses business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Wholesale Plant Sales: Primary revenue stream from selling premium wholesale annuals, perennials, vegetable starts, poinsettias, hanging baskets, and tropical plants to stores and garden centers across Washington, Oregon, and Idaho.
- Young Plant Plugs: Production and sale of 50 million plugs annually plus 2 million veggie plugs for field crops through BallSeed Gold Supplier partnership.
- Fundraiser Programs: Three fundraising programs (hanging baskets, fall mums, poinsettias) for nonprofits, clubs, and schools in the Pacific Northwest, generating revenue through bulk plant sales with delivery logistics.
- Tropical Plant Shipping: Direct-to-consumer sales of tropical plants through Plantsome partnership, shipping plants to plant lovers across the USA.
- Retail Garden Center: On-site garden center (VW's Garden Center) in Blaine, WA serving individual consumers with retail plant purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wholesale hanging basket fundraiser - minimum 48 units |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Van Wingerden Greenhouses product offering
Product offeringCore offering
Van Wingerden Greenhouses is a wholesale greenhouse operation that grows and sells premium annuals, perennials, hanging baskets, poinsettias, fall mums, tropical plants, and vegetable/herb starts to garden centers and stores across Washington, Oregon, and Idaho. The company also produces 50 million young plant plugs and 2 million veggie plugs annually as a BallSeed Gold Supplier, and operates seasonal fundraising programs (hanging baskets, mums, poinsettias) for nonprofits, schools, and clubs in the Pacific Northwest.
Product overview
Van Wingerden Greenhouses is a wholesale plant nursery operating as a single, vertically integrated business rather than a modular software platform. Its core product portfolio spans two main divisions: Young Plants (producing 50 million plugs and 2 million veggie plugs annually through its BallSeed Gold Supplier program) and Finished Products (wholesale annuals, perennials, tropical plants, hanging baskets, poinsettias, fall mums, vegetables, and herbs). The company also operates a retail sub-brand, VW's Garden Center, and a retail partnership via Plantsome. Fundraiser programs (hanging baskets, fall mums, poinsettias) are add-on programs offered alongside the core plant wholesale business. No software products, APIs, or AI/ML capabilities are offered.
Differentiator
Problem solved
Functional benefit
Products and services
- Young Plants (Plugs & Liners) Plug seedlings and tropical liners produced in a state-of-the-art facility; 50 million plugs and 2 million veggie plugs delivered annually through BallSeed Gold Supplier program.
- Wholesale Annuals & Perennials Premium wholesale annuals and perennials supplied to stores and garden centers across Washington, Oregon, and Idaho.
- Tropical Plants Year-round tropical plants including collector and rare varieties (Alocasia Black Velvet, Musa Ae Ae Hawaiian Variegated, Anthurium Indoor Red, Philodendron Pedatum) in pot sizes from 4" to 10".
- Premium Hanging Baskets Premium hanging baskets in sun and shade varieties, offered in 12" and 14" sizes, plus 14" color bowls.
- Poinsettias Wholesale poinsettias in multiple sizes (4", 6.5", 10") and colors (Red, White, Pink, Superba Glitter), plus holiday wreaths in 16" and 24" sizes.
- Fall Mums & Garden Mums Fall garden mums in 10" and 12" Mum Basket Centerpiece sizes, offered in orange, pink, purple, tricolor, white, and red.
- Vegetables & Herbs Vegetable starts and herbs for wholesale distribution, including 2 million veggie plugs produced annually for field crops.
- Spring Hanging Basket Fundraiser Program Seasonal fundraising program offering premium hanging baskets and color bowls to nonprofits, clubs, churches, sports teams, and booster clubs across the Pacific Northwest, with online selling platform and delivery.
- Fall Mum Fundraiser Program Fundraising program offering 10" garden mums and 12" Mum Basket Centerpieces to organizations across Washington, Oregon, and Idaho, with delivery or local pickup coupons.
- Poinsettia Fundraiser Program Holiday fundraising program offering poinsettias in multiple sizes and colors, plus wreaths, to organizations across Washington, Oregon, and Idaho.
- Plantsome Retail Partnership (Tropical Plant Shipping) Direct-to-consumer shipping of tropical plants through Plantsome partnership, with 5+ years of experience and 200,000+ plants shipped.
- VW's Garden Center (Retail) On-site retail garden center in Blaine, WA selling plants and garden products directly to consumers, and serving as pickup location for coupon-based fundraiser redemptions.
Quantifiable outcome
- 50 million plugs delivered annually to customers, plus 2 million veggie plugs for field crops
- +1 more outcomes
Companies that use Van Wingerden Greenhouses
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Van Wingerden Greenhouses technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Van Wingerden Greenhouses partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered strategic, core and minor.
- PlantsomestrategicPartnership with Plantsome to share tropical plants with plant lovers across the USA. Plantsome handles direct-to-consumer shipping with over 5 years experience and 200,000+ plants sold. Each plant comes with a 3-month happy plant guarantee.
- BallSeedcoreBallSeed Gold Supplier partnership for spring annual plugs distribution. Exclusive distribution channel for spring annual plugs. Van Wingerden featured in BallSeed video highlighting Gold Supply Operations.
- Ball FloraPlant/Selecta North AmericacoreStrategic partnership with Ball FloraPlant and Selecta North America. Tanya Carvalho and Manda Vuksanaj serve as territory managers. Regular Customer Appreciation Day events with product presentations and technical reviews.
- Central American FarmsminorSupplier partnerships with farms in Central America for consistent, quality cuttings. Farms have supplied consistent and quality cuttings, though some isolated issues with URC bag counts reported.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Van Wingerden Greenhouses competitors and assessment
Company assessmentBroad incumbents
- Costa Farms: One of the largest ornamental and tropical plant growers in North America, supplying national retail chains. Comparable core activity (wholesale greenhouse ornamentals and tropicals) but at a significantly larger scale and broader geographic footprint.
- Monrovia Nursery Company: Large wholesale nursery producing ornamental shrubs, perennials, and landscape plants for retail garden centers nationwide. Comparable wholesale nursery business model and customer base, but broader portfolio and geographic reach.
- Ball Horticultural Company: Parent of BallSeed and major breeder/distributor of seed and young plants globally. Comparable as a young-plant industry participant and Van Wingerden's exclusive distribution partner for spring annual plugs.
- Proven Winners: Plant brand and marketing organization coordinating a network of licensed wholesale growers to produce branded annuals, perennials, and shrubs. Comparable finished-product wholesale channel and garden-center customer base.
- Bailey Nurseries: Wholesale nursery producing trees, shrubs, and perennials for independent garden centers and landscape contractors across North America. Comparable wholesale nursery model, with broader woody ornamental focus.
Emerging players
- Greenheart Farms: Young plant and plug producer serving commercial growers in the Western U.S. Directly comparable to Van Wingerden's plug/liner production activity, though at smaller scale and more limited product range.
Regional players
- Rocket Farms: California-based greenhouse grower producing indoor houseplants, herbs, and ornamentals for national retail. Comparable greenhouse-grown ornamental and tropical product mix, but operates primarily in a different regional wholesale footprint.
Direct peers
- Skagit Gardens: Wholesale grower in Washington's Skagit Valley producing annuals, perennials, and hanging baskets for independent garden centers across the PNW. Closely comparable product mix and regional customer overlap.
- Pacific Plug & Liner: Young plant producer based in the Pacific Northwest supplying annual and perennial plugs to growers and garden centers. Directly comparable to Van Wingerden's Young Plants division in geography, customer base, and product.
- Smith Gardens: Pacific Northwest wholesale greenhouse producing annuals, perennials, and seasonal crops for garden centers and home improvement retailers. Comparable scale, geography, and customer channels to Van Wingerden.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Van Wingerden Greenhouses social profiles
Digital presenceVan Wingerden Greenhouses financial estimates
Financial estimateRevenue estimate
Valuation estimate
Van Wingerden Greenhouses leadership team
Management profileNumber of profiles
Profiles4 records
Van Wingerden Greenhouses funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Van Wingerden Greenhouses M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Van Wingerden Greenhouses
What does Van Wingerden Greenhouses do?
Van Wingerden Greenhouses is a wholesale greenhouse operation that grows and sells premium annuals, perennials, hanging baskets, poinsettias, fall mums, tropical plants, and vegetable/herb starts to garden centers and stores across Washington, Oregon, and Idaho. The company also produces 50 million young plant plugs and 2 million veggie plugs annually as a BallSeed Gold Supplier, and operates seasonal fundraising programs (hanging baskets, mums, poinsettias) for nonprofits, schools, and clubs in the Pacific Northwest.
Is Van Wingerden Greenhouses a public or private company?
Van Wingerden Greenhouses is a private company. It is classified as family owned and is currently operating.
When was Van Wingerden Greenhouses founded?
Van Wingerden Greenhouses was founded in 1980. It employs 11 to 50 people.
Where is Van Wingerden Greenhouses based?
Van Wingerden Greenhouses is headquartered in Blaine, United States, in the North America region.
How does Van Wingerden Greenhouses make money?
Five revenue lines are on record. Wholesale Plant Sales are the primary driver. The others are young Plant Plugs, fundraiser Programs, tropical Plant Shipping and retail Garden Center.
Who are Van Wingerden Greenhouses's main competitors?
Broad incumbents on record are Costa Farms, Monrovia Nursery Company, Ball Horticultural Company, Proven Winners and Bailey Nurseries. Greenheart Farms is listed as an emerging player. Rocket Farms is listed as a regional player. Direct peers are Skagit Gardens, Pacific Plug & Liner and Smith Gardens.
Does Van Wingerden Greenhouses have an API?
No public API is recorded for Van Wingerden Greenhouses.
What industry is Van Wingerden Greenhouses in?
Van Wingerden Greenhouses's product category is Wholesale Ornamental Horticulture. Its primary akta.pro industry code is AFAGAHAM, Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers), with a secondary code of CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers). Its NAICS code is 11142 and its SIC code is 100.