Neckermann

What Neckermann does

Neckermann Belgium NV is a private Belgian travel retailer headquartered in Waterloo that distributes package holidays, flights, hotels, cruises, citytrips, car rentals, and travel insurance through a multi-channel model: 38 owned physical Travel Shops across Belgium, a 24/7 online webshop at neckermann.be, an emerging network of independent Partner Shops (franchise-like resellers), and home-based Neckermann Reisexperten. The company aggregates inventory from 50+ tour operators including &Olives, Alltours, Corendon, Coral Travel, Schauinsland Reizen, NTRAVEL, YelloSun, and Captain Cruise for cruises, presenting itself as an independent advisor rather than a single-supplier operator.

The core technology is the in-house Smart Bookingstool, developed over three years with 100 in-house travel agents, which combines classical touroperator products with dynamic packaging sourced from international bed banks, low-cost carriers, scheduled flights, and brokers via Netmatch spitstechnologie. An AI chatbot named Maya provides 24/7 text-based customer support. Neckermann sells supplementary AXA-branded travel and cancellation insurance (All-in Gold, All-in Silver, Cancellation & Compensation, Travel Selection) and charges VIP service fees for document handling, amendments, cancellations, seat selection, check-in, and parking.

The business earns revenue primarily through tour operator commissions on bookings transacted across all channels, transaction-based VIP dossier and service fees, insurance commissions on AXA products, and recurring Partner Shop subscriptions of €199/month plus 1.49% of turnover (Reisexperten pay 0.5% on turnover with no fixed fee). Neckermann Belgium NV emerged from the 2019 Thomas Cook Group bankruptcy via Wamos Benelux and Belgian investor CIM Capital, was rebranded in 2025 with an exclusive Belgian market focus, and positions itself as a 'startup with the know-how of an experienced player.'

Name

Neckermann

Legal name

Neckermann Belgium NV

Website

https://neckermann.be

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Neckermann Belgium NV is a private Belgian travel retailer operating 38 owned Travel Shops plus an online webshop, distributing package holidays, cruises, flights, and insurance aggregated from 50+ tour operators to Belgian consumers under a 45-year-old brand relaunched in 2025.

Ownership category

akta.pro rank

Product category

Travel Retail / Travel Agency Services

NAICS

Tour Operators (561520), Tour Operators (56152)

akta.pro primary industry

Full-Service OTAs (Flights/Hotels/Packages) (THAKAAAA)

akta.pro secondary industry

Accommodation-Focused OTAs (Hotels & Alternative Stays) (THAKAAAB)

Keywords

• Travel retail services
• Package holiday booking
• Online travel agency
• Tour operator aggregation
• Travel insurance sales

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices39 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Travel Retail / Agency Commissions: Neckermann acts as a travel retailer (doorverkoper) earning commissions from tour operators for bookings made through its network of Travel Shops, Partner Shops, and online platform.
2. VIP Services Fees: Charges for document handling (€19.95–€99.95), travel proposals (€49.95), amendments (€50), cancellations (€75), seat selection, check-in, extra baggage, airport parking (€9.95–€19.95 per dossier per trajectory).
3. Travel Insurance Sales: Earns commission on AXA travel and cancellation insurance products sold alongside bookings: All-in Gold (9.4%), Cancellation only (7.4%), Travel Selection (from €3.9 per person).
4. Partner Shop Subscriptions: Partner Shops pay a monthly fee of €199 plus 1.49% fee on booked turnover. Neckermann Reisexperten pay 0.5% on their turnover.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Neckermann Belgium is a multi-channel travel retailer that aggregates and resells package holidays, flights, cruises, citytrips, exotic long-haul travel, car holidays, winter sports, and hotel-only stays from 50+ tour operators. Customers can book through the 24/7 neckermann.be webshop, 38 owned physical Travel Shops across Belgium, a growing network of Partner Shops, or via home-based Neckermann Reisexperten, with travel insurance (AXA) and VIP handling services offered as add-ons.

Product overview

Neckermann is a Belgian travel retailer operating a multi-channel distribution model combining physical retail (38 Travel Shops), e-commerce (neckermann.be 24/7 webshop), and B2B channels (Partner Shops and Travel Experts at Home). The company aggregates offerings from 50+ touroperators under one roof, offering flight+hotel packages, cruises, citytrips, exotic travel, car holidays, winter sports, and USA/Canada trips. The core Smart Bookingstool platform enables comparison and booking across multiple touroperators including NTRAVEL, YelloSun, De Jong Intra Vakanties, Coral, Schauinsland Reisen, Alltours, Corendon, Bentour, and Captain Cruise for cruises. Supplementary services include AXA travel insurance products (cancellation, assistance, baggage), VIP services (document handling, airport services), and vacation vouchers. The company positions itself as independent travel advisors offering personalized service across all channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Package Holidays

Quantifiable outcome

• 10% growth in last-minute bookings year-over-year (June 2024)
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Captain CruisecoreStrategic or Co-development Partner · 9 October 2024Strategic partnership making Captain Cruise's cruise offerings bookable through Neckermann Travel Shops. Captain Cruise provides 35,000+ cruise sailings across 50+ cruise lines, including river, sea, and expedition cruises. This partnership significantly expands Neckermann's cruise catalog from Costa and MSC to the widest cruise selection in Belgium.
• AXA Partners / AXA GroupcoreChannel Partner/ Reseller/ DistributorAXA provides travel and cancellation insurance products (All-in Gold, All-in Silver, Cancellation & Compensation, Travel Selection) sold through Neckermann's Travel Shops and online. AXA Partners, part of AXA Group, offers worldwide assistance with 9,000 employees, 200 doctors and nurses, 40,000+ medical organizations.
• &Olives TravelminorChannel Partner/ Reseller/ DistributorDutch tour operator specializing in unique, authentic accommodations off the beaten path, both within and outside Europe. Offers fly-drives, round trips, and long-haul travel with a focus on sustainability.
• AlltourscoreChannel Partner/ Reseller/ DistributorOne of the largest German tour operators and specialist in sun holidays. Broad offering to favorite destinations like Spain, Greece, and Turkey, from affordable holiday hotels to luxury resorts. Own hotel brands: Allsun (broad audience) and Alltoura (luxury).
• Bentour ReizenminorChannel Partner/ Reseller/ DistributorSwiss tour operator specializing in holidays to Turkey and other Mediterranean destinations. Known for quality, partnerships with top hotels, personal service, and local representation.
• CorendoncoreChannel Partner/ Reseller/ DistributorTurkish-Dutch tour operator since 2000 offering sun holidays within and outside Europe. From Spain and Greece to Curaçao, Bonaire, Indonesia, and the Emirates. Known for strong price-quality ratio, own airlines, and Corendon Hotels & Resorts.
• Coral TravelcoreChannel Partner/ Reseller/ DistributorInternational tour operator founded in Turkey in the 1990s, now a major European player especially strong in Germany and 20+ other countries. Focuses on package holidays to sunny destinations with good price-quality ratio.
• De Jong Intra VakantiesminorChannel Partner/ Reseller/ DistributorDutch tour operator active since the 1970s. Offers a broad range of bus and flight holidays, citytrips, round trips, and car holidays, mainly within Europe. Known for personal service and versatile choice.
• FERIEN TouristikminorChannel Partner/ Reseller/ DistributorGerman tour operator now part of the international Coral Travel group. Combines reliability and expertise of a large player with broad offering and sharp last-minute prices.
• NTRAVELcoreChannel Partner/ Reseller/ DistributorDutch tour operator and exclusive Neckermann partner. Very broad NTRAVEL offering to known and lesser-known destinations is bookable at extra sharp prices exclusively through Neckermann.be and Neckermann Travel Shops.
• Schauinsland ReizencoreChannel Partner/ Reseller/ DistributorOne of the largest independent German tour operators with more than 100 years of experience. Offers holidays to popular destinations within and outside Europe. Focus on luxury and family hotels, very sharp prices, and personal service.
• YelloSuncoreChannel Partner/ Reseller/ DistributorBelgian tour operator offering sunny holidays to popular European and Caribbean destinations. YelloSun packages always include luggage and transfers. Known for good organization, customer-friendliness, and sharp prices.
• NetmatchcoreTechnology or IntegrationTechnology provider whose spitstechnologie (spit technology) is used in the Neckermann Smart Bookingstool to integrate tour operator products with dynamic packaging components including international bed banks, low-cost carriers, and brokers.
• Travelworld, Digitrips, Sunweb, Live to Travel, Imagine Travel, PegaseminorChannel Partner/ Reseller/ DistributorAdditional tour operators available exclusively in Neckermann Travel Shops, not bookable online. These expand the in-shop offering beyond the 10 directly bookable touroperators.
• Thomas More University (Hogeschool)minorStrategic or Co-development PartnerThomas More's Travel Support graduate program collaborates with Neckermann to train future travel professionals. Students receive knowledge and skills needed for the profession while Neckermann benefits from better-qualified graduates.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Vliegvakanties.nl: Dutch online travel agency specializing in package holidays with cross-border reach into Belgium. Comparable online-first OTA model in the Benelux region, though primarily serving Dutch consumers.

Broad incumbents

• Booking.com: Global OTA dominant in accommodation and increasingly in flights and packages. Competes with Neckermann for Belgian travel bookings but operates at vastly greater scale across many countries and product categories.

Direct peers

• Corendon: Turkish-Dutch tour operator with Belgian operations offering package holidays to Mediterranean and long-haul destinations. Both a Neckermann touroperator partner and a competitor selling direct to Belgian consumers.
• TUI Belgium: Major European tour operator with strong Belgian retail and online presence, offering package holidays, cruises, and flights. Directly competes with Neckermann's tour operator aggregation model, but as a vertically integrated operator with owned hotel and airline inventory rather than an independent retailer.
• Sunweb Group: Large European online tour operator serving Belgium with package holidays, ski trips, and city breaks. Direct competitor in the Belgian online travel market, though operating its own inventory rather than aggregating other operators like Neckermann.
• Connections (formerly Thomas Cook Belgium): Belgian travel agency chain with physical stores and online presence, successor to other Thomas Cook retail operations. Directly comparable omnichannel travel retail model in the Belgian market.
• Prijsvrij: Belgian online travel agency focused on package holidays and last-minute deals. Comparable online-first OTA model targeting Belgian consumers, competing on price and breadth of inventory.
• Captain Cruise: Belgian cruise specialist and Neckermann's strategic partner for cruise offerings. Direct competitor in Belgian cruise bookings while simultaneously a B2B supplier through the partnership.
• Traveldeal: Belgian online travel agency selling package holidays, city trips, and last-minute deals from multiple suppliers. Closely comparable business model as an online-focused Belgian travel retailer competing for the same consumer segments.

Emerging players

• VakantiePiraten: Travel deal aggregator active in the Benelux market surfacing discounted package holidays. Competes with Neckermann on price discovery for Belgian and Dutch consumers, though without a full booking platform of its own.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/neckermann
• Facebookfacebook.com/neckermann.be

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neckermann