HIS DESIGN

What HIS DESIGN does

HIS DESIGN (苏州和氏设计营造股份有限公司) is a Suzhou-based full-stack cultural creative services provider founded in 2000 that designs, plans, implements, and operates exhibition halls and museums. Operating under a 'Culture + Technology' dual-wheel model, the company delivers end-to-end services for museums, city planning halls, themed halls, science museums, red-themed museums, cultural tourism complexes, and architectural projects. As of 2019, the firm had completed over 1,000 exhibition projects and approximately 100 cultural tourism commercial projects across most of China with selective overseas work. The company holds top-tier Chinese industry qualifications, including Class A museum display design and Level 1 museum display construction certifications, and is the first publicly listed company in China's museum exhibition industry (NEEQ listing, January 2014). Regional branches operate in Shanghai, Qingdao, Changsha, Xi'an, and Chengdu.

The company's technology offering is anchored by its wholly-owned subsidiary Heyun Guanbo (和云观博) and the proprietary Cloud View Museum (云观博) AR smart museum platform, which provides AR-guided tours, digital collections, immersive experiences, and AR glasses. This digital layer — branded as Museum Metaverse (文博元宇宙) — was recognized as a national 'Internet+Chinese Civilization' demonstration system and won the 2014 Stevie Business Award. The firm owns six software copyrights and generates dozens of new invention and utility model patents annually. Its proprietary Duzi Planning Method (三维策划法) integrates content, form, and audience psychology for exhibition narrative design.

Revenue derives from two streams: project-based professional services for physical exhibition hall design and construction, and subscription/recurring revenue from the Cloud View Museum digital platform. Primary customers are government and public cultural institutions (museums, municipal governments), with a growing corporate client base including Jiangling Automobile Group, Tencent (Honor of Kings offline experience), and Bosch (Changsha Industrial 4.0 Pavilion). Geographic concentration is in China with expansion into international markets such as the Australia China Theme Park. The company is led by Chairman Wu Jingxian (吴景贤) and President/Chief Creative Officer Zhang Yu (张郁), the latter being a 2019 China Design Annual Figure recipient.

Name

HIS DESIGN

Legal name

苏州和氏设计营造股份有限公司

Website

https://hisdesign.cn

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

HIS DESIGN is a Suzhou-based full-stack cultural creative services firm founded in 2000 that designs, builds, and operates museums, city halls, and themed exhibition spaces across China. It serves government cultural institutions and select corporate clients via professional services and an in-house AR smart museum digital platform.

Ownership category

akta.pro rank

Product category

Museum & Exhibition Design Services

NAICS

Architectural Services (54131), Other Specialized Design Services (54149)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

akta.pro secondary industries

Architectural Design Services (BPAHAKAA), Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)

Keywords

• Museum design services
• Exhibition hall construction
• Cultural creative design
• Immersive museum experiences
• AR smart museum

Headquarters

HQ city

Suzhou

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. 展馆设计与实施一体化服务: 公司作为全能型展览展陈创作公司，提供博物馆、城市馆、主题馆及专业馆等创意、策划、设计、施工、运维全流程服务，收入来源于项目合同收费。至今完成博物馆、城市馆、主题馆及专业馆等逾千座，文旅商主体功能区项目近百项。
2. 云观博数字文博服务: 通过独立研发的'云观博'智慧博物馆平台提供AR导览、数字藏品、沉浸式体验、AR眼镜等数字文博服务及解决方案。

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

HIS DESIGN (苏州和氏设计营造股份有限公司) is an integrated cultural creative services firm providing end-to-end creative, planning, design, implementation, and operation services for museums, city exhibition halls, themed exhibition halls, science museums, cultural tourism commercial spaces, and architectural design projects. The company operates through a "Culture + Technology" dual-wheel drive model and has completed over 1,000 exhibition projects across China, complemented by a proprietary "Cloud View Museum" (云观博) AR smart museum platform for digital museum experiences.

Product overview

HIS DESIGN (苏州和氏设计营造股份有限公司) is a creative, planning, design, implementation, and operation integrated cultural creative services provider for exhibition halls and museums. Founded in 2000 and headquartered in Suzhou Industrial Park, the company operates through a 'Culture + Technology' dual-wheel drive model. Its product portfolio spans two major pillars: physical exhibition hall design & construction (covering museums, city halls, themed halls, science museums, red-themed museums, cultural tourism commerce, and architectural design - totaling over 1,000 completed projects nationwide), and digital museum solutions. The digital museum offering centers on the proprietary 'Cloud View Museum' (云观博) AR smart museum platform, providing smart guide services, digital collections, immersive experiences, and AR glasses-guided tours within the 'Museum Metaverse' (文博元宇宙) product line. The company positions itself as a pioneer of 'Space Communication, Cultural Tourism Integration, and Cultural Consumption' new thinking in the exhibition industry.

Differentiator

Problem solved

Functional benefit

Brands

• 云观博: 博物馆知识新运营的智慧平台，独立研发的智慧博物馆创新解决方案，获评全国"互联网+中华文明"示范系统、博物馆十大前沿数字技术
• 文博元宇宙

Products and services

• Museums (博物馆) Full-service planning, design, and implementation of museum projects including state-owned museums, private museums, memorial halls, and art galleries. The company has completed hundreds of museum projects across China, such as Suzhou Bay Museum, China Gold Museum, and Palace Museum projects.
• Cultural Theme Museums (文化主题馆) Customized cultural theme exhibition halls for corporate clients, government agencies, and cultural institutions, including themed exhibitions, commemorative halls, and cultural experience centers.
• City Exhibition Halls (城市展览馆) Urban planning exhibition centers and city halls showcasing city development history, current achievements, and future planning through multimedia and interactive displays, including the largest city exhibition hall in China (Wuhan City Exhibition Hall, 22,430 sqm).
• Red Theme Museums (红色主题馆) Revolutionary history museums, party history exhibition halls, and patriotic education bases focusing on Chinese Communist Party history and revolutionary heritage.
• Science Museums (科技馆) Science and technology exhibition halls, industrial parks, and innovation centers showcasing technological achievements and industrial development, such as the Bosch (Changsha) Industry 4.0 Museum.
• Cultural Tourism Commerce (文旅商) Integrated cultural tourism commercial projects including cultural towns, scenic area developments, theme parks, and cultural experience centers. The company has completed nearly 100 cultural tourism commercial main functional zone projects.
• Architectural Design (建筑设计) Architectural design services for cultural buildings, heritage sites, urban renewal projects, and museum buildings.
• Museum Metaverse (文博元宇宙) - Digital Museum Solutions Digital museum solutions under the "Museum Metaverse" brand, offering digital collections, AR smart guide tours, immersive experiences, and AR glasses-guided tours powered by the proprietary "Cloud View Museum" (云观博) AR smart museum platform.
• Cloud View Museum (云观博) - AR Smart Museum Platform Proprietary AR-based smart museum guide platform developed by subsidiary He Yun Guan Bo, providing AR creative effects, 3D digital panoramas, multimedia storytelling narration, immersive scene experiences, and virtual character photo opportunities through smartphone camera recognition of artifacts. The platform won the 2014 Stevie Business Award—the only mainland Chinese cultural creative enterprise to receive this honor.

Quantifiable outcome

• 完成博物馆、城市馆、主题馆及专业馆等逾千座
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• 山东浪潮超高清视频产业有限公司coreStrategic or Co-development Partner · 9 November 2022浪潮超高清与和氏设计达成战略合作伙伴关系，共创空间传媒新地标。双方在超高清视频技术与展览展示空间的融合应用方面开展合作。
• 和云观博coreOthers2014年孵化子公司'和云观博'为博物馆知识新运营的智慧平台，其独立研发的'云观博'智慧博物馆创新解决方案获评全国'互联网+中华文明'示范系统、博物馆十大前沿数字技术。

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• China Architecture Design & Research Group (CADG): China's largest state-owned comprehensive architectural design and research institute, with extensive cultural, museum, and public-building work. Overlaps HIS DESIGN on government-led exhibition and cultural projects but at much greater scale and broader portfolio.
• AECOM: Global infrastructure and design firm with a dedicated cultural and museum practice that has delivered major museum and exhibition projects worldwide. Competes for high-end international museum commissions and brings global benchmarking pressure in China.
• Arup: Global engineering and design consultancy with significant cultural-building and museum credentials. Overlaps HIS DESIGN on complex cultural projects where engineering, MEP, and specialist consulting sit alongside exhibition design.
• Beijing Institute of Architectural Design (BIAD): Major state-affiliated Beijing-based architectural design institute active in cultural, civic, and museum projects. Competes for the same tier of government-sponsored museum and exhibition commissions from a much broader portfolio base.
• Gold Mantis Construction Decoration (金螳螂): China's largest interior and building decoration contractor with a sizable cultural and public-building practice. Comparable on the build/decoration side of museum projects, though broader in scope and not specialized in curatorial concept design.

Emerging players

• Ideum: US-based company building interactive touchscreen tables, AR experiences, and digital exhibits for museums and cultural institutions. Comparable as a specialist provider of the digital museum layer that HIS DESIGN's Cloud View Museum competes with.
• teamLab: Japan-based interdisciplinary art collective known for immersive digital art installations and museum-style experiences. Closest comparable for the digital/immersive side of HIS DESIGN's 'Museum Metaverse' product line and AR-led exhibition experiences.
• Cuseum: Digital engagement platform for museums and cultural institutions offering AR guides, mobile apps, and digital collections. Comparable as a SaaS-style peer to Cloud View Museum on the recurring digital-services side of museum operations.

Regional players

• HPP International: German-origin architectural firm with an active cultural and museum practice in China and Asia. Comparable as a foreign design firm bidding for premium Chinese cultural and exhibition hall projects from a different geographic anchor.

Direct peers

• Tongji Architectural Design Group (TJAD): One of China's largest architectural design groups with a strong museum, cultural, and exhibition hall practice (including projects at major universities and cities). Directly comparable as a Chinese design firm competing for the same cultural-architecture and exhibition commissions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance19 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HIS DESIGN