virtueel rondkijken

What virtueel rondkijken does

Virro is a Netherlands-based professional photography services company founded in 2001 and headquartered in Wageningen, specializing in interactive 360-degree panorama photography and virtual tour production. The company uses professional digital SLR cameras with fisheye lenses to capture full-spherical images, supplemented by drone-based aerial photography (up to 150 meters) and an elevated tripod system (up to 15 meters) for height/2D captures. Its technology stack supports multiple viewer formats (HTML5, Flash, QuickTime, iPIX, etc.) and integrates with Google Streetview, Google Maps, and Google+ as a Google-certified 'Trusted Photographer.' Output is delivered via interactive web viewers compatible with desktop, tablet, and mobile devices, with optional features including clickable hotspots, floor plans, compass navigation, 3D model integration, and autoplay functions.

The business operates a sales-led, direct-engagement model where customers request quotes via phone, email, or website contact form, and Virro dispatches in-house (non-freelance) photographers to client sites throughout the Netherlands. Revenue is generated through unit-priced services: 360 Plus photos at €95, 360 Zoom photos at €125, height panorama photos at €195, and virtual tour photos starting at €50, packaged into Google Business View tiers ranging from €195 (Basic, up to 5 photos) to €695 (Extra, up to 30 photos). Custom maatwerk solutions and large-scale projects (e.g., the 20,000-photo De Telefoongids engagement) are priced by quote.

The customer base spans Dutch enterprises across hospitality, real estate, retail, financial services, government, education, automotive, and tourism — with a reference list of 300+ clients including ABN AMRO, Shell, Efteling, Center Parcs, Volkswagen, AEGON, Funda, and Euronext. Service is delivered horizontally across ten identified use-case segments (retail, real estate, hospitality, automotive, education, construction, tourism, government, corporate/industrial, marinas). The company is privately held with no disclosed funding, parent company, or executive leadership beyond the named Google-certified photographer.

Name

virtueel rondkijken

Legal name

Virro

Website

https://virro.nl

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Virro is a Netherlands-based 360-degree panorama photography and virtual tour service provider founded in 2001, serving Dutch businesses across hospitality, real estate, retail, government, and corporate sectors with interactive imagery, Google Business View integration, and drone/aerial photography.

Ownership category

akta.pro rank

Product category

360-degree panorama photography and virtual tour services

NAICS

Commercial Photography (541922), Photographic Services (54192)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Photography & Photo Production (BPAFAIAF)

akta.pro secondary industry

Consumer Drones for Imaging (Camera Drones) (CRACAPAD)

Keywords

• 360 panorama photography
• Virtual tour services
• Google business view
• Aerial drone photography
• Interactive photography services

Headquarters

HQ city

Wageningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Panorama Photography Services: Per-photo pricing for 360-degree panoramic photos, including 360 Plus, 360 Zoom, and height panorama photos. Prices range from €95-195 per photo depending on type.
2. Virtual Tour Packages: Custom virtual tour creation with interactive hotspots and floor plans, priced as package deals starting at €50 per photo with additional customization options.
3. Google Business View Packages: All-in packages combining panoramic photos processed into Google Streetview tours. Offered in three tiers: Basic (up to 5 photos) at €195, Plus (up to 15 photos) at €395, and Extra (up to 30 photos) at €695.
4. Drone and Height Photography: Aerial photography services using drones or elevated tripods, available by quote. Includes 2D height photos, 360-degree height photos, and drone photography.
5. Custom/Add-on Features: Additional services such as 360 Pano-in-Pano, 3D photography, live video or 3D sound integration, autoplay functions, and custom branding/maatwerk solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Virro is a Dutch photography services company that produces interactive 360-degree panorama photos, virtual tours, and Google Streetview Business View content for businesses and organizations across the Netherlands. In-house photographers capture on-site imagery using professional SLR cameras with fisheye lenses, drones (up to 150m), and elevated tripods (up to 15m), with deliverables viewable on computers, tablets, and smartphones via HTML5 and Flash viewers. Services are sold as per-photo unit-priced offerings and bundled packages (e.g., Google Business View Basic/Plus/Extra tiers).

Product overview

Virro provides a portfolio of 360-degree panorama photography services and virtual tour solutions for businesses across the Netherlands. The core offering includes 360 Plus, 360 Zoom, and Virtuele Tour products, which are enhanced by specialized services like Google Business View (Google Streetview tours), Hoogte Fotografie (aerial/height photography via drone or tripod), and various maatwerk (custom) options including Pano-in-Pano, 3D Fotografie, and 360 Google Maps integration. The company operates as a technology-independent service provider using professional SLR cameras with fisheye lenses, and delivers content viewable across computers, tablets, and smartphones.

Differentiator

Problem solved

Functional benefit

Products and services

• 360 Plus Panorama Foto Standard 360-degree panorama photography service capturing interactive photos where viewers can look in all directions from a fixed point within a space, priced at €95 per photo.
• 360 Zoom Panorama Foto Enhanced 360-degree panorama photography with zoom capabilities priced at €125 per photo.
• Virtuele Tour Virtual tour combining multiple panorama photos with interactive hotspots, compass functionality, and optional features like autoplay, Google Maps integration, and live video or 3D audio integration; from €50 per photo.
• Google Business View Google Streetview-based virtual tour package combining 360-degree photos and 2D photos into an interactive business presentation, published to Google Maps, Streetview, Google+, Facebook, and the client's own website. Available in Basic (max 5 photos, €195), Plus (max 15 photos, €395), and Extra (max 30 photos, €695) packages.
• Hoogte Fotografie (Height Photography) Elevated photography service using specialized height tripods (up to 15m) or drones (UAV/quadcopter up to 150m) to capture 2D and 360-degree aerial views of buildings and environments, including 3D model integration for showing future construction plans; priced from €195 per photo.

Quantifiable outcome

• Photos visible across Google Maps, Streetview, Google+, Facebook, and customer websites simultaneously
• +2 more outcomes

Named customers35 records

Segments10 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kuula: Cloud platform for hosting, editing, and sharing 360° virtual tours with hotspots and interactive elements. Directly overlaps with Virro's interactive virtual tour product, providing an alternative publishing channel for end customers.
• Garden Gnome Software (Pano2VR): Developer of Pano2VR, a desktop application for converting 360° panoramas into interactive virtual tours with hotspots, floor plans, and web output. Often used by panorama photographers and direct substitute for Virro's authoring workflow.
• CloudPano: Virtual tour software platform tailored to real estate agents and SMBs, enabling self-service creation of 360° tours. Competes with Virro's virtual tour service for the same Dutch real estate, retail, and hospitality buyer segment.
• EyeSpy360: Virtual tour SaaS platform that lets real estate agents and businesses create 360° tours, floor plans, and video. Competes with Virro's service offering by giving customers a DIY alternative to professional panorama photography.
• Roundme: Cloud-based virtual tour creation and publishing platform supporting 360° panoramas with hotspots and floor plans. Provides an alternative to Virro's Virtuele Tour product for customers who prefer a DIY capture-and-publish workflow.
• Matterport: Leading 3D virtual tour platform offering capture hardware and cloud software for creating, publishing, and embedding immersive property tours. Direct substitute for Virro's virtual tour service, enabling customers to self-produce rather than hire a service provider like Virro.

Broad incumbents

• Ricoh (Theta): Manufacturer of Ricoh Theta consumer and professional 360° cameras, with a tour-publishing ecosystem (theta360.com). Indirectly competes with Virro by enabling end customers to capture their own panoramas at a fraction of the service cost.

Emerging players

• iStaging: AR/VR platform specializing in virtual tours and 3D visualization for real estate, retail, and interior design. Emerging competitor to Virro with broader AR capabilities, though smaller presence in the Dutch SMB market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/virro360
• LinkedInlinkedin.com/company/virro---virtueel-rondkijken

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about virtueel rondkijken