Rug & Kilim

What Rug & Kilim does

Rug & Kilim is a New York-based rug and textile institution founded in 1980 by Jahanshah "Josh" Nazmiyal, operating from a Long Island City headquarters that houses two showrooms and a curated archive of more than 7,000 rugs, claimed as the largest decorative rug inventory in the USA. The company sells antique, vintage, and modern hand-knotted and flat-weave rugs spanning Persian, Turkish, Scandinavian, Art Deco, European, Moroccan, and contemporary traditions, alongside a Custom Rug Program that enables clients to co-design one-of-a-kind pieces with an in-house atelier of color specialists, textile scholars, and award-winning designers. Tiered sub-brands (R&K Modern, R&K Coastal, Country by Rug & Kilim, The Jahanshah Collection, Royal Collection) and named collections (Burano, Mid-Century Modern, Textural, Rez Kilim) segment the catalog by aesthetic and exclusivity.

Revenue is generated through one-time sale of inventory pieces (priced from roughly $19,000 to over $148,000 with rare antiques exceeding $100,000), bespoke custom commissions quoted by specification, and a suite of professional services including White Glove delivery and installation, appraisal, repair and restoration, resizing, washing, and rentals. The go-to-market combines direct showroom sales, e-commerce through rugandkilim.com, a dedicated Trade Program for interior designers, architects, and hospitality developers offering 25% trade pricing and bespoke sourcing, and participation in design trade shows such as High Point Market. Customers are primarily enterprise buyers in the interior design, architecture, and boutique hospitality verticals, supplemented by private collectors, connoisseurs, and affluent direct consumers.

Operationally, the company runs with 11-50 employees, founder-led under a private ownership structure with no disclosed institutional investors or parent entity, and has remained continuously operating since founding. Distribution extends globally through white-glove logistics, with primary geographic focus on North America alongside worldwide delivery.

Name

Rug & Kilim

Legal name

Rug & Kilim

Website

https://rugandkilim.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Rug & Kilim is a New York-based, founder-led rug and textile institution founded in 1980, selling antique, vintage, modern, and custom hand-knotted rugs from a 7,000+ piece archive to interior designers, architects, hospitality developers, collectors, and luxury consumers through showrooms, e-commerce, and a dedicated trade program.

Ownership category

akta.pro rank

Product category

Luxury Rugs and Textiles

NAICS

Floor Covering Retailers (449121), Carpet and Rug Mills (314110)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Rugs & Doormats Retail (Area Rugs, Runners, Entry Mats) (CRAIALAC)

akta.pro secondary industries

Area Rug Manufacturing (IMAOAJAC), Carpet & Area Rug Flooring Retail (CRAIAGAE), Rug Repair & Restoration (Fringe/Binding/Weave) (HSAEAIAI), Rug Cleaning (Area Rugs & Runners) (HSAJAJAA)

Keywords

• Handmade rugs
• Antique textiles
• Custom rug design
• Trade program rugs
• Vintage kilim

Headquarters

HQ city

Long Island City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Rug Sales (Antique, Vintage, Modern): One-time transaction sales of curated rugs ranging from antique collectibles to contemporary pieces. Pricing varies significantly based on age, provenance, size, and rarity. Individual piece prices range from thousands to over $100,000 for exceptional antiques.
2. Custom Rug Production: Bespoke rug creation through collaborative design process. Clients work with design team to create unique pieces. Pricing based on specifications, materials, and complexity.
3. Rug Care Services: White Glove Service including delivery, installation, appraisal, on-site spot removal, repair and restoration, rug resizing, rug washing, and rug rentals.
4. Accessories and Padding: Sale of custom-cut padding (40 oz. Durahold pads), scotchgarding treatment, and rug accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Rug & Kilim is a New York-based curator, retailer, and designer of antique, vintage, modern, and custom hand-knotted and flat-weave rugs, supplying trade professionals (interior designers, architects, hospitality developers) and affluent consumers through showrooms in Long Island City, a trade program, and an e-commerce storefront. The company also operates a custom rug design atelier and offers white-glove delivery, appraisal, repair, restoration, washing, resizing, and rental services.

Product overview

Rug & Kilim is a New York-based rug and textile institution offering a curated portfolio of antique, vintage, modern, and custom rugs. The core offering comprises multiple named collections including Antique, Vintage, Scandinavian, Modern, Modern Classics, Art Deco, European, Tapestry & Textile, Kilim & Flat Weave, Block Print, Moroccan, Oushak, and Rez Kilim collections. Premium offerings include The Jahanshah Collection featuring exceptional rarities. The company provides complementary services including White Glove delivery, appraisal, repair/restoration, rug washing, resizing, and rentals. Trade programs offer designers exclusive pricing and access to custom capabilities through the Custom Rug Program and Private Label services. R&K Image Studio provides digital visualization tools for clients. The company operates as both a traditional retailer and a design studio serving collectors, interior designers, architects, and hospitality professionals.

Differentiator

Problem solved

Functional benefit

Brands

• R&K Modern: Modern rugs defined by abstract compositions, geometric forms, and vibrant colors
• R&K Coastal
• Country by Rug & Kilim
• The Jahanshah Collection
• Royal Collection
• R&K Image Studio
• Volumes Bookstore

Quantifiable outcome

• 45+ years of industry expertise and market leadership
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ABC Carpet & Home: Iconic NYC luxury home furnishings destination with deep rug assortment (including antique/category presence) and trade offerings; same city, customer base, and category overlap.
• The Rug Company: High-end designer rug retailer with own-label designer collaborations and bespoke custom programs; comparable artisanal/luxury positioning and designer trade model.
• Loloi Rugs: Major designer-focused rug brand offering broad assortment across price tiers with strong trade relationships; competes for the same interior designer spec-in workflows.
• Doris Leslie Blau: NYC-based antique and contemporary rug gallery with an extensive designer-facing trade program and bespoke custom manufacturing; near-direct competitor in the luxury designer/antique rug segment.
• Stark Carpet: One of the largest high-end rug and carpet companies in the US with custom capabilities, broadloom/area rug categories, and a strong designer trade program; competes for the same luxury trade accounts.
• Mehraban Rugs: Antique, vintage, and modern rug retailer (including a dedicated showroom and online platform) with custom production and trade focus; directly comparable curation and pricing model.
• Sacco Carpet: NYC-based family-owned high-end rug purveyor with antique, vintage, and custom offerings and a strong designer trade following; very similar business profile and customer overlap.

Broad incumbents

• 1stDibs: Online luxury marketplace aggregating antique rugs, vintage textiles, and designer pieces; displaces some discovery and direct-to-consumer sales that would otherwise flow to boutique rug galleries.
• Restoration Hardware (RH): Large premium home furnishings retailer with growing rug assortment and gallery showrooms; competes at the aspirational end of the luxury designer/consumer rug market.

Emerging players

• Chairish: Online vintage home furnishings marketplace with a meaningful rug category and trade/designer program; an emerging channel competing for the antique rug shopper.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rugandkilim
• Xx.com/rugandkilim
• Facebookfacebook.com/RugandKilim

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rug & Kilim