What Mehraban does

Mehraban is a third-generation, family-owned luxury rug retailer headquartered in Los Angeles, founded in 1983 by the Mehraban family with Persian heritage tracing back to Tehran. The company operates a flagship showroom at 545 N. La Cienega Blvd in Los Angeles' design district and distributes globally through a Shopify-based e-commerce platform. Its core product is hand-knotted luxury rugs produced by artisans in weaving centers across India, Pakistan, Nepal, Turkey, Iran, and Morocco using traditional techniques including the Ghiordes (Turkish) knot and natural plant-based dyes (indigo, madder root). Materials span wool, silk, bamboo silk, alpaca, cashmere, mohair, cotton, hemp, and linen. Mehraban curates an inventory of over 5,000 antique, vintage, and contemporary pieces and offers more than 6,120 SKUs online.

The business operates through multiple go-to-market motions: enterprise field sales via a Trade Program serving interior designers and architects, direct-to-consumer sales through the showroom and e-commerce, and event-driven engagement via the La Cienega Design Quarter. The product portfolio includes 11 named designer collaborations (Jenni Lauri, Erinn Valencich, César Giraldo, Erica Islas, Claudia Afshar, Michael Berman, Citizen Artist, Sue Firestone, Liesel Plambeck, Alexander George by Noah Malick, and Gina Werfel) and several signature in-house collections (Estancia, Nasim, Loam, Domicile, Haute Bohemian). Beyond rug sales, Mehraban generates ancillary revenue through custom rug commissions, professional restoration, expert cleaning, certified appraisals by International Society of Appraisers-licensed staff, short-term rug rentals, Eco Diamond rug pads, and rug storage services. Pricing spans from approximately $1,500 for entry-level antiques to $48,000+ for rare vintage pieces, with modern designer collections ranging $2,500-$27,000.

Revenue is concentrated in one-time luxury rug sales complemented by custom commissions and recurring service revenue. The customer base is distributed across luxury homeowners, interior designers and architects (primary), and secondary segments including hospitality and antique collectors. Ownership remains concentrated within the founding Mehraban family; the company is privately held with no disclosed external funding. Marketing relies on editorial placements in Vogue, Architectural Digest, Los Angeles Times, LUXE Magazine, Aspire, Dwell, and California Home+Design, combined with social media, email, and community events within the La Cienega Design Quarter.

Name

Mehraban

Legal name

Mehraban Rugs

Website

https://mehraban.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Mehraban is a third-generation, family-owned luxury rug retailer in Los Angeles selling hand-knotted antique, vintage, and designer rugs to high-net-worth homeowners, interior designers, and architects via its La Cienega flagship and worldwide e-commerce.

Ownership category

akta.pro rank

Product category

Luxury Rug Retail

NAICS

Carpet and Rug Mills (314110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Rugs & Doormats Retail (Area Rugs, Runners, Entry Mats) (CRAIALAC)

akta.pro secondary industries

Rug Repair & Restoration (Fringe/Binding/Weave) (HSAEAIAI), On-Site Area Rug Cleaning (HSAEAIAC), Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave) (IMAOAJAF)

Keywords

• Luxury handmade rugs
• Designer rug collections
• Custom rug design
• Antique persian rugs
• Rug restoration services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Luxury Rug Sales: One-time sales of handcrafted luxury rugs ranging from antique and vintage pieces to contemporary designer collections. Products sold at various price points from entry-level antiques to high-end custom pieces.
2. Custom Rug Orders: Bespoke rug creation services where customers can order rugs to custom specifications or develop unique pieces tailored to specific design requirements.
3. Rug Restoration: Professional restoration services for antique or new rugs including repairs for tears, holes, moth damage, loose fringes, color restoration, and treatment for dry rot.
4. Rug Cleaning: Expert rug cleaning services performed by experienced professionals using appropriate care techniques for different rug materials and constructions.
5. Certified Appraisals: Licensed appraisers certified by the International Society of Appraisers provide detailed inspection to authenticate and assess rug value for insurance purposes.
6. Rug Rentals: Short-term rental services for media projects, events, concerts, or work projects, allowing clients to enjoy luxury designer rugs without long-term commitment.
7. Rug Pads and Accessories: Sale of Eco Diamond latex-free, moisture blocking rug pads in multiple thicknesses, plus rug storage services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mehraban is a third-generation luxury rug retailer selling handmade rugs—including antique, vintage, and contemporary collections—through its flagship La Cienega showroom in Los Angeles and a worldwide e-commerce platform. The company also offers custom rug design, professional rug restoration, expert cleaning, certified appraisals, short-term rentals, and complementary rug pads. All rugs are hand-knotted by artisans across India, Pakistan, Nepal, Turkey, Iran, and Morocco using traditional techniques such as the Ghiordes knot and natural plant-based dyes.

Product overview

Mehraban is a third-generation luxury rug retailer based in Los Angeles, offering a comprehensive portfolio of handmade rugs and related services. The product portfolio spans designer collections (created in collaboration with Los Angeles interior designers including Jenni Lauri, Cesar Giraldo, Erica Islas, Claudia Afshar, Michael Berman, Citizen Artist, Sue Firestone, and Liesel Plambeck), signature collections (Estancia, Nasim, Loam, Domicile, Haute Bohemian), and traditional categories (Turkish, Persian, Moroccan rugs). Beyond retail, Mehraban provides value-added services including custom rug creation, professional restoration, expert cleaning, certified appraisals, rental programs, and eco-certified rug pads. All rugs are handmade by artisans in India, Pakistan, Nepal, Turkey, Iran, and Morocco using materials such as wool, silk, cotton, mohair, cashmere, and bamboo silk. The company operates primarily through its Shopify-based e-commerce platform and flagship La Cienega showroom.

Differentiator

Problem solved

Functional benefit

Products and services

• Jenni Lauri Collection A designer rug collection by Scandinavian-born, Los Angeles-based Jenni Lauri, founder of Lauri Design Studio. Draws from Finnish roots inspired by organic forms of forests, stones, and lakes, blending 1970s design boldness with Scandinavian modernism through high-pile textures, playful curves, and textural elegance. Sold to design-savvy consumers and trade professionals.
• Alexander George Collection A designer collection by Noah Malick exploring color gradients and transitions, creating harmony and wonder through sophisticated color combinations. Targeted at luxury consumers and interior design professionals.
• Erinn V. Collection Contemporary designs in luxurious textures designed to last, featuring high-quality wool contrasted with silk or textural loop. Focuses on earth tones punctuated by quiet reds, gold, and stippled charcoal.
• César Giraldo Collection Designer collection by West Hollywood-based César Giraldo, inspired by the Art Deco movement and its effects on contemporary culture. Features a dialogue between luxurious innovative contemporary designs and timeless craftsmanship.
• Erica Islas Collection Modernist collection poetically inspired by travel, architecture, art, culture, and living life fully. Features designs including Sagrada (tribute to Gaudi) and Maison (homage to Los Angeles).
• Claudia Afshar Collection Luxurious combination of wool and silk compositions inspired by contemporary architecture and natural elements. Features clean and simple designs with fluting details.
• Michael Berman Collection Refined design meeting vivid tonal palettes, blending Hollywood glamour and So-Cal Mid Century Modern style. Features classic modern rugs reflecting interest in mid-century styling, history, art, architecture, and nature.
• Citizen Artist Collection Two collections—Bisous (inspired by ways humans express themselves: language, poetry, art, architecture) and Baci (inspired by Italian mosaics, friendship, and Italian culture). Blends beauty and sustainability.
• Sue Firestone Collection Collection inspired by Malibu coastline, evoking colors and atmosphere unique to the California coast. Features designs reflecting the undefined line separating earth and ocean.
• Liesel Plambeck Collection Textile and product designer collection taking inspiration from California landscape and vintage print collection. Combines traditional rug making with modernist-influenced designs.
• Estancia Collection A group of casually sophisticated modern rugs in a versatile array of upbeat colorways and design inspirations. Features Moroccan-inspired designs with formal resolve, trim pile, and contrasting flatweave lines.
• Nasim Collection Outdoor rugs designed for both indoor and outdoor use. Made with performance fiber materials suitable for various weather conditions.
• Loam Collection Textured basics collection featuring solid color rugs made from premium natural fibers including wool, silk, alpaca, mohair, cashmere, hemp, and linen. Created in collaboration with weaving centers in Northern India.
• Domicile Collection Classic motifs revisited in trim, supple knots with delicate palettes. Features traditional designs reimagined with contemporary sensibilities.
• Haute Bohemian Collection A flat weave collection featuring earth neutral tones. Includes seasonal patterns and contemporary interpretations of traditional designs.
• Turkish Rugs Turkish rugs including Oushak, Anatolian, and Taspinar varieties. Hand-knotted in Turkey using Ghiordes knot technique with natural dyes including indigo and madder. Sold to collectors, designers, and homeowners seeking authentic antique and modern Turkish rugs.
• Persian Rugs Traditional Persian rugs featuring bold geometric patterns, hand-knotted by skilled artisans with natural fibers and plant-based dyes. Targeted at collectors and design professionals.
• Moroccan Rugs Handwoven Moroccan rugs reflecting traditional craftsmanship and design heritage of Morocco. Sold to design-conscious consumers and interior designers.
• Custom Rugs Custom rug creation service allowing customers to order rugs to their specifications or develop unique pieces. Handmade with high-quality materials including silk, cotton, wool, mohair, cashmere, and bamboo silk. Targeted at designers, architects, and homeowners seeking bespoke pieces.
• Rug Restoration Professional restoration services including repair of loose fringes, dry rot treatment, moth damage repair, tears, holes, pet damage, color restoration, and flattening correction. Targeted at owners of antique, vintage, and valuable rugs.
• Rug Cleaning Expert rug cleaning services in Los Angeles for maintaining appearance, health, and longevity of area rugs. Removes embedded dust, pet dander, lead, and pollutants. Targeted at rug owners in the Los Angeles area.
• Certified Rug Appraisals Appraisal services by licensed appraisers certified by the International Society of Appraisers, providing detailed inspection to authenticate and assess rug value for insurance and resale purposes.
• Rug Rentals Short-term rental services for media projects, work projects, concerts, or events. Offers antique, modern, contemporary, vibrantly colored, and neutral rugs for short-duration use.
• Rug Storage Storage services for rugs at Mehraban's facilities, providing secure and climate-appropriate storage for valuable rugs.
• Rug Pads Eco Diamond rug pads—latex-free, moisture blocking pads Green Label Plus certified by the Carpet and Rug Institute. Available in three thicknesses: Eco by Design (19 oz), Eco Preferred (30 oz), Eco Supreme (36 oz). Sold as a complementary accessory to rug purchases.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• La Cienega Design QuartercoreStrategic or Co-development PartnerMehraban is an active member of the La Cienega Design Quarter, Los Angeles's premier design district. The company participates in community events, hosts designer discussions and launch parties, and contributes to the annual Legends festival celebrating design excellence. This partnership positions Mehraban at the center of the LA design community and provides networking opportunities with leading interior designers and architects.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mansour: Family-owned luxury Persian and antique rug retailer with showrooms in Los Angeles and other major cities. Competes directly with Mehraban in the LA luxury rug market with similar Persian heritage, antique depth, and high-end collector focus.
• Moattar: Long-established luxury antique rug dealer with showrooms in Los Angeles. Directly comparable as a heritage antique rug retailer serving the same LA design community and HNW clientele.
• The Rug Company: London-based luxury hand-knotted rug retailer with designer collaborations (Paul Smith, Vivienne Westwood, Alexander McQueen) and flagship showrooms in major design cities. Closest comparable to Mehraban in combining heritage craftsmanship, designer collections, and luxury positioning.
• Doris Leslie Blau: New York-based luxury antique and modern rug gallery with deep Persian and antique inventory and a designer/modern rug program. Directly comparable to Mehraban in curating high-end antique collections alongside contemporary designer pieces.
• Jaipur Rugs: India-based hand-knotted rug company with direct artisan relationships and global retail presence. Comparable in handmade craftsmanship, India-based production, and designer collections, though at lower price points than Mehraban.

Broad incumbents

• RH (Restoration Hardware): Large publicly-traded luxury home furnishings company with galleries, rug collections, and designer collaborations. Comparable in luxury positioning and designer rug offerings but operates at vastly greater scale and broader category scope.
• Surya: Large-scale rug and home accessories company with broad product catalog, multiple price tiers, and designer collaborations. Overlaps with Mehraban in designer rug offerings but serves a much wider price spectrum and distribution.
• ABC Carpet & Home: New York-based luxury home furnishings retailer with extensive rug department and broader home décor offerings. Comparable as a luxury home destination but operates much broader category breadth than Mehraban.
• Crate & Barrel: Mainstream home furnishings retailer with rug offerings including designer collaborations. Comparable in retail rug category but at significantly lower price points and broader, more accessible market positioning than Mehraban's luxury focus.

Emerging players

• Loloi Rugs: Texas-based designer rug company with broad distribution and lower-to-mid price points. Comparable in the designer-rug collaboration model but targets a more accessible luxury segment than Mehraban's premium hand-knotted focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC-DPuvC4KZfoq-eTnyO3Dhw
• Facebookfacebook.com/MehrabanRugs
• Instagraminstagram.com/mehrabanrugs
• Pinterestpinterest.com/mehraban_rugs
• LinkedInlinkedin.com/company/mehraban-oriental-rugs-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mehraban