Football Is More

What Football Is More does

FOOTBALL IS MORE Foundation is a Liechtenstein-registered charitable foundation (Eingetragene Stiftung, Commercial Register FL-0002.375.400-5) founded on 17 June 2011 under the patronage of HSH Princess Tatjana von und zu Liechtenstein and Philipp von Lattorff. The foundation uses football as a delivery mechanism to promote inclusion of people with disabilities and socially disadvantaged youth, operating across four service pillars: Education and awareness-raising programmes, Inclusive sports programmes, Development cooperation, and Consulting and networking. Its programmes reach 25 beneficiary countries with cumulative impact metrics including 43,522 young participants, 2,701 trained coaches, 3,733 volunteers, 806 referees, and 1.96 million children's days delivered. The portfolio includes flagship services (Awareness-raising day for Inclusion in schools, Building an Inclusion Team, Trainer education for Inclusion in Team Sports, CSR Consulting), the 13th International Inclusion Cup 2026 tournament (CHF 957,000 funding goal), the IFV-Inclusion League within Swiss FA structures, the Ukraine humanitarian project, and the Coaches for Inclusion university programme developed with European universities including Universität Fribourg and the German Sport University Cologne.

The foundation has no proprietary technology product and operates on a donation-based revenue model. Income is generated through individual one-time and monthly donations (CHF 50-500 presets or custom), tiered corporate sponsorships for the International Inclusion Cup (CHF 5,000 Impact Teamplayer to CHF 50,000 Main Sponsor), and micro-sponsorships via the MySponsor affiliate platform (CHF 5 minimum per purchase across 300+ partner retailers). It maintains four physical offices — Schaan (Liechtenstein HQ), Bad Ragaz (Switzerland), Bonn (Germany), and Dubai (UAE) — and operates go-to-market through the FIM-Family network of 30+ partner clubs and foundations (Liverpool FC, S.L. Benfica, UEFA Foundation, DFL Foundation, Chelsea FC Foundation, PSG Foundation, VfB Stuttgart, FC Lugano, SCR Altach, HPZ Liechtenstein, Swiss Football League), combined with coach education courses recognised by BASPO/J+S, university partnerships, events such as the biennial CSR Forum, and digital channels including social media, newsletters, and the MySponsor retail platform.

Name

Football Is More

Legal name

FOOTBALL IS MORE Foundation

Website

https://footballismore.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Football Is More is a Liechtenstein-registered non-profit foundation, founded in 2011, that uses football to promote social inclusion for people with disabilities and disadvantaged youth across 25+ countries through education programmes, inclusive sports, development cooperation, and consulting delivered via a network of elite football club partners.

Ownership category

akta.pro rank

Product category

Inclusive Sports Programs

NAICS

Sports and Recreation Instruction (611620), Spectator Sports (71121), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH)

akta.pro secondary industries

Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ), Professional Development for Inclusive Practices (General Education Staff) (EDAKABAL)

Keywords

• Inclusive sports programs
• Disability football initiatives
• Football-based education
• Nonprofit sports foundation
• Corporate social responsibility

Headquarters

HQ city

Schaan

HQ country

Liechtenstein

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Donations and Charitable Contributions: The foundation receives donations from individuals, corporations, and organizations through its website, bank transfers, TWINT payments, and the MySponsor platform. Donations can be designated to specific projects or general impact fund.
2. Corporate Sponsorships: Corporate partners sponsor specific events and programs at tiered levels (CHF 5,000 to CHF 50,000) including naming rights, branding visibility, and activation opportunities at tournaments like the International Inclusion Cup.
3. MySponsor Platform Revenue: Through the MySponsor app, fans support clubs and organizations with micro-sponsorships starting at CHF 5 per purchase. Partner retailers contribute percentages of completed orders, with donations credited quarterly to FOOTBALL IS MORE.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

FOOTBALL IS MORE Foundation delivers inclusive football programmes, education and awareness-raising initiatives, development cooperation projects, and consulting services that promote inclusion of people with disabilities and socially disadvantaged youth. Core offers include Education and awareness-raising programmes, Inclusive sports programmes, Development cooperation, and Consulting and networking. Flagship services include Awareness-raising days in schools, Building an Inclusion Team, Trainer Education for Inclusion in Team Sports, CSR Consulting for Clubs and Organisations, and the annual International Inclusion Cup tournament.

Product overview

FOOTBALL IS MORE Foundation operates a multi-service portfolio centred on inclusive football programmes. The core offerings include four main service pillars: Education and awareness-raising programmes, Inclusive sports programmes, Development cooperation, and Consulting and networking. The organisation delivers four Flagship Services: Awareness-raising day for Inclusion in schools, Building an Inclusion Team, Trainer education for Inclusion in Team Sports, and CSR Consulting for Clubs and Organisations. Key project programmes include the 13. International Inclusion Cup 2026 (flagship tournament), Kicking with Heart – HPZ Liechtenstein (weekly training), Training & Education for Inclusion in Team Sports (coach education), IFV-Inclusion League (Swiss disability league), and Ukraine – Into Society Through Sport (humanitarian project). Education programmes include Coaches for Inclusion – Health – Peace (university-level), FIM raises awareness (sensitisation), and the Education Programme for Inclusion (BASPO-recognised coach training). The MySponsor third-party platform enables retail-based fundraising starting at CHF 5. Together these form a comprehensive ecosystem spanning inclusive sports delivery, coach education, awareness-raising, development cooperation, and consulting services, united by the goal of promoting inclusion through football.

Differentiator

Problem solved

Functional benefit

Brands

• MySponsor: A platform through which supporters can financially contribute to clubs and organizations starting at CHF 5, with donations flowing to FOOTBALL IS MORE inclusive football programmes.

Products and services

• Inclusive sports programmes Inclusive football programmes offering equal access to sporting activities regardless of age, gender, origin, or disability. Includes inclusive sports camps, tournaments for young people with and without disabilities, and football training for children with additional support needs. Delivered via the FIM-Family partner network across 25+ countries.
• Development cooperation Football-led development work expanding education and health in developing countries. Provides access to education through football, training coaches, teachers, and volunteers through sports projects with focus on health, prevention, nutrition, hygiene, and environmental awareness. Active in Ecuador, Laos, and Ukraine (with Don Bosco in Lviv, Kyiv, Dnipro).
• Consulting and networking Strategic partnerships and networks that unlock inclusion through consulting with key players in business, sport, and politics. Includes lectures and workshops on inclusion and education, advising football clubs on creating inclusive teams, and anchoring expertise through the biennial CSR Forum 'together we are stronger'.
• Awareness-raising Day for Inclusion in Schools A full-day experience combining an awareness-raising presentation, inclusive meeting zones, and shared emotional moments where children with and without disabilities play and learn together to create real understanding and lasting connections. For schools seeking practical inclusion education.
• Building an Inclusion Team End-to-end support for clubs to launch and sustain inclusive teams, including proven documents for concept, financial plan, administrative structure, training plans, and community outreach, along with long-term mentoring for coaches, volunteers and club officials. For football clubs wishing to develop inclusive teams.
• Trainer Education for Inclusion in Team Sports Structured education programme using football-based learning to build inclusive mindsets in sports clubs, combining practical and theoretical training with expert knowledge and direct contact with people with disabilities. Includes workshops on inclusive coaching and safeguarding.
• CSR Consulting for Clubs and Organisations Consulting services for clubs, leagues, and organisations on CSR and social impact programmes, including strategy and project design, measurement, reporting, and activation support. Anchored by the biennial CSR Forum 'together we are stronger'.
• 13. International Inclusion Cup 2026 A four-day inclusive football tournament held annually as the foundation's flagship event, welcoming national and international teams (28 teams in 2026) for inclusive matches, multi-day encounters and shared experiences. The 2026 edition takes place 6-9 August in St. Gallen at Sportanlage Gründenmoos, funding accessible travel, meals, accommodation and tournament organisation.
• Kicking with Heart – HPZ Liechtenstein Weekly 90-minute inclusive sport and football sessions for children and young people (ages 4-18) with diverse disabilities at Heilpädagogisches Zentrum Schaan. 20 participants per cycle, co-created with HPZ teachers, therapists and parents, with the goal of strengthening gross motor skills, confidence and social interaction. Three-year programme running August 2024 through July 2027.
• Training & Education for Inclusion in Team Sports – Football as an Example Three-day BASPO/J+S recognised training for coaches, carers and club staff to run mixed-ability football sessions, covering inclusive coaching practice, safeguarding and leadership, with practical sessions on pitch and in classroom plus self-study. Delivered in Liechtenstein, Switzerland and internationally.
• IFV-Inclusion League First official league within the structures of the Swiss Football Association for people with disabilities who are members of amateur clubs. Match days run in tournament form and are integrated into everyday club life and the Central Swiss Football Association structures.
• Ukraine – Into Society Through Sport Humanitarian inclusion project supporting war-injured veterans, amputees and affected young people through football, psychosocial care and multisport rehabilitation. Operates in partnership with Don Bosco (Lviv, Kyiv, Dnipro) since 2022.
• Coaches for Inclusion – Health – Peace University-level seminar equipping leaders to deliver football-driven social change worldwide, covering project management for development aid, leadership and pedagogy, social and life skills, health promotion, and inclusion of people with disabilities in and through football. Delivered with European universities including Universität Fribourg.
• Education Programme for Inclusion (BASPO / J+S) Hands-on training empowering coaches and carers to deliver football for mixed-ability teams over 2.5 days (1.5 days practical on pitch and classroom plus 1 day individual tasks). Recognised by Swiss Federal Office of Sport BASPO and offered through Youth and Sport (J+S).
• MySponsor retail-affiliate fundraising platform Third-party retail-affiliate fundraising platform enabling financial support for clubs and organisations starting at CHF 5 per purchase. Hundreds of Swiss and international retailers donate a percentage of completed orders to FOOTBALL IS MORE. Donations credited quarterly.

Quantifiable outcome

• 25 beneficiary countries reached
• +6 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered emerging, core, flagship and strategic.

• Hochschule für angewandtes Management (University of Applied Management)emergingStrategic or Co-development Partner · 29 April 2026New partner organization announced April 2026. Part of expanding FIM-Family network in education sector. Prof. Dr. Mathias Bellinghausen serves as Special Advisor.
• Swiss Football League (SFL)coreStrategic or Co-development Partner · 16 April 2026Swiss Football League partnering on Swiss Inclusion League. Jointly organized first match day 2026 in Lausanne with FC Lausanne-Sport Académie and FC Epalinges participants.
• Liverpool FCflagshipStrategic or Co-development PartnerProfessional football club with social responsibility commitment. Over five years of involvement in FIM projects in Switzerland/Liechtenstein. Ian Ayre, former CEO, endorsed partnership emphasizing TEAM concept 'Together Each Achieves More'.
• S.L. BenficaflagshipStrategic or Co-development PartnerMajor European football club participating in FIM-Family network. Benfica Foundation contributes to inclusive football initiatives. Partner since foundation establishment in 2011.
• DFL FoundationflagshipStrategic or Co-development PartnerFoundation of the German Football League supporting FIM projects. Part of the FIM-Family network contributing to inclusive football development.
• UEFA FoundationflagshipStrategic or Co-development PartnerFoundation of UEFA supporting social projects through football. Partner in FIM-Family network providing international reach and credibility.
• VfB StuttgartcoreStrategic or Co-development PartnerGerman football club with PFIFF project (Project for Inclusive Football Promotion). Fritz Quien serves as Diversity Coach. Hosted inclusive football day with Allianz team partner. Contributed to coach education curriculum.
• Chelsea FC FoundationcoreStrategic or Co-development PartnerFoundation of Chelsea FC contributing to education program curriculum development for inclusive football coaching. Part of international inclusion initiatives.
• Paris Saint-Germain FoundationcoreStrategic or Co-development PartnerFoundation of PSG contributing expertise to education programs and inclusion initiatives. Included in coach education curriculum development alongside other major clubs.
• Benfica FoundationcoreStrategic or Co-development PartnerFoundation of S.L. Benfica contributing to inclusive football programs. Part of curriculum development for education programmes.
• FC LuganocoreStrategic or Co-development PartnerSwiss football club (Special Needs I Camaleonti) partnering on coach education curriculum. Contributes inclusive football expertise to training programs.
• SCR AltachcoreStrategic or Co-development PartnerAustrian football club. Karlheinz Kopf, Former Chairman of Supervisory Board, emphasized honor of inclusion network. Werner Grabherr serves as FIM Ambassador with UEFA Pro licence.
• HPZ SonnenbergcoreStrategic or Co-development PartnerSpecial education school contributing Mauro Kuny as social work and inclusive football coaching expert to coach education curriculum development.
• Dubai Club for People of DeterminationstrategicStrategic or Co-development PartnerDubai-based organization hosting FIM Middle East office. Projects planned for 2026 and beyond. H.E. Majid Rashed, CEO, serves on FIM Board of Trustees.
• Don Bosco (Lviv, Kyiv, Dnipro)coreStrategic or Co-development PartnerInternational Salesian network partnering on Ukraine 'Into Society Through Sport' project. Supports war-affected children, young people, and military personnel integration into local communities.
• Universität FribourgcoreStrategic or Co-development PartnerSwiss university hosting coach education courses. 21 students participated in inclusion course with 15 players with disabilities. Departments include Sonderpädagogik (Special Education) and Neurowissenschaften (Neuroscience).
• Fondation Clos FleuriemergingStrategic or Co-development PartnerSwiss foundation providing participants with disabilities for inclusive training sessions at Universität Fribourg university courses.
• Stiftung SSBemergingStrategic or Co-development PartnerSwiss foundation enabling inclusive training sessions through participant involvement in university education programs.
• Swiss Paraplegiker-Zentrum (SPZ)emergingStrategic or Co-development PartnerSwiss rehabilitation center hosted FIM Board Member Meeting 2026. Peter Roos, wheelchair rugby player, presented on 'Kraft aus Krisen' (Strength from Crisis).
• HPZ Liechtenstein (Heilpädagogisches Zentrum)coreStrategic or Co-development PartnerCurative education center in Schaan hosting 'Kicken mit Herz' weekly inclusive football program. 20 children and young people with disabilities participate. Three-year program through July 2027.

Scale indicators15 records

Recent moves7 records

Expansion highlights7 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/footballismore
• Facebookfacebook.com/footballismore
• LinkedInlinkedin.com/company/football-is-more-foundation
• YouTubeyoutube.com/@footballismore

Revenue estimate

Valuation estimate

Number of profiles

Profiles33 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Football Is More