CASHPOINT SCR Altach

What CASHPOINT SCR Altach does

CASHPOINT SCR Altach (legal entity: SCR Altach Spielbetriebs GmbH) is a professional Austrian football club founded in 1929, based in Altach, Vorarlberg. It competes in the ADMIRAL Bundesliga, Austria's top football tier, and operates a comprehensive club ecosystem spanning a men's first team, women's team in the ADMIRAL Frauen-Bundesliga, juniors, a Special Needs Team, and what is described as the largest youth academy in Vorarlberg (~500 players, 50 coaches). As of the latest data, the men's first team sits 8th in the Bundesliga table with 29 points after 22 matches. The club serves regional fans, families, youth participants, and corporate sponsors across Vorarlberg.

The core product surface is a multi-platform fan engagement stack: the official scra.at website, a Shopify-powered online fanshop (shop.scra.at), a dedicated ticketing portal (tickets.scra.at) with interactive seating maps, a mobile SCRA App on iOS and Android, and an SCRA Arenacard cashless payment system integrated with stadium purchases. Community programs include the SCRA Football School (camps across Vorarlberg locations), the Innovation Lab crowdsourcing platform (lab.scra.at), a Schultour school outreach initiative, and multi-tiered membership programs (King Rheini Club, adult, reduced, family, SCRA-forever lifetime). The newly opened SCRA Business Club provides up to 1,000-guest hospitality and event hosting. Partnerships anchor commercial activity: DORMERO Hotels as main sponsor from the 2025/26 season, equipment supplier Jako, match ball supplier Derbystar, plus a 50+ sponsor network across platinum, gold, silver, and bronze tiers and media partners including ORF and Sky.

Revenue is generated through five primary streams: matchday (individual tickets, season tickets, family sectors), merchandise (online and physical fanshop), sponsorship (multi-tiered partner program), membership fees (annual tiers plus lifetime SCRA-forever), and youth programs/football camps. The club is privately held under Managing Director Christoph Längle, with no parent company, venture, or private equity ownership disclosed. Notable recent on-field outcomes include the transfer of Mohamed Ouedraogo to Olympique Lyon (72 appearances) and the long-term signing of Vorarlberg-native Benjamin Böckle through 2029, both underscoring the club's academy-to-professional development pathway.

Name

CASHPOINT SCR Altach

Legal name

SCR Altach Spielbetriebs GmbH

Website

https://scra.at

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

11–50 employees

Short description

CASHPOINT SCR Altach is an Austrian professional football club (SCR Altach Spielbetriebs GmbH) competing in the ADMIRAL Bundesliga from Vorarlberg, operating a men's first team, women's team, the region's largest youth academy, and a multi-channel fan ecosystem spanning ticketing, memberships, merchandise, hospitality, and youth development programs.

Ownership category

akta.pro rank

Product category

Professional Sports Club / Spectator Sports

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industry

Soccer Equipment Retail (CRAMAEAC)

Keywords

• Professional football club
• Sports ticketing services
• Fan merchandise retail
• Youth football academy
• Corporate sports hospitality

Headquarters

HQ city

Altach

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Matchday Revenue: Revenue from ticket sales for home matches including individual match tickets and season tickets. Top match prices apply for games against FC Red Bull Salzburg, SK Sturm Graz, SK Rapid Wien, and FK Austria Wien.
2. Merchandise Sales: Sales of fan merchandise including hoodies, shirts, balls, car pennants through the online shop (shop.scra.at) and physical fanshop at the stadium
3. Sponsorship: Multi-tiered sponsorship program including main sponsor (DORMERO Hotels), platinum, gold, silver, bronze sponsors, equipment suppliers, and media partners. Sponsors receive visibility across stadium, digital platforms, and marketing materials.
4. Membership Fees: Various membership tiers including adult (€49/season), reduced (€29/season), children/youth (€19.29/season), family (€109/season), and lifetime SCRA-forever (€1,929 one-time). Includes benefits like discounted tickets, priority booking, and partner vouchers.
5. Youth Programs and Camps: Revenue from football schools, summer camps, and development programs for children. Includes Raiffeisen Club SCRA Fußballcamps, SCRA Fördertraining, and SCRA Spieltagcamps held at various locations in Vorarlberg.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

SCR Altach operates a professional football club competing in the ADMIRAL Bundesliga (Austria's top football league) and runs an integrated fan engagement and commercial ecosystem. The club sells matchday tickets, season tickets, and a multi-tier membership program; operates a Shopify-powered online fanshop selling branded merchandise; runs a youth football academy with camps across Vorarlberg; offers premium corporate hospitality in the SCRA Business Club; and engages fans through a mobile app, Innovation Lab, and community programs including a Special Needs Team.

Product overview

SCR Altach operates a multi-platform digital ecosystem centered on its official website (scra.at), which serves as the hub for news, team information, and ticketing. The core product portfolio includes an online ticket shop (tickets.scra.at) for match admissions, an official fanshop (shop.scra.at) powered by Shopify for merchandise, and a dedicated mobile application (SCRA App) available on Android and iOS providing real-time updates, ticketing, and Arenacard management. These are complemented by membership programs (Standard, King Rheini Club, Family, and SCRA-Forever lifetime), the SCRA Fußballschule offering youth camps across Vorarlberg, the SCRA Innovation Lab crowdsourcing platform, the premium Business Club hospitality service, and the Schultour school outreach initiative. The SCRA Arenacard enables cashless payments throughout the stadium, while season tickets integrate premium seating with transportation benefits. Together, these products create a comprehensive fan engagement ecosystem spanning digital commerce, community involvement, youth development, and matchday experience.

Differentiator

Problem solved

Functional benefit

Brands

• SCRA Fußballschule (SCRA Football School): Youth football academy established in 2016, offering various camps, training programs, and development activities for children across Vorarlberg.
• Innovation Lab
• SCRA Forever

Products and services

• SCRA Saisonkarte (Season Ticket)

Quantifiable outcome

• Player development pathway: Mohamed Ouedraogo transferred to Olympique Lyon after 72 appearances
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

16 partnerships are on record, tiered core, platinum, gold, premium and minor.

• DORMERO HotelscoreStrategic or Co-development Partner · 1 June 2025Main sponsor (Hauptsponsor) since season 2025/26. International hotel group with 50 hotels in 6 countries. DORMERO is part of Wöhrl family business with investor Dagmar Wöhrl (TV show 'Die Höhle der Löwen'). Partnership aimed at establishing the DORMERO brand in Austria and promoting sustainable hotel offerings.
• Grand Casino LiechtensteinplatinumGTM or Marketing PartnerPremium/platinum sponsor providing casino and entertainment industry partnership with visibility at stadium and digital channels.
• PfannerplatinumGTM or Marketing PartnerPremium sponsor in beverage industry with ongoing partnership including fan engagement activities (goodie bags for events).
• illwerkevkw (vkw)platinumGTM or Marketing PartnerRegional energy company as premium sponsor with focus on sustainability and regional identity.
• JakocoreOEM/ Whitelabel/ Licensing PartnerEquipment supplier (Ausstatter) providing sportswear and apparel for the club, players, and merchandise. Also Gold sponsor.
• ORF (Austrian Broadcasting Corporation)coreGTM or Marketing PartnerNational broadcaster as media partner covering SCR Altach matches and news across ORF Vorarlberg and national programming.
• SkycoreGTM or Marketing PartnerPay-TV broadcaster as media partner with coverage of ADMIRAL Bundesliga matches and sports programming.
• DerbystarcoreOEM/ Whitelabel/ Licensing PartnerOfficial match ball supplier for Bundesliga matches.
• RaiffeisenbankgoldGTM or Marketing PartnerGold sponsor and youth partner supporting Raiba-Club SCRA Fußballcamps. Regional banking institution with community focus.
• Gebrüder WeisspremiumGTM or Marketing PartnerPremium sponsor and youth partner. International logistics company headquartered in Vorarlberg.
• Müller WohnbauminorGTM or Marketing PartnerBronze sponsor and main supporter of Special Needs Team (SNT) along with ARA.
• FC LauterachcoreStrategic or Co-development PartnerPartnerverein (partner club) for youth development. Home club of Benjamin Böckle and location for summer camps.
• TSV AltenstadtminorStrategic or Co-development PartnerPartnerverein hosting SCRA summer camps and football school activities.
• FC NenzingminorStrategic or Co-development PartnerPartnerverein hosting SCRA summer camps and football school activities.
• SorareminorGTM or Marketing PartnerFantasy football platform as media partner linking to ADMIRAL Bundesliga coverage.
• Vorarlberger Verkehrsbund (VVB)minorGTM or Marketing PartnerRegional public transport association allowing free travel with match tickets and season tickets on game days.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SV Ried (SV Oberbank Ried): Austrian Bundesliga club comparable in scale and resource base to SCR Altach, also competing in the lower half of the ADMIRAL Bundesliga with a similar regional sponsor and membership-driven model.
• FC Blau-Weiß Linz: Austrian Bundesliga side from a smaller city, structurally similar to SCR Altach in fan-base size, stadium capacity, and dependence on regional sponsorship and matchday revenue.
• FC Admira Wacker Mödling: Another small-market Austrian Bundesliga club competing in the ADMIRAL Bundesliga. Highly comparable as a lower-budget, regional-roots professional team reliant on youth development, ticket sales, and sponsorship revenue.
• WSG Tirol: Austrian Bundesliga club with similar market-size constraints and regional identity. Comparable in operating scale, youth-development emphasis, and reliance on regional sponsorship.

Regional players

• FC Augsburg: Small-market German Bundesliga club; structurally analogous to SCR Altach in that it competes at the top tier despite a modest regional fan base, with similar reliance on youth development and corporate hospitality revenue.
• TSV 1860 Munich: German club with a large historical membership base and reliance on member dues, ticketing, and regional sponsorship — comparable operating-model dimensions to SCR Altach's membership and ticketing strategy.

Broad incumbents

• SK Puntigamer Sturm Graz: Top-of-table Austrian Bundesliga side serving as a broader incumbent in the same league; offers a useful reference for the upper-end of commercial scale achievable by an Austrian club.
• SK Rapid Wien: Vienna-based Bundesliga club and one of Austria's largest by fan base and revenue; same league as SCR Altach and a useful benchmark for stadium, membership, and sponsorship scale.
• FC Red Bull Salzburg: Dominant Austrian Bundesliga club backed by a global corporate sponsor; same league but vastly different commercial scale, providing a ceiling reference for the Austrian club market.
• LASK (Linzer Athletik-Sport-Klub): Upper-mid-table Austrian Bundesliga club with more developed commercial infrastructure; comparable league presence but materially larger commercial scale than SCR Altach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@scraltach
• Facebookfacebook.com/scraltach
• Instagraminstagram.com/scraltach1929
• TikToktiktok.com/@scraltach1929
• LinkedInlinkedin.com/company/cashpoint-scr-altach

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CASHPOINT SCR Altach