Premier Exhibitions

What Premier Exhibitions does

Premier Exhibitions, Inc., founded in 1987 and headquartered in Atlanta, Georgia, operates in the museum-quality touring exhibitions business. The company presents exhibitions to the public and serves as a B2C content-and-experience provider via touring shows hosted at partner museums, science centers, and cultural venues. Its core product is curated, proprietary exhibition content (e.g., artifact-centered touring shows) that is licensed and ticketed through host venues on a rotating schedule, supported by an underlying technology stack of logistics, insurance, conservation handling, and venue-scheduling operations rather than a software product.

The business model is revenue generated primarily through ticket sales (often shared with host venues), licensing fees for exhibition content, and ancillary merchandise or sponsorship income. Premier historically operated with 51-100 employees and was publicly listed on NASDAQ under the symbol PRXI before being delisted. The company pursued inorganic growth, including the April 2012 acquisition of Exhibitions International.

Reported financials (2011-2015) show revenue ranging from $29M to $45M with EBITDA negative in two of five years and net income negative in four of five years, indicating persistent operating losses. The company is currently delisted and its primary domain (premierexhibitions.com) appears compromised, resolving to unrelated content, which raises material questions about current operational status and continuity.

Name

Premier Exhibitions

Website

https://premierexhibitions.com

Company type

Private

Founded year

1987

Headcount range

51–100 employees

Short description

Premier Exhibitions is an Atlanta-based operator founded in 1987 that presents museum-quality touring exhibitions to the public, generating revenue via ticketed attendance, content licensing, and merchandise through partner museums and cultural venues. The company, formerly NASDAQ:PRXI, is now delisted.

Ownership category

akta.pro rank

Product category

Touring Museum Exhibitions

NAICS

Museums (712110), Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)

akta.pro secondary industries

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Touring Theatre Productions (MPAGABAC), Museum, Zoo & Attraction Gift Shops (CRALAJAG)

Keywords

• Touring exhibitions
• Museum exhibitions
• Exhibition production
• Artifact exhibitions
• Cultural attractions

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Others

Distribution channels1 record

Marketing channels1 record

Core offering

Premier Exhibitions, Inc., together with its subsidiaries, presents museum-quality touring exhibitions to the public. The company curates, produces, and tours artifact-based exhibitions through partner museums and cultural venues, and has expanded its portfolio through acquisitions such as Exhibitions International in 2012.

Differentiator

Problem solved

Functional benefit

Products and services

• Museum-Quality Touring Exhibitions

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered not applicable - content mismatch and minor.

• Lazadanot applicable - content mismatchChannel Partner/ Reseller/ DistributorThe source page is a Lazada e-commerce platform page being served from the premiexhibitions.com domain. Contains product categories, customer service links, and payment/shipping information typical of an e-commerce marketplace.
• JNE ExpressminorOthersLogistics partner listed on the page for package delivery services.
• Ninja ExpressminorOthersLogistics partner listed on the page for package delivery services.
• GoSendminorOthersLogistics partner listed on the page for package delivery services.
• SicepatminorOthersLogistics partner listed on the page for package delivery services.
• Grab ParcelminorOthersLogistics partner listed on the page for package delivery services.
• J&T ExpressminorOthersLogistics partner listed on the page for package delivery services.

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Emerging players

• Royal Productions (Royal Experiences): Producer of branded touring exhibitions and immersive experiences (e.g., Harry Potter-themed touring shows). An emerging/specialised competitor in the touring-exhibitions niche Premier Exhibitions pioneered.
• S2 Events / Secret Cinema: Operator of immersive, ticketed cultural experiences and pop-up events. An emerging adjacent player whose model of monetising curated cultural IP to paying audiences overlaps thematically with Premier Exhibitions.

Broad incumbents

• Feld Entertainment: Major producer of touring family live-entertainment properties (Disney on Ice, Monster Jam, Marvel Universe Live). A larger, diversified incumbent in touring entertainment that overlaps with Premier Exhibitions' large-venue touring distribution model.
• Cirque du Soleil Entertainment Group: Global producer of premium touring live shows and resident theatrical productions. Comparable to Premier Exhibitions in monetising premium touring content to mass audiences in destination venues.
• Madame Tussauds (Merlin Entertainments): Globally scaled operator of ticketed cultural/museum-style attractions and travelling wax-figure exhibitions. Comparable in monetising premium museum-quality content with a touring/distributed footprint.
• Live Nation Exhibitions: Diversified live-entertainment major that has periodically developed and toured branded exhibitions. Overlaps with Premier Exhibitions in touring ticketed cultural/entertainment IP to large venues.

Direct peers

• Exhibits Development Group (EDG): Designs, fabricates, and tours museum-quality exhibitions for cultural institutions, science centres, and entertainment venues. Comparable to Premier Exhibitions in operating model — content-led, touring, B2B venue partnerships.
• Imagine Exhibitions: A leading US-based producer and operator of touring museum-quality exhibitions (e.g., 'Bodies Revealed', 'Jurassic Quest', Titanic-themed shows). Directly comparable in business model — developing, touring, and licensing exhibitions to host venues worldwide.
• Base Entertainment: Producer of branded live entertainment and touring exhibitions, including large-format immersive shows at convention centres and museums. Closely aligned with Premier Exhibitions' touring-exhibitions business.

Others

• National Geographic Society — Exhibits Program: Operates touring museum exhibitions built around National Geographic content. Not a direct commercial competitor but a partner/competing producer of high-quality touring exhibitions of the type Premier Exhibitions has historically toured.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/premierexhibits
• Facebookfacebook.com/premierexhibitions
• LinkedInlinkedin.com/company/premier-exhibitions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Exhibitions