What Ultravetis does

Ultravetis, operating as Ultravetis East Africa Limited, is a Nairobi-based e-commerce distributor founded in November 2000 that sells agro-veterinary inputs and pet care products directly to consumers across four East African markets: Kenya, Uganda, Tanzania, and Zambia. The company's portfolio spans five product categories — seeds, agrochemicals, dewormers, nutritional supplements, and pet products (food, accessories, and toys) — with goods retailed under both the Ultravetis master brand and a portfolio of proprietary sub-brands including Ultramix, Ultraphos, and Ovin (nutritional supplements); Endozole, Endolete, and Valbazen (dewormers); and Ownat and Brokaton (pet food).

The company operates a direct-to-consumer e-commerce model with country-specific websites and prices goods in Kenyan Shillings, serving three core end-customer groups: smallholder farmers and livestock keepers seeking agricultural inputs and veterinary products, individual pet owners, and third-party residers reached through a 'Become a Distributor' channel. The platform functions as a digital storefront rather than a managed marketplace; no proprietary technology stack, AI/ML components, enterprise integrations or marketplace dynamics are disclosed beyond standard e-commerce functionality, with an external web design partner (Sera) referenced for site buildout.

Headcount is reported at 51–100 employees, and Ultravetis has not disclosed any external funding rounds, M&A activity or strategic investors. Growth signals are limited to organic moves: multi-country regional presence, the distributor channel initiative, ongoing sub-brand additions and an active careers page. The business model is therefore a regional branded distributor with vertically integrated product sourcing under its own labels, monetized through unit-level online sales and, more recently, wholesale distribution.

Name

Ultravetis

Legal name

Ultravetis East Africa Limited

Website

https://ultravetis.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Ultravetis is a Nairobi-based e-commerce distributor founded in 2000 that sells agro-veterinary inputs — seeds, agrochemicals, dewormers, nutritional supplements — and pet products directly to consumers and resellers across Kenya, Uganda, Tanzania and Zambia.

Ownership category

akta.pro rank

Product category

Veterinary and Agricultural Product Distribution

NAICS

Pet and Pet Supplies Retailers (459910)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Pet Health & Wellness Distribution (Supplements, OTC, Preventives) (CRAOAKAC)

akta.pro secondary industries

Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ), Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN), Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO), Pet Bedding, Furniture & Habitat Products Distribution (Beds, Crates, Aquariums) (CRAOAKAG)

Keywords

• Veterinary product distribution
• Animal nutritional supplements
• Pet food accessories
• Hybrid vegetable seeds
• Agricultural chemicals retail

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Ultravetis generates revenue through direct sales of veterinary animal health products, seeds, agrochemicals, and pet products via its e-commerce platform and potentially through distributor networks across East Africa.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Ultravetis distributes and retails veterinary animal health products, seeds (hybrid and OPV varieties), agrochemicals, nutritional supplements, and pet care products directly to farmers, livestock keepers, and pet owners across Kenya, Uganda, Tanzania, and Zambia via country-specific e-commerce storefronts. The company markets its own sub-brands (Ultramix, Endozole, Valbazen, Ovin, Ultraphos) and third-party brands (Ownat, Brokaton, Gosbi) through online ordering and direct delivery channels.

Product overview

Ultravetis is a Kenyan e-commerce platform offering agricultural and pet products, not a unified software product but a multi-category retail business. The product portfolio comprises four main categories: (1) Seeds including Hybrid Seeds (vegetables, maize, forage crops like Ultragraze, Dairymaster) and OPV Seeds (vegetables like carrot, tomato, kale); (2) Dewormers including Valbazen, Endozole, and Endolete for livestock; (3) Nutritional Supplements including Ultraphos (DCP), Ultramix product line (Ndama, Nyama, Maziwa, Maziwa Block, Joto, General Block), Ovin, and various feed additives; and (4) Pet Products spanning Dog Food (Ownat, Brokaton), Cat Food (Ownat), Pet Toys, Grooming Accessories (shampoos, brushes), Housing Accessories (beds, houses, litter boxes), Transport Accessories (carriers, kennels), Harnesses & Leashes, Cat Litter, Dog Dewormers (Prazipet Plus), Pet Supplements (Dermalin, Wincal Pet, Sequivit Pet), and Feeding Accessories. The company operates country-specific websites for Uganda, Tanzania, and Zambia alongside the main Kenyan platform.

Differentiator

Problem solved

Functional benefit

Brands

• Ultramix: Mineral supplement product line including Ndama, Nyama, Maziwa, Maziwa Block, Joto, and General Block variants for different livestock types.
• Endozole
• Endolete
• Valbazen
• Ovin
• Ownat
• Brokaton

Products and services

• Seeds (Hybrid and OPV) Seeds for agricultural crops including hybrid seeds (Kiboko F1, Tembo F1 cabbages; Twiga F1, Tai F1, Nyati F1 tomatoes; Ndovu F1 watermelon; Nyuki F1 capsicum; Superlong F1 cucumber; Evazea Bingwa, Evazea Pendo maize; Ultragraze and Dairymaster forage) and open pollinated varieties (Nantes carrot, Rio Grande tomato, California Wonder pepper, Thousand Headed kale, Dhania coriander, Detroit Dark Red beetroot, Georgia collard, Terere amaranthus), intended for vegetable farmers and forage producers in East Africa.
• Dewormers (Valbazen, Endozole, Endolete) Veterinary deworming products for cattle, sheep, and goats, including Valbazen (albendazole oral suspension against liver flukes, tapeworms, stomach worms, intestinal worms, and lungworms), Endozole (broad spectrum worm and fluke drench that kills worms and eggs), and Endolete (triclabendazole and levamisole hydrochloride for all stages of liver flukes), intended for livestock farmers managing parasite control in ruminants.
• Nutritional Supplements (Ultraphos, Ultramix, Ovin, Bioboost, Gut Bio, Hepasol, Chick Pro) Animal nutritional supplements including Ultraphos DCP 18% (dicalcium phosphate providing phosphorus and calcium for poultry, pigs, and livestock), Ultramix mineral blocks and powders (Ndama, Nyama, Maziwa, Maziwa Block, Joto, General Block for beef cattle, dairy cows, calves, and sheep), Ovin (vitamin, amino acid, and trace element supplement), plus supporting lines including Amino Acids, Alvitox, Amilyte, Bioboost, Enerzyme, Mastisol (mastitis prevention), Amin Total, Chick Pro (for chicks), Gut Bio (probiotic), Bioyeastar, Hepaturyl (hepatic and renal regulator), Hepasol, Heprosol (liver protector), and Oligo Phos (mineral solution), serving poultry, pig, and livestock farmers.
• Pet Products (Food, Toys, Grooming, Housing, Transport) Complete range of pet products for dog and cat owners including dog food (Ownat Classic, Ultra, Grain Free and Brokaton lines for adult and puppy dogs), cat food (Ownat Classic, Ultra, Grain Free, Just lines for adult cats and kittens), pet toys (Bone, Cord Toy, Pawprint Toy, Unicorn Resonant Plush, Stick Chew Toy), grooming accessories (Magic Anti-Fur Brush, massage brushes, paw cleaners, Oh My Dog! Perfume), pet shampoos (Albian Anti-Parasit, Aloe Vera, Argan Oil; Gosbi Natural Clean, Atopic; Pawfect), housing accessories (Pasha Pet House, Cube Play House, beds, litter boxes), transport accessories (pet carriers, transporter kennels, Mia Pet bags), harnesses and leashes (Dog Collar Tahiti, Cat Collar Star/Daisy, Glamorous/Retro Classy/Leopard Printed Harness, Glamorous/Tahiti Leash), cat litter (Eco Cane from yuca and sugarcane fibre), dog dewormers (Prazipet Plus), pet supplements (Dermalin skin conditioner, Wincal Pet, Sequivit Pet DHA), and feeding accessories (stainless steel bowls, food stands, automatic croquette and water dispensers), for East African pet owners.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SeraminorOthersSera is referenced as the business design partner behind Ultravetis' website, indicating a web design and branding partnership for the company's digital presence.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Beaphar: Global pet care products manufacturer (parasite control, supplements, grooming, accessories). Comparable in pet health/wellness product categories (dewormers, supplements, grooming) where Ultravetis competes at retail.
• Brit Pet Food: Spanish pet food manufacturer (parent of Ownat, a brand carried by Ultravetis). Comparable as the upstream supplier of premium/grain-free pet food that Ultravetis distributes into East Africa.
• Royal Canin (Mars Petcare): Global premium pet food brand (Mars Inc. subsidiary). Comparable as a premium pet food manufacturer whose products typically move through distribution/retail channels such as Ultravetis.
• Pets at Home Group: UK specialist pet retailer with multi-category food, accessory, health and pharmacy offering plus own-label brands. Comparable operating model (multi-category pet retail with private label) as a benchmark for Ultravetis's pet vertical.
• Mars Petcare Africa: Multinational pet food and care conglomerate with African reach (Pedigree, Whiskas, Royal Canin). Comparable as a global incumbent in the pet food category where Ultravetis competes via regional distribution.
• Bob Martin: UK-headquartered pet health brand (parasite control, supplements, health products). Comparable in pet OTC/dewormer space that Ultravetis targets.

Regional players

• Sidai Africa: Kenyan livestock and animal health inputs retailer/franchise network supplying farmers with veterinary products, feeds, and supplements. Comparable as a regional East African retailer/distributor of animal health and farm inputs to livestock keepers.
• Kenchic Limited: Kenyan poultry and livestock company producing day-old chicks, feed and poultry health supplements with national distribution. Comparable in livestock nutrition/supplement focus and East African operating geography.
• Agrovet East Africa: East African distributor of veterinary pharmaceuticals, agrochemicals, seeds and livestock supplements. Comparable in product portfolio (dewormers, animal nutrition, seeds) and East African multi-country footprint.
• Coopers East Africa: Kenyan/East African manufacturer and distributor of animal health products including dewormers, veterinary pharmaceuticals, and livestock supplements. Directly comparable in product category (dewormers, supplements) and East African geography to Ultravetis' livestock vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Ultravetis
• Facebookfacebook.com/ultravetis
• LinkedInlinkedin.com/company/ultravetis-e-a-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultravetis