What Safety Shield Global does

Safety Shield Global Limited, headquartered in Winsford, Cheshire and founded in 2018 (evolving from a Plant Safety Shield concept formed in 2017), provides AI-powered collision avoidance systems for industrial environments where people work alongside heavy machinery. The company's core product is Human Form Recognition (HFR), a proprietary edge-AI computer vision system trained for over 15 years on industrial site footage, with disclosed metrics of 99.6% accuracy and 0.05% false detections. HFR is delivered through two hardware configurations - System T (two cameras for front/rear zones) and System F (four cameras for 360-degree coverage) - with configurable detection zones from 0.5m to 50m, in-cab displays, and audible alerts. The platform is complemented by VUE, a GDPR-compliant cloud portal providing GPS tracking, heatmapping, automated reporting and AI-powered safety insights; S.T.R.E.A.M, a mobile app for real-time supervisor alerts; and Nexus Risk Categorisation, which claims up to 95% reduction in risks requiring action. Safety Shield also offers end-to-end training services (Awareness, Practitioner, Expert) and OEM integration services, with a flagship factory-fit partnership with Komatsu Europe on seven crawler excavator models from June 2026.

The company sells primarily through enterprise field sales into tier-one contractors, plant hire companies, and OEMs across nine verticals - construction, agriculture and forestry, rail, quarrying/mining/aggregates, utilities, waste management, industrial and warehousing, docks and ports, and highways. Named customers and partners include Eurovia, Vinci, HS2, Sizewell, Komatsu Europe, and major UK infrastructure projects (A66, Thames Gateway, A439). Revenue is generated through one-time hardware sales (System T/F), recurring annual or multi-year data subscriptions for VUE and S.T.R.E.A.M, OEM licensing/royalty streams, and professional services for training. The first year of data package is included from 2026, indicating a deliberate shift toward repeatable recurring revenue. The business holds 7 ISO certifications including ISO 27001 (achieved 2025), is Cyber Essentials compliant, and received the King's Award for Enterprise: Innovation in 2024. In February 2026 the company secured strategic investment from H2 Equity Partners to support international expansion.

Name

Safety Shield Global

Legal name

Safety Shield Global Limited

Website

https://safetyshieldglobal.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Safety Shield Global provides AI-powered Human Form Recognition collision avoidance systems and edge-AI cameras for industrial environments, serving construction, rail, quarrying, utilities, warehousing, and other heavy-machinery sectors with hardware, cloud analytics, and OEM-integrated safety solutions.

Ownership category

akta.pro rank

Product category

Industrial Workplace Safety Technology

NAICS

Other Measuring and Controlling Device Manufacturing (334519), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)

SIC

Measuring & Controlling Devices, Nec (3829), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Active Safety Sensing Hardware Manufacturing (Radar/LiDAR/Cameras/Ultrasonic) (IMACAMAF)

akta.pro secondary industries

Brake-Based Active Safety Hardware Manufacturing (ABS/ESC/AEB Actuators & Modulators) (IMACAMAH), Pedestrian & Vulnerable Road User Protection Systems Manufacturing (Active Hoods/External Airbags) (IMACAMAM)

Keywords

• Industrial safety systems
• AI collision avoidance
• Edge AI vision
• Fleet safety monitoring
• OEM equipment integration

Headquarters

HQ city

Winsford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Hardware and Software Systems: Sale of camera-based safety systems (System T with two cameras offering front/rear safety zones, System F with four cameras offering 360-degree coverage). Systems include data packages - first year included from 2026, then optional annual data packages. Hardware warranty of 12 months included.
2. S.T.R.E.A.M App Subscription: Annual subscription licensing for the S.T.R.E.A.M app with automatic renewal for successive one-year periods unless 30 days' notice is given. Data packages available in 1, 2, or 3-year terms providing access to the portal with optional app inclusion.
3. Data Services: Cloud data hosting and streaming services through VUE portal. Annual data packages for UK customers with SIM and SSD cards included. International customers receive region-specific data packages quoted on a region-by-region basis.
4. OEM Integration Services: Factory-fit installation and calibration services through OEM partnerships. Komatsu offers Safety Shield as a factory-fit option on selected crawler excavators including PC170-11, PC210-11, PC240-11, PC290-11, PC360-11, HB365-3, and PC490-11.
5. Training Services: On-the-ground training for machine operators, operatives, and those who run daily checks. Training ranges from Operator PDI training to system familiarization. Includes certification training for engineers and fitters through internal training programme.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Safety Shield Global designs, manufactures and sells AI-powered collision avoidance systems for heavy machinery and industrial workplace environments. Its core product is an Edge-AI Human Form Recognition system, delivered through camera-based hardware kits (System T two-camera and System F four-camera) that detect humans around plant and equipment in real time and issue visual and audible alerts to operators. The hardware is bundled with the VUE cloud asset/data platform, the S.T.R.E.A.M mobile workforce app, the Nexus risk-categorisation AI, OEM integration packages, and structured Learning Solutions training for safety teams.

Product overview

Safety Shield Global offers an integrated ecosystem of AI-powered safety solutions for industrial environments. The core offering is the Human Form Recognition (HFR) technology—a proprietary edge AI computer vision system with 99.6% accuracy that detects human forms around heavy machinery. This core is delivered through two hardware configurations: System T (two cameras for front/rear zones) and System F (four cameras for 360-degree protection). The ecosystem includes the VUE Portal platform for cloud-based fleet monitoring and analytics, the S.T.R.E.A.M mobile app for real-time supervisor alerts, and the Nexus Risk Categorisation module for AI-powered risk classification. Supporting modules include Learning Solutions for workforce training, OEM Integration services for equipment manufacturers, and the Digital Thumbs Up communication feature. The company serves nine industry verticals including construction, quarrying, rail, utilities, and waste management.

Differentiator

Problem solved

Functional benefit

Brands

• VUE Portal: A GDPR compliant cloud-based platform which connects fleet of vehicles and work sites to a single web portal, providing full visibility of the People Plant Interface across business operations.
• S.T.R.E.A.M
• Nexus

Products and services

• Human Form Recognition (HFR) System AI-powered edge-computing human detection system for heavy machinery and industrial workplace environments. Detects humans in real time around operating plant, filters out non-human objects, and triggers visual and audible in-cab alerts to the operator. Designed for Tier 1 contractors, plant-hire firms and industrial operators.
• System T (Two-Camera Detection Kit) Two-camera hardware configuration of the HFR safety system designed for fitment on smaller machines or applications where two-zone detection is sufficient. Delivered as a fitted hardware and software bundle for industrial plant operators.
• System F (Four-Camera Detection Kit) Four-camera hardware configuration of the HFR safety system for larger machines requiring expanded blind-spot coverage. Sold as a fitted hardware and software bundle to industrial plant operators.
• VUE Portal (Cloud Asset and Data Platform) Cloud-based platform that provides asset management, data capture, analytics and reporting across an organisation's installed base of HFR safety systems. Used by contractors, rental operators and OEM partners to centralise safety data and evidence compliance.
• S.T.R.E.A.M Mobile Application Mobile application that supports workforce behavioural-safety engagement, including Digital Thumbs Up capability, induction and shift-level safety workflows. Targeted at contractor and operator workforces using Safety Shield equipment.
• Nexus Risk Categorisation Risk-categorisation AI layer applied to Human Form Recognition events to classify incidents by severity and risk profile, supporting prioritised review and reporting through VUE.
• OEM Integration Package Integration package enabling heavy-equipment OEMs to embed Safety Shield's Human Form Recognition AI as a factory-fit safety option on new machines, including integration engineering, licensing, branding and aftersales support.
• Learning Solutions (Training Programmes) Structured paid training programmes that support customer teams in deploying, operating and maximising value from Safety Shield's HFR systems, VUE platform and S.T.R.E.A.M app. Targeted at health-and-safety and operations leaders.

Quantifiable outcome

• 88% reduction in at-risk behaviours on average
• +5 more outcomes

Named customers5 records

Segments11 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and secondary.

• Komatsu EuropecoreOEM/ Whitelabel/ Licensing Partner · 1 June 2026Factory-fit partnership where Safety Shield human detection system is offered as an option on selected Komatsu UK-built Crawler Excavators (PC170-11, PC210-11, PC240-11, PC290-11, PC360-11, HB365-3, PC490-11). System integrates seamlessly with KomVision camera and on-board controllers, includes factory calibration and validation, and carries full Komatsu warranty. Available from June 2026.
• KomatsucoreOEM/ Whitelabel/ Licensing Partner · 1 June 2026Major equipment manufacturer partnership for factory-fit human detection systems. James Venerus, Product Marketing General Manager at Komatsu Europe, stated safety is Komatsu's number one priority. The collaboration delivers integrated solutions enhancing jobsite safety with the same Komatsu standards of quality, assurance, and reliability.
• Major UK University (R&D Partner)secondaryStrategic or Co-development Partner · 1 January 2021Partnership established in 2021 with a major UK university for research and development activities. Collaboration focused on advancing Human Form Recognition technology and AI safety solutions.
• EuroviacoreStrategic or Co-development PartnerStrategic partnership with Eurovia for AI technology integration in construction safety. Managing Director Paul Goosey stated Safety Shield works closely with Eurovia on AI technology for reducing people-plant interface. They innovate together, with Safety Shield being part of the organisation across automation, braking, and safety approaches. Partnership extends through Eurovia's parent company Vinci.
• VincisecondaryStrategic or Co-development PartnerParent company of Eurovia. Safety Shield solutions integrated across Vinci construction operations through the Eurovia partnership relationship.
• Construction LinesecondaryChannel Partner/ Reseller/ DistributorConstruction Line Gold Members achieved in 2022. Safety Shield Global passed competency tests and gained access to Construction Line approved supplier network for construction industry distribution.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Brigade Electronics: UK-based manufacturer of vehicle safety camera and sensor systems for commercial vehicles and heavy machinery. Directly comparable in product category (camera-based industrial safety systems) and target market (commercial vehicle and equipment OEMs, fleet operators).
• Lytx: AI-powered video telematics and fleet safety platform with machine-vision-based risk detection. Comparable AI-vision-on-edge architecture, recurring subscription model, and enterprise safety outcomes focus (collision avoidance, behavior risk scoring).
• Nauto: AI driver-safety platform using edge-computing vision to detect risks in commercial fleets. Comparable in real-time risk detection, edge-AI architecture, and enterprise subscription delivery, though more automotive-focused than industrial machinery.
• Orlaco (Stoneridge-Orlaco): Dutch manufacturer of camera and monitor systems for forklifts, cranes, excavators, and heavy machinery. Closely comparable in product offering (rugged cameras for industrial vehicles) and OEM integration motion with construction and material-handling OEMs.
• Samsara: AI-enabled fleet safety cameras and telematics platform for commercial vehicles and industrial operations. Comparable in bundling edge-AI video detection with cloud analytics, VUE/S.T.R.E.A.M-like dashboards, and subscription data packages for enterprise fleets.

Broad incumbents

• Trimble: Construction technology and machine-control provider with site-safety and asset-tracking offerings. Comparable overlap in OEM-integrated construction safety systems but as part of a much wider civil-engineering and surveying portfolio.
• Topcon Positioning Group: Construction and agriculture machine-control technology provider. Comparable in heavy-equipment safety integration and OEM partnerships, but with broader positioning/automation portfolio rather than dedicated HFR/pedestrian-detection focus.
• Mobileye: Vision-based ADAS and autonomous-driving technology provider. Comparable in vision-AI safety technology but serving automotive OEM customers rather than industrial machinery; represents the closest analogue of a scaled AI safety-vision incumbent.
• Hexagon: Global industrial sensor and machine-control leader (Leica Geosystems, etc.). Adjacent in construction-safety sensing and machine guidance, offering broader positioning/survey/machine-control portfolio rather than specializing in pedestrian detection.

Others

• Volvo CE Connected Solutions: Construction OEM with in-house site-safety and connected-machine services. Functions as both potential partner and competitor to Safety Shield's OEM factory-fit motion, as Volvo CE may choose to in-house rather than integrate third-party AI.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/safety_shield
• YouTubeyoutube.com/@safetyshieldglobal
• LinkedInlinkedin.com/company/safety-shield-global
• Instagraminstagram.com/safetyshieldglobal
• Facebookfacebook.com/safetyshieldglobal

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safety Shield Global