City Squash

What City Squash does

City Squash is a Moscow-based network of squash clubs operated as a sole proprietorship (ИП Merkulov A.M.) under Russian law. The company operates two physical club locations: the flagship Sokol site with 12 professional courts meeting World Squash Federation standards, and a second site at Marshala Zhukova inside the Patriot Club business center. A third location at Vorontsovskaya, combining squash, padel, table tennis, and reformer Pilates, is planned for March 2027.

The core offering is court rental sold in hourly, 6-hour, and 10-hour bundles differentiated by off-peak ("Light") and full-access pricing, alongside a layered training portfolio that includes introductory first sessions, group training by skill level (Beginner through B), a women's-only program, a children's school (City Squash Kids, ages 6-18), self-organized "Game Hours," corporate team-building packages, and gift certificates. Coaches hold World Squash Federation credentials, equipment is provided on-site, and locations are positioned within walking distance of Moscow metro stations.

The business serves three segments: individual adult players (primary), children and youth in structured development programs, and corporate clients for team building and employee wellness. Distribution is direct-to-consumer via website, phone, and walk-in bookings, supplemented by a dedicated corporate sales channel and a Telegram-driven community. Revenue is generated through subscription-style court bundles, recurring children's packages, pay-as-you-go coaching, professional services for corporate events, and prepaid gift certificates; no revenue figures are disclosed.

Name

City Squash

Legal name

Individual Entrepreneur Merkulov A.M. (ИП Меркулов А.М.)

Website

https://citysquash.ru

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

City Squash operates a Moscow network of squash clubs offering court rental, coached training, a children's development program, and corporate team-building services, with a third multi-sport club planned for 2027.

Ownership category

akta.pro rank

Product category

Squash Club & Racket Sports Facilities

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

akta.pro secondary industry

Tennis & Racquet Sports Facilities (MPAKAEAE)

Keywords

• Squash club services
• Court rental
• Group training
• Children sports school
• Corporate wellness events

Headquarters

HQ city

Sokol

HQ country

Russia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Court rental fees: Hourly court rental for squash play without coach. Membership plans offer discounted hourly rates with validity periods of 6 months to 1 year. Light hours (daytime) pricing available at lower rates.
2. Training and coaching services: First-time experience sessions, personal training, and group training sessions with professional coaches. Pricing varies by format (personal vs group) and session duration.
3. Children's squash school: Structured training programs for children ages 6-18 with progressive skill development. Monthly packages with hourly bundles available.
4. Corporate services: Corporate team building, tournaments, and regular employee sports programs. Includes event packages, court rentals, and coaching for corporate clients.
5. Gift certificates: Prepaid certificates for club services that can be used for any club offering or purchases in the pro shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

City Squash operates a network of professional squash clubs in Moscow, renting World Squash Federation-standard squash courts on hourly and subscription bases and providing squash coaching services for adults, children, and corporate clients. Offerings include first-time introductory sessions with a coach, group training by skill level, a children's squash school (City Squash Kids), women-only training, self-organized game hours, corporate team building events, and gift certificates. The company is registered as an Individual Entrepreneur (ИП Меркулов А.М.) with two operating locations in Moscow (Sokol and Marshala Zhukova) and a third multi-sport location planned for March 2027.

Product overview

City Squash is a network of squash clubs in Moscow operating as a sports/fitness service rather than a software product. The core offering consists of professional squash court rental (at Sokol and Zhukova locations) and various training formats including introductory sessions (Первое занятие), group training (Групповые тренировки), and the specialized women's training program (Тренировки для девушек). The portfolio includes a dedicated children's program (City Squash Kids), corporate team building services (Корпоративные мероприятия), gift certificates (Подарочные сертификаты), and self-directed practice sessions (Игровые часы). A third location (Voroncovskaya) is planned for 2027, expanding the concept to include padel and table tennis alongside squash. The service differentiates through professional courts meeting World Squash Federation standards, certified coaches with World Squash Federation credentials, and proximity to Moscow metro stations.

Differentiator

Problem solved

Functional benefit

Brands

• City Squash Kids: Children's squash school offering training for ages 6 and older, with programs ranging from beginner to competitive levels including sports rankings up to KMS (Candidate Master of Sport).

Products and services

• First Session (Первое занятие) Introductory 60-minute training session for beginners with a coach at City Squash. Includes court rental, racket, balls, towel, and disposable slippers. Participants learn basic rules and strokes and begin playing during the session.
• Court Booking (Бронирование кортов) Rental of professional squash courts at the Sokol location meeting World Squash Federation standards. Available as LAYT (off-peak hours only) and FULL (any time) subscription packages, with 1-hour, 6-hour, and 10-hour bundles.
• Group Training (Групповые тренировки) Regular group training sessions with professional coaches held at the Sokol and Marshala Zhukova locations. Sessions are organized by skill level (Beginner, D, C, B) and include specialized formats.
• Corporate Events (Корпоративные мероприятия) Corporate team building and squash events for companies, including hourly sessions with coaches up to mini-tournaments with awards, corporate merchandise, and catering. Sold under official contracts with cashless payment options and dedicated account management.
• City Squash Kids (Детская школа сквоша) Structured squash training program for children ages 6-18. Features junior training groups divided by age (6-9 years and 10+ years), certified coaches, protective goggles, and a development pathway from beginner to competitive level, including participation in Moscow and regional competitions and progression toward KMS (Candidate Master of Sport) rankings.
• Gift Certificates (Подарочные сертификаты) Prepaid certificates for club services in multiple formats: introductory training packages (1-3 sessions), court hour bundles (6-10 hours), or fixed monetary values (5,000-15,000 rubles) that can be used for any club offering or pro shop purchases.
• Game Hours (Игровые часы) Self-organized practice sessions where players rotate through matches with different opponents. No coach required; suitable for all levels from beginners to advanced. Provides maximum game practice without partner coordination.
• Women's Training (Тренировки для девушек) Female-only group training sessions led by female coaches. Features warm-up, technical exercises, game drills, mini-tournaments with prizes, and cooldown, plus photo/video content and social activities outside the court.

Quantifiable outcome

• Up to 1000 calories burned per hour of play
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Others

• Letsport: Russian digital aggregator for booking sports facilities and classes. Functions as a discovery and distribution channel for City Squash-equivalent venues, with indirect overlap as a marketing and customer-acquisition channel rather than a competing operator.

Direct peers

• Padel Maven: Moscow padel club operator with multiple courts and coaching programs. Comparable to City Squash's planned padel component at Vorontsovskaya and to its premium Moscow positioning.
• JustPadel: Moscow-based padel club chain focused on the rapidly growing padel format. Highly relevant to City Squash's planned Vorontsovskaya multi-sport expansion, as both target Moscow players seeking dedicated racquet-sport facilities and premium coaching.

Regional players

• National Squashed: UK-based squash club operator with multiple locations and structured coaching pathways. Comparable to City Squash on facility standards and member programming, but operates in a different geography.
• PSV Squash: International squash club operator with WSF-standard courts and coaching programs. Directly comparable to City Squash on court quality standards and coaching credentials, but operates outside Russia in different geographies.

Broad incumbents

• X-Fit: Russian multi-format fitness chain with racquet and pool offerings. Overlaps with City Squash on group programming and corporate wellness, though squash is not its anchor format.
• World Class: Russia's largest premium fitness chain, offering gyms, group classes, and racquet sports across multiple Moscow locations. World Class is a broader incumbent competing for the same premium Moscow fitness and corporate wellness spend, though its core offering is gym-based rather than squash.
• Crocus Fitness: Premium Moscow-based fitness club with multiple locations, including aqua and group programming. Competes for the same high-end Moscow consumer and corporate wellness budgets as City Squash, but is not a dedicated racquet sports operator.
• Alex Fitness: Mass-market Russian fitness chain with extensive Moscow footprint. Competes for the value- and mid-tier players in Moscow, but is differentiated from City Squash's premium squash-focused positioning.
• Drive Fitness: Premium Russian fitness and racquet-sports operator with locations in Moscow. Overlaps with City Squash on the adult corporate and premium consumer segments, though not a dedicated squash network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/city-squash

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Squash