Welcome Home London

What Welcome Home London does

Welcome Home London is a boutique relocation agency founded in 2015 by Stephanie Baroin, headquartered in north-west London. The firm serves international expatriates and corporate clients relocating to London, providing an end-to-end suite of services including property search (rental and purchase), school search, settling-in services, orientation trips, commercial premises search, and spouse support. The business is built on human expertise and personal market knowledge rather than a technology platform, with the only proprietary digital assets being a dedicated mobile app for corporate relocation tracking and a video pre-viewing system that allows clients to shortlist properties remotely before arriving in London. The agency claims access to 100% of the London property market, including off-market listings, which is a core differentiator.

The revenue model is transaction-based with performance-linked components. Rental search fees equal half a month's rent plus 20% of any negotiated rent reduction, with a £2,000 minimum. Purchase search fees start at £8,000 plus 15% of savings above the fixed fee. School search is priced at £1,000 for the first child and £800 per additional child, and the Settling-In/Leave London package is a flat £500. The corporate offering bundles these services with a dedicated app and video pre-viewings for enterprise HR/relocation managers. The firm has served 20+ named multinational corporate clients including Sky, HSBC, Chanel, Louis Vuitton, Cisco, Société Générale, and AXA, alongside a private expatriate client base served primarily through referrals and SEO-driven content marketing.

The agency operates as a privately held, founder-owned boutique with no external institutional funding, a small team, and a single London office. Its go-to-market is sales-led, combining direct consultation with content marketing in English and French, the latter targeting the Francophone expatriate demographic. The firm has built a curated partner network covering career coaching, employment law, intercultural training, and vocal coaching to deliver comprehensive relocation support without expanding its own headcount.

Name

Welcome Home London

Legal name

Welcome Home London

Website

https://welcomehome-london.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Welcome Home London is a founder-led boutique relocation agency, established in 2015, that provides property search, school placement, and settling-in services for expatriate families and multinational corporate clients relocating to London.

Ownership category

akta.pro rank

Product category

Relocation Services

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Destination Services (Home Search, School Search, Area Orientation) (HSAKACAF)

akta.pro secondary industries

Home Sale & Home Purchase Assistance (HSAKAJAC), Temporary Housing & Corporate Housing Management (HSAKAJAD)

Keywords

• Relocation services
• Property search
• School search
• Corporate relocation
• Settling-in services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Property Search - Renting: Fee structure: 1/2 month of rent + 20% of the price drop negotiated. Minimum fees: £2,000. Success-based model aligning agency incentives with client savings.
2. Property Search - Buying: From £8,000 fixed fee + 15% of price drop negotiated if it exceeds the fixed fee. Performance-based element incentivizes securing below-market prices.
3. School Search Services: From £1,000 for first child, then £800 per additional child. Bespoke support on request for Independent Schools applications.
4. Settling In / Leave London Package: £500 flat fee covering Check In/Out services and Utilities Package including setting up gas, electricity, internet, council tax

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Welcome Home London is a boutique London-based relocation agency that helps private expatriate families and corporate clients find and secure residential properties (rental and purchase), identify suitable schools, and complete settling-in tasks such as utility setup. The firm previews properties on behalf of clients, negotiates lease or purchase terms (often on a performance-linked fee basis), and delivers end-to-end move-in support. Corporate engagements include video pre-viewings and a dedicated mobile app to coordinate employee relocations.

Product overview

Welcome Home London is a boutique relocation agency providing personalized relocation services for private individuals and corporate clients moving to London. The company operates as a service business rather than a software platform, offering a suite of interconnected relocation services centered around property search (both rental and purchase), school search, and settling-in support. Core services include Property Search (Renting), Property Purchase, School Search, and Corporate Relocation, which can be enhanced with add-on services such as the Settling-In Package, Leave London Package, Orientation Trip, Commercial Premises Search, and Spouse Support for Expatriate. The company coordinates the entire relocation process from initial search through inventory check-in, including pre-viewing properties, negotiating on behalf of clients, and managing administrative tasks. Pricing is transparent with fixed fees plus performance-based components.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Search (Renting) Full-service rental property search in London for private expatriate or corporate clients, including pre-viewing all selected options and negotiating on the client's behalf.
• Property Search (Buying)

Quantifiable outcome

• Negotiated price reductions through performance-based fee model (20% of savings)
• +2 more outcomes

Named customers24 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Network of Relocation PartnerscoreImplementation/ SI/ Consulting PartnerWide network of vetted partners providing comprehensive relocation services including utilities, banking introductions, and administrative support. Partners enable end-to-end service delivery beyond core property search.
• EmployEaseminorStrategic or Co-development PartnerEmployment practice partner providing expert advice on negotiating employment terms in the UK. Welcome Home London refers clients seeking employment guidance to EmployEase for professional support.
• Harmony MobilityminorStrategic or Co-development PartnerCareer coaching and job search support partner specializing in expatriate spouse employment support. Individual coaching, career transition strategy, and UK job market navigation services.
• Chemin d'EcosseminorGTM or Marketing PartnerScottish travel company founded by passionate trekking guides Fanny and Will. Organizes responsible and local trips respecting slow tourism principles for autumn half-term without quarantine travel.
• Intercultural Consultant (Guy)minorImplementation/ SI/ Consulting PartnerIntercultural training services helping expatriate families understand British culture and codes. Provides essential guidelines for settling into London life.
• Vocal Coach (Valérie)minorImplementation/ SI/ Consulting PartnerVoice and public speaking coach helping expatriates prepare for job interviews in English, perfect British accent, and gain confidence for public speaking.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Welcome-Home-London-100068636282631
• LinkedInlinkedin.com/company/welcomehome-london

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Welcome Home London