Marketini

What Marketini does

Marketini Corp is a New York City-based creative studio founded in 2019 that operates as a multi-channel advertising and marketing agency rather than a software product company. The firm provides professional services across four integrated practice areas: Marketing (email, social media management, CRM development, SEO), Digital (UI/UX web design, front-end and back-end development, data architecture), Creative (art direction, 3D design, illustration, video production), and Advertising (OOH, video advertising, paid media, copywriting). Extended offerings include Podcast production and Influencer & PR services.

The company serves primarily SMBs, mid-market companies, charter schools, education-focused organizations, and non-profits in the Northeast USA, with select engagements reaching into other geographies via partner-driven events. Core technology is creative production tooling; no proprietary platform, API, SDK, or software product is disclosed. Revenue mechanics rely on quote-based, project-based professional services engagements initiated through website inquiry, direct email, and LinkedIn outreach, supplemented by referrals and repeat work from multi-brand clients such as Knowledge Road (3 entities) and the Kabbage Co. portfolio (8 brands under one umbrella).

Marketini is co-founded and operated by Daniel Pavlov and Jacob Kapustin, with a documented team of approximately 6 to 10 staff spanning strategists, designers, developers, and a video coordinator. The firm is privately held with no disclosed external investors, parent company, subsidiaries, or funding rounds. Customer acquisition combines direct sales, content marketing through blog and case studies, and partnership-driven event activations (notably a 2024 co-hosted 'Future of Education' event at Microsoft Silicon Valley).

Name

Marketini

Legal name

Marketini Corp

Website

https://marketini.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Marketini is a New York City creative studio founded in 2019 that provides multi-channel advertising, branding, digital, video, and marketing services to SMBs, charter schools, education organizations, and mid-market companies via project-based professional engagements.

Ownership category

akta.pro rank

Product category

Creative & Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industries

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Creative advertising services
• Brand identity design
• Digital marketing agency
• Video production services
• Out-of-home advertising

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative and Strategy Services: Professional services engagements covering creative direction, brand identity, web design and development, video production, and advertising campaigns. Revenue generated through project-based engagements with clients across education, SMB, and non-profit sectors.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Marketini is a New York-based creative agency that delivers multi-channel advertising and marketing services for brands and organizations. Its core offerings span marketing (email, social media, CRM, SEO), digital (UI/UX web design, front-end and back-end development, data architecture), creative (art direction, 3D design, illustration, video production), and advertising (OOH campaigns, video advertising, paid media, copywriting). The studio serves SMBs, mid-market companies, education organizations, and non-profits through project-based engagements.

Product overview

Marketini is a multi-channel advertising and marketing creative agency based in NYC that operates as a service-based business rather than a software product company. The agency offers an integrated suite of marketing and creative services including Marketing Services (email marketing, social media management, CRM development, SEO), Digital Services (UI/UX web design, front-end and back-end development, data architecture), Creative Services (art direction, 3D design, illustration, video production), and Advertising Services (OOH campaigns, video advertising, paid media, copywriting). Additional offerings include Out-of-Home Advertising (billboards, digital screens), Video Production (full production and editing), Podcast Services (production and marketing), Influencer & PR Services, and Brand Identity Design. The agency's approach blends analytical thinking with creative direction to build campaigns that reach audiences where they are.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Services Comprehensive marketing services covering email marketing, social media management, CRM development, and SEO strategy to drive audience engagement and brand visibility for business clients.
• Digital Services Digital design and development services encompassing UI/UX web design, front-end and back-end development, and data architecture to build functional digital platforms for clients.
• Creative Services Creative production services including art direction, 3D design, illustration, and video production to create compelling visual content for client campaigns.
• Advertising Services Multi-channel advertising solutions including OOH campaigns, video advertising, paid media, and copywriting to reach client audiences across screens, streets, and spaces.
• Out-of-Home Advertising Traditional and digital out-of-home advertising services including billboards, posters, digital billboards, screens, and creative design and concept development for client campaigns.
• Video Production Full production video services from scripting to final edit, plus post-production editing services for brand videos and client campaigns.
• Podcast Services Podcast production including recording, editing, publishing, plus marketing services for promotion and audience engagement for client podcasts.
• Influencer & PR Services Influencer partnership development, media relations for news features and media coverage, and event sponsorships for events and podcasts on behalf of clients.
• Brand Identity Design Comprehensive brand identity design services creating distinct visual languages and brand systems for clients across various industries.
• Web/UI/UX Design Website design, user interface and user experience design services to create digital platforms that serve client audiences effectively.

Quantifiable outcome

• Increased community engagement for Knowledge Road Tutoring through hyperlocal approach
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Penn Club Silicon ValleyminorStrategic or Co-development Partner · 1 January 2024Collaborated with Marketini client Juicebox News on 'The Future of Education' event. Penn Club Silicon Valley co-hosted the event alongside Microsoft Silicon Valley, bringing together education leaders and tech innovators for discussions on the future of education.
• Microsoft Silicon ValleyminorStrategic or Co-development Partner · 1 January 2024Hosted 'The Future of Education' event in partnership with Juicebox News and Penn Club Silicon Valley. Microsoft Silicon Valley venue hosted the event which positioned Juicebox News as conveners of important education discussions between tech leaders and policy makers.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Pentagram: Iconic design firm with NYC partners specializing in brand identity, environmental design, and creative direction — relevant as a benchmark for the brand-led creative studio model Marketini operates within.
• Anomaly: Well-established NYC creative agency offering brand strategy, advertising, and content across multiple categories — represents the broader-incumbent threat that Marketini competes against for mid-market accounts.
• Mother: Globally-recognized independent creative network with offices including NYC presence producing iconic advertising and brand campaigns — comparable creative ethos but at vastly larger scale.
• R/GA: Large NYC-headquartered digital creative and consulting agency combining brand work with product, technology, and experience design — represents the scaled digital creative competitor Marketini could grow into.
• Droga5: Major NYC-based creative agency with global reach producing multi-channel campaigns for major brands — sets the bar for multi-channel creative ambition that Marketini's lean team aspires to.

Emerging players

• The Community: Independent creative shop in NYC known for integrated brand storytelling and culturally-led campaigns with a similar challenger-brand client orientation, though somewhat larger and more established.

Direct peers

• Athletics: Brooklyn-based independent creative agency of similar scale focused on branding, design, and integrated campaigns for ambitious SMB and growth-stage clients — directly comparable studio model.
• Mekanism: Mid-size creative agency with full-service advertising, content production, and media capabilities serving challenger brands — a step up in scale but overlapping service model and ambition profile.
• &Walsh: New York creative and design studio offering branding, identity, and multi-channel campaign work for a similar SMB-to-mid-market client roster — comparable in studio model and service mix.
• Major Tom: Small full-service creative and digital agency based in New York serving mid-market and SMB clients with branding, web, and marketing capabilities — directly comparable in size, geography, and service mix to Marketini.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/marketini-nyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketini