Yurt Hideaway

What Yurt Hideaway does

Yurt Hideaway is a privately held boutique glamping accommodation business operating a single authentic 6-metre Mongolian yurt at 49 Leonard Street, Tootgarook, on the Mornington Peninsula, Victoria, Australia. The yurt is handmade in Mongolia from traditional materials (timber, sinew, horse hair rope, woollen felt, cotton, canvas) and is equipped with modern amenities including a separate bathroom, outdoor kitchenette, heating/cooling, WiFi, and 5KW solar PV grid-connect power. Founded around 2018 (ABN 93 242 796 830, Short Stay Rental registration STRA1113/18), the business is run by host Kelly and targets couples seeking romantic getaways and solo travelers pursuing wellness retreats.

The core product is private nightly accommodation at $320/night ($340 peak, 25 Dec – 27 Jan), with length-of-stay discounts of 12% (3–6 nights) and 20% (7+ nights). Revenue is augmented by two bundled travel packages — the Peninsula Hot Springs Glamping package (from $570) and the Secret Picnic Adventure package ($850–$900) — and by a menu of optional add-ons including private yoga classes, couples massage, breakfast boxes, sparkling wine, flowers, and late checkout. A secondary offering is the Workshop & Wellness Space Hire, a geodesic dome venue available to yoga teachers, coaches, and creatives.

The go-to-market is direct-to-consumer via the yurthideaway.com.au website (Stripe payments, Superhog identity verification, Tawk.to live chat), supplemented by third-party listings on Airbnb (6+ years, 4.97 stars) and Riparide (100% recommended). The property holds a 91% score on Ecotourism Australia's Strive 4 Sustainability Scorecard and operates a one-tree-per-booking planting program with Fifteen Trees. Distribution is domestic-only, with no app, no public financials, no institutional funding, and a single physical revenue-generating asset.

Name

Yurt Hideaway

Legal name

Yurt Hideaway (ABN: 93 242 796 830)

Website

https://yurthideaway.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Yurt Hideaway is a privately held boutique glamping business operating a single authentic Mongolian yurt on Victoria's Mornington Peninsula, serving couples and solo travelers seeking private romantic getaways and wellness retreats via direct bookings and Airbnb/Riparide.

Ownership category

akta.pro rank

Product category

Boutique Glamping Accommodation

NAICS

Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Yurts, Tipis & Nomadic Tents (THAMADAD)

akta.pro secondary industry

Private Wellness & Retreat Experiences (Personalized Spa, Yoga, Healing) (THAJALAI)

Keywords

• Glamping accommodation
• Eco-friendly lodging
• Wellness retreats
• Short-term rental
• Workshop venue hire

Headquarters

HQ city

Mornington

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Short-term Accommodation: Nightly rental of private Mongolian yurt glamping accommodation. Standard rate $320/night, peak rate $340/night (25 Dec - 27 Jan). Includes length-of-stay discounts: 12% off for 3-6 nights, 20% off for 7+ nights. Two-night minimum on Friday, Saturday and peak periods. Revenue is recurring per stay with direct booking via website.
2. Bespoke Travel Packages: Curated packages combining accommodation with local experiences. Hot Springs Glamping package starts at $570 for 1-2 nights for two people. Secret Picnic Adventure package (2 nights, weekday) costs $850, weekend $900. Packages include partner-provided services like hot springs passes and guided adventures.
3. Additional Services (Extras): Optional add-ons booked with accommodation: Private Yoga Class ($120), 2x Peninsula Hot Springs Passes ($160), Breakfast Box ($60), Sparkling Wine ($30), Couples Massage ($310-$620), Secret Picnic Adventure ($180), Grazing Box ($65), Flowers ($180), Beach Towel Hire ($20), Late Checkout ($50), Celebration Cake (price varies). These are per-booking upsells that enhance the base accommodation purchase.
4. Workshop & Wellness Space Hire: Geodesic dome studio available for hire to wellness facilitators, coaches, and creatives. Offers hourly, half-day and full-day bookings for yoga, meditation, breathwork sessions, coaching, workshops, and content creation. Booked directly via enquiry.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Yurt Hideaway operates a single boutique glamping accommodation property in Tootgarook on the Mornington Peninsula, Victoria, Australia, centred on a genuine 6-metre handmade Mongolian yurt. The business rents the private yurt (sleeping two adults) on a nightly short-term basis, with optional bundled travel packages (Peninsula Hot Springs Glamping, Secret Picnic Adventure) and add-on extras (yoga, massage, breakfast boxes, sparkling wine). A separate geodesic dome workshop venue is also offered for hire to wellness facilitators and creatives.

Product overview

Yurt Hideaway is a boutique glamping accommodation business offering a single unique stay experience centered around a genuine 6-metre Mongolian yurt. The core product is the private yurt accommodation with modern amenities including a separate bathroom and outdoor kitchenette. The business offers value-added through two themed travel packages (Peninsula Hot Springs Package and Secret Picnic Adventure Package) that bundle accommodation with curated local experiences from partner providers. Additional revenue comes from optional extras including wellness services (yoga, massage), activity passes (hot springs), and hospitality items (breakfast, wine). A secondary offering is the Workshop & Wellness Space Hire, a geodesic dome venue available for third-party facilitators to host small group sessions. All offerings are coordinated through a centralized booking system with integrated payment processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Yurt Hideaway Glamping Accommodation Private boutique glamping stay in a 6-metre handmade Mongolian yurt on the Mornington Peninsula, sleeping two adults, with private garden, outdoor kitchenette, modern bathroom, heating, WiFi, and contactless self-check-in. Targets couples and solo travellers seeking a romantic or wellness retreat.
• Peninsula Hot Springs Glamping Package

Quantifiable outcome

• 91% on Ecotourism Australia's Strive 4 Sustainability Scorecard
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Peninsula Hot SpringscoreStrategic or Co-development PartnerYurt Hideaway partners with Peninsula Hot Springs to offer bundled glamping + hot springs packages. The partnership provides guests with 2 passes to the thermal springs as part of accommodation packages, with bookings arranged on guests' behalf. The hot springs is a 5-minute drive from Yurt Hideaway, making it a natural complement to the accommodation experience.
• Wild Adventures MelbournecoreStrategic or Co-development PartnerCollaboration with local eco-tourism operator for the Secret Picnic Adventure package. Wild Adventures Melbourne provides guided routes and coordinates for secluded bushwalking and picnic locations. The package combines accommodation with self-guided adventure experiences featuring no-waste reusable picnic packs.
• Fifteen TreesminorStrategic or Co-development PartnerEnvironmental partnership through which Yurt Hideaway plants one native tree for each booking made. Supports regeneration of Mornington Peninsula land and wildlife corridors, including local koala populations.
• MP KoalasminorStrategic or Co-development PartnerLocal environmental organization supported through the Fifteen Trees tree planting program. Yurt Hideaway's owners volunteer at MP Koalas' tree planting days.
• DenuminorOthersMelbourne-based natural handmade bathroom products supplier. Provides large refillable containers of shampoo, conditioner, and body wash, eliminating small single-use plastic packaging.
• Madura TeaminorOthersAustralian tea supplier providing fair trade hot chocolate and sweeteners for guest amenity kits.
• Urban BrewminorOthersQuality ethically sourced coffee supplied in compostable pods for the guest kitchenette.
• Who Gives a CrapminorOthersCertified B Corporation providing bamboo bathroom and kitchen paper products as part of eco-friendly amenity program.
• Seedling SoleminorOthersSupplier of natural, biodegradable slippers for guest use during stay.
• HealthPackminorOthersSupplier of compostable shower caps and sanitary bags for guest amenities.
• Natures Wellness MassageminorStrategic or Co-development PartnerRecommended massage service provider offering couples massage as an add-on extra for guests. Therapists Anna and Sue provide therapeutic, restorative, and invigorating couples massage.
• Alex (Yoga Instructor)minorStrategic or Co-development PartnerPrivate yoga instructor conducting classes at Yurt Hideaway during guest stays. Classes include traditional yogic practices of asana, pranayama, and yoga nidra, tailored to guest capabilities.
• TirtylminorOthersZero waste cleaning product supplier supporting Yurt Hideaway's behind-the-scenes sustainability practices.
• Go For ZerominorOthersZero waste cleaning product supplier supporting Yurt Hideaway's behind-the-scenes sustainability practices.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nightfall Camp: Luxury wilderness glamping camp in Queensland's Scenic Rim offering small-scale, high-end tented accommodation for couples. Closely comparable business model: low unit count, premium nightly rates, experiential positioning, direct and OTA distribution.
• Halls Gap Lakeside Tourist Park: Victorian tourist park offering cabins and glamping-style accommodation in the Grampians. Comparable small-scale, family-operated regional tourism business with similar sustainability and nature-experience positioning.
• Paperbark Camp: Boutique glamping property in Jervis Bay, NSW offering luxury tented accommodation with on-site dining, similar in scale and positioning to Yurt Hideaway's premium eco-lodging targeting couples and short-stay leisure travelers.

Emerging players

• Tiny Away: Australian network of tiny homes and unique short-stay rentals across regional Australia. Competes for the same 'unique boutique stay' traveler demand and uses a similar small-footprint, experience-led model.
• Unyoked: Australian off-grid cabin and unique stay operator. Targets similar eco-conscious couples and solo travelers seeking digital-detox experiences, with comparable brand positioning around privacy, nature, and design-led accommodation.

Broad incumbents

• Jackalope Hotel: Design-led luxury hotel on the Mornington Peninsula. Competes for the same high-end romantic getaway and wine-region traveler, with significantly larger infrastructure and broader amenity offering.
• Lancemore Group: Victorian boutique hotel and event group operating several premium heritage properties. Operates in the same Mornington/Victorian premium leisure segment with broader portfolio scale and corporate infrastructure.

Regional players

• Alba Thermal Springs: Day-spa thermal springs on the Mornington Peninsula, directly competing for the same wellness-tourism visitors. Functions as both a competitor for guest day-spend and a potential partner for bundled packages similar to the Peninsula Hot Springs arrangement.

Others

• Peninsula Hot Springs: Australia's largest natural thermal mineral springs, located 5 minutes from Yurt Hideaway. Already a strategic package partner; also functions as an anchor destination whose visitor traffic feeds Yurt Hideaway demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yurthideaway
• Instagraminstagram.com/yurt_hideaway
• LinkedInlinkedin.com/company/yurt-hideaway

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yurt Hideaway