Devernois SA

What Devernois SA does

Devernois SA is a French family-owned knitwear house founded in 1927, specializing in women's ready-to-wear apparel with a structural focus on knitwear ("maille"). The company is headquartered in Roanne, France, where all design, styling, modeling, knitting, and R&D activities are concentrated; approximately 30 tons of knitwear are produced annually in the Roanne workshops, with the balance of production routed to partner facilities in Portugal and Italy. Around 20,000 meters of fabric are manufactured near the Roanne base across the Loire and Rhône departments, with raw materials sourced from Italian spinning mills and other European suppliers — a vertically integrated production footprint the company uses to anchor its "Made in France" positioning.

The company operates a direct-to-consumer business model, generating revenue through both an e-commerce platform (built on Shopify) and physical boutique stores. Products are priced in a €69–€399 band, placing the brand in the European mid-market for women's apparel. Distribution covers 22 European countries through the online channel, supported by payment infrastructure partnerships with Stripe, Alma (offering 3x interest-free installments), and PayPal, with Colissimo as the primary shipping partner. The United States is explicitly outside the distribution footprint. Customer acquisition relies on a multi-channel mix spanning Instagram, Facebook, Pinterest, email newsletters, a content blog, and seasonal lookbooks.

As a privately held, family-owned enterprise, Devernois does not disclose financial results, has no public listing, and operates without external venture or growth-equity funding rounds reflected in the available data. Capital structure is therefore assumed to be stable and internally financed, with no disclosed M&A activity, leadership changes, or restructuring events in the input material. The hybrid make/buy production model — preserving French craft manufacturing in Roanne while outsourcing volume to lower-cost Southern European partners — is the central operational signature of the business.

Name

Devernois SA

Legal name

Devernois SA

Website

https://devernois.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

101–250 employees

Short description

Devernois SA is a French family-owned knitwear house founded in 1927 that designs, produces, and sells women's ready-to-wear apparel, with manufacturing concentrated in Roanne, France, and distribution via e-commerce and boutiques across 22 European countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Le Coteau

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Revenue generated from direct-to-consumer sales of women's ready-to-wear clothing and accessories through e-commerce platform and physical boutiques. Products include knitwear, dresses, tops, pants, jackets, and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Devernois SA designs, manufactures, and sells women's ready-to-wear clothing with a core specialty in French-made knitwear (maille). The company operates through its own e-commerce platform (devernois.com) and physical boutique stores across Europe, with knitwear production centered in its Roanne workshops producing approximately 30 tons annually. The product range spans knitwear (pullovers, cardigans, polo shirts, tank tops), dresses, skirts, pants, blouses, jackets, coats, and accessories (stoles, scarves, leather goods, jewelry, hats, belts), plus digital gift cards.

Product overview

Devernois SA is a French family-owned fashion house specializing in women's ready-to-wear clothing since 1927. The brand operates as a unified product portfolio centered on its heritage in "maille" (knitwear) produced in its Roanne workshops. The product offering comprises five interconnected categories: Prêt-à-porter (dresses, skirts, pants, tops, blouses), Maille (knitwear including pullovers and cardigans, the brand's core specialty), Vestes & Manteaux (jackets and coats), Accessoires (leather goods, stoles, jewelry, hats), and Gift Cards. All products are designed in France with materials sourced from European suppliers, primarily Italy, Portugal, and local French manufacturers.

Differentiator

Problem solved

Functional benefit

Products and services

• Prêt-à-porter (Ready-to-wear) Women's ready-to-wear clothing forming the core of the Devernois collection, including dresses, skirts, pants, shirts, blouses, tops, and t-shirts designed and assembled through the brand's supply chain with European-sourced fabrics.
• Maille (Knitwear) The brand's specialty since 1927, including pullovers, cardigans, polo shirts, tank tops, and sweatshirts crafted in the Roanne workshops using proprietary knitting techniques (maille jacquard, Milano stitch, openwork mesh, and fancy stitches). Approximately 30 tons produced annually.
• Vestes & Manteaux (Jackets & Coats) Jackets, coats, blazers, saharianne jackets, and capes made from various materials including wool, linen, and Milano knit, complementing the Devernois ready-to-wear and knitwear collections.
• Accessoires (Accessories) Leather goods, stoles, scarves, jewelry, belts, and hats complementing the Devernois clothing collections and available through the e-commerce platform and boutiques.
• La Carte Cadeau (Gift Card) Digital gift cards available for purchase on the devernois.com e-commerce platform, usable across the product range.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and secondary.

• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the devernois.com online store with product listings, shopping cart, checkout, and customer account functionality.
• StripecoreTechnology or IntegrationPayment processing partner handling secure credit card transactions (Visa, Mastercard, Maestro) on the e-commerce platform.
• AlmacoreTechnology or IntegrationInstallment payment provider enabling customers to pay in 3x interest-free for orders starting from €200.
• ColissimosecondaryChannel Partner/ Reseller/ DistributorShipping and delivery partner providing access to pickup points for customer order collection across France.
• Italian Spinning MillscoreOthersSuppliers of premium yarn and threads from major Italian spinning mills, ensuring high-quality raw materials for Devernois knitwear production.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Majestic Filatures: French contemporary women's knitwear and casual apparel brand with comparable DTC and boutique distribution in Europe. Overlaps directly with Devernois on jersey and knit-led ready-to-wear collections.
• Kujten: French cashmere and knitwear brand emphasizing craftsmanship and direct-to-consumer channels. Direct overlap with Devernois in premium women's knitwear with a heritage French positioning.
• Eric Bompard: French family-founded cashmere and knitwear specialist with comparable boutique + e-commerce DTC model across Europe. Direct competitor in the premium French women's knitwear category where Devernois competes.
• Maison Montagut: French heritage knitwear house with similar multi-generational craftsmanship positioning and European retail presence. Comparable on made-in-France knitwear manufacturing and women's ready-to-wear product lines.

Broad incumbents

• Comptoir des Cotonniers: French women's ready-to-wear brand with comparable European boutique + e-commerce model and 'family-owned heritage' positioning. Overlaps with Devernois on classic French women's apparel customer base.
• Maje: Established French women's fashion brand (part of SMCP group) operating boutiques across Europe and beyond. Comparable customer segment (fashion-conscious women seeking premium French brands) with broader apparel category coverage.
• Sandro: French contemporary fashion brand with significant international DTC and retail presence. Comparable premium French positioning and women's ready-to-wear customer, though with a much larger scale.
• Zadig & Voltaire: Larger French contemporary fashion house with broader women's ready-to-wear assortment including knitwear. Competes for the same French women's fashion customer but with a wider category mix and global retail footprint.
• Ba&sh: French contemporary women's fashion brand with European boutique and DTC operations. Targets a similar premium-casual French fashion customer as Devernois but with broader category assortment.

Regional players

• Armor-Lux: French heritage apparel brand with comparable made-in-France manufacturing heritage, particularly strong in knitwear and breton-stripes. Adjacent peer in the French heritage knitwear manufacturing space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/fanpagedevernois/?locale=fr_FR
• Instagraminstagram.com/maison.devernois/?hl=fr
• Pinterestpinterest.fr/devernois1927
• Xx.com/DEVERNOIS1927
• LinkedInlinkedin.com/company/devernois1927

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Devernois SA