Greenpeace USA

What Greenpeace USA does

Greenpeace USA is a national/regional organisation within the global Greenpeace network — a federation of independent entities coordinated by Greenpeace International, headquartered in Amsterdam and operating across more than 40 countries and regions on all inhabited continents. Founded in 1971 on principles of non-violent direct action, independent scientific investigation, and truthful public-interest communications, the network pursues environmental advocacy across climate and energy, biodiversity, oceans, forests, plastics, and socio-economic systems. Greenpeace USA's underlying digital stack is the shared planet4-master-theme WordPress-based content management system, coordinated globally for campaign publishing, petition distribution, email outreach, and multilingual websites; its operational infrastructure includes the global ship fleet (Rainbow Warrior, Arctic Sunrise) that enables physical direct-action presence in remote conflict zones.

Greenpeace USA serves three primary constituencies: (i) individual supporters — millions of activists who donate, sign petitions, volunteer, join community organising programmes (Roots), crew ships, and participate in creative partnerships; (ii) civil society coalitions and partner organisations (e.g., SPARC, KSMTF, Bengaluru Rising), with which it conducts joint advocacy, research, and public actions; and (iii) media/journalists, who amplify its investigative findings. The organisation's business model is a recurring-individual-donation subscription supported by 'clean' (non-corporate, non-government) foundation grants; it explicitly refuses government and corporate funding to preserve independence. Greenpeace USA is the US-facing node of this model.

Revenue mechanics depend on monthly member giving, one-time donations, legacy/bequests, and clean-foundation grants; no fee-based commercial offerings exist. Go-to-market relies on multi-channel digital engagement (website, email, social across Instagram/Facebook/TikTok/Bluesky/Mastodon/LinkedIn/YouTube/Threads), earned media/PR, community events (Imaginariums, VR installations, Museum of Memories, street actions), petition-based activism, and direct-action ship expeditions. Notably absent from the source material are disclosed financials, headcount figures, leadership team specifics, and proprietary technology patents for Greenpeace USA.

Name

Greenpeace USA

Legal name

Greenpeace International

Website

https://greenpeace.org

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

101–250 employees

Short description

Greenpeace USA is the US national organisation of Greenpeace, a global independent environmental advocacy network (founded 1971) that conducts scientific investigations, non-violent direct action, and public campaigns on climate, oceans, forests, and plastics. It is funded exclusively by individual member donations and clean foundations, refusing government and corporate support.

Ownership category

akta.pro rank

Product category

Environmental Advocacy

NAICS

Environment, Conservation and Wildlife Organizations (813312), Other Social Advocacy Organizations (813319)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Environmental Education & Outreach (BPAGAGAH)

akta.pro secondary industries

International & Local Implementing NGOs (HLAJAKAD), Land Trusts & Protected Areas (BPAGAGAC), Environmental Education, Capacity Building & Community Engagement (BPADALAO)

Keywords

• Environmental advocacy
• Climate campaigns
• Conservation research
• Direct action organizing
• Nonprofit fundraising

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Member Donations: Greenpeace receives donations from regular private members who support the organisation on an ongoing basis. This is described as the primary financial pillar enabling independence and campaign operations.
2. Clean Foundation Grants: Since 2021, Greenpeace Israel has received donations from clean/corporate-free foundations that promote the organisation's various campaigns. This model is referenced as part of the broader Greenpeace funding framework.
3. No Government or Corporate Funding: Greenpeace explicitly does not accept donations from governments or corporations to maintain independence and clean hands in its advocacy work. All funding comes from individuals and clean foundations.

Distribution channels3 records

Marketing channels8 records

Core offering

Greenpeace USA is part of a global non-profit network that conducts independent environmental investigations, runs advocacy campaigns, and organises non-violent direct action to hold governments and corporations accountable on issues such as climate change, deforestation, ocean destruction, plastics, and biodiversity loss. It does not sell commercial products; its deliverables are free-to-public campaigns, scientific research reports, publications, and activism tools funded exclusively by individual donations and clean foundations.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Greenpeace India and allies secured a Kerala High Court order directing MSC to pay ₹1,200 crore (approx. USD 140 million) in compensation for environmental and livelihood damages caused by the MSC ELSA 3 shipwreck.
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Global Sumud FlotillacoreStrategic or Co-development Partner · 1 April 2026Greenpeace joined the Global Sumud Flotilla — a coalition of more than 70 ships and thousands of activists sailing to Gaza to challenge the blockade of humanitarian aid. The Arctic Sunrise vessel participates in this coalition alongside other human rights and peace organisations.
• Kerala Swasthya Mattachulu Thozhilali Federation (KSMTF)coreStrategic or Co-development Partner · 1 September 2025KSMTF, a union of fishworkers, partnered with Greenpeace India on advocacy and protests following the MSC ELSA 3 shipwreck. KSMTF representatives participated in white paper launches, public actions, and the citizen-led compensation process alongside Greenpeace.
• Over 25 South Asian Civil Society GroupscoreStrategic or Co-development Partner · 8 June 2025Greenpeace India led South Asia Regional Days of Action (August 1–12) with over 25 partner groups including unions, fishworker organisations, and citizen groups across India and Sri Lanka. Partners participated in postcard drives, street actions, campus events, and protests demanding MSC accountability across 50 cities.
• SPARC (Small Scale Fishers Union)coreStrategic or Co-development Partner · 25 May 2025Greenpeace India and SPARC conducted a joint socio-economic survey of coastal communities in Pulluvilla, Trivandrum, documenting the impact of the MSC ELSA 3 shipwreck on fishing communities over 10 days (16–26 June). SPARC represents small-scale fishers and partnered on the citizen-led compensation claims process.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Environmental Defense Fund (EDF): US-based environmental advocacy NGO focusing on climate, oceans, ecosystems, and health. Engages in similar science-based advocacy, litigation, and corporate accountability campaigns, and competes for overlapping donor and policy-influence share.
• Earthjustice: US-based environmental law organization that litigates high-impact cases on climate, biodiversity, and pollution. Direct overlap with Greenpeace's litigation-led strategies (e.g., MSC ELSA 3, ocean protection cases) and competes for legal-fee and donor capital.
• Rainforest Action Network (RAN): Campaigns against deforestation and corporate environmental destruction, with comparable direct-action and corporate-accountability methodologies. Smaller in scale but overlaps on forests, fossil fuels, and supply-chain advocacy.
• Natural Resources Defense Council (NRDC): Major US-based environmental advocacy organization focused on climate, energy, wildlife, and environmental justice. Comparable in advocacy-driven litigation campaigns, scientific research output, and donor-supported funding model.
• Sierra Club: One of the largest and oldest US-based environmental NGOs, with comparable scale in membership fundraising, advocacy campaigns, and direct policy engagement on climate and conservation. Operates as a membership organization with comparable advocacy and litigation strategies.
• Friends of the Earth International: A federated global network of environmental NGOs with national offices in over 70 countries, structurally analogous to Greenpeace's NRO model. Competes directly in the same advocacy space on climate, forests, oceans, and corporate accountability.
• 350.org: Global grassroots climate movement organization that runs mass mobilization campaigns and direct action on fossil fuel infrastructure. Overlaps directly with Greenpeace's climate and energy campaign portfolio and operates a similar decentralized international structure.

Broad incumbents

• Conservation International: Global environmental organization focused on biodiversity, climate, and sustainable development. Operates at comparable global scale and overlaps thematically with Greenpeace on conservation and climate, though typically pursues corporate partnership pathways.
• World Wildlife Fund (WWF): One of the largest globally recognized environmental NGOs, with a broader portfolio spanning species conservation, habitat protection, and sustainable business. Overlaps with Greenpeace on climate, oceans, and forests but accepts corporate partnerships, creating a strategic contrast in independence positioning.

Emerging players

• Oceana: International ocean-focused advocacy organization with comparable campaign-based fundraising and policy targeting. Narrower in scope (oceans only) but directly competitive on marine conservation campaigns like the Global Ocean Treaty work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/greenpeace
• GitHubgithub.com/greenpeace/planet4
• YouTubeyoutube.com/greenpeace
• Facebookfacebook.com/greenpeace.international
• LinkedInlinkedin.com/company/greenpeace-international
• Instagraminstagram.com/greenpeace
• TikToktiktok.com/@greenpeace_international

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenpeace USA