What Sultanes de Monterrey does

Sultanes de Monterrey is a privately held professional baseball organization founded on May 20, 1939, and headquartered in Monterrey, Nuevo León, Mexico. The franchise operates two competitive teams — the men's Sultanes de Monterrey in the Liga Mexicana de Béisbol (LMB) and the women's Sultanes Femenil in the Liga Mexicana de Softbol (LMS, launched 2024) — and has won 10 LMB championships, most recently in 2018. Home games are played at Estadio Walmart Park (formerly Estadio Monterrey), which the organization controls and also operates as a multifunctional venue.

The business model is a diversified sports-and-entertainment revenue stack built on (i) per-game ticket sales across seven price tiers from $120 MXN (bleachers) to $500 MXN (VIP), (ii) subscription-style season ticket packages (Abonos Black, Dorado, Azul, Blanco, and Femenil LMS) sold annually with playoff pre-sale access, (iii) premium hospitality products including Terraza Sultán and Parrilla Sultán grill packages for 10-30 guests priced $9,000-$18,000 MXN, (iv) official merchandise (jerseys at $2,499 MXN, caps at $799 MXN) distributed through a partnership with New Era Mexico, and (v) corporate events, team-building, and 360-degree stadium tours at Walmart Park. Ticketing is transacted through the Boleto Móvil app and website as well as on-site taquillas.

The customer base is primarily Mexican baseball and softball fans in the Zona Norte market, with a secondary corporate-events segment. The organization also runs the Sultanes Contigo social responsibility program — covering education, sustainability, gender equity, and quality of life — which in 2026 received the LMB Premio a la Responsabilidad Social. Revenue is not publicly disclosed, there are no recorded funding rounds, and ownership beyond historical references to Ing. José Maiz García (who acquired the club in the 1980s) is not detailed in available sources.

Name

Sultanes de Monterrey

Legal name

Sultanes de Monterrey

Website

https://sultanes.com.mx

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sultanes de Monterrey is a privately held Mexican professional baseball franchise founded in 1939, operating the men's LMB team and the women's Sultanes Femenil LMS team out of Estadio Walmart Park in Monterrey, generating revenue from ticketing, season memberships, premium hospitality, merchandise via New Era, and corporate events.

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Drinking Places (Alcoholic Beverages) (722410)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating Places (5812), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Concession & Stadium / Arena Catering (THAFAIAG)

Keywords

• Professional baseball team
• Sports entertainment services
• Professional softball team
• Stadium event hosting
• Team merchandise sales

Headquarters

HQ city

Monterrey

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Ticket Sales: Direct ticket sales for regular season games, playoffs, and special events at the Walmart Park stadium. Ticket categories include VIP seating ($500), palco sections ($300-$350), primer nivel ($220-$240), segundo nivel ($170), tercer nivel and bleachers ($120).
2. Season Ticket Packages (Abonos): Season ticket packages sold at multiple tiers (Black, Dorado, Azul, Blanco) providing access to regular season games and playoff pre-sales with exclusive promotions.
3. Stadium Event Rentals (Parrillas): Grill package rentals for groups of 10-30 people during games, including food, beverages, and game attendance. Packages range from $9,000 (10 people) to $18,000 (30 people) during regular season.
4. Merchandise Sales: Sale of team merchandise including jerseys ($2,499), caps ($799), and other branded apparel through New Era Mexico storefront.
5. Corporate Events and Stadium Tours: Event hosting services including corporate events, team building activities, social events, meetings, and 360-degree stadium tours. Services include catering, audiovisual production, and entertainment coordination.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Sultanes de Monterrey is a professional baseball entertainment organization that operates the Sultanes de Monterrey men's team in the Liga Mexicana de Béisbol (LMB) and the wholly-owned Sultanes Femenil women's team in the Liga Mexicana de Softbol (LMS). The organization sells game tickets, multi-tier season memberships (Abonos), premium hospitality experiences (Terraza Sultán, Parrilla Sultán grill packages), official branded merchandise through New Era Mexico, and corporate event hosting services at Walmart Park stadium in Monterrey, Nuevo León.

Product overview

Sultanes de Monterrey is a professional baseball organization comprising two competitive teams: Sultanes de Monterrey (men's LMB baseball team) and Sultanes Femenil (women's LMS softball team). The organization operates primarily from Estadio Walmart Park, offering multiple revenue streams including ticket sales through Boleto Móvil, season memberships (Abonos) in five tiers (Black, Dorado, Azul, Blanco, and Femenil), premium hospitality experiences (Terraza Sultán and Parrilla Sultán BBQ packages), official New Era merchandise (jerseys and caps), and event hosting services for corporate and social events. The organization also operates Sultanes Contigo, a social responsibility program encompassing education, sustainability, gender equity, and community health initiatives. The digital presence includes game statistics, rosters, news, and a mobile ticketing platform.

Differentiator

Problem solved

Functional benefit

Brands

• Sultanes Contigo: The team's social responsibility and community outreach program focused on education, sustainability, gender equity, and quality of life initiatives.
• Perro Sultán

Products and services

• Sultanes de Monterrey (LMB) Baseball Team
• Sultanes Femenil (LMS) Softball Team
• Walmart Park Stadium
• Abonos (Season Memberships)
• Parrilla Sultán (Stadium Grill Packages)
• Terraza Sultán
• Estadio Events (Corporate and Social Event Hosting)
• New Era Official Merchandise

Quantifiable outcome

• 13,408 attendance record at Sultanes Femenil debut game
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered supporting, minor and core.

• VivasupportingOthers · 1 June 2026Partner supporting the Sultanes Contigo community initiative that fulfills dreams of children and families, such as providing travel experiences for children like Aitana and Alison to visit the beach in Cancún.
• Seadust Cancún Family ResortsupportingOthers · 1 June 2026Hotel partner supporting the Sultanes Contigo program in providing dream fulfillment experiences for children, such as beach vacations for young warriors battling illness.
• Secretaría de Desarrollo Urbano Sostenible de MonterreyminorStrategic or Co-development Partner · 1 June 2026Collaboration on the 'Adopta un Árbol' reforestation initiative where Sultanes Femenil players participated in tree planting activities in the Mitras neighborhood.
• Gobierno de MonterreysupportingStrategic or Co-development Partner · 1 June 2026Collaboration on community baseball clinics bringing together children, youth, and families for sports development, learning fundamentals, and community bonding.
• Walmart ParkcoreOthers · 1 January 2026Home stadium venue for Sultanes de Monterrey (LMB) and Sultanes Femenil (LMS) teams, operated as a multifunctional event space for games and corporate events.
• New Era MexicocoreChannel Partner/ Reseller/ Distributor · 1 January 2026Official merchandise licensing and distribution partner for Sultanes de Monterrey branded apparel including jerseys, caps, and accessories.
• CalientesupportingOthers · 1 January 2026Sports betting sponsor appearing on the official website as a sponsorship partner.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Guerreros de Oaxaca: LMB franchise in Oaxaca. Direct LMB competitor to Sultanes operating in the same league with a similar full-suite model covering ticketing, merchandise, and stadium-based group hospitality.
• Tigres UANL: One of Mexico's most successful Liga MX soccer teams, based in Monterrey. Direct competitor to Sultanes for the same Monterrey entertainment wallet, season-ticket holder base, and corporate hospitality and sponsorship revenue.
• Diablos Rojos del México: The most iconic LMB franchise, based in Mexico City with 16+ championships. Direct LMB competitor to Sultanes with a similar championship-pedigree brand, multi-revenue business model (tickets, merchandise, hospitality), and league-leading market position.
• Olmecas de Tabasco: LMB franchise based in Villahermosa, Tabasco. Direct LMB peer to Sultanes operating in the same league with a similar ticketing, merchandising, and fan-engagement business model.
• Saraperos de Saltillo: LMB franchise in Saltillo, also in northern Mexico. Direct LMB peer to Sultanes operating in the same Zona Norte region with similar market dynamics, ticket-pricing tiers, and regional fan-base structure.
• CF Monterrey (Rayados): Major Liga MX soccer franchise in Monterrey with strong corporate backing. Primary sports-entertainment competitor to Sultanes in the Monterrey metro, competing head-to-head for fan attention, premium seating dollars, and local sponsors.
• Pericos de Puebla: LMB franchise in Puebla. Direct LMB peer to Sultanes with comparable ticket-pricing tiers, merchandise program, and stadium-based entertainment operations across core baseball season.
• Leones de Yucatán: Historic LMB franchise in Mérida with multiple championships and a strong national following. Comparable to Sultanes as a direct LMB peer with similar heritage, large-market operations, and full-suite stadium experience offerings.
• Tigres de Quintana Roo: Iconic LMB franchise with multiple championships and a strong national brand. Direct LMB peer to Sultanes with similar brand strength, multi-championship heritage, and broad multi-region fan base.
• Acereros de Monclova: LMB franchise in Monclova with multiple championships. Direct LMB peer to Sultanes competing in northern Mexico with similar brand positioning, multi-tier stadium experience, and league-level marketing operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sultanesoficial
• YouTubeyoutube.com/channel/UCxS7JTEWu7KUxlLTH6M2uig
• Facebookfacebook.com/SultanesOficial
• Instagraminstagram.com/sultanesoficial
• LinkedInlinkedin.com/company/sultanesoficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sultanes de Monterrey