What Saraperos de Saltillo does

Saraperos de Saltillo is a professional baseball franchise based in Saltillo, Coahuila, Mexico, founded in 1970 and competing in the Liga Mexicana de Béisbol (LMB) North Zone. The club plays its home games at the historic Estadio Francisco I. Madero (inaugurated in 1963, capacity approximately 3,500) and operates as the sole top-tier professional baseball franchise serving the Saltillo and northern Mexico catchment area. The team's first competitive LMB game was played on March 21, 1970, and it achieved back-to-back league championships (bicampeonato) in 2009 and 2010. Operationally, the franchise is structured under Promotora Saraperos SRL de CV, a Mexican limited liability company with headquarters in Saltillo, with 11-50 employees.

The franchise's revenue model is built on four streams: (1) ticket sales for home games distributed through the stadium box office and the Boletomovil mobile ticketing platform; (2) direct-to-consumer merchandise sales via beisshop.saraperos.com.mx, a Shopify-powered e-commerce storefront offering multiple team apparel color variants; (3) commercial sponsorships with approximately 9 named partners spanning beverage (Coca-Cola, Tecate), sports betting (Caliente.mx), QSR (Carls Jr.), industrial (SAIMSA), and media (CSJ, Mega, MRCI, RCG Media); and (4) media/radio rights through a broadcast partnership with RCG Media on XHSJ 103.3 FM. Distribution channels include physical stadium access, the Boletomovil self-serve mobile ticketing app, the Shopify DTC store, and the radio broadcast partner. Marketing is executed through organic social channels (Facebook, Instagram, YouTube, TikTok, Twitter/X) plus content marketing via the official website news section.

Beyond game-day operations, the franchise maintains a talent development function through its farm system, evidenced by the June 17, 2026 signing of prospect Axel De Lira Serna (developed in Saraperos' system since age 15) by the Houston Astros. The target audience is geographically segmented and consists of baseball fans in Saltillo, Coahuila and surrounding northern Mexico regions (Monterrey, Laguna area, border cities), with use cases centered on professional baseball entertainment, family outings, regional sports identity, and player development. As of July 2026, the team holds an 8th-of-10 standing in the LMB North Zone with a 24-35 record (.407 winning percentage, 17.5 games behind first-place Tijuana), materially below its bicampeonato benchmark.

Name

Saraperos de Saltillo

Legal name

Promotora Saraperos SRL de CV

Website

https://saraperos.com.mx

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Saraperos de Saltillo is a professional baseball franchise founded in 1970, based in Saltillo, Coahuila, Mexico, competing in the Liga Mexicana de Beisbol (LMB) North Zone and playing home games at Estadio Francisco I. Madero. It monetizes ticket sales, merchandise, sponsorships, and radio media rights for fans across northern Mexico.

Ownership category

akta.pro rank

Product category

Professional Sports (Baseball)

NAICS

Sports Teams and Clubs (711211)

akta.pro primary industry

Baseball & Softball Leagues (MPAKAAAC)

Keywords

• Professional baseball team
• Mexican Baseball League
• Sports entertainment
• Team merchandise
• Live sports events

Headquarters

HQ city

Saltillo

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from ticket sales at home games played at Estadio Francisco I. Madero in Saltillo, Coahuila. Tickets sold through Boletomovil platform.
2. Merchandise Sales: Online merchandise store (beisshop.saraperos.com.mx) selling official team products including uniforms, apparel, and accessories. Store powered by Shopify e-commerce platform.
3. Sponsorship: Commercial sponsorship agreements with multiple brands including Coca-Cola, Caliente.mx, Tecate, Carls Jr, CSJ, Mega, MRCI, SAIMSA, and RCG Media. Sponsors featured on website, stadium, and promotional materials.
4. Media/Radio Rights: Radio broadcast partnership with RCG Media (XHSJ 103.3 FM) for game coverage and team content distribution.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Saraperos de Saltillo is a professional baseball franchise competing in the Liga Mexicana de Béisbol (LMB) North Zone, playing home games at Estadio Francisco I. Madero in Saltillo, Coahuila. The organization generates revenue through ticket sales at home games, official team merchandise via its Shopify-powered online store, commercial sponsorship agreements, and radio broadcast rights via RCG Media.

Product overview

Saraperos de Saltillo is a professional baseball team in the Liga Mexicana de Béisbol. The organization operates its official website as a digital platform providing team information, news, game schedules, roster statistics, and an e-commerce merchandise store. The primary digital products include the official team website (saraperos.com.mx) and the official online merchandise store (beisshop.saraperos.com.mx), which sells official team merchandise including jerseys and apparel in various color variants.

Differentiator

Problem solved

Functional benefit

Products and services

• Live LMB Baseball Games at Estadio Francisco I. Madero Live professional baseball games in the Liga Mexicana de Béisbol North Zone, played at Estadio Francisco I. Madero (3,500+ capacity) in Saltillo, Coahuila. Tickets sold at stadium box office and through the Boletomovil mobile platform. Targeted at sports fans and families in northern Mexico.
• Official Team Merchandise

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Coca-ColaminorGTM or Marketing PartnerCommercial beverage sponsor of Saraperos de Saltillo. Featured on official website as supporting partner with logo placement in sponsors section.
• Caliente.mxminorGTM or Marketing PartnerGaming/sports betting platform sponsor. Featured as banner sponsor and commercial partner of the team.
• TecateminorGTM or Marketing PartnerBeer brand commercial sponsor with logo displayed on website sponsors section.
• Carls Jr.minorGTM or Marketing PartnerFast food restaurant chain commercial sponsor with logo placement.
• RCG MediacoreChannel Partner/ Reseller/ DistributorRadio broadcast partner operating XHSJ 103.3 FM. Provides radio coverage and broadcast distribution for Saraperos games and team content. Referenced as RCG Media logo on website and radio link at https://rcgmedia.mx/radio/xhsj-103-3-fm
• BoletomovilcoreChannel Partner/ Reseller/ DistributorMobile ticketing platform partner for digital ticket sales. Official ticket partner referenced at boletomovil.com/saraperos-saltillo. Also used for digital ticket exchange for postponed games.
• SAIMSAminorGTM or Marketing PartnerIndustrial/construction commercial sponsor with logo displayed in partners section.
• CSJminorGTM or Marketing PartnerCommercial sponsor with logo placement on website sponsors section.
• MegaminorGTM or Marketing PartnerCommercial sponsor (possibly media or retail) with logo displayed on official website.
• MRCIminorGTM or Marketing PartnerCommercial sponsor with logo displayed in sponsors section of official website.
• Houston AstrosminorStrategic or Co-development PartnerMLB organization that signed Saraperos prospect Axel De Lira Serna (19-year-old pitcher from Aguascalientes) on June 17, 2026. Scout Miguel Pintor facilitated signing. Player developed in Saraperos farm system since age 15.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Others

• Houston Astros: MLB organization that signed Saraperos-developed prospect Axel De Lira in June 2026; represents the downstream talent-acquisition counterpart to Saraperos' player-development moat.
• Caliente.mx: Mexican sports-betting platform already a Saraperos sponsor; adjacent revenue channel as the Mexican betting market matures and team-level integrations deepen.

Direct peers

• Sultanes de Monterrey: Monterrey-based LMB franchise competing in the same North Zone as Saraperos; closest geographic rival with comparable ticket/merchandise/sponsorship model in a larger market.
• Diablos Rojos del México: Largest and most valuable LMB franchise based in Mexico City; benchmark LMB operator for revenue scale, sponsorship tiers, and merchandise velocity.
• Leones de Yucatán: LMB South Zone franchise with strong fan engagement and merchandise operations; similar event-driven business model across the same league structure.
• Acereros de Monclova: Coahuila-based LMB North Zone rival with shared regional fan base; directly comparable business model across gate, merchandise, and corporate sponsorships.
• Tigres de Quintana Roo: Historic LMB franchise (now relocated/rebranded as Quintana Roo) sharing the LMB structure, sponsorship ecosystem, and league-level revenue mechanics.
• Toros de Tijuana: LMB North Zone franchise currently leading the 2026 standings; offers comparable comparison for competitive positioning and franchise operations.
• Pericos de Puebla: LMB franchise operating under similar revenue model and league economics; useful benchmark for sponsorship ARPU and merchandise performance outside the top markets.
• Guerreros de Oaxaca: LMB South Zone franchise with comparable revenue mix (tickets, merchandise, sponsorships) and small-market dynamics similar to Saraperos.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/clubsaraperos
• YouTubeyoutube.com/user/saraperossal
• Facebookfacebook.com/ClubSaraperos
• Instagraminstagram.com/clubsaraperos
• TikToktiktok.com/@clubsaraperos
• LinkedInlinkedin.com/company/saraperos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saraperos de Saltillo