What Pericos de Puebla does

Pericos de Puebla is a professional baseball franchise competing in the Liga Mexicana de Béisbol (LMB), headquartered in Puebla, Mexico at Av. Ignacio Zaragoza 666 Col. Maravillas 72220, with its home games played at Estadio Hermanos Serdán. The franchise is a privately-held operating entity (no public listing, no disclosed funding rounds, no parent company), employing approximately 34 staff in support of a 32-player active roster. It historically traces to the Ángeles era of 1975-1980 and operates today as Pericos de Puebla, having won the 2023 LMB championship. The core product surface consists of live professional baseball entertainment (a 2024 season record of 45-44 and a 2026 season in progress) and the Academia Pericos youth development program, which has produced eight draft picks in the 2026 Liga ARCO Mexicana del Pacífico Draft.

The business operates a community-led, multi-channel fan monetization model with five distinct revenue streams: (1) individual game tickets sold primarily through Fanki.com.mx at the home stadium; (2) Pericobono season ticket packages (subscription/recurring) with all-game access plus Home Run Derby participation; (3) Pericofan membership (subscription/recurring) offering discounts, promotions and exclusive surprises; (4) Pericotienda direct e-commerce for merchandise including jerseys ($1,770 MXN), caps ($729 MXN), collectibles ($690 MXN), championship rings ($1,500 MXN), and Panini 2026 albums ($1,000 MXN pre-sale); and (5) corporate sponsorship and advertising from brands including New Era, Caliente, Telcel, Electrolit, Fénix, Aztlán, and LMB Banorte. Distribution spans the official Wix-hosted website, iOS and Android mobile applications (Boletomóvil integration), New Era retail at newera.mx, and active social channels on Instagram, Facebook, Twitter/X, YouTube, and TikTok. The underlying technology is light: a Wix-based content site, a Boletomóvil-powered mobile ticketing app, and standard social media properties — there is no proprietary software, AI/ML system, or platform architecture beyond consumer engagement surfaces.

Name

Pericos de Puebla

Legal name

Pericos de Puebla

Website

https://pericosdepuebla.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pericos de Puebla is a professional baseball franchise in Mexico's Liga Mexicana de Béisbol, based at Estadio Hermanos Serdán, monetizing fans through tickets, season packages (Pericobono), memberships (Pericofan), merchandise (Pericotienda), and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Professional Sports Team / Sports Entertainment

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE)

Keywords

• Professional baseball team
• Sports entertainment services
• Fan membership programs
• Team merchandise sales
• Baseball academy development

Headquarters

HQ city

Puebla

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Revenue generated from individual game tickets sold primarily through fanki.com.mx platform. Fans can purchase tickets for home games at Estadio Hermanos Serdán.
2. Pericobono (Season Tickets): Season ticket package offering access to all home games plus additional benefits including participation in Home Run Derby events.
3. Pericofan Membership: Fan membership program offering discounts, promotions, and exclusive surprises for registered members.
4. Merchandise Sales (Pericotienda): Direct e-commerce sales of official team merchandise including jerseys, caps, apparel, collectibles, and accessories through the official online store.
5. Sponsorship and Advertising: Corporate sponsorship deals with brands including New Era, Caliente, Telcel, Electrolit, Fénix, Aztlán, Mota, and Red, appearing on uniforms, stadium signage, and promotional materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Pericos de Puebla is a professional baseball franchise in the Liga Mexicana de Béisbol that plays home games at Estadio Hermanos Serdán in Puebla, Mexico. The club monetizes its fan base through single-game ticket sales (via Fanki.com.mx), season ticket packages (Pericobono), a fan membership program (Pericofan), official merchandise sales through the Pericotienda online store, and corporate sponsorships. Supporting offerings include the Academia Pericos youth development academy and official iOS/Android mobile applications for fan engagement.

Product overview

Pericos de Puebla is a professional Mexican baseball team (Liga Mexicana de Béisbol) with a multi-channel digital presence. The core offering includes the official mobile app for iOS and Android, the Pericotienda merchandise store, the Pericobono season ticket package, and the PERICOFAN membership program. The Pericotienda offers a wide range of official merchandise including championship jerseys (Jersey Campeonatos, Jersey 42, Jersey Aqua), sports apparel (Chaleco Felpa Deportivo), headwear (Sport Caps, Snap Backs, Viseras), collectibles (Coleccionables, Anillo Campeones 2023, Panini 2026 Album), and leather goods (Cartera de Piel). Additional brand extensions include Academia Pericos (youth baseball development academy), Copa Periquitos (tournament), Los Pericos Hablan (player interview series), and Nido de Recuerdos (historical archives). Ticket sales are facilitated through Fanki.com.mx integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Pericotienda Official Merchandise Store Official online e-commerce store selling official Pericos de Puebla merchandise including jerseys, caps, apparel, collectibles, championship memorabilia, and leather goods directly to fans.
• Pericos de Puebla Oficial Mobile App Official mobile application available on iOS App Store and Google Play for fans to access game updates, news, team information, and ticket purchasing.
• Pericobono Season Ticket Package Recurring season ticket package offering fans guaranteed access to every home game of the Liga Mexicana de Béisbol season at Estadio Hermanos Serdán, plus benefits including participation in the Home Run Derby event.
• Pericofan Fan Membership Recurring fan membership program providing registered members with discounts, promotions, and exclusive surprises tied to the Pericos de Puebla fan experience.
• Single-Game Ticket Sales Individual game tickets for Pericos de Puebla home games at Estadio Hermanos Serdán, sold through the Fanki.com.mx online ticketing platform.
• Academia Pericos Youth Development Program Baseball academy developing young talent for professional baseball, with graduates participating in the Dominican Summer League and Mexican Pacific League drafts. Eight academy players were selected in the 2026 Liga ARCO Mexicana del Pacífico Draft.
• Copa Periquitos Tournament Tournament/competition organized by Pericos de Puebla as a branded baseball event.
• Corporate Sponsorship and Advertising Packages Sponsorship and advertising packages sold to corporate brands (including New Era, Caliente, Telcel, Electrolit, Fénix, Aztlán, Mota, Red, Panini, and LMB Banorte), providing brand placement on uniforms, stadium signage, and promotional materials.

Quantifiable outcome

• 8 academy players drafted to Mexican Pacific League in 2026
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• New EracoreGTM or Marketing PartnerNew Era is the official headwear partner for Pericos de Puebla. They sponsor the HR Derby and provide prizes including checks and championship jerseys. Products are sold through newera.mx/collections/pericos-de-puebla and at the stadium.
• CalientecoreGTM or Marketing PartnerCaliente (Caliente.mx) is a major gaming/betting sponsor appearing on stadium signage and promotional materials. They host promotional redirects and sponsor various team activities.
• TelcelcoreGTM or Marketing PartnerTelcel is a telecommunications sponsor appearing on the website banner and promotional materials. Major Mexican telecom brand supporting the team.
• LMB BanortecoreGTM or Marketing PartnerLMB Banorte is the naming sponsor of the Liga Mexicana de Béisbol, appearing on official standings and promotional materials for the league.
• ElectrolitminorGTM or Marketing PartnerElectrolit is an electrolyte beverage brand sponsoring the team and appearing in promotional materials.
• FénixminorGTM or Marketing PartnerFénix (likely insurance/financial services) appears as a sponsor on the team website.
• Aztlán Parque UrbanominorGTM or Marketing PartnerAztlán Parque Urbano appears as a sponsor, likely related to the stadium district or urban development initiatives.
• Fanki.com.mxcoreChannel Partner/ Reseller/ DistributorFanki.com.mx is the primary ticketing platform for Pericos de Puebla games, enabling fans to purchase tickets online for home games at Estadio Hermanos Serdán.
• PaniniminorGTM or Marketing PartnerPanini produces official sticker albums for the team (Panini 2026), sold as pre-sale items through the Pericotienda.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• El Águila de Veracruz: LMB franchise frequently referenced in Pericos' own game coverage as a divisional rival. Direct comparable in league, business model, and merchandise/ticketing operations.
• Olmecas de Tabasco: LMB franchise operating in southeastern Mexico with parallel ticketing, merchandise, and sponsorship monetization. Direct peer in the same league competing for regional fan mindshare.
• Toros de Tijuana: LMB franchise with established ticketing, merchandise, and sponsorship operations. Direct peer as a same-league competitor with comparable franchise economics.
• Tigres de Quintana Roo: Long-standing LMB franchise operating from Cancún. Comparable as a similarly structured professional baseball franchise with merchandise, ticketing, and sponsorship revenue streams competing in the same league.
• Saraperos de Saltillo: LMB franchise in northern Mexico with comparable franchise operations (ticketing, merchandise, sponsorships). Direct peer competing in the same league structure.
• Leones de Yucatán: LMB franchise in Mérida with comparable operations: ticketing, licensed merchandise, season ticket packages, and youth academy. Direct peer in revenue model and league competition.
• Diablos Rojos del México: Historic Liga Mexicana de Béisbol franchise based in Mexico City, the largest market in Mexico. Comparable as a direct LMB competitor operating the same business model (ticketing, merchandise, sponsorships, academy) and competing for the same championship and fan dollars.
• Guerreros de Oaxaca: LMB franchise with parallel franchise operations including ticketing via fanki.com.mx, merchandise sales, and sponsorships. Comparable as a same-league competitor with similar business model and regional market dynamics.

Regional players

• Charros de Jalisco: Mexican Pacific League (LMP) franchise in Guadalajara. Comparable as a professional Mexican baseball franchise operating the same business model (ticketing, merchandise, sponsorship) but in the rival winter league, not direct LMB competition.

Others

• Liga Mexicana de Béisbol: The governing league body that Pericos de Puebla competes in. Comparable as the operating ecosystem that sets scheduling, broadcast distribution, naming sponsorship (LMB Banorte), and competitive structure governing Pericos' economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Pericos_Oficial
• YouTubeyoutube.com/user/PericosPueblaOficial
• Facebookfacebook.com/PericosdPuebla
• Instagraminstagram.com/pericos_oficial
• TikToktiktok.com/@pericosdepuebla
• LinkedInlinkedin.com/company/pericos-de-puebla

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pericos de Puebla