Starkey Brasil
Starkey Brasil is the São Paulo–based Brazilian subsidiary of Starkey Laboratories, the only US-owned global hearing aid manufacturer. It manufactures and distributes AI-powered hearing aids, accessories, and companion apps to patients and certified hearing care professionals across South America.
- Company typePrivate
- Founded1970
- HeadquartersSão Paulo, Brazil
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Starkey Brasil does
Starkey Brasil is the Brazilian regional operation of Starkey Laboratories, Inc., the only US-owned and operated global hearing aid manufacturer. Founded in 2002 and headquartered in São Paulo, the company manufactures and distributes AI-powered hearing aids and accessories for the Brazilian and South American markets as part of a parent network spanning 29 countries and over 100 distribution markets. Its customer base is bifurcated between individual patients with hearing loss and certified hearing care professionals (audiologists) who prescribe and fit devices, with a separate consumer persona of health-conscious seniors targeted through integrated wellness features.
The core product portfolio spans Omega AI, Genesis AI, G Series AI, Signature Series, and Evolv AI hearing aids in RIC, BTE, custom, and bimodal configurations, supported by a digital ecosystem that includes the My Starkey App and Thrive Hearing App. Technical differentiation rests on deep neural network-based sound processing, an industry-first fall detection feature using integrated sensors, generative AI assistants, real-time translation and transcription, edge AI optimization via Edge Mode+, and broad connectivity across Bluetooth LE Audio / Auracast, iOS, Android, Apple Watch, macOS, Windows, and Google Fast Pair. StarLink wireless accessories — table microphone, TV streamer, remote microphone, and remote control — provide an attach ecosystem.
The business model is overwhelmingly hardware-led with services attach: devices and accessories sold to certified audiologists and authorized distributors (no direct-to-consumer e-commerce), with recurring app engagement, consumables (batteries, Hear Clear wax protection), professional fitting and programming services, and the Start Hearing insurance program supplying secondary revenue streams. Pricing is not publicly disclosed, contracted through professional channels, and bundled with multi-year service agreements. Privacy and medical device compliance (HIPAA, GDPR, CCPA, EU Data Act) are embedded in the product and data-handling architecture.
Starkey Brasil firmographics
Firmographics- Name
- Starkey Brasil
- Legal name
- Starkey Laboratories, Inc.
- Website
- https://starkey.com.br
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Starkey Brasil is the São Paulo–based Brazilian subsidiary of Starkey Laboratories, the only US-owned global hearing aid manufacturer. It manufactures and distributes AI-powered hearing aids, accessories, and companion apps to patients and certified hearing care professionals across South America.
- Ownership category
- akta.pro rank
Starkey Brasil industry classification
Industry- Product category
- Hearing Aids
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)
- akta.pro secondary industries
- On-Device Speech & Audio AI (wake word, ASR, enhancement) (HDAAAJAF), Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD)
Keywords
Where Starkey Brasil is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
Starkey Brasil business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hearing Aids Hardware Sales: Sale of hearing aid devices including RIC (Receiver-in-Canal), BTE (Behind-the-Ear), custom in-ear models, and various form factors
- Accessories: Wireless accessories including StarLink table microphone, TV streamer, remote microphone, mini microphone, and remote controls
- Apps and Software: My Starkey mobile application for hearing aid control and health monitoring
- Batteries and Consumables: Replacement batteries and Hear Clear wax protection products
- Professional Services: Fitting, programming, and ongoing support services through hearing professionals
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Professional fitting required - no direct consumer pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Starkey Brasil product offering
Product offeringCore offering
Starkey Brasil manufactures and distributes AI-powered hearing aids, including Omega AI, Genesis AI, G Series AI, Signature Series, and Evolv AI models in RIC, BTE, and custom in-ear form factors. The portfolio is complemented by Bluetooth and rechargeable hearing aid options, StarLink wireless accessories (remote microphones, table microphones, TV streamers, remote controls), companion mobile applications (My Starkey App and Thrive Hearing App), and consumables such as batteries and Hear Clear wax protection products. Products are sold exclusively through certified hearing care professionals who provide fitting, programming, and ongoing patient support.
Product overview
Starkey Brasil offers a comprehensive portfolio of AI-powered hearing aids and associated digital services. The core product line includes Omega AI, Genesis AI, G Series AI, Signature Series, and Evolv AI hearing aids available in various styles (RIC, BTE, CIC, custom-fit). These hearing aids integrate advanced technologies including Bluetooth connectivity, rechargeable batteries, and waterproof designs. The product ecosystem extends through companion mobile applications—My Starkey App and Thrive Hearing App—which provide hearing aid control, health monitoring, fall detection, and AI-powered features. A complete line of StarLink wireless accessories including remote microphones, table microphones, TV streamers, and remote controls enhances user experience. The portfolio positions hearing aids as multifunctional health devices rather than simple sound amplifiers.
Differentiator
Problem solved
Functional benefit
Brands
- NuEar: Hearing aid brand developed by Starkey Hearing Technologies
- SoundGear
- Start Hearing
Products and services
- Omega AI Hearing Aids Premium hearing aid line featuring advanced AI technology for superior sound quality, Bluetooth connectivity, and comprehensive health monitoring capabilities, sold to end users through certified hearing professionals.
- G Series AI Hearing Aids Hearing aid series with AI-powered directional technology, automatic environment adjustment, and Bluetooth communication for streaming from devices, available in RIC and BTE models.
- Signature Series Hearing Aids Custom-fitted hearing aids with personalized sound technology and discreet placement inside the ear canal for a natural listening experience.
- Genesis AI Hearing Aids Hearing aid platform with integrated AI for adaptive sound processing, health tracking, and connectivity features.
- Evolv AI Hearing Aids AI-enhanced hearing aids featuring advanced sound processing and smartphone connectivity.
- StarLink Edge Remote Microphone Compact rechargeable remote microphone with integrated controls that streams audio directly to hearing aids, facilitating conversations in noisy environments.
- StarLink Edge Table Microphone Rechargeable table microphone with eight integrated microphones for group settings, automatically focusing on the main speaker and streaming to hearing aids.
- StarLink Edge TV Streamer TV streaming device using Bluetooth LE Audio to transmit audio directly to paired hearing aids, with Auracast-ready technology.
- Controle Remoto 2.0 Simplified remote control for adjusting volume, changing programs, and accessing favorite features on hearing aids.
- Mini Microfone Remoto Compact remote microphone for conversations in noise or as TV transmitter, compatible with G Series AI and Genesis AI.
- My Starkey App Mobile application enabling users to control hearing aid settings, stream audio, monitor health metrics, and access AI features like Smart Assistant and Edge Mode+.
- Thrive Hearing App Smartphone application providing hearing aid control, fall alerts, wellness tracking, and TeleHear remote programming capabilities.
- Hearing Aid Batteries and Consumables Replacement batteries and Hear Clear wax protection products for Starkey hearing aids.
Quantifiable outcome
- Only hearing aid app with fall detection capability
- +1 more outcomes
Companies that use Starkey Brasil
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Starkey Brasil technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability8 records
Feature11 records
Starkey Brasil partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, strategic and minor.
- Hearing care professionals worldwidecoreStarkey maintains a global network of certified hearing professionals who prescribe and fit Starkey hearing aids. These professionals provide essential services including hearing tests, device fitting, programming, and ongoing patient support.
- International distributorscoreAuthorized distributors in over 100 countries manage local sales and distribution of Starkey products, adapting to regional market requirements and regulatory frameworks.
- Special Olympics InternationalstrategicThrough the Starkey Cares corporate social responsibility program, Starkey partners with Special Olympics to provide hearing resources to athletes with disabilities worldwide.
- Elton John AIDS Foundation (Rocket Fund)minorTani Austin serves as co-chair of the Rocket Fund for the Elton John AIDS Foundation, representing Starkey's broader social impact initiatives.
- PACER CenterminorTani Austin serves on the advisory board of PACER Center, a disability advocacy organization.
- Beth Mugo Cancer FoundationminorTani Austin serves as trustee of the Beth Mugo Cancer Foundation based in Kenya.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Starkey Brasil competitors and assessment
Company assessmentEmerging players
- MED-EL: MED-EL is a privately held manufacturer of cochlear implant systems and bone-conduction hearing devices. It overlaps with Starkey on bimodal hearing solutions and audiologist-channel hearing implant distribution.
- Lexie Hearing: Lexie Hearing sells OTC hearing aids online and through retail partnerships, including with Bose. It targets the same end-customer Starkey serves but via a DTC, lower-cost, no-prescription model that pressures the lower end of Starkey's funnel.
- Eargo: Eargo is a US-based DTC/OTC hearing aid company selling virtually invisible, self-fitting hearing aids online. It represents the consumer-direct and OTC category that competes with Starkey's premium professional channel at the entry level.
- Bose (Hearphones / hearing-aid licensing program): Bose entered OTC hearing with self-fitting SoundControl hearing aids and has licensed its technology to Lexie Hearing. It is an emerging consumer-electronics player in the hearing-aid space that competes with Starkey at the non-prescription tier.
Direct peers
- WS Audiology (Widex, Signia, Sivantos brands): WS Audiology combines the Widex and Signia hearing aid brands with a strong professional-channel global footprint. It is one of the 'Big Five' global hearing aid manufacturers that compete directly with Starkey for audiologist prescriptions.
- Sonova (Phonak, Unitron): Sonova is the world's largest hearing aid manufacturer, selling premium Phonak and Unitron devices through the professional audiologist channel globally. It competes head-to-head with Starkey across the same product tiers, form factors, and distribution model, making it the closest comparable.
- GN Hearing (ReSound, Beltone, Jabra): GN Hearing sells ReSound and Beltone hearing aids through professional channels globally, with strong wireless connectivity and Made-for-iPhone/Android heritage. It competes directly with Starkey on Bluetooth-streaming and app-driven hearing aids.
- Demant (Oticon, Bernafon, Sonic): Demant owns Oticon, Bernafon, and Sonic, offering a multi-brand hearing aid portfolio sold through audiologists worldwide. It is a direct global competitor to Starkey in professional-channel hearing aids with comparable R&D depth and premium positioning.
Broad incumbents
- Cochlear Limited: Cochlear is the global leader in cochlear implants and offers bone-conduction hearing implants. While not a hearing-aid competitor in the traditional sense, Starkey's 'Bimodal Hearing Solution' explicitly pairs with cochlear implants, making Cochlear a partner-adjacent peer in implantable hearing solutions.
- Apple Inc. (AirPods Pro hearing-aid features): Apple's AirPods Pro 2 added FDA-cleared clinical-grade hearing aid features in late 2024, leveraging the installed base of iPhone users. It is a consumer-electronics incumbent whose hearing-aid functionality competes with Starkey for the OTC and early-intervention patient.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Starkey Brasil social profiles
Digital presenceStarkey Brasil compliance and trust
Trust signalCompliance4 records
Starkey Brasil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Starkey Brasil leadership team
Management profileNumber of profiles
Profiles20 records
Starkey Brasil subsidiaries and ownership
Company hierarchySubsidiaries2 records
Starkey Brasil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Starkey Brasil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Starkey Brasil
What does Starkey Brasil do?
Starkey Brasil manufactures and distributes AI-powered hearing aids, including Omega AI, Genesis AI, G Series AI, Signature Series, and Evolv AI models in RIC, BTE, and custom in-ear form factors. The portfolio is complemented by Bluetooth and rechargeable hearing aid options, StarLink wireless accessories (remote microphones, table microphones, TV streamers, remote controls), companion mobile applications (My Starkey App and Thrive Hearing App), and consumables such as batteries and Hear Clear wax protection products. Products are sold exclusively through certified hearing care professionals who provide fitting, programming, and ongoing patient support.
Is Starkey Brasil a public or private company?
Starkey Brasil is a private company. It is classified as family owned and is currently operating.
When was Starkey Brasil founded?
Starkey Brasil was founded in 1970. It employs 501 to 1,000 people.
Where is Starkey Brasil based?
Starkey Brasil is headquartered in São Paulo, Brazil, in the Latin America region.
How does Starkey Brasil make money?
Five revenue lines are on record. Hearing Aids Hardware Sales are the primary driver. The others are accessories, apps and Software, batteries and Consumables and professional Services.
Who are Starkey Brasil's main competitors?
Emerging players on record are MED-EL, Lexie Hearing, Eargo and Bose (Hearphones / hearing-aid licensing program). Direct peers are WS Audiology (Widex, Signia, Sivantos brands), Sonova (Phonak, Unitron), GN Hearing (ReSound, Beltone, Jabra) and Demant (Oticon, Bernafon, Sonic). Broad incumbents are Cochlear Limited and Apple Inc. (AirPods Pro hearing-aid features).
Does Starkey Brasil have an API?
No public API is recorded for Starkey Brasil.
What industry is Starkey Brasil in?
Starkey Brasil's product category is Hearing Aids. Its primary akta.pro industry code is CRACANAL, Hearing Enhancement / Assistive Listening Audio Devices, with a secondary code of HDAAAJAF, On-Device Speech & Audio AI (wake word, ASR, enhancement). Its NAICS code is 334510 and its SIC code is 3845.