Hearing Care Partners

What Hearing Care Partners does

Hearing Care Partners is a privately held, multi-location audiology group operating seven clinics across rural and small-town Missouri, from Bethany in the northwest to Farmington in the southeast. The practice delivers comprehensive clinical audiology services — diagnostic hearing tests, hearing aid evaluations and fittings, tinnitus treatment, earwax management, cochlear implant consultations and mapping, custom hearing protection, aural rehabilitation, and specialized vestibular/diagnostic testing — alongside dispensing of modern Bluetooth-enabled and AI-driven hearing aids (including Phonak, CIC, and ITE styles), accessories, and consumables sold through an owned e-commerce storefront (Hearing Essentials Shop). The clinical stack is differentiated by Audigy Certified™ and HearingLoss.com Certified practice status, in-clinic Redux device drying, remote programming, and advanced features such as Auracast streaming and rechargeable devices.

Revenue is generated primarily through prescription hearing aid hardware sales bundled with professional fitting services and fee-for-service clinical care. The practice accepts private/employer insurance, Medicare Advantage, VA benefits, state-dependent Medicaid, and HSA/FSA funds, and offers CareCredit patient financing plus charitable assistance pathways through the Starkey Hearing Foundation and Lions Clubs. Pricing is quote-based per device technology tier and is not publicly disclosed; no free trial or freemium tier is offered. GTM is direct-to-consumer across the owned clinic footprint, supplemented by an online hearing screener, online scheduling, content marketing through an active blog and SEO-driven condition/service pages, and content syndication with HearingLoss.com. The company is co-owned by Dr. Michelle Woodward, Au.D. and Dr. Karen Melton, Au.D., CCC-A, with no external parent or institutional investor disclosed.

Name

Hearing Care Partners

Legal name

Hearing Care Partners

Website

https://hearingcarepartners.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Hearing Care Partners is a privately held multi-location audiology group operating seven clinics across rural Missouri, providing diagnostic testing, hearing aid fittings, tinnitus treatment, cochlear implant services, and related audiology care to adult patients in small-town communities.

Ownership category

akta.pro rank

Product category

Audiology and Hearing Healthcare Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Other Health Practitioners (6213), Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

akta.pro secondary industries

Audiology & Hearing Diagnostic Centers (HLAFAKAH), Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC), Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

Keywords

• Audiology services
• Hearing aid fittings
• Hearing tests
• Tinnitus treatment
• Cochlear implants

Headquarters

HQ city

Farmington

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hearing aid hardware sales and fittings: Dispensing and fitting of prescription hearing aids (multiple styles and brands including Phonak, CIC, ITE) and related accessories; bundled with professional fitting services.
2. Clinical audiology services: Fee-for-service clinical care including diagnostic hearing tests, hearing aid evaluations, tinnitus treatment, earwax management, cochlear implant consultations/mapping, custom hearing protection, and aural rehabilitation.
3. Direct-to-consumer e-commerce: Online Hearing Essentials Shop selling consumables, batteries, accessories, and hearing care products via own storefront.
4. Patient financing through third-party medical credit: Patient financing via CareCredit and similar deferred-interest consumer medical credit lines to bridge affordability gap for higher-tier devices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Hearing Care Partners operates seven audiology clinics across rural and small-town Missouri, providing diagnostic hearing tests, hearing aid evaluations, fittings and repairs, tinnitus treatment, cochlear implant consultations and mapping, custom hearing protection, earwax management, and aural rehabilitation. The practice dispenses prescription hearing aids across multiple styles and brands, including Phonak, and supports them with an online Hearing Essentials Shop for consumables and accessories. Care is delivered by Doctors of Audiology, board-certified Hearing Instrument Specialists, and COHC-certified audiology assistants under Audigy Certified and HearingLoss.com Certified clinical protocols.

Product overview

Hearing Care Partners operates a single, unified audiology practice — a multi-location clinical service — rather than a software platform with modules. Its core offering is the in-clinic audiology care delivered at seven rural Missouri clinics (Bethany, Chillicothe, Farmington, Herculaneum, Kirksville, Macon, and Maryville), comprising Hearing Tests, Hearing Aid Repairs, Tinnitus Treatment, Custom Hearing Protection, Earwax Management, Cochlear Implants, and Aural Rehabilitation. Layered on top are device offerings (CIC and ITE hearing aids, Phonak hearing aids, hearing aid batteries, and streaming products and apps) and two practice-specific digital tools that complement the in-person services: the Online Hearing Test/Hearing Screener and Online Scheduling. Supporting services include Device Drying – Redux, the Hearing Essentials Shop, and Financing Options that help patients access hearing technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Hearing Tests Comprehensive diagnostic audiology assessments, including audiograms and speech-in-noise testing, performed by licensed audiologists and hearing instrument specialists across the practice's seven Missouri clinics for adults in rural and small-town Missouri.
• Hearing Aid Repairs Repair and maintenance services for hearing aids, including troubleshooting and adjustments for devices across major brands carried by the practice, available at the practice's Missouri clinics.
• Tinnitus Treatment Clinical evaluation and management of tinnitus (ringing in the ears), including counseling and device-based therapy options, provided by audiologists with advanced tinnitus management certifications.
• Custom Hearing Protection Custom-fitted earplugs and earmolds for hunters, shooters, industrial workers, musicians, and other users exposed to hazardous noise levels, fitted and dispensed at the practice's Missouri clinics.
• Earwax Management Professional cerumen (earwax) removal and ear canal care services provided in clinic by Hearing Care Partners staff.
• Cochlear Implants Cochlear implant consultations, candidacy evaluations, programming, and follow-up services for patients with severe-to-profound hearing loss, drawing on Dr. Woodward's prior Otology Associates experience.
• Aural Rehabilitation Therapy and training programs that help patients adapt to hearing aids and improve listening and communication skills, including conductive hearing loss treatment.
• Phonak Hearing Aids Fitting, sales, and service of Phonak-brand hearing aids in Missouri, supported by the practice's clinical fitting and follow-up services.
• Completely-in-Canal (CIC) Hearing Aids Discreet, custom-molded Completely-in-Canal hearing aids fitted and serviced by Hearing Care Partners.
• In-The-Ear (ITE) Hearing Aids Custom In-The-Ear hearing aids fitted to the individual ear canal and concha, provided as one of the practice's hearing aid style offerings.
• Hearing Essentials Shop Online shop selling hearing care essentials, consumables, batteries, and accessories for at-home hearing aid maintenance directly to consumers.
• Financing Options Patient financing programs, including CareCredit and similar deferred-interest consumer medical credit lines, that allow the cost of hearing aids and services to be spread over time for qualifying patients.

Quantifiable outcome

• Inc. 5000 Fastest Growing Private Companies (2020)
• +3 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• AudigycoreStrategic or Co-development PartnerHearing Care Partners is the area's ONLY Audigy Certified™ practice. Patient experience was developed through combined efforts of the nation's top audiologists. Audigy Certified status is prominently displayed on the homepage and signals adherence to comprehensive audiologic best practices.
• HearingLoss.comcoreStrategic or Co-development PartnerHearing Care Partners is a HearingLoss.com Certified clinic. The HearingLoss.com logo is featured on the homepage. Multiple blog posts are cross-promoted with HearingLoss.com (Dr. Melton and Dr. Woodward authored pieces republished there with referral/promo UTM tags), indicating a content syndication and member-referral relationship.
• PhonakcoreOEM/ Whitelabel/ Licensing PartnerPhonak is featured as a hearing aid brand carried by Hearing Care Partners, with a dedicated landing page (Phonak Hearing Aids in Missouri). Phonak devices are dispensed and fitted across the practice's 7 clinics.
• Ozarks Technical Community College (Hearing Instrument Science program)minorImplementation/ SI/ Consulting PartnerEducational pipeline partnership: Hearing Care Partners team member David Shepard serves on adjunct faculty with the hearing instrument science program at Ozarks Technical Community College. Multiple Hearing Instrument Specialists on staff (Lianna Stover, Courtney Parkhurst, Dana Kimmel, David Shepard) earned their degrees from this program.
• Starkey Hearing FoundationminorGTM or Marketing PartnerCharitable/affiliate referral relationship: Hearing Care Partners directs qualifying low-income patients to the Starkey Hearing Foundation for hearing aid cost assistance as part of its funding navigation services.
• Lions Club InternationalminorGTM or Marketing PartnerCharitable/affiliate referral relationship: Hearing Care Partners references Lions Club International as a community resource for hearing aid cost assistance for qualifying low-income patients.
• Missouri Special Olympics (Healthy Hearing Program)minorGTM or Marketing PartnerDr. Michelle Woodward serves as Volunteer Clinical Director of the Healthy Hearing Program for the Missouri Special Olympics, providing hearing care access to athletes across the state.
• Onspire Health MarketingminorImplementation/ SI/ Consulting PartnerVendor relationship: Onspire Health Marketing designed and developed the Hearing Care Partners medical website, as credited in the site footer.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Audigy Group: Management services organization serving independent audiology practices; Hearing Care Partners is an Audigy Certified™ practice, making Audigy both a strategic partner and the closest business-model peer in the independent-audiology-services space.

Broad incumbents

• Connect Hearing (Sonova): U.S. audiology clinic network owned by Sonova (Phonak's parent); directly comparable multi-location audiology services business and one of the largest clinic operators Hearing Care Partners could be measured against in any roll-up or consolidation.
• Amplifon: Global hearing care retailer with U.S. clinics (Miracle-Ear and Amplifon Hearing Health Care); competes in the same audiology services and hearing aid dispensing category, with significantly greater scale and capital.
• Miracle-Ear: Large national hearing aid retailer with company-owned and franchised clinics across the U.S.; competes for the same consumer patient base as Hearing Care Partners, particularly in rural and mid-size markets, with a heavier marketing budget and brand footprint.
• Beltone: Established hearing aid retailer/franchisor offering diagnostic audiology and hearing aid dispensing; comparable in service mix and target demographic (older adults with hearing loss), with national scale Hearing Care Partners does not have.
• Costco Hearing Aid Centers: In-store hearing aid dispensing centers operated by Costco, offering lower-priced hearing aids with basic fitting services; competes on price for the same rural and value-conscious patient base Hearing Care Partners serves.

Emerging players

• Lexie Hearing: OTC and DTC hearing aid brand offering subscription-based hearing aids with remote audiology support; represents the OTC/DTC competitive vector that risks eroding Hearing Care Partners' entry-level dispensing volumes.
• Hear.com: Direct-to-consumer online hearing aid platform with teleaudiology and partner-clinic fulfillment; overlaps with Hearing Care Partners on hearing aid dispensing, with a digitally native go-to-market that contrasts with HCP's clinic-led model.

Others

• Starkey Hearing Technologies: Major U.S. hearing aid manufacturer and operator of Starkey hearing clinics; while Hearing Care Partners is a customer of Starkey-adjacent services (Redux, Starkey Hearing Foundation referrals), Starkey's owned retail network makes it both a supplier and a competitive incumbent.
• HearingLife (Demant): U.S. audiology clinic network owned by Demant (Oticon parent); operates a multi-state clinic footprint comparable to Hearing Care Partners' rural Missouri network, with substantially greater geographic and capital scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@hearingcarepartners
• Facebookfacebook.com/HearingCarePartners
• LinkedInlinkedin.com/company/hearing-care-partners
• Instagraminstagram.com/hearingcarepartners
• Xx.com/hcpaudiology

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hearing Care Partners