3Fun

What 3Fun does

3Fun is a mobile dating platform operated by 3Fun Limited, a Seychelles-incorporated company founded in 2015 by a software engineer known publicly as Max. The product targets singles and couples exploring ethical non-monogamy, polyamory, and open relationships, a niche that mainstream dating apps such as Tinder, Bumble, and Hinge do not specifically serve. Distribution is direct-to-consumer via native iOS and Android applications, with a London office supporting commercial operations alongside the Seychelles corporate entity.

The core product is a freemium mobile app featuring location-based matching, couple-account functionality that allows partners to share or link profiles, group chat, incognito browsing, and AI-assisted photo verification. Photo verification combines proprietary facial-recognition technology with AWS infrastructure, and the platform also uses anomaly detection for content moderation. The reported scale is 10 million cumulative downloads, 3 million active members, 1 million daily messages, and 3 million monthly connections. The company maintains stated GDPR and CCPA compliance with an appointed EU representative, partners with DigitalXRAID for third-party security verification, and supports an educational blog and organic social presence across Instagram, TikTok, X, Facebook, and Threads.

The business model is freemium with a VIP subscription tier billed through Apple App Store and Google Play in-app purchase rails. A secondary growth lever is a multi-tier affiliate program paying 50% of first-sale commissions, 30% recurring revenue share, and 10% sub-affiliate payouts. The platform also discloses a user opt-out data monetization clause as an ancillary revenue mechanism. No external funding rounds, revenue figures, or ARR have been publicly disclosed, and the company operates with a lean team reported at 11-50 employees.

Name

3Fun

Legal name

3Fun Limited

Website

https://go3fun.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

3Fun is a mobile dating platform founded in 2015 serving singles and couples exploring ethical non-monogamy. Its freemium app features AI photo verification and couple accounts, and has reached 10 million downloads with 3 million active members globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations

Revenue model

1. VIP Subscription: The company offers a VIP subscription service accessible through Google Play and Apple App Store. Subscriptions are automatically renewing with fees charged recurring. Free features are available for basic access while paid VIP features unlock additional functionalities.
2. Affiliate Program Revenue Share: Affiliates earn up to 50% of the first sale they bring in, then 30% for ongoing revenues. The company also offers a two-tier program paying 10% of sub-partners' commissions.
3. Personal Information Sales: The company discloses that it may sell personal information (online identifiers, commercial information) to third parties and affiliates, subject to user opt-out rights.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

3Fun operates a mobile-first dating application for singles and couples exploring ethical non-monogamy and open relationships. The app enables profile matching, real-time messaging, group chats, video calls, and couple account linking, supported by AI-based facial recognition photo verification. The platform operates on a freemium model with a paid VIP subscription unlocking enhanced features such as incognito mode, unlimited messaging, and advanced filters.

Product overview

3Fun is a dating application platform designed for singles and couples exploring ethical non-monogamy and open relationships. The core product is the 3Fun Dating App, a mobile-first platform featuring profile matching, real-time messaging with group chat capabilities, video calls, and photo verification for identity assurance. The platform operates a freemium model with a VIP Subscription tier providing premium features including incognito mode, unlimited messaging, and advanced filters. Additional offerings include a Couple Account feature enabling joint profile management, a Stories Feature for user-generated content sharing, and the 3Fun Affiliate Program for partner promotions. The platform emphasizes user safety through facial recognition-based photo verification and automated content moderation. With over 10 million downloads and 3.0 million active members, 3Fun serves the alternative lifestyle dating niche.

Differentiator

Problem solved

Functional benefit

Products and services

• 3Fun Dating App

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreTechnology or IntegrationAWS provides facial recognition technology used in conjunction with 3Fun's own facial recognition AI for photo verification purposes. Biometric data is processed by AWS but not retained after verification.
• DigitalXRAIDcoreTechnology or IntegrationDigitalXRAID is a cybersecurity firm that has verified 3Fun as a trusted brand. Their logo appears on the website as a trust signal for users regarding the platform's security practices.
• Apple Inc. (App Store)coreChannel Partner/ Reseller/ DistributorApple App Store serves as the distribution platform for the iOS app and processes subscription payments for VIP features through their billing system.
• Google LLC (Google Play)coreChannel Partner/ Reseller/ DistributorGoogle Play serves as the distribution platform for the Android app and processes subscription payments for VIP features through their billing system.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SwingLifestyle: SwingLifestyle is a long-running swingers-community platform with couple profiles, event listings, and lifestyle content. It competes directly with 3Fun in the swinging/lifestyle couple-niche using a similar dual-user/couple-account approach, though it skews older and desktop-web in distribution.
• Feeld: Feeld is a dating app explicitly designed for couples, singles exploring ethical non-monogamy, and kink-friendly users, with couple-account functionality and inclusive identity options. It is the most direct head-to-head competitor to 3Fun in the ENM/polyamory niche, targeting the same personas with a similar freemium + subscription model.
• Pure: Pure is a casual, anonymity-first dating app emphasizing ephemeral profiles and quick connections. It overlaps with 3Fun in mobile-only, subscription-monetized, privacy-led product positioning, though it skews toward spontaneous hookups rather than long-term ENM community building.
• SDC (Swingers Date Club): SDC is a veteran lifestyle and swingers platform connecting couples and singles for travel, events, and matching. It overlaps with 3Fun in serving partnered users and couples seeking ethical non-monogamy, with comparable verification and couple-profile product mechanics.

Broad incumbents

• Ashley Madison: Ashley Madison is a long-established, large-scale lifestyle dating platform historically focused on extramarital connections but increasingly serving ENM and partnered users. It overlaps with 3Fun in addressing non-mainstream relationship users via freemium messaging and discretion features, but operates as a much larger, more mature incumbent.
• Hinge: Hinge (Match Group) is a relationship-focused dating app emphasizing serious connections. It overlaps with 3Fun on mobile, freemium subscription model, and identity-verification features, and increasingly serves users open to non-traditional relationship structures.
• Tinder: Tinder is the largest mainstream dating app globally, owned by Match Group. While it targets a different default use case, it represents the most accessible substitute for mainstream users who might otherwise migrate to 3Fun, and its evolving inclusivity features compete for the same growing ENM-conscious cohort.
• Bumble: Bumble is a mainstream dating and connection platform with women-message-first product design and broad user demographics. It is comparable as a mobile-first, freemium+subscription dating competitor, though it serves the mainstream segment rather than 3Fun's specialty niche.
• OkCupid: OkCupid (Match Group) is a mainstream dating platform historically known for inclusive identity options and openness to non-traditional relationships. It offers comparable freemium+subscription monetization and broad user reach, acting as a substitute for users who could otherwise convert to 3Fun.

Emerging players

• #Open: #Open is an early-to-growth-stage dating app explicitly focused on ethical non-monogamy and partner-linked profiles. It competes directly with 3Fun in the same ENM niche but operates at smaller scale, positioning it as a credible emerging alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/3fun_app
• Facebookfacebook.com/share/1H5NMZnzXq/?mibextid=wwXIfr
• Instagraminstagram.com/3fun_co
• TikToktiktok.com/@3fun_co

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3Fun