What American School Health Association does

The American School Health Association (ASHA) is a 501(c)(3) non-profit professional association founded in 1927 and headquartered in Bloomington (legal domicile Maryland), serving school health professionals across the United States. Its mission is to champion comprehensive school health through the Whole School, Whole Community, Whole Child (WSCC) framework, addressing health education, health services, physical activity, nutrition, mental health, and safe school environments for PreK-12 students.

ASHA operates a membership-based model with a portfolio that includes the peer-reviewed Journal of School Health, the Annual Conference (currently in its 100th iteration), the School Health Action Newsletter (SHAN), the ASHA Career Center job board, the Future Leaders Academy for leadership development, the Youth Advisory Board, and an evolving set of Position Statements and policy advocacy resources. Revenue mechanics span individual and likely institutional membership dues, conference registration and exhibition, newsletter advertising, donations (including ASHA Gives Back), and likely journal subscription/royalty income, though pricing is not publicly disclosed.

Distribution and ecosystem reach are anchored by ASHA's steering committee role in the Student Health Advocacy Coalition (35+ national organizations), partnerships with the CDC, AAP, EPA, Eta Sigma Gamma, SOPHE, and others, and invitation-only convenings such as the School Health Action Congress for state leaders. The organization operates with a 1-10 employee base and no disclosed technology platform beyond its website and job board; no AI, app, or proprietary technology stack is described in available data.

Name

American School Health Association

Legal name

American School Health Association

Website

https://ashaweb.org

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

1–10 employees

Short description

The American School Health Association (ASHA) is a 501(c)(3) non-profit, founded 1927, that provides advocacy, professional development, research dissemination, and career services to school health professionals serving PreK-12 students across the United States, primarily through its journal, annual conference, newsletter, and coalition partnerships.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Educational Support Services (611710), Business Associations (813910), Civic and Social Organizations (813410)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

NGO/Nonprofit Education Programs & Service Delivery (EDADALAC)

Keywords

• School health association
• Professional membership services
• Health education research
• Advocacy and policy
• Professional development conferences

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels3 records

Marketing channels6 records

Core offering

ASHA is a nonprofit professional association that provides school health professionals, PreK-12 schools, and health education specialists with membership services, advocacy resources, professional development, and a peer-reviewed research journal. Its offerings include the Journal of School Health, the Annual Conference, the ASHA Career Center, the SHAN newsletter, position statements, and the Future Leaders Academy, connecting members with research, training, and a national community focused on the Whole School, Whole Community, Whole Child (WSCC) model.

Product overview

American School Health Association (ASHA) operates as a membership-based professional organization providing multiple interconnected products and services focused on school health. The core offerings include advocacy and policy resources (ASHA Position Statements, Core Beliefs in Action), professional development (Annual Conference, Journal of School Health, School Health Action Newsletter, Future Leaders Academy), career services (ASHA Career Center job board), youth engagement (Youth Advisory Board), and collaborative initiatives (National Consensus on School Health Education, various partnerships). ASHA serves as the central hub connecting school health professionals with research, resources, career opportunities, and advocacy tools.

Differentiator

Problem solved

Functional benefit

Products and services

• ASHA Career Center An online job board platform that connects school health professionals with career opportunities. Job seekers can post resumes, search for jobs, and set up job alerts, while employers can post job listings.
• Journal of School Health A peer-reviewed academic journal publishing research on school health topics, providing evidence-based findings to support school health professionals.
• School Health Action Newsletter (SHAN) A newsletter that aggregates content from sources like The Associated Press, The New York Times, Financial Times, and leading industry publications, delivered to school health professionals.
• Future Leaders Academy A leadership development program created in 2006 to enhance leadership skills in school health professionals and prepare ASHA members for future leadership roles in the organization.
• National Consensus on School Health Education A nationwide effort led by ASHA and partner organizations to develop resources for educators interested in quality school health education as a component of the Whole School, Whole Community, Whole Child model.
• Annual Conference ASHA's annual conference bringing together school health professionals for education, networking, and professional development.
• Youth Advisory Board A youth advisory board that gives youth a voice in communicating what it means to be healthy, safe, engaged, supported, and challenged, allowing leaders to make informed decisions around programming and policies affecting youth.
• ASHA Position Statements Official policy positions on school health topics including health literacy, whole child support, school health coordination, family partnerships, and the Every Student Succeeds Act.
• Core Beliefs in Action Five critical components of a healthy school environment supporting PreK-12 students: health and learning linkage, schools promoting healthy habits, coordinated school health approach, professional qualifications, and safe nurturing environments.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Eta Sigma GammacoreStrategic or Co-development PartnerNational health education honorary society collaborating on the National Consensus on School Health Education initiative to develop resources for quality school health education aligned with WSCC model.
• Foundation for the Advancement of Health EducationcoreStrategic or Co-development PartnerPartner in National Consensus on School Health Education developing resources for educators on quality school health education.
• National Commission for Health Education CredentialingcoreStrategic or Co-development PartnerPartner in National Consensus on School Health Education initiative for quality school health education.
• Society for Public Health Education (SOPHE)coreStrategic or Co-development PartnerCollaborates on National Consensus on School Health Education and National Committee on the Future of School Health Education for strengthening school health education programs.
• Society of State Leaders of Health and Physical EducationcoreStrategic or Co-development PartnerPartner in National Consensus on School Health Education and co-host of School Health Action Congress for state-level school health leaders.
• Elevance HealthminorStrategic or Co-development PartnerCollaborating organization in Shine Light on Depression initiative to amplify conversation around teen depression and suicide prevention.
• Erika's LighthouseminorStrategic or Co-development PartnerPartner in Shine Light on Depression initiative addressing teen depression and suicide awareness.
• Families for Depression AwarenessminorStrategic or Co-development PartnerPartner in Shine Light on Depression initiative for family-focused depression awareness.
• MASCOminorStrategic or Co-development PartnerPartner in Shine Light on Depression initiative addressing teen mental health.
• Center of Excellence for Protected Health Information (COE PHI)minorStrategic or Co-development PartnerDevelops educational resources and training for consumer health information protection and confidentiality.
• Environmental Protection Agency (EPA)minorGTM or Marketing PartnerDissemination partner for EPA's 3Ts program (Training, Testing, and Taking Action) to reduce lead levels in school drinking water across all 50 states.
• American Academy of Pediatrics (AAP)coreStrategic or Co-development PartnerMember of HATS Working Group convened by AAP to revise Health Services Assessment Tool for Schools with CDC funding.
• National Academy of Health and Physical Literacy (NAHPL)minorStrategic or Co-development PartnerPartners to grow professional leaders who promote health and physical literacy among K-12 students through resources and professional development.
• Centers for Disease Control and Prevention (CDC)coreStrategic or Co-development PartnerFunding source for HATS Working Group and School Employee Wellness Advisory Committee as part of CDC Healthy Schools project.
• Student Health Advocacy Coalition (SHAC)coreStrategic or Co-development PartnerASHA serves as steering committee member of coalition of over 35 national organizations focused on PreK-12 student health and well-being, meeting in Washington DC.
• National Coordinating Committee on School Health and Safety (NCCSHS)minorStrategic or Co-development PartnerCollaboration with federal agencies and national organizations supporting school health, safety and academically successful students.
• Coalition of National Health Education Organizations (CNHEO)minorStrategic or Co-development PartnerFederation of national organizations with health education specialists working to promote health education.

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• American Public Health Association (APHA): Large umbrella public health professional association whose school health section competes for similar policy attention, members, and conference mindshare.
• National Education Association (NEA): Largest U.S. employee-based organization representing educators, with overlapping interest in school health policy and a far broader resource base than ASHA.
• American Academy of Pediatrics (AAP): A core ASHA partner through the HATS Working Group; a much larger professional association whose School Health portfolio overlaps directly with ASHA's mission and policy agenda.

Direct peers

• SHAPE America: Society of Health and Physical Educators, an ASHA coalition partner serving school health and physical education professionals with conferences, standards, and advocacy — a directly comparable professional membership model in adjacent subject matter.
• Eta Sigma Gamma: National health education honorary society and ASHA co-lead on the National Consensus on School Health Education; directly comparable professional society serving health education specialists.
• National Association of School Nurses (NASN): The leading U.S. professional association for school nurses, addressing a core segment of the school health workforce that ASHA also serves; both organizations target overlapping K-12 audiences with advocacy, conferences, and continuing education.
• School-Based Health Alliance: National nonprofit advancing school-based health centers and integrated K-12 health services; comparable mission around coordinating health access in schools and overlapping policy advocacy.
• Society for Public Health Education (SOPHE): National professional society for health education that co-leads ASHA's National Consensus on School Health Education; comparable dues-funded association serving health educators in and beyond schools.
• National Commission for Health Education Credentialing (NCHEC): Credentialing body for health education specialists and a National Consensus partner; comparable scale and overlapping member base of certified school health educators.

Emerging players

• Healthy Schools Campaign: National nonprofit focused on school health and wellness policy and programs; operates at smaller scale than ASHA but competes for similar advocacy narratives, grant funding, and district relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ashanews

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American School Health Association