Tell Strategic Design

What Tell Strategic Design does

Tell Strategic Design is a privately held, founder-controlled boutique animation and video production studio headquartered in Orlando, Florida. Founded by Stewart Rosburg after years of freelance 2D and 3D animation work, the company relocated from Chicago to Orlando in 2021 and is co-led by Rosburg (Founder and Creative Director) and his wife Krystal Anderson (Executive Producer, formerly a mechanical engineer with B.S. and M.S. degrees). The 6-person team delivers strategy-led video creation across four named industry verticals — Healthcare, Engineering + Manufacturing, Tech + Startup, and Education + Nonprofit — plus a Live Events practice serving sports, music, and entertainment clients.

The studio's core services are 2D animation, 3D animation, VFX (including fluid simulation, X-particles, rotoscoping, color tracking, and tracked 3D integration), motion graphics, post-production and editing, and live event visuals such as stage design, LED walls, and projection mapping. Differentiated technical capabilities include a CAD-to-animation pipeline that ingests engineering CAD files for exploded part views, and an ACES color workflow for high-fidelity lighting. The team includes members with engineering and pre-medical backgrounds, enabling accurate technical and medical content for clients such as Pfizer, Invisalign, AdventHealth, 3M, Kodiak, and L'Oréal.

Revenue is generated entirely on a project-based, custom-quote model with no subscription, retainer, or standardized pricing tiers; prospective clients submit project requirements through a 'Get an Estimate' form on the website. Distribution is direct sales-led, relying on website inquiries, email, phone, and word-of-mouth referrals. The customer base spans enterprise brands (PayPal, Amazon, FedEx, NBC Universal/Peacock, The North Face, SunnyD) and select startups (PillNurse), with no disclosed institutional investment or external funding.

Name

Tell Strategic Design

Legal name

Tell Strategic Design

Website

https://tellstrategicdesign.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Tell Strategic Design is a 6-person, Orlando-based boutique animation and video production studio delivering 2D/3D animation, VFX, motion graphics, and live event visuals to enterprise clients in healthcare, engineering and manufacturing, technology, and education.

Ownership category

akta.pro rank

Product category

Video Production and Animation Services

NAICS

Motion Picture and Video Production (512110)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Motion Graphics & Title Design (MPADACAD)

akta.pro secondary industries

CG Asset Creation (Modeling, Texturing, Lookdev, Rigging) (MPAHABAE), Content Strategy & Planning (BPAFAIAG), Production Design & Art Department Services (Sets, Props, Scenic) (MPADAFAG)

Keywords

• Video production services
• Animation studio services
• Visual effects production
• Motion graphics design
• Live event graphics

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Video Production and Animation Services: Project-based video production, animation, and post-production services. Clients pay for custom video content creation including 2D/3D animation, VFX, motion graphics, and live action production. Revenue is generated on a per-project basis with no subscription model.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Tell Strategic Design is a design, animation, and video production/post-production studio that delivers strategy-led video creation for enterprise and mid-market clients. Core offerings include 2D animation, 3D animation, visual effects (VFX), motion graphics, post-production editing, and live event visuals, packaged across industry verticals such as Healthcare, Engineering + Manufacturing, Tech + Startup, and Education + Nonprofit. Projects range from brand anthems, product commercials, and explainers to live event stage graphics, CAD-driven product visualizations, and medical/pharmaceutical animations.

Product overview

Tell Strategic Design is a design, animation, and video production/post-production studio offering strategy-led video creation. The core service portfolio includes 2D Animation, 3D Animation, VFX, Motion Graphics, Post-Production & Editing, and Live Event Visuals. These services are delivered across four industry verticals: Healthcare, Engineering + Manufacturing, Tech + Startup, and Education + Nonprofit. The company also creates custom Brand Anthem videos as a specific offering. Their workflow follows a four-stage process: Discover (strategy and creative brief), Design (style frames and storyboards), Animate and Film (production with checkpoints), and Deliver (final product handover with deployment recommendations).

Differentiator

Problem solved

Functional benefit

Products and services

• Video Production Services Strategy-led video creation including filming, post-production, editing, VFX, and animation services for brand storytelling, commercials, explainers, and social media content. Targeted at enterprise and mid-market clients seeking custom video production.
• 2D Animation Two-dimensional animation services including character animation, motion graphics, cel animation, and explainer videos for brands and enterprise clients.
• 3D Animation Three-dimensional animation services including 3D renderings, visualizations, product demonstrations, and character-driven storytelling with photo-real textures and lighting, for brand anthems, explainers, commercials, and social media reels.
• VFX (Visual Effects) Visual effects services for commercials, film, and digital content including compositing, rotoscoping, color tracking, tracked 3D visual integration, fluid simulation, X-particles, and projection mapping.
• Motion Graphics

Quantifiable outcome

• 4.6 million views on YouTube for SunnyD Vodka Seltzer commercials within 6 months
• +1 more outcomes

Named customers26 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• HumanautminorStrategic or Co-development PartnerPartnership with Humanaut on SunnyD Vodka Seltzer commercials. Humanaut completed the production shoot and Tell handled the VFX lift of adding new flavors (strawberry and pineapple) in post-production, including 8 shots requiring can tracking, rotoscoping, and color changes.
• OxenfreecoreStrategic or Co-development PartnerPartnership with Oxenfree and Overture to create AAF Addy Awards show graphics. Created a fantastical, immersive world with dreamscapes and gold-framed portals for the Orlando Vū event space. Oxenfree handled show production while Tell provided motion graphics.
• OverturecoreStrategic or Co-development PartnerPartnership with Oxenfree and Tell for AAF Addy Awards show graphics. Overture provided graphic design for the event while Tell and Oxenfree created motion graphics.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Wieden+Kennedy: Large independent creative agency producing film, animation, and brand campaigns for global enterprise clients. Broad incumbent that competes for the same enterprise brand-video budgets but at significantly larger scale and broader service portfolio.
• Droga5 (Accenture Song): Major creative agency producing film, animation, and integrated brand campaigns for Fortune 500 clients. Broad incumbent competing for enterprise video budgets across the same verticals Tell serves.

Direct peers

• Casual Films: Global video production and animation agency serving enterprise clients with brand films, explainers, and animation. Comparable in B2B sales motion and multi-format video production.
• Lemonlight: Video production company producing branded content, commercials, and animated videos for enterprise and mid-market clients. Comparable in B2B sales-led motion and multi-format video delivery.
• Demo Duck: Boutique explainer video and animation studio producing 2D/3D animation, motion graphics, and brand storytelling for enterprise clients. Direct comparable in size, service mix, and B2B strategy-led positioning.
• Sandwich Video: Creative video and animation studio producing commercials, brand content, and digital storytelling for major brands. Closely comparable in producing strategy-led animated and live-action campaigns for enterprise clients.
• Digital Kitchen: Independent creative studio producing brand content, motion graphics, and post-production for major brands. Comparable in delivering motion graphics and VFX for enterprise commercial work.
• Epipheo: Explainer video and animation studio producing 2D/3D animation, motion graphics, and brand storytelling. Comparable in offering explainer and product-animation services to enterprise B2B clients.
• Hook (Hook Studios): Boutique animation and motion graphics studio producing commercials, brand films, and digital content. Comparable in size, animation/VFX capabilities, and B2B client base.
• Versus: Creative video and animation studio producing commercials, brand content, and animated campaigns. Comparable in delivering strategy-led animation and motion graphics for enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/tellstrategicdesign
• Facebookfacebook.com/TellStrategicDesign
• LinkedInlinkedin.com/company/tellstrategicdesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tell Strategic Design