Starlink Realty

What Starlink Realty does

Starlink Realty, Inc. is a privately held real estate brokerage founded in 2006 and headquartered in Fort Myers, Florida. The company operates a network of 362+ affiliated Realtor agents serving home buyers and sellers across Southwest Florida, with multi-MLS coverage spanning NABOR, Florida Gulf Coast MLS, Miami MLS, Sarasota MLS, NEFAR, and BeachesMLS. Starlink is ranked among the top 5 brokerages in Lee County and reports $409M+ in affiliate-generated sales volume in 2022. The company does not directly serve end consumers; rather, it recruits and supports entrepreneurial agents through tiered commission plans (100%, 90%, 80%, plus team and new-agent paths), a managed technology stack (KV Core for IDX/CRM/lead generation, Dotloop for transaction management, Raindance for marketing), and a proprietary training curriculum (RE101, R.E.D, B.A.M.S) anchored to its R=st² success formula (Results = Support × Training and Technology). Operations are supported by a small internal staff of approximately nine executives and functional leads, including CEO Ernesto Rijavec, CFO Vanessa Rogers, and CMO Robert Colavito.

The company's revenue model is commission-based brokerage with a distributed, low-ticket structure: agents pay monthly or annual platform fees ($42–$250 depending on plan), a $49 annual technology fee, a $299 per-transaction client fee, and modest E&O insurance pass-throughs. Because the publicly reported $409M+ figure is gross transaction volume rather than company revenue, the underlying brokerage revenue is materially smaller — driven entirely by the per-agent fee structure and transaction count across the 362-agent network. The go-to-market motion is sales-led, focused on agent recruitment through the company website's careers section, commission flexibility, and training differentiators — not on consumer-facing brand or direct home buyer/seller acquisition. No external funding rounds, acquisitions, subsidiaries, or international expansion are disclosed; the company is founder-managed, regionally focused, and operates independently.

Name

Starlink Realty

Legal name

Starlink Realty, Inc.

Website

https://starlinkrealty.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Starlink Realty is a privately held Fort Myers, Florida real estate brokerage founded in 2006, operating a 362+ agent network across Southwest Florida. It offers tiered commission plans, multi-MLS access, and proprietary training (RE101, R.E.D, B.A.M.S) to recruit and support entrepreneurial Realtor agents.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Real estate brokerage
• Residential property sales
• Realtor agent services
• MLS listing access
• Commission split plans

Headquarters

HQ city

Fort Myers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commission-Based Brokerage: Starlink Realty generates revenue through transaction-based commission fees charged to affiliated Realtor agents. The company offers tiered commission plans (100%, 90%, 80%) where agents keep the majority of their commissions while paying monthly/annual platform fees and per-transaction fees. Revenue is driven by transaction volume in the Florida real estate market, with over $409M in sales reported for 2022.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Starlink Realty is a real estate brokerage that recruits, supports, and equips affiliated Realtor agents with MLS listing access, transaction technology, marketing tools, and proprietary training to facilitate residential property transactions in Southwest Florida. The company generates revenue through commission-based fees on transactions closed by its 362+ agent network, offering agents tiered commission plans (100%, 90%, 80%) and a comprehensive technology stack including KV Core, Dotloop, and Raindance.

Product overview

Starlink Realty is a real estate brokerage platform based in Southwest Florida, operating since 2006. The core offering is the Starlink Realty Brokerage Platform, which provides MLS listings access, agent training, technology tools, and flexible commission plans. The platform includes an Agent Portal for agent login and profile management. Commission plans (100%, 90%, 80%) are offered as add-on modules with varying fee structures. Proprietary training products include RE101 for new agents, R.E.D for mid-career agents, and B.A.M.S for digital marketing skills. The company is ranked among the TOP 5 BROKERAGES in Lee County with 362+ agents and $409M+ in 2022 sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Starlink Realty Brokerage Services
• Multi-MLS Listing Access Service
• Agent Portal

Quantifiable outcome

• 362+ affiliated Realtor agents
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core.

• NABOR (Naples Area Board of Realtors)coreTechnology or IntegrationNABOR membership provides MLS listing data integration and access for Starlink Realty agents operating in the Naples and surrounding Southwest Florida markets.
• Florida Gulf Coast MLScoreTechnology or IntegrationFlorida Gulf Coast MLS (FGC MLS) provides comprehensive multiple listing service coverage for Lee County and surrounding Southwest Florida regions, enabling Starlink agents to list and access property data.
• NAR (National Association of Realtors)coreTechnology or IntegrationNational Association of Realtors membership provides industry credentials, standards, and access to national MLS networks for Starlink Realty agents.
• Florida RealtorscoreTechnology or IntegrationFlorida Realtors membership provides state-level industry advocacy, standards, and MLS access for Florida-based real estate professionals.
• BeachesMLScoreTechnology or IntegrationBeaches MLS coverage for the Miami Beach and South Florida coastal markets, expanding Starlink agent reach beyond Southwest Florida.
• Miami MLScoreTechnology or IntegrationMiami MLS membership enables Starlink agents to serve clients in the Miami-Dade County real estate market.
• Sarasota MLScoreTechnology or IntegrationSarasota MLS membership provides coverage for the Sarasota County real estate market, complementing Lee County operations.
• NEFAR (Northeast Florida MLS)coreTechnology or IntegrationNEFAR membership extends Starlink MLS coverage to the Jacksonville and Northeast Florida markets.
• KV CorecoreTechnology or IntegrationKV Core provides IDX-powered websites, Smart CRM, and 50+ additional tools for agent lead generation and business automation.
• DotloopcoreTechnology or IntegrationDotloop provides cloud-based transaction management, digital signatures, and document storage for Starlink agents.
• RaindancecoreTechnology or IntegrationRaindance provides personalized marketing strategy, website development, lead generation, and digital marketing conversion services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HomeSmart International: Large flat-fee, high-commission-split brokerage with strong agent recruitment model. Direct competitor to Starlink on positioning, training, and value proposition for independent agents.
• Compass: Tech-forward luxury-leaning brokerage with proprietary platform and agent equity models. Comparable as a tech-enabled brokerage competing for top-producing agents in Florida markets.
• Real Brokerage: Tech-enabled modern brokerage offering high commission splits and equity participation to agents. Comparable to Starlink in targeting entrepreneurial agents seeking alternatives to traditional splits.
• eXp Realty: Cloud-based brokerage with 100% commission model and agent-centric equity program. Most direct competitor to Starlink's tiered commission structure and tech-enabled approach, though operating at national scale.
• Douglas Elliman: Residential brokerage with significant Florida presence (including Florida markets served by Starlink MLS coverage). Competes for agents and consumer listings in Miami/Sarasota geographies.

Broad incumbents

• Redfin: Tech-enabled consumer brokerage with salaried agent model. While business model differs, competes in the same Florida markets for consumer listings and consumer-facing brand awareness.
• Keller Williams Realty: Largest brokerage by agent count in the US with strong training culture and profit-sharing model. Direct competitor in SWFL and broader Florida for agent recruitment and consumer-facing transactions.
• RE/MAX: Globally recognized brokerage franchise with deep Florida presence. Competes with Starlink for both agents and consumer mind-share in Lee County and surrounding markets.
• Berkshire Hathaway HomeServices: Premium-brand brokerage network with strong Florida presence operated by Berkshire Hathaway. Broadly comparable incumbent competing for high-end agent and consumer mindshare in Florida.
• Coldwell Banker: Established national brokerage with strong brand recognition and Florida franchise network. Incumbent competitor for agent affiliation and seller representation in SWFL.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/StarlinkRealtyINC
• Instagraminstagram.com/starlinkrealty
• Xx.com/starlinkrealty
• LinkedInlinkedin.com/company/sandals-realty-inc.-of-ft.-myers

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starlink Realty