Coiff&Co France

What Coiff&Co France does

Coiff&Co France is a French hairdressing franchise brand operated by SAINT ALGUE FRANCE SAS, a wholly-owned subsidiary of Groupe Provalliance (described as the worldwide leader in hairdressing). The brand runs approximately 400 salons across France, with additional franchise locations in Belgium, Réunion Island, and Switzerland. Its core proposition is affordable, professional haircuts, colorations, balayages, and children's services delivered on a walk-in, no-appointment basis — explicitly positioned against the friction and pricing opacity of appointment-only salons. Sample pricing per visit ranges from €15-€16 for children's cuts to €50-€71 for balayage, with service revenue forming the primary revenue stream, supplemented by in-salon product sales (professional care lines, styling products, and the COLOR POWER repigmenting range) and franchise fees from independent operators.

The company's technology stack is consumer-facing rather than AI-native: a website with salon locator, an online appointment booking system, native iOS and Android applications, and the Club&Co loyalty program offering visit-based rewards (€5 off for women after 5 visits, €3 off for men, €4 birthday discounts). Wella Professionals is the core product partner, with Wella products used exclusively across the network. Digital marketing spans Facebook, Instagram, YouTube, TikTok, Snapchat, and Pinterest, alongside email newsletters and in-salon QR-code contest campaigns. Customer experience is monitored via a 4.5/5 aggregate rating across 40,907 Goodays-verified reviews.

The go-to-market motion is direct-to-consumer through decentralized neighborhood locations — primarily in shopping centers and retail corridors — targeting families, convenience-driven walk-in customers, and price-sensitive consumers who want professional results without booking friction. The HQ is at 104 Avenue Charles de Gaulle, Neuilly-sur-Seine, with corporate headcount of approximately 673 employees supporting the franchised and owned network. The brand does not have a public listing; it operates as a private subsidiary within Provalliance's diversified portfolio, which also includes Franck Provost, Jean Louis David, Saint Algue, and other salon brands.

Name

Coiff&Co France

Legal name

SAINT ALGUE FRANCE SAS

Website

https://coiffandco.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Coiff&Co France operates a franchise network of approximately 400 walk-in, no-appointment hair salons across France, Belgium, Réunion, and Switzerland, offering affordable cuts, colorations, and balayages to mass-market consumers and families under Groupe Provalliance.

Ownership category

akta.pro rank

Product category

Hairdressing Services

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

akta.pro secondary industries

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Professional Hair Color (CRABALAA), Professional/Salon Haircare (Backbar & Retail) (CRABABAK)

Keywords

• Hairdressing services
• Hair salon franchise
• Walk-in haircuts
• Hair coloring services
• Professional hair products

Headquarters

HQ city

Neuilly-sur-Seine

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hairdressing Services: Coiff&Co generates revenue primarily through hairdressing services including cuts, colorations, balayages, and treatments. Services are priced per visit with transparent pricing displayed per salon.
2. Professional Hair Products: Sale of professional haircare products including styling products (sprays, waxes, pastes), treatments (Hydra Coco, Keratine Rescue, Color Protect), and repigmenting care (Color Power). Products are sold in-salon during service visits.
3. Franchise Fees: Revenue from franchised salon operators who pay franchise fees to operate under the Coiff&Co brand and concept.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Coiff&Co France operates a franchise network of approximately 400 hairdressing salons across France and select neighboring countries (Belgium, Réunion, Switzerland), offering professional haircuts, colorations, balayages, and children's services on a walk-in basis without appointments. The brand also retails in-salon professional hair care and styling products (Hydra Coco, Keratine Rescue, Color Protect, Color Power lines) and runs a customer loyalty program (Club&Co) under the broader Groupe Provalliance umbrella.

Product overview

Coiff&Co is a French hair salon franchise network operating under the Provalliance group, offering accessible hairstyling services without appointments across approximately 400 locations in France, Belgium, Switzerland, and Réunion. The company's service portfolio centers on core hair cutting and coloring offerings including haircuts, balayage, and coloration services, complemented by professional hair care products (Hydra Coco, Keratine Rescue, Color Protect lines) and styling products (hairsprays, waxes, pastes) sold in-salon. The brand provides a loyalty program (Club&Co) and digital touchpoints including a mobile application for iOS/Android and online booking capabilities. Professional products are sourced from Wella, while in-salon care products carry the Coiff&Co brand name.

Differentiator

Problem solved

Functional benefit

Products and services

• Coiff&Co Hair Salon Services A network of approximately 400 hair salons across France (plus Belgium, Réunion, and Switzerland) offering haircuts, coloring, balayage, and children's services without appointments, operating under a franchise model within the Provalliance group.
• Haircuts (Les Coupes) Professional haircut services including women's, men's, and children's cuts performed by trained stylists using Wella professional products; women's shampoo-cut-styling from €26-32, men's from €20-27, children's from €15-16.
• Coloration and Balayage Services Hair coloring services including Color Shine, Color Flash, and balayage treatments with professional-grade Wella products to enhance and maintain hair color; balayage priced from €50-71.
• Children's Hair Services Kid-friendly haircut services with a fun atmosphere, featuring a self-service check-in kiosk and professional styling for children of all ages; priced from €15-16.
• Styling Products (Produits Coiffants) Professional styling products including hairsprays (Spray Définition, Spray Volume, Laques), waxes, pastes, and curl definition products sold in-salon for at-home maintenance.
• Professional Hair Care Products In-salon professional hair care treatments including Hydra Coco, Oil Intense, Daily Shampoo, Color Protect, Silver Control, Curl Definer, Keratine Rescue, Hair Builder, Balance Shampoo, and Scalp Control product lines.
• Repigmenting Care Products (Color Power) Color-reviving care products including Color Power Rouge, Platine, Cuivré, and Chocolat Nacré variants enriched with mango butter and vitamin E to nourish and protect colored hair.
• Club&Co Loyalty Program Customer loyalty program allowing members to accumulate visits and receive rewards including birthday discounts (-€4), visit-based discounts (€5 for women after 5 visits, €3 for men after 5 visits), and targeted promotional offers.
• Coiff&Co Mobile Application Mobile application available on iOS and Android platforms enabling users to browse salon locations, access loyalty accounts, view promotional offers, and manage appointments.
• Online Appointment Booking Online reservation system allowing users to select salons, choose services, pick stylists, and book time slots for hair services through the website.

Quantifiable outcome

• 4.5/5 customer satisfaction rating across 40,907 verified reviews
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Wella ProfessionalscoreTechnology or IntegrationWella Professionals is a key product partner for Coiff&Co salons. Professional hair products from Wella are used exclusively in Coiff&Co salons to deliver coloring, styling, and treatment services. The partnership enables Coiff&Co to offer professional-grade results using Wella's product range.
• Meta (Facebook/Instagram)minorGTM or Marketing PartnerSocial media platform partner for brand presence and marketing campaigns on Facebook and Instagram.
• TikTokminorGTM or Marketing PartnerSocial media platform partner for brand presence and content distribution.
• PinterestminorGTM or Marketing PartnerVisual discovery platform partner for hairstyle inspiration and brand visibility.
• SnapchatminorGTM or Marketing PartnerSocial media platform partner for marketing and younger demographic engagement.
• GoogleminorGTM or Marketing PartnerDigital marketing and advertising partner including Google Ads and local search optimization.
• Groupe ProvalliancecoreStrategic or Co-development PartnerCoiff&Co is a brand owned by SAINT ALGUE FRANCE SAS, part of the Provalliance group, the global leader in hairdressing. The group provides brand management, marketing support, franchise development, and operational framework for the Coiff&Co network.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Supercuts: Walk-in, value-priced hair salon franchise under Regis Corporation with thousands of US locations. Closely comparable to Coiff&Co on the no-appointment, transparent pricing, family-friendly positioning axis.
• Saint Algue: Direct sibling brand within the Provalliance group, using the same SAINT ALGUE FRANCE SAS legal entity family. Operates a comparable French hairdressing franchise concept, providing a same-parent benchmark and a near-perfect functional peer.
• Jean Louis David: Another flagship Provalliance franchise brand in France with a comparable national salon footprint. Highly comparable to Coiff&Co in operating model (franchise network, hair services, similar product partner ecosystem) but differentiated by an appointment-based, mid-to-premium price positioning.
• Great Clips: Largest walk-in/no-appointment hair salon franchise in North America with thousands of locations. Direct strategic peer to Coiff&Co on the no-rendezvous, transparent pricing, neighborhood convenience thesis — the most analogous global model.
• The Barber Company: Provalliance-group specialty men's grooming concept. Comparable as a sibling Provalliance franchise with similar operating model, sourcing, and digital infrastructure, focused on the adjacent men's segment.
• Franck Provost: Fellow Provalliance-group French salon brand targeting the broader French consumer market. Most directly comparable as a sister franchise under the same corporate parent with overlapping service offerings (haircuts, color, treatments) and shared reliance on the same Wella supplier ecosystem.
• Fabio Salsa: Provalliance-group French salon brand with a national franchise network. Same operating model, shared supplier ecosystem (Wella), and comparable service mix — direct sibling-peer with similar GTM.

Broad incumbents

• Regis Corporation: US-listed parent of several walk-in salon brands including Supercuts, Cost Cutters and Hair Cuttery. Comparable as a multi-brand franchise operator with overlapping walk-in/no-appointment concepts and similar structural economics.
• Dessange: Established French premium hair salon franchise with international presence. Comparable as a national French hair franchise competitor with overlapping brand-positioning dynamics, though more premium and appointment-led.

Others

• Bleu Libellule: Provalliance-group specialty retailer of professional haircare and beauty products. Comparable as the in-group retail distribution channel for professional beauty products sold across the Provalliance network, including Coiff&Co's salon product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CoiffandCoOfficiel
• Facebookfacebook.com/coiffandco.officiel
• Instagraminstagram.com/coiffandco/?hl=fr
• LinkedInlinkedin.com/company/coiff-co-france

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coiff&Co France